市場調查報告書
商品編碼
1465221
眼部化妝品市場:按產品和分銷管道 - 2024-2030 年全球預測Eye Makeup Market by Product (Brow liner, Eye Liner, Eye Pencil), Distribution Channel (Offline, Online) - Global Forecast 2024-2030 |
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預計2023年眼妝市場規模為175.5億美元,預計2024年將達186億美元,2030年將達272.7億美元,複合年成長率為6.50%。
眼妝是在眼睛上塗抹以增強或改變眼睛的外觀。這些產品包括眼影、眼線筆、睫毛膏、眉筆等。眼部彩妝是許多美容方案中的重要組成部分,無論是日常佩戴還是特殊場合,它都能突出眼睛並塑造理想的外觀,在化妝品塗布中發揮著重要作用。全球可支配收入的增加導致消費者在奢侈品和非必需品(包括化妝品)上花費更多,從而推動了市場成長。社群媒體平台和美容影響者在塑造趨勢和消費者偏好方面發揮著至關重要的作用。教學、產品評論和受歡迎的人才的認可鼓勵他們的追隨者嘗試新產品和技術,推動市場成長。與眼妝產品相關的仿冒品的存在阻礙了市場的成長。人們對零殘忍和純素化妝品的認知正在不斷增強。眼妝產業正在不斷發展以適應這些偏好,越來越多的品牌致力於道德實踐,為市場成長創造機會。
主要市場統計 | |
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基準年[2023] | 175.5億美元 |
預測年份 [2024] | 186億美元 |
預測年份 [2030] | 272.7億美元 |
複合年成長率(%) | 6.50% |
液體、凝膠和眼線筆等各種型態的眼線筆越來越受歡迎
眉筆是一種專門用於塑造和填充眉毛的化妝產品。它有多種形式,如鉛筆、粉末和凝膠。眉線的主要功能是塑造眉毛,讓眉毛看起來更飽滿、更清晰。眉筆有多種顏色可供選擇,適合不同的髮色和膚色,根據您的塗抹方式,您可以打造自然或戲劇性的妝容。眼線筆用於透過勾勒眼瞼和睫毛根部來突出眼睛。液體、凝膠和鉛筆很常見。眼線筆可用於打造各種妝容,從打造自然妝容的精確細線到打造更戲劇性妝容的粗粗線條。有多種顏色可供選擇,不僅可以用於日常使用,還可以用於藝術化妝和特殊場合化妝。眼線筆與眼線筆相似,但質地較軟、蠟質。它融合得很好,因此適合打造暈染般的煙熏眼妝。眼線筆用途廣泛,不僅可以用來畫眼線,還可以作為眼影的打底。眼線筆有多種顏色可供選擇,讓您可以發揮創意並客製化您的眼妝流程。眼線筆通常易於控制和塗抹,適合各個級別的化妝者。睫毛膏是一種塗在睫毛上的化妝品,可以使睫毛看起來更長、更濃密、顏色更深。它是最受歡迎的眼部彩妝產品之一,有防水、豐盈、纖長等多種配方。睫毛膏有一個棒式施用器,用於從根部到尖端塗抹睫毛,有助於分離睫毛並防止結塊。儘管它們有多種顏色,但黑色是最常用的顏色,因為它提供了引人注目的對比並增強了眼睛的效果。眼影用於為眼瞼添加顏色和尺寸。它有多種形式,如粉末、霜狀和棒狀。眼影有多種顏色和飾面,從啞光到微光再到金屬色。眼影可單獨使用或組合使用,以增加深度、突出眼睛並為您的妝容增添一抹流行色彩。眼影可用刷子、施用器或手指塗抹,產品的可彎曲性使其能夠無縫融入您想要的眼妝風格。
分銷管道:線上通路的眼妝產品供應量增加
線下分銷通路包括百貨公司、專賣店、超級市場、藥局等實體店。傳統上,這是消費者購買眼妝最常見的方式。線下管道的主要優勢是能夠提供觸覺體驗,客戶可以與產品進行實體互動,例如嘗試色調或接受專家建議。然而,挑戰包括高昂的營運成本和有限的地理覆蓋範圍。隨著數位化的不斷推進,線下通路也面臨來自更豐富、更便利的線上平台的激烈競爭。線上管道包括電子商務平台、品牌網站和社交媒體市場。該管道正在經歷指數級成長,並因 COVID-19 大流行等世界事件而大大加速。該通路的優勢包括便利性、覆蓋範圍更廣以及由於營運成本較低而具有競爭力的價格。數位行銷還允許品牌直接與消費者互動,提供個人化體驗,並利用資料分析提出有針對性的產品推薦。挑戰包括客戶在購買前無法試用產品、退貨率增加以及市場飽和導致新參與企業難以獲得知名度。
區域洞察
美國消費者更喜歡耐用、安全、由天然有機材料製成的創新、高品質產品。該地區人口結構多元化,對適合各種膚色和類型的眼妝有著強勁的需求。此外,數位影響力很強,社群媒體趨勢和美容影響者在塑造消費者偏好方面發揮著至關重要的作用。在可支配收入增加以及女性和男性對整裝儀容和美容產品興趣日益濃厚的推動下,亞太地區市場呈現快速成長。中國、韓國和日本等國家處於這方面的前沿,每個國家都有自己的美容標準,影響產品偏好。例如,在韓國和日本,人們專注於提供自然妝容的產品,例如明亮、微妙的眼影和不太粗但強調眼睛形狀的眼線。該公司也深受韓國美容和日本美容趨勢的影響,推廣氣墊眼線筆和纖維睫毛膏等創新產品。由於文化和消費者偏好的多樣性,EMEA(歐洲、中東和非洲)地區是一個多元化的市場。在歐洲,人們對高品質、優質眼妝產品有著強烈的偏好,消費者也重視品牌傳統與永續性。在中東,我們看到了對能夠抵禦炎熱氣候的大膽、持久的產品的需求,特別是眼線筆和睫毛膏。在非洲,人們對反映非洲大陸多樣化人口結構並迎合各種膚色和類型的眼妝越來越感興趣,一個市場正在興起。
FPNV定位矩陣
FPNV定位矩陣對於評估眼妝市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對眼妝市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.眼妝市場的市場規模與預測是多少?
2.眼妝市場預測期內需要考慮投資的產品、細分市場、應用和領域有哪些?
3. 眼妝市場的技術趨勢和法規結構是什麼?
4.眼妝市場主要廠商的市場佔有率是多少?
5.進入眼妝市場合適的型態和策略手段是什麼?
[190 Pages Report] The Eye Makeup Market size was estimated at USD 17.55 billion in 2023 and expected to reach USD 18.60 billion in 2024, at a CAGR 6.50% to reach USD 27.27 billion by 2030.
Eye makeup is applied around the eyes to enhance or alter their appearance. These products include eyeshadow, eyeliner, mascara, and eyebrow pencils. Eye makeup is a staple in many beauty regimes, playing a crucial role in cosmetic application by emphasizing the eyes and contributing to a desired look, whether for daily wear or special occasions. Rising disposable incomes globally have allowed consumers to spend more on luxury and non-essential goods, including makeup is driving the market growth. Social media platforms and beauty influencers have played a pivotal role in shaping trends and consumer preferences. Tutorials, product reviews, and endorsements from popular personalities encourage followers to try new products and techniques, thereby fueling market growth. The availability of counterfeit products associated with eye makeup products hampers the market growth. There is an increasing awareness regarding cruelty-free and vegan makeup products. The eye makeup industry is growing to accommodate these preferences, with more brands committing to ethical practices, creating opportunities for market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 17.55 billion |
Estimated Year [2024] | USD 18.60 billion |
Forecast Year [2030] | USD 27.27 billion |
CAGR (%) | 6.50% |
Product: Rising popularity of eye liners that are available in multiple forms: liquid, gel, and pencil
Brow liners are makeup products designed specifically for defining and filling in the eyebrows. They come in various forms, including pencils, powders, and gels. Their primary function is to enhance the shape of the eyebrows, making them appear fuller and more defined. Brow liners are available in a range of colors to match different hair colors and skin tones, allowing for a natural or dramatic look depending on the application technique. Eye liners are used to define the eyes, making them stand out by outlining the eyelid and the base of the lashes. They are available in multiple forms: liquid, gel, and pencil being the most common. Eye liners can be used to create various looks from a precise thin line for a natural effect to a thicker, bolder line for more dramatic eye makeup. Colors range widely, offering options for everyday looks as well as more artistic or occasion-specific applications. Eye pencils are similar to eye liners and tend to have a softer, waxier texture. They are excellent for creating smudged, smoky eye looks due to their blendable nature. Eye pencils are versatile, being used not only to line the eyes but sometimes also as a base for eyeshadow. They come in a spectrum of colors, allowing for creativity and customization in eye makeup routines. Eye pencils usually offer easier control and application, making them suitable for makeup users of all skill levels. Mascara is a cosmetic product applied to the eyelashes to make them appear longer, thicker, and darker. It is one of the most popular eye makeup products and comes in various formulas, including waterproof, volumizing, and lengthening options. Mascaras have a wand applicator that is used to coat the lashes from root to tip, helping to separate the lashes and prevent clumps. Available in different colors, black remains the most commonly used shade for its ability to provide a striking contrast and enhance the eyes. Eyeshadow is used to add color and dimension to the eyelids. It comes in various forms, including powder, cream, and stick. Eyeshadows can be found in a vast array of colors and finishes, from matte to shimmer to metallic. Used alone or in combination, eyeshadows can create depth, highlight the eyes, or add a pop of color to makeup looks. They are applied with brushes, applicators, or fingers, and the bendability of the product allows for seamless integration into the desired eye makeup style.
Distribution Channel: Increasing availability of eye makeup products across online channels
Offline distribution channel encompasses brick-and-mortar stores such as department stores, specialty stores, supermarkets, and pharmacies. It is traditionally the most prevalent method for consumers to purchase eye makeup. The main advantage of offline channels is the tactile experience they offer, allowing customers to physically interact with products, from testing shades to getting professional advice. However, the challenges include higher operational costs and the limitations of geographical reach. In an increasingly digital world, offline channels also face stiff competition from online platforms, which often offer wider selections and convenience. The online channel includes e-commerce platforms, brand websites, and social media marketplaces. This channel has seen exponential growth, significantly accelerated by global events such as the COVID-19 pandemic. The advantages here include convenience, a broader reach, and often more competitive pricing due to lower operational costs. Through digital marketing, brands can also engage directly with consumers, offering personalized experiences and leveraging data analytics for targeted product recommendations. The challenges include the inability of customers to try products before purchase, increased return rates, and the saturated market, which can make it difficult for new entrants to gain visibility.
Regional Insights
Consumers in America prefer innovative and high-quality products that offer long-lasting wear and are made from safe, often natural or organic, ingredients. There is a significant demand for eye makeup that caters to diverse skin tones and types, reflecting the region's multifaceted demographics. Additionally, the digital influence is strong, with social media trends and beauty influencers playing a pivotal role in shaping consumer preferences. The APAC region is marked by its rapid market growth, driven by increasing disposable incomes and a growing interest in personal grooming and beauty products among both women and men. Countries such as China, South Korea, and Japan are at the forefront, each with unique beauty standards that influence product preferences. For instance, in South Korea and Japan, there is a strong emphasis on products that offer a natural look, such as light and subtle eye shadows and eyeliners that enhance the eyes' shape without appearing too bold. The influence of K-beauty and J-beauty trends is also significant, promoting innovative products including, cushion eyeliners and fiber mascaras. The EMEA region presents a diverse market due to its wide range of cultures and consumer preferences. In Europe, there is a strong preference for high-quality, luxury eye makeup products, with consumers valuing brand heritage and sustainability. The Middle East showcases a demand for bold and long-lasting products that can withstand hot climates, with a particular emphasis on eyeliners and mascaras. In Africa, the market is emerging, with an increasing interest in eye makeup that caters to diverse skin tones and types, reflecting the continent's diverse demographics.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Eye Makeup Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Eye Makeup Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Eye Makeup Market, highlighting leading vendors and their innovative profiles. These include Amorepacific Corporation, Amway International Inc., Apcos Naturals Pvt. Ltd., Avon Products, Inc., Christian Dior SE, Clarins Group, ColorBar Cosmetics Pvt. Ltd., Coty Inc., e.l.f. Beauty, Inc., Estee Lauder Companies Inc., Kao Corporation, L'Oreal S.A., LVMH Corp., MARS Cosmetics, Mary Kay Inc., Natura Cosmeticos S.A., Oriflame Cosmetics AG, Revlon, Inc., Shiseido Company, Limited, The Procter & Gamble Company, Too Faced Cosmetics, LLC, Unilever PLC, Urban Decay Cosmetics LLC, and Vellvette Lifestyle Private Limited.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Eye Makeup Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Eye Makeup Market?
3. What are the technology trends and regulatory frameworks in the Eye Makeup Market?
4. What is the market share of the leading vendors in the Eye Makeup Market?
5. Which modes and strategic moves are suitable for entering the Eye Makeup Market?