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2026-2030年全球運動贊助市場
市場調查報告書
商品編碼
2030526

2026-2030年全球運動贊助市場

Global Sports Sponsorship Market 2026-2030
出版日期: | 出版商: TechNavio | 英文 307 Pages | 訂單完成後即時交付

價格
簡介目錄

全球運動贊助市場預計將在 2025 年至 2030 年間成長至 298.616 億美元，預測期內複合年成長率為 6.6%。

本報告對全球體育贊助市場進行了全面分析，包括市場規模和預測、趨勢、成長促進因素、挑戰以及對約 25 家公司的供應商分析。

本報告對當前市場狀況、最新市場趨勢和促進因素以及整體市場環境進行了最新分析。推動該市場發展的因素包括：程序化數位廣告與OTT（Over-The-Top）串流媒體的融合、全球大型賽事和錦標賽的擴張、科技領域投資的增加以及人工智慧夥伴關係的日益增多。

本研究客觀地結合了一手和二手訊息，包括主要行業相關人員的意見。報告內容涵蓋主要公司分析、全面的市場規模數據、區域細分分析以及供應商格局。報告還包含歷史數據和預測數據。

市場範圍
基準年 2025
年末 2030
調查期 2026-2030
成長勢頭 加速度
與 2026 年相比 6.1%
複合年成長率 6.6%
增量 298.616億美元

本研究指出，人工智慧主動式粉絲互動技術的產業化將是未來幾年全球運動贊助市場成長的關鍵促進因素之一。此外，隨著女子體育運動的估值和資本投入不斷成長，以及對目標主導永續發展和社會影響的重視，預計市場需求將顯著增加。

目錄

第1章：執行摘要

第2章 Technavio 分析

  • 對價格回應、生命週期、顧客購買籃、採用率和購買標準的分析。
  • 輸入的重要性及差異化因素
  • 干擾因素
  • 促進因素和挑戰的影響

第3章 市場狀況

  • 市場生態系統
  • 市場特徵
  • 價值鏈分析

第4章 市場規模

  • 市場的定義
  • 市場區隔分析
  • 2025年市場規模
  • 市場展望，2025-2030年

第5章 市場規模與表現

  • 2020-2024年全球運動贊助市場
  • 按類型分類的細分市場分析，2020-2024 年
  • 基於應用領域的細分市場分析，2020-2024 年
  • 服務類型細分市場分析，2020-2024 年
  • 區域區隔市場分析，2020-2024 年
  • 2020-2024年各國細分市場分析

第6章 定性分析

  • 人工智慧的影響：全球運動贊助市場
  • 地緣政治衝突的影響：全球運動贊助市場

第7章：五力分析

第8章 市場區隔：依類型

  • 比較：按類型
  • 指示牌
  • 數位激活
  • 振興俱樂部和場所
  • 其他
  • 市場機會：按類型分類

第9章 市場區隔：依應用

  • 比較：按應用
  • 比賽贊助
  • 培訓贊助
  • 市場機會：依應用領域分類

第10章 市場區隔：依服務類型

  • 比較：依服務類型
  • 官方夥伴關係
  • 制服和裝備贊助
  • 冠名贊助
  • 冠名權
  • 首席贊助商
  • 市場機會：依服務類型分類

第11章 客戶情況

第12章 區域情勢

  • 區域細分
  • 區域比較
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 荷蘭
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
    • 印尼
  • 南美洲
    • 巴西
    • 阿根廷
    • 智利
  • 中東和非洲
    • 沙烏地阿拉伯
    • UAE
    • 南非
    • 土耳其
    • 以色列
  • 市場機會：按地區分類

第13章 促進因素、挑戰與機遇

  • 市場促進因素
  • 市場挑戰
  • 促進因素和挑戰的影響
  • 市場機遇

第14章 競爭格局

  • 概述
  • 競爭格局
  • 混亂局面
  • 產業風險

第15章 競爭分析

  • 公司簡介
  • 公司排名指標
  • 企業市場定位
  • Adidas AG
  • Anheuser Busch InBev SA NV
  • DICKS Sporting Goods Inc.
  • Electronic Arts Inc.
  • Hero MotoCorp Ltd.
  • Hugo Boss AG
  • Chiliz Ltd.
  • Hyundai Motor Co.
  • MACRON SPA
  • Nike Inc.
  • PUMA SE
  • Rolex SA
  • Samsung Electronics Co. Ltd.
  • SGHC Limited
  • The Coca Cola Co.

第16章附錄

簡介目錄
Product Code: IRTNTR45241

The global sports sponsorship market is forecasted to grow by USD 29861.6 mn during 2025-2030, accelerating at a CAGR of 6.6% during the forecast period. The report on the global sports sponsorship market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by inclusion of programmatic digital and over-the-top streaming integration, proliferation of global mega events and expanded tournament, escalation of technology sector investment and ai partnerships.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year2025
End Year2030
Series Year2026-2030
Growth MomentumAccelerate
YOY 20266.1%
CAGR6.6%
Incremental Value$29861.6 mn

Technavio's global sports sponsorship market is segmented as below:

By Type

  • Signage
  • Digital activation
  • Club and venue activation
  • Others

By Application

  • Competition sponsorship
  • Training sponsorship

By Service Type

  • Official partnership
  • Jersey and kit sponsorship
  • Title sponsorship
  • Naming rights
  • Presenting sponsorship

Geography

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • The Netherlands
  • APAC
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Indonesia
  • South America
    • Brazil
    • Argentina
    • Chile
  • Middle East and Africa
    • UAE
    • South Africa
    • Turkey
  • Rest of World (ROW)

This study identifies the industrialization of agentic ai fan engagement as one of the prime reasons driving the global sports sponsorship market growth during the next few years. Also, advancements in women sports valuation and capital and transition toward purpose-led sustainability and social impact will lead to sizable demand in the market.

The report on the global sports sponsorship market covers the following areas:

  • Global sports sponsorship market sizing
  • Global sports sponsorship market forecast
  • Global sports sponsorship market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global sports sponsorship market vendors that include Adidas AG, Anheuser Busch InBev SA NV, DICKS Sporting Goods Inc., Electronic Arts Inc., Etihad Airways PJSC, Go Sponsorship Ltd., Hero MotoCorp Ltd., Hugo Boss AG, Chiliz Ltd., Hyundai Motor Co., MACRON SPA, Nike Inc., PUMA SE, Qatar Airways Group Q.C.S.C., Red Bull GmbH, Renault SAS, Rolex SA, Samsung Electronics Co. Ltd., SGHC Limited, The Coca Cola Co.. Also, the global sports sponsorship market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
    • Executive Summary - Chart on Market Overview
    • Executive Summary - Data Table on Market Overview
    • Executive Summary - Chart on Global Market Characteristics
    • Executive Summary - Chart on Market by Geography
    • Executive Summary - Chart on Market Segmentation by Type
    • Executive Summary - Chart on Market Segmentation by Application
    • Executive Summary - Chart on Market Segmentation by Service Type
    • Executive Summary - Chart on Incremental Growth
    • Executive Summary - Data Table on Incremental Growth
    • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

  • 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • 2.2 Criticality of inputs and Factors of differentiation
  • 2.3 Factors of disruption
  • 2.4 Impact of drivers and challenges

3 Market Landscape

  • 3.1 Market ecosystem
  • 3.2 Market characteristics
  • 3.3 Value chain analysis

4 Market Sizing

  • 4.1 Market definition
  • 4.2 Market segment analysis
    • Market segments
  • 4.3 Market size 2025
  • 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

  • 5.1 Global Sports Sponsorship Market 2020 - 2024
    • Historic Market Size - Data Table on Global Sports Sponsorship Market 2020 - 2024 ($ million)
  • 5.2 Type segment analysis 2020 - 2024
    • Historic Market Size - Type Segment 2020 - 2024 ($ million)
  • 5.3 Application segment analysis 2020 - 2024
    • Historic Market Size - Application Segment 2020 - 2024 ($ million)
  • 5.4 Service Type segment analysis 2020 - 2024
    • Historic Market Size - Service Type Segment 2020 - 2024 ($ million)
  • 5.5 Geography segment analysis 2020 - 2024
    • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
  • 5.6 Country segment analysis 2020 - 2024
    • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

  • 6.1 Impact of AI in global sports sponsorship market
  • 6.2 Impact of geopolitical conflict on global sports sponsorship market

7 Five Forces Analysis

  • 7.1 Five forces summary
    • Five forces analysis - Comparison between 2025 and 2030
  • 7.2 Bargaining power of buyers
    • Bargaining power of buyers - Impact of key factors 2025 and 2030
  • 7.3 Bargaining power of suppliers
    • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
  • 7.4 Threat of new entrants
    • Threat of new entrants - Impact of key factors in 2025 and 2030
  • 7.5 Threat of substitutes
    • Threat of substitutes - Impact of key factors in 2025 and 2030
  • 7.6 Threat of rivalry
    • Threat of rivalry - Impact of key factors in 2025 and 2030
  • 7.7 Market condition

8 Market Segmentation by Type

  • 8.1 Market segments
  • 8.2 Comparison by Type
  • 8.3 Signage - Market size and forecast 2025-2030
  • 8.4 Digital activation - Market size and forecast 2025-2030
  • 8.5 Club and venue activation - Market size and forecast 2025-2030
  • 8.6 Others - Market size and forecast 2025-2030
  • 8.7 Market opportunity by Type
    • Market opportunity by Type ($ million)

9 Market Segmentation by Application

  • 9.1 Market segments
  • 9.2 Comparison by Application
  • 9.3 Competition sponsorship - Market size and forecast 2025-2030
  • 9.4 Training sponsorship - Market size and forecast 2025-2030
  • 9.5 Market opportunity by Application
    • Market opportunity by Application ($ million)

10 Market Segmentation by Service Type

  • 10.1 Market segments
  • 10.2 Comparison by Service Type
  • 10.3 Official partnership - Market size and forecast 2025-2030
  • 10.4 Jersey and kit sponsorship - Market size and forecast 2025-2030
  • 10.5 Title sponsorship - Market size and forecast 2025-2030
  • 10.6 Naming rights - Market size and forecast 2025-2030
  • 10.7 Presenting sponsorship - Market size and forecast 2025-2030
  • 10.8 Market opportunity by Service Type
    • Market opportunity by Service Type ($ million)

11 Customer Landscape

  • 11.1 Customer landscape overview
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

  • 12.1 Geographic segmentation
  • 12.2 Geographic comparison
  • 12.3 North America - Market size and forecast 2025-2030
    • 12.3.1 US - Market size and forecast 2025-2030
    • 12.3.2 Canada - Market size and forecast 2025-2030
    • 12.3.3 Mexico - Market size and forecast 2025-2030
  • 12.4 Europe - Market size and forecast 2025-2030
    • 12.4.1 UK - Market size and forecast 2025-2030
    • 12.4.2 Germany - Market size and forecast 2025-2030
    • 12.4.3 France - Market size and forecast 2025-2030
    • 12.4.4 Italy - Market size and forecast 2025-2030
    • 12.4.5 Spain - Market size and forecast 2025-2030
    • 12.4.6 The Netherlands - Market size and forecast 2025-2030
  • 12.5 APAC - Market size and forecast 2025-2030
    • 12.5.1 China - Market size and forecast 2025-2030
    • 12.5.2 India - Market size and forecast 2025-2030
    • 12.5.3 Japan - Market size and forecast 2025-2030
    • 12.5.4 South Korea - Market size and forecast 2025-2030
    • 12.5.5 Australia - Market size and forecast 2025-2030
    • 12.5.6 Indonesia - Market size and forecast 2025-2030
  • 12.6 South America - Market size and forecast 2025-2030
    • 12.6.1 Brazil - Market size and forecast 2025-2030
    • 12.6.2 Argentina - Market size and forecast 2025-2030
    • 12.6.3 Chile - Market size and forecast 2025-2030
  • 12.7 Middle East and Africa - Market size and forecast 2025-2030
    • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
    • 12.7.2 UAE - Market size and forecast 2025-2030
    • 12.7.3 South Africa - Market size and forecast 2025-2030
    • 12.7.4 Turkey - Market size and forecast 2025-2030
    • 12.7.5 Israel - Market size and forecast 2025-2030
  • 12.8 Market opportunity by geography
    • Market opportunity by geography ($ million)
    • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

  • 13.1 Market drivers
    • Inclusion of programmatic digital and over-the-top streaming integration
    • Proliferation of global mega events and expanded tournament
    • Escalation of technology sector investment and AI partnerships
  • 13.2 Market challenges
    • Fragmented media consumption and measurement accuracy hurdles
    • Escalating regulatory constraints and ethical compliance rigor
    • Macroeconomic volatility and supply chain cost inflation
  • 13.3 Impact of drivers and challenges
    • Impact of drivers and challenges in 2025 and 2030
  • 13.4 Market opportunities
    • Industrialization of agentic AI fan engagement
    • Advancements in women sports valuation and capital
    • Transition toward purpose-led sustainability and social impact

14 Competitive Landscape

  • 14.1 Overview
  • 14.2 Competitive Landscape
    • Overview on criticality of inputs and factors of differentiation
  • 14.3 Landscape disruption
    • Overview on factors of disruption
  • 14.4 Industry risks
    • Impact of key risks on business

15 Competitive Analysis

  • 15.1 Companies profiled
    • Companies covered
  • 15.2 Company ranking index
    • Company ranking index
  • 15.3 Market positioning of companies
    • Matrix on companies position and classification
  • 15.4 Adidas AG
    • Adidas AG - Overview
    • Adidas AG - Business segments
    • Adidas AG - Key offerings
    • Adidas AG - Segment focus
    • SWOT
  • 15.5 Anheuser Busch InBev SA NV
    • Anheuser Busch InBev SA NV - Overview
    • Anheuser Busch InBev SA NV - Business segments
    • Anheuser Busch InBev SA NV - Key offerings
    • Anheuser Busch InBev SA NV - Segment focus
    • SWOT
  • 15.6 DICKS Sporting Goods Inc.
    • DICKS Sporting Goods Inc. - Overview
    • DICKS Sporting Goods Inc. - Product / Service
    • DICKS Sporting Goods Inc. - Key offerings
    • SWOT
  • 15.7 Electronic Arts Inc.
    • Electronic Arts Inc. - Overview
    • Electronic Arts Inc. - Product / Service
    • Electronic Arts Inc. - Key offerings
    • SWOT
  • 15.8 Hero MotoCorp Ltd.
    • Hero MotoCorp Ltd. - Overview
    • Hero MotoCorp Ltd. - Product / Service
    • Hero MotoCorp Ltd. - Key offerings
    • SWOT
  • 15.9 Hugo Boss AG
    • Hugo Boss AG - Overview
    • Hugo Boss AG - Business segments
    • Hugo Boss AG - Key offerings
    • Hugo Boss AG - Segment focus
    • SWOT
  • 15.10 Chiliz Ltd.
    • Chiliz Ltd. - Overview
    • Chiliz Ltd. - Product / Service
    • Chiliz Ltd. - Key offerings
    • SWOT
  • 15.11 Hyundai Motor Co.
    • Hyundai Motor Co. - Overview
    • Hyundai Motor Co. - Business segments
    • Hyundai Motor Co. - Key offerings
    • Hyundai Motor Co. - Segment focus
    • SWOT
  • 15.12 MACRON SPA
    • MACRON SPA - Overview
    • MACRON SPA - Product / Service
    • MACRON SPA - Key offerings
    • SWOT
  • 15.13 Nike Inc.
    • Nike Inc. - Overview
    • Nike Inc. - Business segments
    • Nike Inc. - Key offerings
    • Nike Inc. - Segment focus
    • SWOT
  • 15.14 PUMA SE
    • PUMA SE - Overview
    • PUMA SE - Business segments
    • PUMA SE - Key news
    • PUMA SE - Key offerings
    • PUMA SE - Segment focus
    • SWOT
  • 15.15 Rolex SA
    • Rolex SA - Overview
    • Rolex SA - Product / Service
    • Rolex SA - Key offerings
    • SWOT
  • 15.16 Samsung Electronics Co. Ltd.
    • Samsung Electronics Co. Ltd. - Overview
    • Samsung Electronics Co. Ltd. - Business segments
    • Samsung Electronics Co. Ltd. - Key news
    • Samsung Electronics Co. Ltd. - Key offerings
    • Samsung Electronics Co. Ltd. - Segment focus
    • SWOT
  • 15.17 SGHC Limited
    • SGHC Limited - Overview
    • SGHC Limited - Business segments
    • SGHC Limited - Key offerings
    • SGHC Limited - Segment focus
    • SWOT
  • 15.18 The Coca Cola Co.
    • The Coca Cola Co. - Overview
    • The Coca Cola Co. - Business segments
    • The Coca Cola Co. - Key news
    • The Coca Cola Co. - Key offerings
    • The Coca Cola Co. - Segment focus
    • SWOT

16 Appendix

  • 16.1 Scope of the report
    • Market definition
    • Objectives
    • Notes and caveats
  • 16.2 Inclusions and exclusions checklist
    • Inclusions checklist
    • Exclusions checklist
  • 16.3 Currency conversion rates for US$
    • Currency conversion rates for US$
  • 16.4 Research methodology
    • Research methodology
  • 16.5 Data procurement
    • Information sources
  • 16.6 Data validation
    • Data validation
  • 16.7 Validation techniques employed for market sizing
    • Validation techniques employed for market sizing
  • 16.8 Data synthesis
    • Data synthesis
  • 16.9 360 degree market analysis
    • 360 degree market analysis
  • 16.10 List of abbreviations
    • List of abbreviations