市場調查報告書
商品編碼
1466763
遊樂園市場:按類型、收益來源、年齡限制 - 2024-2030 年全球預測Amusement Parks Market by Type (Amusement Arcades, Theme Parks, Water Parks), Revenue Source (Food & Beverage, Hospitality, Merchandizing), Age Limit - Global Forecast 2024-2030 |
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遊樂園市場規模預估2023年為509.7億美元,2024年達到540.8億美元,預計2030年將達到840.8億美元,複合年成長率為7.41%。
遊樂園是一個商業公園,透過遊樂設施、遊戲、商店、展覽、表演等提供娛樂景點。遊樂園在更廣泛的娛樂產業中發揮著重要作用,並且通常是主要的旅遊景點。遊樂設施、表演、美食和商品的獨特結合已成為休閒文化不可或缺的一部分。同時,人們對休閒和戶外活動的參與度的增加也影響了遊樂園的發展。此外,與遊樂園安全相關的有利法規也促進了遊樂園的發展。然而,與維護相關的高成本和過度的能源消耗是參與企業面臨的主要挑戰。公司不斷降低成本並部署各種替代能源能源,以在不斷發展的行業格局中保持敏捷。此外,擴增實境(AR)和虛擬實境(VR)等先進技術的整合正在為主要參與企業創造未來的商機。此外,世界各地可再生能源基礎設施的採用也促進了遊樂園產業的不斷發展。
主要市場統計 | |
---|---|
基準年[2023] | 509.7億美元 |
預測年份 [2024] | 540.8億美元 |
預測年份 [2030] | 840.8億美元 |
複合年成長率(%) | 7.41% |
遊樂場和水上樂園越來越受歡迎
遊樂場,也稱為遊戲中心,將虛擬和實體空間結合起來,創造出超現實的娛樂體驗。該遊樂場主要針對尋求短期娛樂和微娛樂的年輕人。另一方面,遊樂園描述了各種身臨其境型娛樂體驗,吸引了從兒童到成人的各種人群。遊樂園經常利用說故事、遊樂一致性和技術來為遊客和遊客提供難忘的幻想。此外,水上樂園主要針對戶外愛好者和尋求緩解炎熱夏季的家庭。水上樂園包括水上遊樂設施、游泳池和水上景點。所有三種類型的遊樂園都採用了新技術,體現了對創新的通用承諾。然而,遊樂園和遊樂園更注重技術,利用虛擬實境和擴增實境 (AR),而水上樂園則著重於透過創新的水上景點來增強實體體驗。
收入來源:遊樂園產業設立食品和飲料及商品零售商有助於收益較好的成長。
在遊樂園產業中,食品和飲料佔據了遊樂園收益的大部分。此類別包括在公園內準備並出售的餐點、小吃、甜點、飲料等。供應商從快餐店到提供全方位服務的餐廳。可口可樂、雀巢和百事可樂是與許多公園相關的主要飲料供應商。酒店業透過酒店和旅館等現場住宿設施直接為公園收益做出貢獻。此外,許多公園正在尋求與連鎖飯店合作,在其遊樂園內開設遊住宿設施。此外,商品行銷收入還包括服飾、玩具和收藏品等娛樂相關商品的銷售。顧客經常購買這些物品作為紀念品或禮物,這增加了公園的收益並宣傳了品牌。同時,門票銷售是遊樂園的主要收入來源,從單次門票到季票再到 VIP 體驗。門票收入是主要收入來源,其次是食品和飲料,因為在遊客逗留期間,食品和飲料總是有需求的。
年齡限制:遊樂園拓展至不同年齡段,體驗驚險刺激
在遊樂園產業,19 至 35 歲的人群,主要是年輕人和千禧世代,往往是喜歡冒險和尋求刺激的人。他們尋求刺激腎上腺素的遊樂設施,例如高速過山車和水上冒險遊樂設施。此外,36-50 歲年齡層的人更喜歡驚險刺激和適合家庭的遊樂設施的平衡。該細分市場的客戶通常更喜歡刺激的遊樂設施和身臨其境的體驗的均勻結合。此外,51-65 歲年齡層的人更喜歡更輕鬆和被動的體驗,例如戲劇表演、音樂活動和溫和的遊樂設施。另一方面,18 歲以下的幼兒和青少年通常喜歡異想天開、基於幻想的景點、互動展覽和適合年齡的驚險遊樂設施。
區域洞察
美國和加拿大是遊樂園產業的主要參與者,擁有迪士尼樂園和環球影城等標誌性遊樂園。此外,在美國,很大一部分顧客尋求多樣化、沉浸式的娛樂體驗,對遊樂園的需求很高。將熱門電影和電視節目變成遊樂園景點的趨勢正在吸引該地區的巨額投資。同樣,歐洲遊樂園產業的特點是歐洲國家豐富的歷史和說故事文化,提供經典童話場景和未來景點的獨特融合。此外,旅遊和娛樂業投資的增加也促進了遊樂園的擴張。中東和非洲地區是一個開拓的市場,將當地文化遊樂與主流遊樂園模式融合的潛力巨大。此外,亞太地區擁有多元化的客戶群,中國、日本和印度的遊樂園滿足了消費者的多樣化需求。中國等主要經濟體正透過積極的投資政策支持遊樂園產業,並推廣上海迪士尼樂園等本土公園。同時,在日本,科技與動畫交叉的「遊樂園」正在提供獨特的服務。印度蓬勃發展的中產階級已成為開拓的基本客群,推動了最近改善公園基礎設施的舉措。憑藉創造力、創新以及與當地偏好和需求的正確結合,該行業預計將在這些地區取得新的成功。
FPNV定位矩陣
FPNV定位矩陣對於評估遊樂園市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限。最前線 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對遊樂園市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該細分市場競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、碎片化主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:包括新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:包括對未來技術、研發活動和突破性產品開發的智力見解。
1.遊樂園市場的市場規模與預測是多少?
2.在遊樂園市場的預測期間內,有哪些產品、細分市場、應用程式和細分市場需要考慮投資?
3. 遊樂園市場的技術趨勢和法規結構是什麼?
4.遊樂園市場主要廠商的市場佔有率是多少?
5.進入遊樂園市場合適的型態或策略手段是什麼?
[190 Pages Report] The Amusement Parks Market size was estimated at USD 50.97 billion in 2023 and expected to reach USD 54.08 billion in 2024, at a CAGR 7.41% to reach USD 84.08 billion by 2030.
An amusement park is a commercial park that entertains its attractions through rides, games, shops, exhibits and shows. Amusement parks play a significant role in the broader entertainment industry, often as major tourist attractions. Their unique combination of rides, shows, food, and merchandise has become crucial to leisure culture. Meanwhile, the increasing participation in recreational and outdoor activities has impacted the development of amusement parks. In addition, the favorable regulations associated with the safety concerns in amusement parks have also boosted the growth of amusement parks. However, the high cost associated with the maintenance and excess energy consumption is a significant challenge for the industry players. Companies are continuously working towards cutting costs and diversely adopting alternative energy sources to remain agile within the ever-evolving industry landscape. Moreover, integrating advanced technologies such as augmented reality (AR) and virtual reality (VR) has created future opportunities for the key players. In addition, the adoption of renewable energy infrastructure worldwide has also contributed to the evolving amusement park industry.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 50.97 billion |
Estimated Year [2024] | USD 54.08 billion |
Forecast Year [2030] | USD 84.08 billion |
CAGR (%) | 7.41% |
Type: Increasing popularity of gaming arcades and water parks tends to meet
Amusement arcades, also known as gaming arcades, combine virtual and physical spaces to create a surreal entertainment experience. This arcade caters primarily to younger audiences seeking short-term engagement or micro-entertainment. At the same time, theme parks offer extensive, immersive entertainment experiences that appeal to a broad demographic, from children to adults. They often use storytelling, thematic consistency, and technology to create unforgettable fantasies for visitors and tourists. In addition, water parks primarily cater to outdoor enthusiasts and families seeking respite from hot summers. These parks offer water rides, swimming pools, and water-based attractions. All three types of amusement parks embrace novel technologies, reflecting a shared commitment to innovation. However, while amusement arcades and theme parks tend to be more technology-oriented, leveraging virtual and augmented reality, water parks focus more on enhancing physical experiences with innovative water attractions.
Revenue Source: Establishment of food & beverages and merchandise retailers in the amusement industry caters to better revenue growth
In the amusement park industry, food and beverages form a significant part of a park's revenue. This category includes items prepared and sold within the park premises, such as meals, snacks, desserts, and drinks. Vendors range from quick-service spots to full-service restaurants. Coca-Cola, Nestle, and PepsiCo are among the major beverage providers associated with many parks. Hospitality contributes directly to park revenue through on-site accommodations such as hotels and lodges. In addition, many parks are exploring partnerships with hotel chains to open themed accommodations within the amusement parks. Moreover, the revenue from merchandising includes the sale of theme-related products such as clothing, toys, and collectibles. Customers often purchase these items as souvenirs or gifts, thus augmenting park revenue while promoting their brands. At the same time, ticket sales form the primary revenue source for amusement parks, ranging from single-entry tickets to seasonal passes and VIP experiences. Ticket revenue is the principal source, followed by food & beverages due to constant demand throughout the visitor's stay.
Age Limit: Widening amusement parks in various age groups to meet thrill and adventures
In the amusement park industry, the 19 to 35-year-old segment, largely comprised of young adults and millennials, tends to be more adventurous and thrill-seeking. They seek adrenaline-driven rides such as high-speed roller coasters and water-based adventure rides. Moreover, the 36-50 year segment prefers a balance of thrill and family-friendly rides. The customers who fall under this segment typically prefer an even mix of thrill rides and immersive experiences. Furthermore, the 51-65 age group prefers more relaxing and passive experiences, including theater shows, musical events, and gentle rides. While, children and teenagers up to 18 years old generally prefer whimsical and fantasy-based attractions, interactive exhibits, and age-appropriate thrill rides.
Regional Insights
In America, countries including the United States and Canada are major economies in the amusement park industry with a strong legacy of iconic parks such as Disneyland and Universal Studios. Additionally, in America, a substantial chunk of the customer base seeking diverse and immersive entertainment experiences has also witnessed a significant need for amusement parks. The trend of transforming popular films and television shows into theme park attractions has been fetching massive investments in this region. Similarly, the amusement park industry in Europe is characterized by European countries' rich history and storytelling culture, offering a unique blend of classic fairy tale settings and futuristic attractions. Moreover, the increasing investments in tourism and entertainment industry also contribute to the expansion of amusement parks. The Middle East and Africa region represents an untapped market with enormous potential leaning towards integrating local cultural themes with the mainstream amusement park model. Furthermore, the Asia Pacific features a diverse customer palette, with parks in China, Japan, and India catering to the varied needs of consumers. Major economies such as China back its amusement park industry with aggressive investment policies, promoting indigenous parks such as Shanghai Disneyland. At the same time, in Japan, the intersection of technology and animation within amusement parks presents unique offerings. India's burgeoning middle class presents an untapped customer base pushing recent initiatives towards park infrastructure development. With the right blend of creativity, innovation, and alignment to regional preferences and needs, the industry can expect to see new heights of success across these regions.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Amusement Parks Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Amusement Parks Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Amusement Parks Market, highlighting leading vendors and their innovative profiles. These include Ardent Leisure Group Limited, Aspro Parks, S.A., CEDAR FAIR, L.P., Columbia Pictures Location Based Entertainment Inc., Comcast Corporation, Compagnie des Alpes, Efteling B.V., Europa-Park GmbH & Co Mack KG, Fantawild Holdings Inc., Fuji-Q Highland Co., Ltd., Herschend Family Entertainment Corporation, Hershey Entertainment & Resorts Company, Imagicaaworld Entertainment Ltd., Knoebels Amusement Resort, Merlin Entertainments Limited, Oriental Land Co.,Ltd., Parques Reunidos Servicios Centrales, S.A., PortAventura, Schlitterbahn, SeaWorld Entertainment, Inc., Six Flags Entertainment Corporation, The Hettema Group, The Walt Disney Company, Toverland B.V. by Gelissen Group, Universal Studios, Village Roadshow Limited, and Wonderla Holidays Ltd..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Amusement Parks Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Amusement Parks Market?
3. What are the technology trends and regulatory frameworks in the Amusement Parks Market?
4. What is the market share of the leading vendors in the Amusement Parks Market?
5. Which modes and strategic moves are suitable for entering the Amusement Parks Market?