市場調查報告書
商品編碼
1470584
廣播設備市場:按產品、技術和應用分類 - 2024-2030 年全球預測Broadcast Equipment Market by Products (Amplifiers, Dish Antennas, Encoders), Technology (Analog, Digital), Application - Global Forecast 2024-2030 |
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預計2023年廣播設備市場規模為107.9億美元,預計2024年將達到126.9億美元,2030年將達到337.5億美元,複合年成長率為17.68%。
廣播設備是指各種旨在透過電子媒體管道擷取、處理、傳輸和分發音訊內容的工具、設備和系統。電視台、廣播電台、製作公司和線上串流平台等廣播公司使用該設備向觀眾有效地傳送節目。對 4K 和 8K 等更高解析度影像格式的需求正在推動先進相機和顯示技術的採用。 5G 等網路技術的創新推動了對高效傳輸基礎設施的需求,以滿足不斷成長的頻寬需求。然而,各國複雜的許可和法律規範以及設備高成本,阻礙了廣播設備的生產和使用情境。市場相關人員正在努力透過應對監管變化和推出具有成本效益的產品來解決這些問題。 Over-The-Top平台的興起為廣播設備市場創造了新的商機,對更多樣化內容的需求促使廣播公司提供高品質的影像製作設備。
主要市場統計 | |
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基準年[2023] | 107.9億美元 |
預測年份 [2024] | 126.9億美元 |
預測年份 [2030] | 337.5億美元 |
複合年成長率(%) | 17.68% |
產品放大器和天線產品的進步有助於交付高品質的製作內容
放大器對於提高廣播系統的訊號強度至關重要,用於增強傳輸過程中的微弱訊號,並確保高品質的音訊或視訊內容到達最終用戶。碟形天線是電視和廣播服務等各種廣播應用中接收衛星訊號的關鍵組件。編碼器透過將原始影像和音訊資料轉換為可透過各種媒體(包括有線和衛星網路)輕鬆傳輸的壓縮格式,在數位廣播中發揮至關重要的作用。調變在廣播系統中用於將音訊和影像訊號組合到載波頻率上,以便透過各種媒體進行傳輸。交換器透過促進攝影機、路由器和伺服器等多個設備的互連,實現廣播網路內的無縫訊號路由。發射機是廣播生態系統的重要組成部分,能夠透過地面電波和衛星頻道向最終用戶內容傳送。視訊伺服器儲存和管理媒體文件,以促進廣播環境中非線性內容的即時串流和播放。
科技:加速向數位媒體和廣播過渡的數位化舉措
在廣播技術領域,類比設備是指使用連續電波傳輸音訊和影像訊號的傳統廣播系統。由於其成本效益、簡單性以及與現有基礎設施的兼容性,模擬技術在一些市場中繼續發揮重要作用。與類比廣播系統相比,數位廣播系統因其卓越的品質和效率而迅速成為現代媒體的標準。數位廣播設備使用二進位資料傳輸音訊和影像訊號,提高了影像解析度和音質,並實現了無錯誤分發。
電視服務在新興國家迅速普及
無線電廣播產業需要高品質、可靠的設備來無縫傳輸和接收音訊訊號,以提高訊號強度、覆蓋範圍、音質和耐用性等廣播性能。電視廣播領域需要先進的設備,以最小的訊號損失和失真提供高解析度影像內容。基本電視廣播設備必須支援影像解析度(HD/4K/UHD)、低延遲功能、與新興標準的相容性、基於 IP 的工作流程和虛擬。
區域洞察
美洲擁有完善的廣播業,在媒體基礎設施以及先進的電視和廣播網路方面進行了大量投資。對 4K 超高清和 8K 視訊解析度等高清內容的需求不斷成長,正在推動北美地區採用先進的廣播設備。在亞洲,由於網路普及的提高和可支配收入的增加,媒體產業正在蓬勃發展,特別是在中國和印度等國家,包括DTT和OTT服務Over-The-Top的多個平台媒體消費正在加速。 「數位印度」等政府舉措正在推動對需要更新廣播設備的媒體基礎設施升級的投資。歐洲成熟的廣播產業對於廣播設備製造商來說是一個穩定但競爭激烈的環境。歐洲國家的數位化正在取得進展,並且正在引入基於IP的系統和SDN(軟體定義網路)等最新的技術解決方案。英國和英國等歐洲國家擅長廣播設備的設計和工程,而北美公司則專注於媒體管理和處理解決方案的軟體開發。
FPNV定位矩陣
FPNV定位矩陣對於評估廣播設備市場極為重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對廣播設備市場供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.廣播設備市場的市場規模與預測是多少?
2.廣播設備市場預測期間需要考慮投資的產品、細分市場、應用和領域有哪些?
3.廣播設備市場的技術趨勢與法規結構是什麼?
4. 轉播設備市場主要廠商的市場佔有率是多少?
5.進入廣播設備市場合適的型態和策略手段是什麼?
[199 Pages Report] The Broadcast Equipment Market size was estimated at USD 10.79 billion in 2023 and expected to reach USD 12.69 billion in 2024, at a CAGR 17.68% to reach USD 33.75 billion by 2030.
Broadcast equipment refers to the various tools, devices, and systems designed for capturing, processing, transmitting, and distributing audio-visual content through electronic media channels. This equipment is utilized by broadcasters such as television stations, radio stations, production companies, and online streaming platforms to deliver their programs to audiences effectively. Demand for higher-resolution video formats such as 4K and 8K is driving the adoption of advanced cameras and display technologies. Innovations in networking technologies such as 5G are fueling the need for efficient transmission infrastructure to cater to increased bandwidth requirements. However, complex licensing and regulatory frameworks govern broadcasting in various countries, along with the high cost of equipment, impede the production and use scenario of broadcast equipment. Market players are working on addressing these concerns by keeping up with the changing regulations and introducing cost-effective products. New opportunities have emerged for the broadcast equipment market with the rise of over-the-top (OTT) platforms, and the demand for more diversified content has led broadcasters to deliver high-quality video production facilities.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 10.79 billion |
Estimated Year [2024] | USD 12.69 billion |
Forecast Year [2030] | USD 33.75 billion |
CAGR (%) | 17.68% |
Products: Advancements in amplifiers and antenna products to exemplify the provision of high-quality production content
Amplifiers are essential for improving signal strength in broadcasting systems and are used to boost weak signals during transmission to ensure high-quality audio or video content is delivered to end-users. Dish antennas serve as crucial components for receiving satellite signals in various broadcasting applications such as television and radio services. Encoders play a pivotal role in digital broadcasting by converting raw video or audio data into compressed formats that can be easily transmitted via different mediums including cable or satellite networks. Modulators are used in broadcast systems to combine audio and video signals onto a carrier frequency for transmission over various mediums. Switches ensure seamless signal routing within broadcast networks by facilitating interconnection among multiple devices such as cameras, routers, or servers. Transmitters are vital components of the broadcasting ecosystem as they enable content delivery to end-users via terrestrial or satellite channels. Video servers store and manage media files to facilitate real-time streaming as well as nonlinear content playback in broadcasting environments.
Technology: Initiatives promoting digitalization to promote shift to digital media and broadcasting
In the world of broadcast technology, analog equipment refers to the traditional broadcasting systems that transmit audio and video signals using continuous electrical waves. Analog technology is still relevant in some markets due to its cost-effectiveness, simplicity, and compatibility with existing infrastructure. Digital broadcasting systems have rapidly become the standard in modern media due to their superior quality and efficiency compared to their analog counterparts. Digital broadcast equipment uses binary data for audio and video signal transmission which results in improved picture resolution, sound quality, and error-free delivery.
Application: Exponential adoption of television services in emerging economies
In the radio broadcasting industry, there is a significant need for high-quality, reliable equipment to ensure seamless transmission and reception of audio signals to improve broadcast performance capabilities such as signal strength, coverage range, sound quality, and durability. The television broadcasting sector demands advanced equipment that delivers high-definition video content with minimal signal loss or distortion. Essential TV broadcast equipment should support image resolution (HD/4K/UHD), latency reduction capability, and compatibility with emerging standards, IP-based workflows and virtualization.
Regional Insights
The Americas has a well-established broadcasting industry with large investments in media infrastructure and advanced television and radio networks. The increased demand for high-quality content such as 4K Ultra HD and 8K video resolution drives the adoption of advanced broadcast equipment across North America. Asia is experiencing rapid growth in its media sector, particularly in countries including China and India, owing to increased internet penetration rates and rising disposable incomes, fueling media consumption across multiple platforms, including DTT and over-the-top (OTT) services. Government initiatives such as Digital India are driving investments in media infrastructure upgrades that necessitate updated broadcasting equipment. Europe's mature broadcasting industry presents a stable yet competitive environment for broadcast equipment manufacturers. High levels of digitalization in European countries have led to greater implementation of modern technology solutions such as IP-based systems and software-defined networking (SDN). European countries such as Germany and the United Kingdom excel in broadcast equipment design and engineering, while North American companies specialize in software development for media management and processing solutions.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Broadcast Equipment Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Broadcast Equipment Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Broadcast Equipment Market, highlighting leading vendors and their innovative profiles. These include Acorde Technologies S.A., Amphenol Corporation, AVL Technologies, Belden Inc., Cisco Systems, Inc., Clyde Broadcast Technology Limited, CommScope, Inc., Datum Systems, Eletec Sarl, ETL Systems Ltd., Evertz Microsystems Ltd., EVS Broadcast Equipment SA, Global Invacom Group, Grass Valley Group, Hangzhou HAOXUN Technologies Co., Ltd., Harmonic Inc., Micro Communications by Microwave Techniques, LLC, Molex LLC, NEC Corporation, OMB Sistemas Electronicos S.A., Rohde & Schwarz GmbH & Co KG, Sencore by Wellav Technologies Ltd., TE Connectivity Ltd., Telefonaktiebolaget LM Ericsson, and TVC Communications by WESCO International, Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Broadcast Equipment Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Broadcast Equipment Market?
3. What are the technology trends and regulatory frameworks in the Broadcast Equipment Market?
4. What is the market share of the leading vendors in the Broadcast Equipment Market?
5. Which modes and strategic moves are suitable for entering the Broadcast Equipment Market?