市場調查報告書
商品編碼
1466739
家用擦拭巾市場:依產品種類、分佈 - 2024-2030 年全球預測Household Wipes Market by Product (Glass & Stainless Steel Wipes, Kitchen & Bathroom Wipes, Multi-surface & Floor Wipes), Type (Dry, Wet), Distribution - Global Forecast 2024-2030 |
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預計2023年家用擦拭巾市場規模為26.2億美元,預計2024年將達27.6億美元,2030年將達到37.8億美元,複合年成長率為5.37%。
家用擦拭巾是預先潤濕的拋棄式布,設計用於清洗、消毒和消毒家中的各種表面。濕紙巾通常浸有清洗劑、消毒劑和其他溶液,以有效去除污垢、污垢、細菌和病毒。它們方便易用,對於創造衛生環境至關重要。出於健康考量,消費者對日常清潔便利性的需求不斷成長,衛生意識也不斷提高,這推動了家用擦拭巾的普及。此外,生物分解性和環保材料的創新以及多方面和專業清潔擦拭巾的開拓正在推動市場成長。然而,一次性擦拭巾通常不可生物分解性,其對環境的影響導致了廢棄物問題。此外,政府對這些產品的使用和處置的嚴格規定也成為市場成長的障礙。然而,消費者環保意識的增強為製造商提供了利用天然、永續和生物分解性材料進行創新的機會。此外,一次性清潔產品的便利性尚未完全實現的開拓市場的潛在成長機會也代表著市場擴張的機會。拓展線上銷售管道也是拓展市場的重大機會。
主要市場統計 | |
---|---|
基準年[2023] | 26.2億美元 |
預測年份 [2024] | 27.6億美元 |
預測年份 [2030] | 37.8億美元 |
複合年成長率(%) | 5.37% |
類型:整合清潔工具的擦拭巾很受歡迎
乾濕擦拭巾是家庭清潔領域的重要類別,旨在為消費者提供方便有效的除塵和一般清潔解決方案。乾巾通常由聚酯或棉等不織布製成,不含清洗或水分。旨在吸引和保留灰塵,以防止其重新附著在表面上。乾擦拭巾通常用於電子產品、家具和汽車保養。擦拭巾在家庭清潔中的用途更為廣泛,佔據了很大一部分市場。擦拭巾預先用水和清洗劑潤濕,清潔劑、消毒劑和其他專門的解決方案,以解決各種清洗任務。這些擦拭巾將擦拭巾和清潔溶液結合在一起,形成一種方便的雙合一清潔工具,特別適合快速清潔、局部清潔和表面消毒。許多擦拭巾針對特定區域,例如廚房檯面、浴室設備和地板,也有抑制細菌生長的抗菌類型。
分銷:隨著電子商務分銷的增加,網路商店越來越受歡迎
為了最大限度地擴大家用擦拭巾的消費者覆蓋範圍和可用性,平衡便利性、成本和覆蓋範圍的有效分銷策略至關重要。百貨公司正在擴大其家居產品陣容,包括擦拭巾,以滿足日常需求。消費者通常更喜歡這些商店,因為它們方便並且能夠在一個地方購買多種產品。大賣場是一種結合了超級市場和百貨公司功能的大型設施,在同一屋簷下提供多種產品。它以其批量銷售和專用擦拭巾等家居用品的大貨架空間而聞名。大賣場允許大宗購買並吸引尋求具成本效益產品的消費者。隨著電子商務的興起,網路商店正成為銷售家用擦拭巾越來越受歡迎的選擇。網路商店提供便利性和彈性,因為它們允許您將產品直接交付給消費者。輕鬆比較品牌、閱讀評論和利用線上折扣的能力使得在線購買家用擦拭巾更具吸引力。此外,透過線上平台提供的訂閱模式可確保持續供應給消費者並培養品牌忠誠度。由於超級市場規模大且位置便利,因此成為家用擦拭巾經銷的中心。專注於雜貨和其他生活用品的超級市場擁有穩定的基本客群,並定期接觸家用擦拭巾品牌。有競爭力的定價策略和促銷展示可以有效地為這些產品創造高周轉率。
區域洞察
美洲家用擦拭巾市場的特點是便利性、功效和消費者衛生意識驅動的高需求,特別是在美國和加拿大。由於COVID-19大流行,該市場的需求激增,導致消毒擦拭巾的產量和供應增加。在拉丁美洲,由於衛生清洗方法意識的增強和消費者偏好的變化,該市場正在興起。在歐洲,家用擦拭巾市場已經成熟,由於嚴格的環保法規,人們對環保和永續產品的強烈偏好。雖然西歐含有生物分解性和天然材料的家用擦拭巾的普及很高,但東歐由於可支配收入的增加和零售業的現代化而看到了成長機會。由於健康意識的提高、中階的壯大和零售通路的擴大,一次性擦拭巾的供應量不斷增加,亞太地區家用擦拭巾市場的成長呈現出機會主義的前景。本地公司還透過提供價格實惠且與本地相關的產品來獲得很大的市場佔有率。
FPNV定位矩陣
FPNV定位矩陣對於評估家用擦拭巾市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限。最前線 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對家用擦拭巾市場供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該細分市場競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、碎片化主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,以獲得市場競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:包括新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:包括對未來技術、研發活動以及突破性產品開發的見解。
1.家用擦拭巾市場規模及預測如何?
2.在家用擦拭巾市場預測期間內,需要考慮投資的產品、細分市場、應用和細分市場有哪些?
3.家用擦拭巾市場的技術趨勢和法規結構是什麼?
4.家用擦拭巾市場主要廠商的市場佔有率為何?
5.進入家用擦拭巾市場適合的型態和策略手段是什麼?
[187 Pages Report] The Household Wipes Market size was estimated at USD 2.62 billion in 2023 and expected to reach USD 2.76 billion in 2024, at a CAGR 5.37% to reach USD 3.78 billion by 2030.
Household wipes are pre-moistened, disposable cloths designed for cleaning, disinfecting, or sanitizing a variety of surfaces within the home. These wipes are typically saturated with cleaning agents, disinfectants, or other solutions that effectively remove dirt, grime, bacteria, and viruses. Their convenience and ease of use make them essential in facilitating a hygienic environment. Increasing consumer demand for convenience in cleaning routines and heightened hygiene awareness due to health concerns have increased the adoption of household wipes. Moreover, innovations in biodegradable and eco-friendly materials and the development of multi-surface and specialized cleaning wipes have furthered market growth. However, the environmental impact of disposable wipes, which are often non-biodegradable, can contribute to waste problems. Moreover, stringent government regulations regarding the use and disposal of such products pose a barrier to market growth. Nevertheless, the rise in consumer environmental consciousness presents opportunities for manufacturers to innovate with natural, sustainable, and biodegradable materials. Additionally, potential growth in untapped markets where the convenience of disposable cleaning products has yet to be fully realized further depicts an opportunity for market expansions. Expansion in online sales channels also offers a significant opportunity for market proliferation.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 2.62 billion |
Estimated Year [2024] | USD 2.76 billion |
Forecast Year [2030] | USD 3.78 billion |
CAGR (%) | 5.37% |
Type: Preferences for wet pipes owing to their two-in-one cleaning tool capability
Dry wipes are an essential category within the household cleaning sector, designed to offer consumers a convenient and effective solution for dusting and general cleaning. These wipes are typically made from non-woven materials, such as polyester or cotton, and they do not contain any added cleaning agents or moisture. They are designed to attract dust and hold onto it, thereby preventing resettling on surfaces. Dry wipes are often used on electronics, furniture, and in automotive care, as they do not leave behind any residue or moisture that could cause damage. Wet wipes serve a broader range of applications in home cleaning and make up a significant portion of the market. Wet wipes are pre-moistened with water and cleaning agents, which may include detergents, disinfectants, or other specialized solutions to tackle various cleaning tasks. These wipes provide the convenience of a two-in-one cleaning tool by combining the wiping material with a cleaning solution, which makes them particularly popular for quick clean-ups, spot cleaning, and disinfecting surfaces. Many wet wipe varieties target specific areas, such as kitchen counters, bathroom fixtures, or floors, and they can also come in antibacterial variants to help reduce the spread of germs.
Distribution: Increasing popularity of online stores in the face of rising e-commerce distribution
Effective distribution strategies are essential to maximize the reach and availability of household wipes to consumers, balancing convenience, cost, and coverage. Departmental stores offer a tailored selection of household goods, including wipes, to cater to day-to-day needs. Consumers often prefer these stores for convenience and the ability to shop for various items in one location. Hypermarkets combine supermarket and department store facilities in a large establishment, offering a vast range of products under one roof. They are known for their large volume sales and extensive shelf space dedicated to household products, including wipes. The bulk purchase options often available at hypermarkets can attract consumers looking for cost-effective deals. The rise of e-commerce has made online stores an increasingly popular choice for distributing household wipes. They offer the advantage of direct-to-consumer delivery, which adds convenience and flexibility. The ability to easily compare brands, read reviews, and access occasional online discounts enhances the appeal of buying household wipes online. Additionally, subscription models available through online platforms can ensure constant supply to the consumer, fostering brand loyalty. Supermarkets are a cornerstone in distributing household wipes due to their widespread and convenient locations. With a focus on groceries and other daily needs, supermarkets draw in a consistent customer base, providing regular exposure for household wipe brands. Competitive pricing strategies and promotional displays can effectively generate high turnover for these products.
Regional Insights
The market for household wipes in the Americas has been characterized by high demand, particularly in the United States and Canada, driven by convenience, efficacy, and consumer hygiene awareness. The market has seen a surge in demand due to the COVID-19 pandemic, leading to a growth in the production and supply of disinfectant wipes. In Latin America, the market is emerging with rising awareness and changing consumer preferences towards hygienic cleaning practices. In Europe, the household wipes market is mature, with a strong leaning towards eco-friendly and sustainable products, as the region has stringent regulations regarding environmental protection. Western Europe showcases higher penetration of household wipes, including biodegradable and natural options, whereas Eastern Europe presents growth opportunities with increasing disposable incomes and the modernization of retail sectors. The Asia Pacific region showcases an opportunistic landscape for the growth of the household wipes market due to rising health awareness, growing middle class, and increasing availability of disposable wipes through expanding retail channels. Local players also take a significant share of the market by offering affordable and locally tailored products.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Household Wipes Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Household Wipes Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Household Wipes Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Amway Corporation, Clorox Company, Codi Group BV, Colgate-Palmolive Company, Diamond Wipes International, Inc., Embuer Health Pvt. Ltd., Essity AB, Godrej Consumer Products Limited, GOJO Industries, Inc., Jiaxing Hongjie Commodity Co., Ltd., Kao Corporation, Kimberly-Clark Corporation, Medline Industries, LP., Nice-Pak Products, Inc., Professional Disposables International, Inc., Reckitt Benckiser Group PLC, Rockline Industries Ltd., S. C. Johnson & Son, Inc., The Procter & Gamble Company, Unilever PLC, Weiman Products, LLC, WipesPlus by CFS Brands, LLC, and Yessor Wipes.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Household Wipes Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Household Wipes Market?
3. What are the technology trends and regulatory frameworks in the Household Wipes Market?
4. What is the market share of the leading vendors in the Household Wipes Market?
5. Which modes and strategic moves are suitable for entering the Household Wipes Market?