市場調查報告書
商品編碼
1434862
運動服市場:按產品、布料、分銷管道和最終用戶 - 2024-2030 年全球預測Activewear Market by Product (Clothing, Shoes & Accessories), Fabric (Cotton, Neoprene, Nylon), Distribution Channel, End-User - Global Forecast 2024-2030 |
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預計2023年運動服市場規模為3,687.2億美元,預計2024年將達3,903.7億美元,2030年將達5,671.9億美元,複合年成長率為6.34%。
全球運動服市場
主要市場統計 | |
---|---|
基準年[2023] | 3687.2億美元 |
預測年份 [2024] | 3903.7億美元 |
預測年份 [2030] | 5671.9億美元 |
複合年成長率(%) | 6.34% |
運動服包括頻譜以目的為導向的時尚服飾、鞋子和配件,專為各種運動活動而設計,並針對具有積極生活方式的個人。隨著健康意識生活方式的迅速普及以及人們對各種體育活動的興趣日益濃厚,世界各地對高品質運動服的需求不斷增加。影響該細分市場成長的另一個重要方面是消費者對時尚而實用的服裝類的偏好。隨著向休閒的轉變,消費者開始選擇多功能運動服,不僅可以在運動時穿著,還可以在社交活動和職場。然而,仿冒品和區域市場本地產品的供應等挑戰正在阻礙因素全球運動服市場。此外,運動服裝產品的最新技術進步以及創新布料技術(例如吸濕排汗材料和壓力衣)的開拓,以提高運動表現並提供卓越的舒適度,為市場創造了有利的條件。此外,近年來,永續性已成為人們關注的主要議題,導致許多品牌將再生聚酯和有機棉等環保材料涵蓋其產品線。
區域洞察
在美洲,美國因其較高的消費者認知度和對創新健身服裝的興趣而引領市場。休閒趨勢和對健康生活的關注正在透過以性能驅動的設計和環保意識的舉措推動該地區的成長。品牌之間的競爭也有助於在這個競爭激烈的市場中取得成功。在可支配收入增加和都市化的推動下,亞太地區的運動服裝產業正在快速成長。中產階級不斷壯大並崇尚積極生活方式的中國處於這一擴張的前沿,而印度和澳洲正在成為國際和本土品牌的強大市場。此外,EMEA(歐洲、中東和非洲)地區的市場區隔擁有眾多知名全球品牌,並且對滿足不同體育領域的永續和創新選擇的需求不斷成長。在歐洲,運動品牌與奢侈時尚品牌之間的合作為消費者提供優質運動服裝。此外,中東為國際品牌提供了在遵守當地文化規範的同時擁抱健身文化發展的機會。
FPNV定位矩陣
FPNV定位矩陣對於評估運動服市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對運動服市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1-市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2-市場開拓:我們深入研究利潤豐厚的新興市場,並分析它們在成熟細分市場中的滲透率。
3- 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4-競爭力評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5- 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1-運動服市場的市場規模與預測是多少?
2-在運動服市場的預測期內,有哪些產品、細分市場、應用和領域需要考慮投資?
3-運動服市場的技術趨勢和法律規範是什麼?
4-運動服市場主要供應商的市場佔有率是多少?
5-進入運動服飾市場的適當型態或策略手段是什麼?
[198 Pages Report] The Activewear Market size was estimated at USD 368.72 billion in 2023 and expected to reach USD 390.37 billion in 2024, at a CAGR 6.34% to reach USD 567.19 billion by 2030.
Global Activewear Market
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 368.72 billion |
Estimated Year [2024] | USD 390.37 billion |
Forecast Year [2030] | USD 567.19 billion |
CAGR (%) | 6.34% |
Activewear comprises a broad spectrum of purposeful and fashionable clothing, footwear, and accessories designed for various athletic pursuits, catering to individuals with an active lifestyle. The rapidly increasing adoption of health-conscious lifestyles, coupled with widespread interest in various sports activities, has propelled the demand for high-quality activewear worldwide. Another crucial aspect influencing the growth of this segment is consumer preference for fashionable yet functional clothing. With a shift toward athleisure, where consumers are increasingly opting for versatile activewear that can be worn during workouts and also in social gatherings or at work. However, challenges such as the availability of counterfeit and local products in regional markets act as a hindering factor for the global activewear market. Furthermore, the recent technological advancements in activewear products and the development of innovative fabric technologies such as moisture-wicking materials and compression garments to enhance athletic performance and offer superior comfort are creating a lucrative landscape for the market. Moreover, sustainability has become a significant concern in recent years; as a result, many brands are now incorporating eco-friendly materials such as recycled polyester or organic cotton into their product lines.
Regional Insights
In the Americas, the United States leads the market owing to high consumer awareness and interest in innovative fitness apparel. The athleisure trend and a focus on healthy living gain traction with performance-focused designs and eco-friendly initiatives are driving growth in this region. Collaborations among brands also contribute to success in this competitive market. The Asia-Pacific is witnessing rapid growth in the activewear sector, driven by rising disposable incomes and urbanization. China is at the forefront of this expansion as its growing middle class increasingly embraces active lifestyles, whereas India and Australia are emerging as strong markets for both international and local brands. Furthermore, the EMEA region's activewear market features a strong presence of established global brands, propelling demand for sustainable, innovative options catering to diverse sports segments. In Europe, collaborations between sports brands and luxury fashion houses have created premium sportswear offerings for consumers. Moreover, the Middle East presents opportunities for international brands to tap into a growing fitness culture while adhering to regional cultural norms.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Activewear Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Activewear Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Activewear Market, highlighting leading vendors and their innovative profiles. These include 2XU Pty Ltd., 7 DAYS ApS, Adidas AG, Aesthetic Nation, ALO, LLC, Ann Chery, ASICS Corporation, Bandier Corp., Campus Activewear Limited, Ciele Athletics Inc., Columbia Sportswear Company, Decathlon SAS, Everlane, Fast Retailing Co., Ltd., FILA Luxembourg, S.a.r.l., FP Movement, Gap Inc., Girlfriend Collective LLC, Gramicci, Gymshark Limited, HanesBrands Inc., Iconix International, ISAORA, JOCKEY International Inc., Kering Group, Koral, LLC, Lacoste, Leonisa, Levi Strauss & Co., Live The Process, LLC, lululemon athletica inc., LVMH Moet Hennessy, MAAP Co Pty Ltd., Miraclesuit, Motherhood Maternity, New Balance Athletics, Inc., Nike, Inc., Nimble Activewear Pty Ltd., On AG, Outdoor Voices, Inc., P.E NATION, Pas Normal Studios ApS, Patagonia, Inc., Prada S.p.A., Puma SE, PVH Corp., Reebok International Limited, Rhone, Rhone Apparel, Inc., Shapeez, SOAR Running, Spanx, LLC, SPLITS59, Sporty & Rich, Squeem LLC, TechStyle Fashion Group, TEN THOUSAND, INC., The North Face by VF Corporation, THE UPSIDE CORPORATION PTY LTD, Tracksmith Corporation, Triumph Intertrade AG, Under Armour, Inc., Universal Standard Inc., Van de Velde NV, Varley Clothing B.V., Vuori, Inc., Wacoal, Westside by Tata Group, Wilson Sporting Goods Co. by Anta Sports Products Limited, and Year of Ours.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Activewear Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Activewear Market?
3. What are the technology trends and regulatory frameworks in the Activewear Market?
4. What is the market share of the leading vendors in the Activewear Market?
5. Which modes and strategic moves are suitable for entering the Activewear Market?