市場調查報告書
商品編碼
1466099
客艙娛樂和連接市場:按類型、飛機、艙位、產品、連接、最終用戶、部署分類 - 2024-2030 年全球預測In-flight Entertainment & Connectivity Market by Type (Connectivity, Content, Hardware), Aircraft (Narrow-Body Aircraft, Very Large Aircraft, Wide-Body Aircraft), Class, Offering, Connectivity, End-User, Deployment - Global Forecast 2024-2030 |
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客艙娛樂和連接市場規模預計到 2023 年為 27.8 億美元,預計到 2024 年將達到 30.5 億美元,到 2030 年將達到 61.8 億美元,複合年成長率為 12.05%。
客艙娛樂和連接 (IFEC) 系統是商業航空公司乘客體驗不可或缺的一部分。這些系統提供各種服務和便利設施,旨在讓乘客在飛機上享受娛樂、了解情況和保持聯繫。標準 IFEC 包括點播音訊和視訊、直播電視、遊戲、音樂和電子書存取等。近年來,IFEC 的連接方面變得越來越重要,航空公司提供 Wi-Fi 服務,讓乘客在飛行期間使用網路服務、檢查電子郵件和參與社交媒體。改進的衛星頻寬和增強的 Wi-Fi 解決方案等技術進步正在推動客艙娛樂和連接解決方案的廣泛採用。此外,由於國際航班的增加和飛行時間的延長,對 IFEC 系統的需求也在增加。然而,隨著對無縫連接和頻寬的需求不斷增加,擁有足夠的連接頻寬可能會成為一個障礙。此外,網路威脅和潛在的資料外洩可能會損害乘客的隱私和數位安全。然而,近年來,主要企業在其產品中實施了嚴格的隱私權政策和先進的資料加密和儲存策略,以避免網路安全問題。建立讓用戶參與資料分析技術、AR/VR 整合和雙向通訊的互動平台可以為該行業提供新的成長途徑。
主要市場統計 | |
---|---|
基準年[2023] | 27.8億美元 |
預測年份 [2024] | 30.5億美元 |
預測年份 [2030] | 61.8億美元 |
複合年成長率(%) | 12.05% |
努力擴大類型內容的收集,以包含多語言和多文化元素
IFEC 系統中的連接解決方案旨在允許乘客在飛行期間存取網路、發送訊息和串流多媒體內容。該解決方案包含多種技術,包括衛星通訊(SATCOM)、空對地通訊(ATG) 和機載 Wi-Fi。飛機上的有線連接通常是指用於促進座位內娛樂和網路存取的實體連接。無線連線使用衛星或空對地網路將訊號無線發送到飛機,然後使用機載 Wi-Fi 系統將訊號分發到飛機上。內容包括專為機上消費而客製化的電影、電視節目、音樂、遊戲和資訊內容。機上電子郵件、電話和通訊服務讓乘客在飛行期間與地面保持聯繫。航空公司可以為乘客提供發送和接收電子郵件、撥打語音電話、發送文字訊息以及使用即時通訊應用程式的功能。機上資訊服務旨在提供有關您行程的即時更新,包括航班途徑、到達目的地的時間、天氣更新和轉機登機口資訊。機上網路連線可讓您在機上瀏覽網頁和串流內容。我們提供不同等級的 Wi-Fi 服務,從基本的網頁瀏覽到用於視訊串流和大型檔案下載的高速連線。機上媒體涵蓋了乘客在飛行期間可以使用的各種娛樂選項。這包括電影、電視節目、音樂、遊戲、雜誌等,可以透過客艙娛樂機上娛樂系統訪問,也可以透過航空公司的應用程式或串流媒體服務在乘客的個人設備上訪問。 IFEC 系統硬體包括用於向乘客提供內容的實體組件,例如座椅靠背螢幕、行動裝置、座椅電源和無線網路基地台。
最終用戶:創新的成長以改善民用和商業航空的娛樂和連接
民用和商業航空部門主要針對尋求娛樂和連接以增強旅行體驗的乘客。該部門專注於提供各種多媒體內容,例如電影、遊戲、音樂和電視節目,以及個人的Wi-Fi 連線。軍事和國防部門對客艙娛樂和連接有不同的需求,重點是在長期和緊張的任務期間的功能和機組人員的社會福利。飛行模擬和訓練模組也可以作為機載系統的一部分納入。也可能包括用於部隊運輸任務的有限娛樂內容,以支援部隊社會福利。
區域洞察
美洲地區擁有強大的技術結構和高度發展的航空業,為客艙娛樂和連接產業的成長和發展提供了有利的環境。此外,出國度假的消費者也展現了長途旅行優質娛樂解決方案的需求。在歐盟,航空公司專注於提供高速網路和廣泛的內容庫,以滿足精通技術的乘客的期望。歐盟法規環境正在支持衛星連接和跨境行動服務的進步,最近的投資旨在增加覆蓋範圍和頻寬容量。中東地區奢華優質服務的聲譽延伸至 IFEC 的服務。航空公司優先考慮高階、無縫的解決方案,並始終處於投資最新技術的前沿。由於中階的不斷壯大、航空需求的激增以及航空公司競相改善乘客體驗,亞太地區的客艙娛樂和連接市場具有巨大的成長潛力。此外,政府對擴大交通基礎設施和支援航空公司的支持可以為 IFEC 產業擴張開闢新途徑。
FPNV定位矩陣
FPNV 定位矩陣對於評估客艙娛樂和連接市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對客艙娛樂和連接市場供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.客艙娛樂和連結市場的市場規模和預測是多少?
2.在客艙娛樂和連結市場的預測期間內,有哪些產品、細分市場、應用和領域需要考慮投資?
3.客艙娛樂和連接市場的技術趨勢和法規結構是什麼?
4.客艙娛樂和連接市場主要供應商的市場佔有率是多少?
5. 進入客艙娛樂和連結市場的合適型態和策略手段是什麼?
[187 Pages Report] The In-flight Entertainment & Connectivity Market size was estimated at USD 2.78 billion in 2023 and expected to reach USD 3.05 billion in 2024, at a CAGR 12.05% to reach USD 6.18 billion by 2030.
In-flight entertainment & connectivity (IFEC) systems are an integral part of the passenger experience on commercial airlines. These systems offer a range of services and amenities designed to keep passengers entertained, informed, and connected while onboard an aircraft. The standard IFEC offerings include audio and video on demand, live TV, gaming, and access to music and e-books. In recent years, the connectivity aspect of IFEC has grown in significance, with airlines providing Wi-Fi services that allow passengers to use Internet services, check emails, and engage with social media during their flights. Progress in technology, such as improved satellite bandwidth capabilities and enhanced Wi-Fi solutions, have led to an increased adoption of in-flight entertainment and connectivity solutions. Additionally, the growth in international travel and longer flights accentuates the need for enhanced IFEC systems. However, due to the increased demand for seamless connectivity and bandwidth, acquiring enough spectrum for connectivity might pose hurdles. Additionally, the possibility of cyber threats and data breaches can compromise passenger privacy and digital safety. However, in recent years, key players have implemented strict privacy policies and advanced data encryption and storage strategies in their product offerings to circumvent cybersecurity issues. Integration of data analytics technologies, AR/VR, and the creation of interactive platforms that engage users in two-way communication can generate new avenues of growth for the industry.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 2.78 billion |
Estimated Year [2024] | USD 3.05 billion |
Forecast Year [2030] | USD 6.18 billion |
CAGR (%) | 12.05% |
Type: Efforts to expand the collection of content offerings and include multilingual and multicultural elements
Connectivity solutions in IFEC systems are designed to enable passengers to access the internet, send messages, and stream multimedia content during flight. This offering includes various technologies such as satellite communication (SATCOM), air-to-ground communication (ATG), and onboard Wi-Fi. Wired connectivity in an aircraft setting typically refers to the physical connections used to facilitate in-seat entertainment and internet access. Wireless connectivity uses satellite or air-to-ground networks to transmit signals wirelessly to the aircraft, which are then disseminated internally using onboard Wi-Fi systems. Content includes movies, TV shows, music, games, and informational content tailored for inflight consumption. The availability of in-flight email, phone, and messaging services enables passengers to stay in touch with the ground during flights. Airlines can offer passengers the ability to send and receive emails, indulge in voice calls, send text messages, or use instant messaging apps. In-flight information services are designed to offer passengers real-time updates about their journey, including flight path, time to destination, weather updates, and connecting gate information. In-flight internet access allows passengers to browse the web, stream content, and stay productive while in the air. Various tiers of Wi-Fi service ranging from basic web browsing to high-speed connections capable of supporting video streaming and large file downloads are provided. In-flight media encompasses a wide range of entertainment options available to passengers during their flight. This includes movies, television shows, music, games, and magazines, which can be accessed through the seatback in-flight entertainment systems or through passenger's personal devices via the airline's app or streaming service. Hardware for IFEC systems constitutes the physical components used to deliver content to passengers, such as seatback screens, hand-held devices, in-seat power supplies, and wireless access points.
End-User: Growing innovations to improve entertainment and connectivity features in civil and commercial aviation
The civil and commercial aviation sector primarily caters to passengers who seek entertainment and connectivity to enhance their travel experience. This sector focuses on providing a variety of multimedia content, such as movies, games, music, and TV shows, along with Wi-Fi connectivity for personal devices. The military and defense sector has different needs for in-flight entertainment and connectivity and put focus on functionality and crew welfare during long or high-stress missions. Flight simulations and training modules may be incorporated as part of in-flight systems. Limited entertainment content for troop transport missions to support the well-being of personnel may also be included.
Regional Insights
The Americas region is characterized by a robust technological architecture and a highly developed aviation industry, thereby providing an environment that is conducive to the growth and development of the in-flight entertainment and connectivity industry. Additionally, consumers traveling to international locations for vacations show a demand for premium entertainment solutions for long-hour journeys. In the EU, airlines focus on providing high-speed internet and rich content libraries to meet the expectations of their tech-savvy passengers. The EU's regulatory environment encourages advancements in satellite connectivity and cross-border mobile services, with recent investments targeting improved coverage and bandwidth capacities. The Middle East's reputation for luxury and premium services extends to its IFEC offerings. Airlines prioritize high-end, seamless solutions and remain at the forefront of investing in the latest technologies. The Asia Pacific in-flight entertainment and connectivity market shows potential for significant growth, driven by the rising middle class, surging demand for air travel, and airlines' competition to enhance passenger experience. Additionally, government support to expand transport infrastructure and support airlines can create new avenues for expansion of the IFEC industry.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the In-flight Entertainment & Connectivity Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the In-flight Entertainment & Connectivity Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the In-flight Entertainment & Connectivity Market, highlighting leading vendors and their innovative profiles. These include Anuvu Operations LLC, Astronics Corporation, BAE Systems PLC, Cobham Limited, digEcor, Inc., Echostar Corporation, Eutelsat S.A., Gogo Inc., Honeywell International Inc., Immfly Group, Iridium Communications Inc., Kontron AG, Kymeta Corporation, Lufthansa Systems GmbH & Co. KG, Panasonic Holdings Corporation, RTX Corporation, Safran Group, SITA, Stellar Entertainment Group, Thales Group, The Boeing Company, ThinKom Solutions Inc., Viasat, Inc., and Wipro Limited.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the In-flight Entertainment & Connectivity Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the In-flight Entertainment & Connectivity Market?
3. What are the technology trends and regulatory frameworks in the In-flight Entertainment & Connectivity Market?
4. What is the market share of the leading vendors in the In-flight Entertainment & Connectivity Market?
5. Which modes and strategic moves are suitable for entering the In-flight Entertainment & Connectivity Market?