Product Code: A16914
The global eye shadow market was valued at $2.8 billion in 2021, and is projected to reach $5.1 billion by 2031, growing at a CAGR of 6.3% from 2022 to 2031.
Eye shadow is a cosmetic typically used on the lids to draw focus to the wearer's eyes and make them stand out or appear more appealing. Eye shadow can also be applied to the brow bones, cheeks, or under the eyes. The eye shadow market is analyzed based on form, price range, sales channel, and region. By form, the market is divided into liquid, powder, and others. By price range, the market is divided into premium and mass. By sales channel, it is classified into online and offline. Further, the offline segment is bifurcated into supermarkets & hypermarkets, mass merchandisers, departmental stores, mono-brand stores, and specialty stores. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Russia, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, Australia & New Zealand, South Korea, ASEAN, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Turkey, Saudi Arabia, and Rest of LAMEA).
The eye shadow market has been greatly impacted by the COVID-19 pandemic. People's preferences for natural and environmentally friendly cosmetics have changed as a result of growing health awareness. This has raised consumer demand for high-quality products that are vegan, natural, organic, clean, and waterproof. The global eye shadow market is expanding as more people use eye makeup products to improve their appearance, the cosmetics industry is seeing positive expansion, and there is a rising consumer desire for natural cosmetics.
One of the most important methods used by several companies and industries to spread knowledge about their product offerings among targeted consumers is social media marketing. As a result, the global eye shadow market sees a crucial potential through its social media marketing approach to establish momentum and expand its customer base among its target demographics. Countries have the chance to expand their workforces and experience more economic growth as working women's participation rises. Additionally, since there are more working women, the market for eye shadow expands.
Demand and supply are dynamic in the beauty and cosmetics industry. As their knowledge and awareness about skincare increase, consumers are switching to "premium brands" for better results. As a result, it anticipates "Premium" to rank among the market's most important sectors for eye shadow. The eye shadow market is anticipated to expand rapidly during the forecast period.
The key players operating in the eye shadow market have adopted product launch, business expansion, and merger & acquisition as their key strategies to expand their market share, increase profitability, and remain competitive in the market. The major players operating in the global eye shadow market are Amway Corporation, Arbonne International, Aveda, Avon, Chanel, Clarins Group, Coty Inc., Estee Lauder Companies Inc., Kao Corporation, Korres SA, L'Oreal SA, LVMH, Oriflame Cosmetics, Revlon, and Shiseido.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the eye shadow market analysis from 2021 to 2031 to identify the prevailing eye shadow market opportunities.
- Market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
- An in-depth analysis of the eye shadow market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global eye shadow market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Sales Channel
- Online
- Offline
- Sub-Type
- Supermarkets and hypermarkets
- Mass merchandiser
- Departmental stores
- Mono-brand stores
- Specialty stores
By Form
By Price Range
By Region
- North America
- Europe
- UK
- Germany
- France
- Russia
- Italy
- Spain
- Rest Of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia And New Zealand
- South Korea
- Asean
- Rest Of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Turkey
- Saudi Arabia
- Rest Of LAMEA
- Key Market Players
- AMWAY CORPORATION
- Arbonne International LLC
- Aveda
- Avon Products, Inc.
- Chanel
- clarins group
- Coty Inc
- Estee Lauder Companies Inc.
- Kao Corp.
- Korres SA
- L'Oreal
- LOUIS VUITTON (LVMH)
- Oriflame Cosmetics
- Revlon Inc.
- Shiseido Co Ltd
TABLE OF CONTENTS
CHAPTER 1:INTRODUCTION
- 1.1.Report description
- 1.2.Key market segments
- 1.3.Key benefits to the stakeholders
- 1.4.Research Methodology
- 1.4.1.Secondary research
- 1.4.2.Primary research
- 1.4.3.Analyst tools and models
CHAPTER 2:EXECUTIVE SUMMARY
- 2.1.Key findings of the study
- 2.2.CXO Perspective
CHAPTER 3:MARKET OVERVIEW
- 3.1.Market definition and scope
- 3.2.Key findings
- 3.2.1.Top investment pockets
- 3.3.Porter's five forces analysis
- 3.4.Top player positioning
- 3.5.Market dynamics
- 3.5.1.Drivers
- 3.5.2.Restraints
- 3.5.3.Opportunities
- 3.6.COVID-19 Impact Analysis on the market
- 3.7.Value Chain Analysis
- 3.8.Market Share Analysis
CHAPTER 4: EYE SHADOW MARKET, BY FORM
- 4.1 Overview
- 4.1.1 Market size and forecast
- 4.2 Liquid
- 4.2.1 Key market trends, growth factors and opportunities
- 4.2.2 Market size and forecast, by region
- 4.2.3 Market analysis by country
- 4.3 Powder
- 4.3.1 Key market trends, growth factors and opportunities
- 4.3.2 Market size and forecast, by region
- 4.3.3 Market analysis by country
- 4.4 Others
- 4.4.1 Key market trends, growth factors and opportunities
- 4.4.2 Market size and forecast, by region
- 4.4.3 Market analysis by country
CHAPTER 5: EYE SHADOW MARKET, BY PRICE RANGE
- 5.1 Overview
- 5.1.1 Market size and forecast
- 5.2 Premium
- 5.2.1 Key market trends, growth factors and opportunities
- 5.2.2 Market size and forecast, by region
- 5.2.3 Market analysis by country
- 5.3 Mass
- 5.3.1 Key market trends, growth factors and opportunities
- 5.3.2 Market size and forecast, by region
- 5.3.3 Market analysis by country
CHAPTER 6: EYE SHADOW MARKET, BY SALES CHANNEL
- 6.1 Overview
- 6.1.1 Market size and forecast
- 6.2 Online
- 6.2.1 Key market trends, growth factors and opportunities
- 6.2.2 Market size and forecast, by region
- 6.2.3 Market analysis by country
- 6.3 Offline
- 6.3.1 Key market trends, growth factors and opportunities
- 6.3.2 Market size and forecast, by region
- 6.3.3 Market analysis by country
- 6.3.4 Offline Eye Shadow Market by Sub-Type
- 6.3.4.1 Supermarkets and hypermarkets Market size and forecast, by region
- 6.3.4.2 Mass merchandiser Market size and forecast, by region
- 6.3.4.3 Departmental stores Market size and forecast, by region
- 6.3.4.4 Mono-brand stores Market size and forecast, by region
- 6.3.4.5 Specialty stores Market size and forecast, by region
CHAPTER 7: EYE SHADOW MARKET, BY REGION
- 7.1 Overview
- 7.1.1 Market size and forecast
- 7.2 North America
- 7.2.1 Key trends and opportunities
- 7.2.2 North America Market size and forecast, by Form
- 7.2.3 North America Market size and forecast, by Price Range
- 7.2.4 North America Market size and forecast, by Sales Channel
- 7.2.4.1 North America Offline Eye Shadow Market by Sub-Type
- 7.2.5 North America Market size and forecast, by country
- 7.2.5.1 U.S.
- 7.2.5.1.1 Market size and forecast, by Form
- 7.2.5.1.2 Market size and forecast, by Price Range
- 7.2.5.1.3 Market size and forecast, by Sales Channel
- 7.2.5.2 Canada
- 7.2.5.2.1 Market size and forecast, by Form
- 7.2.5.2.2 Market size and forecast, by Price Range
- 7.2.5.2.3 Market size and forecast, by Sales Channel
- 7.2.5.3 Mexico
- 7.2.5.3.1 Market size and forecast, by Form
- 7.2.5.3.2 Market size and forecast, by Price Range
- 7.2.5.3.3 Market size and forecast, by Sales Channel
- 7.3 Europe
- 7.3.1 Key trends and opportunities
- 7.3.2 Europe Market size and forecast, by Form
- 7.3.3 Europe Market size and forecast, by Price Range
- 7.3.4 Europe Market size and forecast, by Sales Channel
- 7.3.4.1 Europe Offline Eye Shadow Market by Sub-Type
- 7.3.5 Europe Market size and forecast, by country
- 7.3.5.1 UK
- 7.3.5.1.1 Market size and forecast, by Form
- 7.3.5.1.2 Market size and forecast, by Price Range
- 7.3.5.1.3 Market size and forecast, by Sales Channel
- 7.3.5.2 Germany
- 7.3.5.2.1 Market size and forecast, by Form
- 7.3.5.2.2 Market size and forecast, by Price Range
- 7.3.5.2.3 Market size and forecast, by Sales Channel
- 7.3.5.3 France
- 7.3.5.3.1 Market size and forecast, by Form
- 7.3.5.3.2 Market size and forecast, by Price Range
- 7.3.5.3.3 Market size and forecast, by Sales Channel
- 7.3.5.4 Russia
- 7.3.5.4.1 Market size and forecast, by Form
- 7.3.5.4.2 Market size and forecast, by Price Range
- 7.3.5.4.3 Market size and forecast, by Sales Channel
- 7.3.5.5 Italy
- 7.3.5.5.1 Market size and forecast, by Form
- 7.3.5.5.2 Market size and forecast, by Price Range
- 7.3.5.5.3 Market size and forecast, by Sales Channel
- 7.3.5.6 Spain
- 7.3.5.6.1 Market size and forecast, by Form
- 7.3.5.6.2 Market size and forecast, by Price Range
- 7.3.5.6.3 Market size and forecast, by Sales Channel
- 7.3.5.7 Rest of Europe
- 7.3.5.7.1 Market size and forecast, by Form
- 7.3.5.7.2 Market size and forecast, by Price Range
- 7.3.5.7.3 Market size and forecast, by Sales Channel
- 7.4 Asia-Pacific
- 7.4.1 Key trends and opportunities
- 7.4.2 Asia-Pacific Market size and forecast, by Form
- 7.4.3 Asia-Pacific Market size and forecast, by Price Range
- 7.4.4 Asia-Pacific Market size and forecast, by Sales Channel
- 7.4.4.1 Asia-Pacific Offline Eye Shadow Market by Sub-Type
- 7.4.5 Asia-Pacific Market size and forecast, by country
- 7.4.5.1 China
- 7.4.5.1.1 Market size and forecast, by Form
- 7.4.5.1.2 Market size and forecast, by Price Range
- 7.4.5.1.3 Market size and forecast, by Sales Channel
- 7.4.5.2 Japan
- 7.4.5.2.1 Market size and forecast, by Form
- 7.4.5.2.2 Market size and forecast, by Price Range
- 7.4.5.2.3 Market size and forecast, by Sales Channel
- 7.4.5.3 India
- 7.4.5.3.1 Market size and forecast, by Form
- 7.4.5.3.2 Market size and forecast, by Price Range
- 7.4.5.3.3 Market size and forecast, by Sales Channel
- 7.4.5.4 Australia And New Zealand
- 7.4.5.4.1 Market size and forecast, by Form
- 7.4.5.4.2 Market size and forecast, by Price Range
- 7.4.5.4.3 Market size and forecast, by Sales Channel
- 7.4.5.5 South Korea
- 7.4.5.5.1 Market size and forecast, by Form
- 7.4.5.5.2 Market size and forecast, by Price Range
- 7.4.5.5.3 Market size and forecast, by Sales Channel
- 7.4.5.6 Asean
- 7.4.5.6.1 Market size and forecast, by Form
- 7.4.5.6.2 Market size and forecast, by Price Range
- 7.4.5.6.3 Market size and forecast, by Sales Channel
- 7.4.5.7 Rest of Asia-Pacific
- 7.4.5.7.1 Market size and forecast, by Form
- 7.4.5.7.2 Market size and forecast, by Price Range
- 7.4.5.7.3 Market size and forecast, by Sales Channel
- 7.5 LAMEA
- 7.5.1 Key trends and opportunities
- 7.5.2 LAMEA Market size and forecast, by Form
- 7.5.3 LAMEA Market size and forecast, by Price Range
- 7.5.4 LAMEA Market size and forecast, by Sales Channel
- 7.5.4.1 LAMEA Offline Eye Shadow Market by Sub-Type
- 7.5.5 LAMEA Market size and forecast, by country
- 7.5.5.1 Brazil
- 7.5.5.1.1 Market size and forecast, by Form
- 7.5.5.1.2 Market size and forecast, by Price Range
- 7.5.5.1.3 Market size and forecast, by Sales Channel
- 7.5.5.2 South Africa
- 7.5.5.2.1 Market size and forecast, by Form
- 7.5.5.2.2 Market size and forecast, by Price Range
- 7.5.5.2.3 Market size and forecast, by Sales Channel
- 7.5.5.3 Turkey
- 7.5.5.3.1 Market size and forecast, by Form
- 7.5.5.3.2 Market size and forecast, by Price Range
- 7.5.5.3.3 Market size and forecast, by Sales Channel
- 7.5.5.4 Saudi Arabia
- 7.5.5.4.1 Market size and forecast, by Form
- 7.5.5.4.2 Market size and forecast, by Price Range
- 7.5.5.4.3 Market size and forecast, by Sales Channel
- 7.5.5.5 Rest of LAMEA
- 7.5.5.5.1 Market size and forecast, by Form
- 7.5.5.5.2 Market size and forecast, by Price Range
- 7.5.5.5.3 Market size and forecast, by Sales Channel
CHAPTER 8: COMPANY LANDSCAPE
- 8.1. Introduction
- 8.2. Top winning strategies
- 8.3. Product Mapping of Top 10 Player
- 8.4. Competitive Dashboard
- 8.5. Competitive Heatmap
- 8.6. Key developments
CHAPTER 9: COMPANY PROFILES
- 9.1 AMWAY CORPORATION
- 9.1.1 Company overview
- 9.1.2 Company snapshot
- 9.1.3 Operating business segments
- 9.1.4 Product portfolio
- 9.1.5 Business performance
- 9.1.6 Key strategic moves and developments
- 9.2 Arbonne International LLC
- 9.2.1 Company overview
- 9.2.2 Company snapshot
- 9.2.3 Operating business segments
- 9.2.4 Product portfolio
- 9.2.5 Business performance
- 9.2.6 Key strategic moves and developments
- 9.3 Aveda
- 9.3.1 Company overview
- 9.3.2 Company snapshot
- 9.3.3 Operating business segments
- 9.3.4 Product portfolio
- 9.3.5 Business performance
- 9.3.6 Key strategic moves and developments
- 9.4 Avon Products, Inc.
- 9.4.1 Company overview
- 9.4.2 Company snapshot
- 9.4.3 Operating business segments
- 9.4.4 Product portfolio
- 9.4.5 Business performance
- 9.4.6 Key strategic moves and developments
- 9.5 Chanel
- 9.5.1 Company overview
- 9.5.2 Company snapshot
- 9.5.3 Operating business segments
- 9.5.4 Product portfolio
- 9.5.5 Business performance
- 9.5.6 Key strategic moves and developments
- 9.6 clarins group
- 9.6.1 Company overview
- 9.6.2 Company snapshot
- 9.6.3 Operating business segments
- 9.6.4 Product portfolio
- 9.6.5 Business performance
- 9.6.6 Key strategic moves and developments
- 9.7 Coty Inc
- 9.7.1 Company overview
- 9.7.2 Company snapshot
- 9.7.3 Operating business segments
- 9.7.4 Product portfolio
- 9.7.5 Business performance
- 9.7.6 Key strategic moves and developments
- 9.8 Estee Lauder Companies Inc.
- 9.8.1 Company overview
- 9.8.2 Company snapshot
- 9.8.3 Operating business segments
- 9.8.4 Product portfolio
- 9.8.5 Business performance
- 9.8.6 Key strategic moves and developments
- 9.9 Kao Corp.
- 9.9.1 Company overview
- 9.9.2 Company snapshot
- 9.9.3 Operating business segments
- 9.9.4 Product portfolio
- 9.9.5 Business performance
- 9.9.6 Key strategic moves and developments
- 9.10 Korres SA
- 9.10.1 Company overview
- 9.10.2 Company snapshot
- 9.10.3 Operating business segments
- 9.10.4 Product portfolio
- 9.10.5 Business performance
- 9.10.6 Key strategic moves and developments
- 9.11 L'Oreal
- 9.11.1 Company overview
- 9.11.2 Company snapshot
- 9.11.3 Operating business segments
- 9.11.4 Product portfolio
- 9.11.5 Business performance
- 9.11.6 Key strategic moves and developments
- 9.12 LOUIS VUITTON (LVMH)
- 9.12.1 Company overview
- 9.12.2 Company snapshot
- 9.12.3 Operating business segments
- 9.12.4 Product portfolio
- 9.12.5 Business performance
- 9.12.6 Key strategic moves and developments
- 9.13 Oriflame Cosmetics
- 9.13.1 Company overview
- 9.13.2 Company snapshot
- 9.13.3 Operating business segments
- 9.13.4 Product portfolio
- 9.13.5 Business performance
- 9.13.6 Key strategic moves and developments
- 9.14 Revlon Inc.
- 9.14.1 Company overview
- 9.14.2 Company snapshot
- 9.14.3 Operating business segments
- 9.14.4 Product portfolio
- 9.14.5 Business performance
- 9.14.6 Key strategic moves and developments
- 9.15 Shiseido Co Ltd
- 9.15.1 Company overview
- 9.15.2 Company snapshot
- 9.15.3 Operating business segments
- 9.15.4 Product portfolio
- 9.15.5 Business performance
- 9.15.6 Key strategic moves and developments