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市場調查報告書
商品編碼
2144958

2026-2030年全球贊助市場

Global Sponsorships Market 2026-2030
出版日期: | 出版商: TechNavio | 英文 333 Pages | 訂單完成後即時交付

價格
簡介目錄

全球贊助市場預計將在 2025 年至 2030 年間成長至 436.687 億美元，預測期內複合年成長率為 6.8%。

這份關於全球贊助市場的報告提供了全面的分析，包括市場規模和預測、趨勢、成長要素、挑戰以及涵蓋約 25 家供應商的供應商分析。

本報告對當前市場狀況、最新市場趨勢和促進因素以及整體市場環境進行了最新分析。推動該市場成長的因素包括：直接面對消費者 (DTC) 的串流平台和互動媒體分發管道的擴張、企業資本對精英體育和文化資產投入的增加，以及體驗式觸點和目標驅動型行銷舉措的策略優先性。

本研究客觀地結合了一手和二手訊息，包括來自主要行業相關人員的信息。報告內容涵蓋主要公司分析、全面的市場規模資料、細分市場數據及區域分析，以及供應商格局。報告包含歷史數據和預測數據。

市場範圍
基準年 2025
年末 2030
調查期 2026-2030
成長勢頭 加速度
2026 年同比比較 6.3%
複合年成長率 6.8%
增量 436.687億美元

本研究指出，跨境金融科技和數位支付解決方案的普及是未來幾年全球贊助市場成長的關鍵促進因素之一。此外，機構投資者採用自動化遙測、電腦視覺和人工智慧進行動態資產估值，以及將環境永續性基準納入考量，預計也將產生顯著的市場需求。

目錄

第1章執行摘要

第2章 Technavio 分析

  • 分析定價、生命週期、顧客購買籃子、採用率和購買標準。
  • 輸入的重要性及差異化因素
  • 干擾因素
  • 促進因素和挑戰的影響

第3章 市場狀況

  • 市場生態系統
  • 市場特徵
  • 價值鏈分析

第4章 市場規模

  • 市場的定義
  • 市場區隔分析
  • 2025年市場規模
  • 市場展望，2025-2030年

第5章 市場規模與表現

  • 2020-2024年全球贊助市場
  • 按類型分類的細分市場分析，2020-2024 年
  • 2020-2024 年最終用戶細分市場分析
  • 基於應用領域的細分市場分析，2020-2024 年
  • 區域區隔市場分析，2020-2024 年
  • 2020-2024年各國細分市場分析

第6章 定性分析

  • 人工智慧的影響：全球贊助市場
  • 地緣政治衝突的影響：全球贊助市場

第7章：五力分析

第8章 市場區隔：依類型

  • 比較：按類型
  • 運動贊助
  • 娛樂和媒體產業的贊助
  • 在社會議題和社會貢獻領域提供贊助
  • 藝術和文化領域的贊助
  • 其他
  • 市場機會：按類型分類

第9章 市場區隔：依最終用戶分類

  • 比較：按最終用戶
  • 食品/飲料
  • 車
  • BFSI
  • IT/通訊
  • 其他
  • 市場機會：依最終用戶分類

第10章 市場區隔：依應用

  • 比較：透過應用
  • 媒體與廣告權
  • 冠名權和品牌權
  • 款待與體驗權利
  • 許可和商業化權利
  • 其他
  • 市場機會：依應用領域分類

第11章 客戶情況

第12章 區域情勢

  • 區域細分
  • 區域比較
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 荷蘭
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
  • 南美洲
    • 巴西
    • 阿根廷
    • 哥倫比亞
  • 中東和非洲
    • 沙烏地阿拉伯
    • UAE
    • 南非
    • 土耳其
    • 以色列
  • 市場機會：按地區分類

第13章 促進因素、挑戰與機遇

  • 市場促進因素
  • 市場挑戰
  • 促進因素和挑戰的影響
  • 市場機遇

第14章 競爭格局

  • 概述
  • 競爭格局
  • 混亂局面
  • 產業風險

第15章 競爭分析

  • 公司簡介
  • 公司排名指標
  • 企業市場定位
  • Adidas AG
  • Bayerische Motoren Werke AG
  • Bridgestone Corp.
  • Hyundai Motor Co.
  • Mercedes Benz Group AG
  • Nestle SA
  • Nike Inc.
  • Panasonic Holdings Corp.
  • PepsiCo Inc.
  • Procter and Gamble Co.
  • Red Bull GmbH
  • Rolex SA
  • Samsung Electronics Co. Ltd.
  • Sony Group Corp.
  • The Coca Cola Co.

第16章附錄

簡介目錄
Product Code: IRTNTR81761

The global sponsorships market is forecasted to grow by USD 43668.7 mn during 2025-2030, accelerating at a CAGR of 6.8% during the forecast period. The report on the global sponsorships market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by expansion of direct-to-consumer streaming platforms and interactive media delivery, escalating corporate capital inflows into elite sports and cultural properties, strategic prioritization of experiential touchpoints and purpose-driven marketing initiatives.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year2025
End Year2030
Series Year2026-2030
Growth MomentumAccelerate
YOY 20266.3%
CAGR6.8%
Incremental Value$43668.7 mn

Technavio's global sponsorships market is segmented as below:

By Type

  • Sports sponsorship
  • Entertainment and media sponsorship
  • Cause and social sponsorship
  • Arts and cultural sponsorship
  • Others

By End-User

  • Food and beverages
  • Automotive
  • BFSI
  • IT and telecom
  • Others

By Application

  • Media and advertising rights
  • Naming and branding rights
  • Hospitality and experiential rights
  • Licensing and merchandising rights
  • Others

Geography

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • The Netherlands
  • APAC
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East and Africa
    • UAE
    • South Africa
    • Turkey
  • Rest of World (ROW)

This study identifies the proliferation of cross-border financial technology and digital payment solutions as one of the prime reasons driving the global sponsorships market growth during the next few years. Also, institutional adoption of automated telemetry, computer vision, and ai for dynamic asset valuation and institutional integration of environmental sustainability benchmarks will lead to sizable demand in the market.

The report on the global sponsorships market covers the following areas:

  • Global sponsorships market sizing
  • Global sponsorships market forecast
  • Global sponsorships market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global sponsorships market vendors that include Adidas AG, Bayerische Motoren Werke AG, Bridgestone Corp., Heineken NV, Hyundai Motor Co., KIA CORP., Mercedes Benz Group AG, Michelin, Monster Energy Co., Nestle SA, Nike Inc., Panasonic Holdings Corp., PepsiCo Inc., Procter and Gamble Co., PUMA SE, Red Bull GmbH, Rolex SA, Samsung Electronics Co. Ltd., Sony Group Corp., The Coca Cola Co.. Also, the global sponsorships market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
    • Executive Summary - Chart on Market Overview
    • Executive Summary - Data Table on Market Overview
    • Executive Summary - Chart on Global Market Characteristics
    • Executive Summary - Chart on Market by Geography
    • Executive Summary - Chart on Market Segmentation by Type
    • Executive Summary - Chart on Market Segmentation by End-user
    • Executive Summary - Chart on Market Segmentation by Application
    • Executive Summary - Chart on Incremental Growth
    • Executive Summary - Data Table on Incremental Growth
    • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

  • 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • 2.2 Criticality of inputs and Factors of differentiation
  • 2.3 Factors of disruption
  • 2.4 Impact of drivers and challenges

3 Market Landscape

  • 3.1 Market ecosystem
  • 3.2 Market characteristics
  • 3.3 Value chain analysis

4 Market Sizing

  • 4.1 Market definition
  • 4.2 Market segment analysis
    • Market segments
  • 4.3 Market size 2025
  • 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

  • 5.1 Global Sponsorships Market 2020 - 2024
    • Historic Market Size - Data Table on Global Sponsorships Market 2020 - 2024 ($ million)
  • 5.2 Type segment analysis 2020 - 2024
    • Historic Market Size - Type Segment 2020 - 2024 ($ million)
  • 5.3 End-user segment analysis 2020 - 2024
    • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
  • 5.4 Application segment analysis 2020 - 2024
    • Historic Market Size - Application Segment 2020 - 2024 ($ million)
  • 5.5 Geography segment analysis 2020 - 2024
    • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
  • 5.6 Country segment analysis 2020 - 2024
    • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

  • 6.1 Impact of AI on Global Sponsorships Market
  • 6.2 Impact of Geopolitical conflicts on Global Sponsorships Market

7 Five Forces Analysis

  • 7.1 Five forces summary
    • Five forces analysis - Comparison between 2025 and 2030
  • 7.2 Bargaining power of buyers
    • Bargaining power of buyers - Impact of key factors 2025 and 2030
  • 7.3 Bargaining power of suppliers
    • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
  • 7.4 Threat of new entrants
    • Threat of new entrants - Impact of key factors in 2025 and 2030
  • 7.5 Threat of substitutes
    • Threat of substitutes - Impact of key factors in 2025 and 2030
  • 7.6 Threat of rivalry
    • Threat of rivalry - Impact of key factors in 2025 and 2030
  • 7.7 Market condition

8 Market Segmentation by Type

  • 8.1 Market segments
  • 8.2 Comparison by Type
  • 8.3 Sports sponsorship - Market size and forecast 2025-2030
  • 8.4 Entertainment and media sponsorship - Market size and forecast 2025-2030
  • 8.5 Cause and social sponsorship - Market size and forecast 2025-2030
  • 8.6 Arts and cultural sponsorship - Market size and forecast 2025-2030
  • 8.7 Others - Market size and forecast 2025-2030
  • 8.8 Market opportunity by Type
    • Market opportunity by Type ($ million)

9 Market Segmentation by End-user

  • 9.1 Market segments
  • 9.2 Comparison by End-user
  • 9.3 Food and beverages - Market size and forecast 2025-2030
  • 9.4 Automotive - Market size and forecast 2025-2030
  • 9.5 BFSI - Market size and forecast 2025-2030
  • 9.6 IT and telecom - Market size and forecast 2025-2030
  • 9.7 Others - Market size and forecast 2025-2030
  • 9.8 Market opportunity by End-user
    • Market opportunity by End-user ($ million)

10 Market Segmentation by Application

  • 10.1 Market segments
  • 10.2 Comparison by Application
  • 10.3 Media and advertising rights - Market size and forecast 2025-2030
  • 10.4 Naming and branding rights - Market size and forecast 2025-2030
  • 10.5 Hospitality and experiential rights - Market size and forecast 2025-2030
  • 10.6 Licensing and merchandising rights - Market size and forecast 2025-2030
  • 10.7 Others - Market size and forecast 2025-2030
  • 10.8 Market opportunity by Application
    • Market opportunity by Application ($ million)

11 Customer Landscape

  • 11.1 Customer landscape overview
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

  • 12.1 Geographic segmentation
  • 12.2 Geographic comparison
  • 12.3 North America - Market size and forecast 2025-2030
    • 12.3.1 US - Market size and forecast 2025-2030
    • 12.3.2 Canada - Market size and forecast 2025-2030
    • 12.3.3 Mexico - Market size and forecast 2025-2030
  • 12.4 Europe - Market size and forecast 2025-2030
    • 12.4.1 UK - Market size and forecast 2025-2030
    • 12.4.2 Germany - Market size and forecast 2025-2030
    • 12.4.3 France - Market size and forecast 2025-2030
    • 12.4.4 Italy - Market size and forecast 2025-2030
    • 12.4.5 Spain - Market size and forecast 2025-2030
    • 12.4.6 The Netherlands - Market size and forecast 2025-2030
  • 12.5 APAC - Market size and forecast 2025-2030
    • 12.5.1 China - Market size and forecast 2025-2030
    • 12.5.2 Japan - Market size and forecast 2025-2030
    • 12.5.3 India - Market size and forecast 2025-2030
    • 12.5.4 South Korea - Market size and forecast 2025-2030
    • 12.5.5 Australia - Market size and forecast 2025-2030
    • 12.5.6 Indonesia - Market size and forecast 2025-2030
  • 12.6 South America - Market size and forecast 2025-2030
    • 12.6.1 Brazil - Market size and forecast 2025-2030
    • 12.6.2 Argentina - Market size and forecast 2025-2030
    • 12.6.3 Colombia - Market size and forecast 2025-2030
  • 12.7 Middle East and Africa - Market size and forecast 2025-2030
    • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
    • 12.7.2 UAE - Market size and forecast 2025-2030
    • 12.7.3 South Africa - Market size and forecast 2025-2030
    • 12.7.4 Turkey - Market size and forecast 2025-2030
    • 12.7.5 Israel - Market size and forecast 2025-2030
  • 12.8 Market opportunity by geography
    • Market opportunity by geography ($ million)
    • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

  • 13.1 Market drivers
    • Expansion of direct-to-consumer streaming platforms and interactive media delivery
    • Escalating corporate capital inflows into elite sports and cultural properties
    • Strategic prioritization of experiential touchpoints and purpose-driven marketing initiatives
  • 13.2 Market challenges
    • Heightened regulatory governance and restrictions on high-spending commercial sectors
    • Attribution complexities and deficiencies in standardized return on investment metrics
    • Escalating rights acquisition fees and severe commercial saturation diluting value
  • 13.3 Impact of drivers and challenges
    • Impact of drivers and challenges in 2025 and 2030
  • 13.4 Market opportunities
    • Proliferation of cross-border financial technology and digital payment solutions
    • Institutional adoption of automated telemetry, computer vision, and AI for dynamic asset valuation
    • Institutional integration of environmental sustainability benchmarks

14 Competitive Landscape

  • 14.1 Overview
  • 14.2 Competitive Landscape
    • Overview on criticality of inputs and factors of differentiation
  • 14.3 Landscape disruption
    • Overview on factors of disruption
  • 14.4 Industry risks
    • Impact of key risks on business

15 Competitive Analysis

  • 15.1 Companies profiled
    • Companies covered
  • 15.2 Company ranking index
    • Company ranking index
  • 15.3 Market positioning of companies
    • Matrix on companies position and classification
  • 15.4 Adidas AG
    • Adidas AG - Overview
    • Adidas AG - Business segments
    • Adidas AG - Key offerings
    • Adidas AG - Segment focus
    • SWOT
  • 15.5 Bayerische Motoren Werke AG
    • Bayerische Motoren Werke AG - Overview
    • Bayerische Motoren Werke AG - Business segments
    • Bayerische Motoren Werke AG - Key offerings
    • Bayerische Motoren Werke AG - Segment focus
    • SWOT
  • 15.6 Bridgestone Corp.
    • Bridgestone Corp. - Overview
    • Bridgestone Corp. - Business segments
    • Bridgestone Corp. - Key offerings
    • Bridgestone Corp. - Segment focus
    • SWOT
  • 15.7 Hyundai Motor Co.
    • Hyundai Motor Co. - Overview
    • Hyundai Motor Co. - Business segments
    • Hyundai Motor Co. - Key news
    • Hyundai Motor Co. - Key offerings
    • Hyundai Motor Co. - Segment focus
    • SWOT
  • 15.8 Mercedes Benz Group AG
    • Mercedes Benz Group AG - Overview
    • Mercedes Benz Group AG - Business segments
    • Mercedes Benz Group AG - Key offerings
    • Mercedes Benz Group AG - Segment focus
    • SWOT
  • 15.9 Nestle SA
    • Nestle SA - Overview
    • Nestle SA - Business segments
    • Nestle SA - Key news
    • Nestle SA - Key offerings
    • Nestle SA - Segment focus
    • SWOT
  • 15.10 Nike Inc.
    • Nike Inc. - Overview
    • Nike Inc. - Business segments
    • Nike Inc. - Key offerings
    • Nike Inc. - Segment focus
    • SWOT
  • 15.11 Panasonic Holdings Corp.
    • Panasonic Holdings Corp. - Overview
    • Panasonic Holdings Corp. - Business segments
    • Panasonic Holdings Corp. - Key news
    • Panasonic Holdings Corp. - Key offerings
    • Panasonic Holdings Corp. - Segment focus
    • SWOT
  • 15.12 PepsiCo Inc.
    • PepsiCo Inc. - Overview
    • PepsiCo Inc. - Business segments
    • PepsiCo Inc. - Key news
    • PepsiCo Inc. - Key offerings
    • PepsiCo Inc. - Segment focus
    • SWOT
  • 15.13 Procter and Gamble Co.
    • Procter and Gamble Co. - Overview
    • Procter and Gamble Co. - Business segments
    • Procter and Gamble Co. - Key news
    • Procter and Gamble Co. - Key offerings
    • Procter and Gamble Co. - Segment focus
    • SWOT
  • 15.14 Red Bull GmbH
    • Red Bull GmbH - Overview
    • Red Bull GmbH - Product / Service
    • Red Bull GmbH - Key offerings
    • SWOT
  • 15.15 Rolex SA
    • Rolex SA - Overview
    • Rolex SA - Product / Service
    • Rolex SA - Key offerings
    • SWOT
  • 15.16 Samsung Electronics Co. Ltd.
    • Samsung Electronics Co. Ltd. - Overview
    • Samsung Electronics Co. Ltd. - Business segments
    • Samsung Electronics Co. Ltd. - Key news
    • Samsung Electronics Co. Ltd. - Key offerings
    • Samsung Electronics Co. Ltd. - Segment focus
    • SWOT
  • 15.17 Sony Group Corp.
    • Sony Group Corp. - Overview
    • Sony Group Corp. - Business segments
    • Sony Group Corp. - Key news
    • Sony Group Corp. - Key offerings
    • Sony Group Corp. - Segment focus
    • SWOT
  • 15.18 The Coca Cola Co.
    • The Coca Cola Co. - Overview
    • The Coca Cola Co. - Business segments
    • The Coca Cola Co. - Key news
    • The Coca Cola Co. - Key offerings
    • The Coca Cola Co. - Segment focus
    • SWOT

16 Appendix

  • 16.1 Scope of the report
    • Market definition
    • Objectives
    • Notes and caveats
  • 16.2 Inclusions and exclusions checklist
    • Inclusions checklist
    • Exclusions checklist
  • 16.3 Currency conversion rates for US$
    • Currency conversion rates for US$
  • 16.4 Research methodology
    • Research methodology
  • 16.5 Data procurement
    • Information sources
  • 16.6 Data validation
    • Data validation
  • 16.7 Validation techniques employed for market sizing
    • Validation techniques employed for market sizing
  • 16.8 Data synthesis
    • Data synthesis
  • 16.9 360 degree market analysis
    • 360 degree market analysis
  • 16.10 List of abbreviations
    • List of abbreviations