市場調查報告書
商品編碼
1466762
客戶體驗管理市場:產品、接觸點、部署,按行業分類 - 2024-2030 年全球預測Customer Experience Management Market by Offering (Services, Solution), Touchpoints (Branch/Store, Call Center, Company Website), Deployment, Industry - Global Forecast 2024-2030 |
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客戶體驗管理市場規模預計2023年為115.9億美元,2024年達到129.3億美元,預計2030年將達到253.8億美元,複合年成長率為11.84%。
客戶體驗管理是公司透過專注於客戶的需求和觀點來實施的複雜策略。它致力於確保在每個接觸點為客戶提供無縫且卓越的體驗。客戶體驗管理使企業能夠分析、追蹤和最佳化所有客戶交互,培養更牢固的關係,提高客戶滿意度和忠誠度。公司越來越關注客戶維繫,以及在整個客戶旅程中有效接觸客戶的需求不斷成長,正在推動市場成長。此外,透過多種管道改善客戶體驗可以提高客戶參與和滿意度,最終提高客戶忠誠度和品牌知名度,促進市場成長。選擇技術和人才一致性的正確組合、資料隱私問題以及對更高技能人才的需求是市場普及的主要障礙。將先進技術融入客戶體驗管理中,為企業增強客戶體驗管理並最終實現更高的客戶滿意度和業務成長提供了誘人的機會。創造同理心、人性化的互動的趨勢日益成長,預計將成為追求卓越客戶體驗的主導趨勢。
主要市場統計 | |
---|---|
基準年[2023] | 115.9億美元 |
預測年份 [2024] | 129.3億美元 |
預測年份 [2030] | 253.8億美元 |
複合年成長率(%) | 11.84% |
對全通路提供一致性客戶體驗的巨大需求 客戶體驗管理
服務包括向客戶提供廣泛的幫助。它還包括支援服務和售後服務。您可以透過評估一段時間內的客戶滿意度和忠誠度來衡量其有效性。客戶體驗管理服務包括託管服務和專業服務。託管服務是指組織為了提高業務營運效率而委託的第三方服務。託管服務的有效性可以透過比較成本節省、功能增強和擴充性來確定。專業服務是指涉及高度專業知識的專門服務。他們的評估依據是他們的工作品質、專家的經驗以及他們所提供的改進。
解決方案是旨在滿足客戶特定需求的綜合產品和服務包。解決方案效率可以透過比較客戶滿意度和解決方案保留率來衡量。分析是指對資料的系統計算分析。客戶體驗管理中的分析涉及了解客戶行為、偏好和趨勢,以提高客戶參與和忠誠度。機器學習 (ML) 是指使用人工智慧 (AI) 使系統無需明確編程即可學習和適應。客戶體驗管理中的機器學習可以透過比較預測能力的準確性和個人化客戶體驗的程度來評估。全通路是指跨多個管道的無縫、整合和一致的客戶互動模型。全通路策略的有效性可以透過不同接觸點的客戶滿意度以及提供客戶體驗的一致性來衡量。工作最佳化是指用於改善業務流程和績效的方法和策略。這可以透過比較工作效率、服務交付品質和整體一致性方面的改進來進行分析。透過評估客戶體驗管理中的這些因素,組織可以概況每個職能如何提高客戶滿意度,並努力提供卓越的客戶體驗。
社群媒體平台在接觸點品牌參與和即時回饋方面越來越受歡迎
實體店作為品牌的直接代表仍然很重要。客戶期望獲得個人化、無憂的體驗、知識淵博的員工和較短的等待時間。引入互動式資訊亭等數位元素並確保無縫的全通路體驗可以顯著提高客戶滿意度。客服中心通常是客戶諮詢和問題的第一線支援。快速回應、禮貌且熟練的負責人以及高效的問題解決至關重要。出於品質保證和培訓目的對通話進行錄音有助於我們保持高標準的服務。一個方便用戶使用、資訊豐富且具有視覺吸引力的網站會對客戶印象產生重大影響。促進導航和可訪問性並提供全面的產品/服務資訊(包括常見問題)有助於創造積極的體驗。電子郵件通訊是透過個人化內容吸引客戶的直接管道,有效的電子郵件應精心設計,並具有明確的號召性用語。該行動應用程式提供了更多便利,例如應用程式內購買、支援、帳戶管理以及簡化、方便用戶使用的介面。推播通知是即時更新的強大工具,但必須謹慎使用,以防止用戶疲勞。應用程式效能和安全性對於維持信任也很重要。公司網站和第三方平台上的產品評論充當社會證明並影響購買決策。監控這些並透過感謝客戶的正面回饋和回應負面評論來積極與客戶互動,顯示了對客戶滿意度的承諾,並培養了信任和忠誠度。社交媒體平台用於行銷以及客戶希望與您的品牌互動的地方。及時的回應和一致、真實的內容能夠引起受眾的共鳴,從而培養社群和強大的品牌形象。監控品牌周圍的對話和情緒對於聲譽管理至關重要。各種平台上的虛擬助理和聊天機器人提供即時協助並有效處理日常查詢。它應該被編程為在必要時將客戶引導至人工負責人來處理複雜的查詢,在不犧牲個人化支援的情況下提供便利。評論網站、論壇和部落格等第三方網站可以影響客戶的意見和決策流程。管理您的品牌聲譽需要積極的監控和參與。透過回覆評論和討論,您可以展示您的品牌對客戶體驗的奉獻精神。
部署:出於安全考量和專門的軟體要求,大型企業傾向於本地部署。
雲端配置是指在雲端基礎的Web 伺服器上託管應用程式。其可擴展性、成本效益和彈性使其廣泛普及。即時更新使您的客戶體驗管理策略能夠跟上最新進展。本地配置是指在公司內的伺服器上安裝和執行軟體。這種策略可以實現更大的控制,特別是在資料安全方面。公司可以監督和直接管理安全措施,降低資料外洩的風險。此外,本地部署允許進行廣泛的客製化。在雲端和本地之間進行選擇應考慮組織規模、預算、資料安全需求和客製化需求等因素。對於 IT 資源和預算有限的中小型企業來說,雲端部署可能會很方便。相反,擁有大型IT基礎設施、資料安全問題和專業軟體需求的大型企業可能傾向於本地部署。
客戶體驗管理擴大應用於 BFSI 領域,以有效滿足行業客戶的期望
航太和國防工業正在經歷數位轉型階段,整合人工智慧和機器學習等先進技術來增強客戶體驗。其重點是提高安全性、降低營運成本和提供個人化服務。汽車和交通領域的客戶體驗管理現在以數位服務、汽車連接和無縫交通解決方案為中心。提供出色的售後支援並建立用戶回饋的互動平台對於您的成功至關重要。銀行、金融服務和保險公司使用資料分析來了解客戶的行為和偏好,並提供量身定做的服務。區塊鏈和金融科技解決方案等創新技術也正在重塑客戶互動和信任。建築、建造和房地產行業的客戶期望透明的交易、高品質的計劃和永續的建築實踐。提供者專注於利用虛擬實境來增強房產觀看體驗,並部署智慧家居技術來吸引現代消費者。有效的客戶關係管理對於推薦和回頭客至關重要。消費者需要無縫的全通路購物體驗、個人化和反應迅速的客戶服務。零售公司正在利用客戶資料來創建個人化的購物體驗和忠誠度計畫。整合電子商務、實體店和社群媒體平台對於整體客戶旅程至關重要。數位學習平台和客製化教育內容正在改變教育。教育機構和教育科技公司現在需要確保為學生和教育工作者提供使用者友善的介面、量身定做的學習體驗以及強大的支援系統,以有效管理學習過程。能源和公共產業擴大轉向永續實踐和再生能源來源。企業正在投資智慧電網、物聯網設備和客戶門戶,以促進即時服務更新、能源管理和響應式客戶服務。
政府和公共部門的客戶體驗對於公民參與和滿意度至關重要。各國政府正在採用數位平台來提供透明且可存取的服務和資訊。醫療保健和生命科學產業專注於以患者為中心的護理,並利用遠端醫療、穿戴式裝置和電子健康記錄來改善患者體驗。醫療保健提供者尋求透過綜合護理模式和個人化醫療保健服務來改善患者的治療結果和參與度。 IT 和通訊客戶體驗由速度、可靠性和創新服務驅動。 5G、物聯網和雲端服務的採用需要主動的客戶支援和服務保證。電信業者擴大使用人工智慧聊天機器人和資料分析來預測消費者需求並提供主動的解決方案。製造業正在採用智慧工廠概念和工業4.0技術來提高生產效率和產品品質。體驗管理建立透明的供應鏈,提供反應迅速的客戶服務,並使用資料來預測市場趨勢和客戶需求。媒體和娛樂產業因內容個人化和平台最佳化而蓬勃發展。串流媒體服務正在利用巨量資料來推薦客製化內容,場館正在透過基於應用程式的互動和增強的設施來改善與會者的體驗。社會影響和數位存在對於這個行業至關重要。旅行和酒店業的核心是為客人創造難忘的體驗。個人化、優質的服務和快速的回饋系統是關鍵。企業依靠行動應用程式辦理登機手續、獲取資訊和客製化旅行行程,以確保客戶滿意度和忠誠度。
區域洞察
由於客戶期望不斷提高、數位轉型以及對有效客戶關係管理策略的需求,美洲對客戶體驗管理解決方案的需求正在迅速成長。尤其是北美地區,擁有大量在技術先進的環境中培育出來的大型IT和通訊公司,因此它們對客戶體驗管理市場具有很大的影響力。以客戶為中心的方法和優先考慮客戶忠誠度正在推動該地區對客戶體驗管理工具的穩定需求。 EMEA(歐洲、中東和非洲)地區顯示出巨大的潛力,需求不斷成長。由於歐盟對客戶資料保護的嚴格規定,歐洲正在引領這一快速成長。 GDPR 要求 CEM 工具能夠促進個人化客戶體驗,同時確保資料隱私。中東和非洲正在經歷數位轉型,增加了客戶體驗管理解決方案的市場潛力。快速的都市化、數位素養的提高以及電子商務的大規模成長,為亞太地區的客戶體驗管理解決方案帶來了巨大的需求。印度和中國等國家擁有龐大的消費群和不斷壯大的城市中階,為客戶體驗管理擴展提供了前所未有的機會。
FPNV定位矩陣
FPNV 定位矩陣對於評估客戶體驗管理市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一個綜合工具,可以對客戶體驗管理市場中供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,以獲得市場競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 顧客體驗管理市場的市場規模與預測是多少?
2.在客戶體驗管理市場的預測期間內,有哪些產品、細分市場、應用程式和領域需要考慮投資?
3.客戶體驗管理市場的技術趨勢和法規結構是什麼?
4.客戶體驗管理市場主要供應商的市場佔有率為何?
5. 進入顧客體驗管理市場的適當型態或策略手段是什麼?
[194 Pages Report] The Customer Experience Management Market size was estimated at USD 11.59 billion in 2023 and expected to reach USD 12.93 billion in 2024, at a CAGR 11.84% to reach USD 25.38 billion by 2030.
Customer experience management is a sophisticated strategy that businesses implement with a primary focus on the needs and perspectives of their customers. It revolves around ensuring a seamless and superior experience for the customers at every single touch-point. Customer experience management allows businesses to analyze, track, and optimize all customer interactions to help foster stronger relationships, boost customer satisfaction, and drive customer loyalty. The growing focus of business organizations on retaining their customers and the ever-increasing need for effective customer accessibility throughout the customer journey is driving market growth. Moreover, enhanced customer experience across multiple channels drives customer engagement and satisfaction, ultimately improving customer loyalty and brand perception and fueling market growth. Choosing the proper mix of technology and consistency for personnel, data privacy concerns, and the need for more skilled personnel present significant hurdles for the proliferation of the market. Integrating advanced technologies in customer experience management offers compelling opportunities for businesses to enhance their customer experience management and, ultimately, achieve higher customer satisfaction and business growth. Increasing trend of creating empathetic and human-centric interactions is expected to be a dominant trend in the pursuit of exceptional customer experiences.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 11.59 billion |
Estimated Year [2024] | USD 12.93 billion |
Forecast Year [2030] | USD 25.38 billion |
CAGR (%) | 11.84% |
Offering: Significant demand for omnichannel customer experience management for consistency in providing customer experiences
Services encompass the wide range of assistance provided to customers. It could be support services or after-sale services. Effectiveness can be measured by assessing customer satisfaction and loyalty over time. Services in the customer experience management include managed services and professional services. Managed services refer to third-party services that an organization outsources for business operational efficiency. The effectiveness of managed services can be determined by comparing cost-saving, enhanced functionality, and scalability. Professional services encapsulate specialized services involving a high degree of expertise. They can be evaluated through the quality of work, the experience of professionals, and the improved functionality they provide.
Solution refers to a comprehensive package of multiple products and services designed to fulfill customers' specific needs. The efficiency of solutions can be measured by comparing customer satisfaction levels and the retention rate of the solution. Analytics encompasses the systematic computational analysis of data. Analysis in customer experience management involves understanding customer behavior, preferences, and trends to boost customer engagement and loyalty. Machine learning (ML) implies using artificial intelligence (AI) to allow systems to learn and adapt without being explicitly programmed. ML in customer experience management can be assessed by comparing the accuracy of predictive capabilities and the level of personalized customer experiences. Omnichannel is a seamless, integrated, consistent customer interaction model across multiple channels. The efficiency of an omnichannel strategy can be gauged with customer satisfaction across different touchpoints and the consistency in providing customer experiences. Work Optimization signifies methods and strategies used to improve business processes and performance. This can be analyzed by comparing work efficiency improvements, service delivery quality, and overall consistency. Evaluation of these elements in customer experience management allows an organization to gain an overview of how each function contributes to customer satisfaction and, thus, work towards offering superior customer experiences.
Touchpoints: Growing popularity of social media platform for brand engagement and real-time feedback
Physical store locations remain crucial as they directly represent a brand. Customers anticipate a personalized, hassle-free experience with knowledgeable staff and minimal wait times. Implementing digital elements such as interactive kiosks and ensuring a seamless omnichannel experience can greatly enhance customer satisfaction. Call centers are often the first line of support for customer inquiries and issues. Quick response times, courteous and skilled representatives, and efficient problem resolution are vital. Recording calls for quality guarantee and training purposes helps maintain a high standard of service. A user-friendly, informative, and visually appealing website significantly impacts customer perception. Ease of navigation and accessibility and providing comprehensive product/service information, including FAQs, contribute to a positive experience. Email communication is a direct channel to engage customers with personalized content, and effective emails should be well-crafted with a clear call to action. Mobile apps provide a streamlined, user-friendly interface with added convenience, such as in-app purchases, support, and account management. Push notifications are a powerful tool for real-time updates but should be used judiciously to prevent user fatigue. App performance and security are also critical to maintaining trust. Product reviews on the company website and third-party platforms serve as social proof and impact buying decisions. Monitoring these and actively engaging with customers by thanking them for positive feedback or addressing negative comments shows commitment to customer satisfaction and encourages trust and loyalty. Social media platforms are for marketing and where customers expect to engage with brands. Timely responses and consistent and authentic content that resonates with the audience foster community and a strong brand image. Monitoring conversations and sentiments about the brand is essential for reputation management. Virtual assistants or chatbots on various platforms provide instant assistance and efficiently handle routine inquiries. They should be programmed to manage complex queries by guiding customers to a human representative when necessary, offering convenience without compromising personalized support. Third-party websites, including review sites, forums, and blogs, can influence customer opinions and decision-making processes. These require active monitoring and engagement to manage a brand's reputation. Responding to reviews and discussions can demonstrate a brand's dedication to customer experience.
Deployment: Large enterprise are lean towards on-premises deployment owing to ata security concerns, and special software requirements
On-Cloud deployment is the hosting of an application on a cloud-based web server. Its scalability, cost-effectiveness, and flexibility have gained widespread popularity. It enables instant updates, ensuring your customer experience management strategies align with up-to-the-minute advancements. On-premises deployment is the installation and running of software on in-house servers. This strategy offers a higher degree of control, especially concerning data security. Businesses can oversee and directly manage their security measures, reducing the risk of data breaches. Moreover, on-premises deployment allows for extensive customization. While opting for either on-cloud or on-premises deployment, it's imperative to consider factors such as your organization's size, budget, data security needs, and customization demands. On-cloud deployment might be convenient for small and medium enterprises with limited IT resources and budgets. Conversely, large companies with substantial IT infrastructure, data security concerns, and special software requirements might lean towards on-premises deployment.
Industry: Rising Utilization of customer experience management in the BFSI sector to effectively meet customer expectation
The aerospace & defense industry is navigating through a phase of digital transformation, integrating advanced technologies such as artificial intelligence and machine learning to enhance customer experience. The focus is improving safety, reducing operational costs, and providing personalized services. Customer experience management in automotive and transportation is now centered around digital services, in-vehicle connectivity, and seamless transportation solutions. Providing exceptional post-purchase support and creating interactive platforms for user feedback is crucial to success. Banking, financial services, and insurance firms leverage data analytics to comprehend customer behavior and preferences to offer tailored services. Innovative technologies such as blockchain and fintech solutions also reshape customer interactions and trust. Building, construction, and real Estate industry customers expect transparent transactions, high-quality projects, and sustainable building practices. Providers focus on using virtual reality to enhance property viewing experiences and implementing smart home technology to attract modern consumers. Effective customer relationship management is pivotal for referrals and repeat business. Consumers demand a seamless omnichannel shopping experience, personalization, and responsive customer service. Retailers are utilizing customer data to curate personalized shopping experiences and loyalty programs. Integrating e-commerce, brick-and-mortar, and social media platforms is essential for a holistic customer journey. Education is transforming with digital learning platforms and customized educational content. Institutions and edtech companies are now required to ensure user-friendly interfaces, tailored learning experiences, and robust support systems for students and educators to manage the learning process effectively. In energy and utilities, there is a shift towards sustainable practices and renewable energy sources. Companies invest in smart grids, IoT devices, and customer portals to facilitate real-time service updates, energy management, and responsive customer service.
Customer experience in the government and public sector is pivotal for citizen engagement and satisfaction. Governments are adopting digital platforms to provide transparent, accessible services and information. The healthcare and life sciences industry focuses on patient-centric care and leveraging telemedicine, wearable devices, and electronic health records to enhance patient experiences. Providers seek to improve patient outcomes and engagement through integrated care models and personalized healthcare services. Customer experience in IT and telecommunication is driven by high speed, reliability, and innovative services. Adopting 5G, IoT, and cloud services demands proactive customer support and service assurances. Telecom companies increasingly use AI chatbots and data analytics to predict consumer needs and offer proactive solutions. The manufacturing industry is adopting smart factory concepts and Industry 4.0 technologies to enhance production efficiency and product quality. Experience management involves creating transparent supply chains, responsive customer service, and leveraging data to anticipate market trends and customer requirements. The media and entertainment sector thrives on content personalization and platform optimization. Streaming services are harnessing big data to recommend customized content, while venues are improving attendee experiences through app-based interactions and enhanced facilities. Societal impact and digital presence are crucial in this industry. Travel and hospitality centers on creating memorable experiences for guests. Personalization, exceptional service, and responsive feedback systems are critical. Businesses leverage mobile apps for check-ins, information dissemination, and tailor-made travel itineraries to ensure customer delight and loyalty.
Regional Insights
In the Americas, the demand for customer experience management solutions is growing rapidly with increasing customer expectations, digital transformations, and the need for effective customer relationship management strategies. North America, in particular, heavily dominates the customer experience management market due to the extensive presence of established IT & telecom giants fostered by a technologically advanced environment. The embracement of customer-centric approaches and prioritization of customer loyalty drives a steady demand for customer experience management tools in this region. The EMEA region shows significant promise with a growing demand. Europe spearheads this surge, backed by stringent EU regulations around customer data protection. The GDPR mandate has made CEM tools necessary, facilitating personalized customer experience while ensuring data privacy. Though presently at a nascent stage, the Middle East and Africa are witnessing increased digital transformation, leading to an expanding market potential for customer experience management solutions. The Asia-Pacific region has immense demand for customer experience management solutions owing to rapid urbanization, growing digital literacy, and massive e-commerce growth, which significantly contribute to this demand. Countries such as India and China with their enormous consumer bases and growing urban middle class, present unprecedented opportunities for Customer Experience Management expansion.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Customer Experience Management Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Customer Experience Management Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Customer Experience Management Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Avaya LLC, Cisco Systems, Inc., Concentrix Corporation, Conduent, Inc., HCL Technologies Limited, Infosys Limited, InMoment, Inc., International Business Machines Corporation, Medallia, Inc., Microsoft Corporation, NICE Ltd., Open Text Corporation, Oracle Corporation, Qualtrics, LLC, Salesforce, Inc., SAP SE, SAS Institute Inc., Tata Consultancy Services Limited, Tech Mahindra Limited, Tredence Analytics Solutions Pvt. Ltd, Verint Systems Inc., Wipro Limited, Zendesk Inc., and Zoho Corporation Pvt. Ltd..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Customer Experience Management Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Customer Experience Management Market?
3. What are the technology trends and regulatory frameworks in the Customer Experience Management Market?
4. What is the market share of the leading vendors in the Customer Experience Management Market?
5. Which modes and strategic moves are suitable for entering the Customer Experience Management Market?