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電子商務

市場調查報告書

商品編碼

2144787

2026-2030年全球數位商務市場

Global Digital Commerce Market 2026-2030

出版日期: 2026年10月06日 | 出版商:

TechNavio | 英文 296 Pages | 訂單完成後即時交付

價格

簡介目錄

預計 2025 年至 2030 年間，全球數位商務市場規模將成長至 5.0319 兆美元，預測期內複合年成長率為 17.3%。

這份關於全球數位商務市場的報告提供了全面的分析，包括市場規模和預測、趨勢、成長促進因素、挑戰以及涵蓋約 25 家供應商的供應商分析。

本報告對當前市場狀況、最新趨勢和促進因素以及整體市場環境進行了最新分析。推動該市場成長的因素包括：生成式和基於代理的人工智慧在購物領域的應用、全通路零售生態系統的擴展以及新興經濟體行動商務的日益普及。

本研究客觀地結合了一手和二手訊息，包括來自主要行業相關人員的信息。報告內容涵蓋主要公司分析、全面的市場規模資料、細分市場數據及區域分析，以及供應商格局。報告包含歷史數據和預測數據。

市場範圍
基準年	2025
年末	2030
調查期	2026-2030
成長勢頭	加速度
與 2026 年相比	15.7%
複合年成長率	17.3%
增量	5.0319兆美元

這項研究表明，從個人化產品發現向「意圖驅動商務」的轉變，將成為未來幾年全球數位商務市場成長的主要驅動力之一。此外，即時商務和互動商務等形式的影響力日益增強，以及電子商務新創企業的蓬勃發展，預計也將帶來顯著的市場需求。

區域細分
區域比較
亞太地區
- 中國
- 日本
- 韓國
- 印度
- 印尼
- 澳洲
北美洲
- 美國
- 加拿大
- 墨西哥
歐洲
- 英國
- 德國
- 法國
- 西班牙
- 義大利
- 荷蘭
南美洲
- 巴西
- 阿根廷
- 哥倫比亞
中東和非洲
- 沙烏地阿拉伯
- UAE
- 南非
- 以色列
- 奈及利亞
市場機會：按地區分類

第13章促進因素、挑戰與機遇

市場促進因素
市場挑戰
促進因素和挑戰的影響
市場機遇

第14章競爭格局

概述
競爭格局
混亂局面
產業風險

第15章競爭分析

公司簡介
公司排名指標
企業市場定位
Alibaba Group Holding Ltd.
Amazon.com Inc.
Apple Inc.
AutoZone Inc.
Best Buy Co. Inc.
eBay Inc.
JD.com Inc.
MercadoLibre Inc.
Shopify Inc.
Target Corp.
The Home Depot Inc.
Ulta Beauty Inc.
Vipshop Holdings Ltd.
Walmart Inc.
Zalando SE

第16章附錄

簡介目錄

Product Code: IRTNTR74378

The global digital commerce market is forecasted to grow by USD 5031.9 bn during 2025-2030, accelerating at a CAGR of 17.3% during the forecast period. The report on the global digital commerce market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by integration of generative and agentic ai into shopping, expansion of integrated omnichannel retail ecosystems, growing penetration of mobile commerce across emerging economies.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year	2025
End Year	2030
Series Year	2026-2030
Growth Momentum	Accelerate
YOY 2026	15.7%
CAGR	17.3%
Incremental Value	$5031.9 bn

Technavio's global digital commerce market is segmented as below:

By Business Segment

Business to business
Business to consumer

By Platform

SaaS
On-premises

By Application

Consumer electronics
Fashion and apparel
Groceries and quick commerce
Digital services and ticketing
BHPC

Geography

APAC
- China
- Japan
- South Korea
- India
- Indonesia
- Australia
North America
- US
- Canada
- Mexico
Europe
- UK
- Germany
- France
- Spain
- Italy
- The Netherlands
South America
- Brazil
- Argentina
- Colombia
Middle East and Africa
- UAE
- South Africa
Rest of World (ROW)

This study identifies the personalized discovery shifting toward intent-based commerce as one of the prime reasons driving the global digital commerce market growth during the next few years. Also, growing influence of live and interactive commerce formats and growth of e-commerce startups will lead to sizable demand in the market.

The report on the global digital commerce market covers the following areas:

Global digital commerce market sizing
Global digital commerce market forecast
Global digital commerce market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global digital commerce market vendors that include Alibaba Group Holding Ltd., Amazon.com Inc., Apple Inc., AutoZone Inc., Best Buy Co. Inc., eBay Inc., Etsy Inc., JD.com Inc., MercadoLibre Inc., Otto GmbH and Co. KG, Sephora USA Inc., Shopify Inc., Target Corp., The Home Depot Inc., Ulta Beauty Inc., Vipshop Holdings Ltd., Walmart Inc., Williams Sonoma Inc., Zalando SE. Also, the global digital commerce market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Business Segment
- Executive Summary - Chart on Market Segmentation by Platform
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
2.3 Factors of disruption
2.4 Impact of drivers and challenges

3 Market Landscape

3.1 Market ecosystem
3.2 Market characteristics
3.3 Value chain analysis

4 Market Sizing

4.1 Market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

5.1 Global Digital Commerce Market 2020 - 2024
- Historic Market Size - Data Table on Global Digital Commerce Market 2020 - 2024 ($ billion)
5.2 Business segment analysis 2020 - 2024
- Historic Market Size - Business Segment 2020 - 2024 ($ billion)
5.3 Platform segment analysis 2020 - 2024
- Historic Market Size - Platform Segment 2020 - 2024 ($ billion)
5.4 Application segment analysis 2020 - 2024
- Historic Market Size - Application Segment 2020 - 2024 ($ billion)
5.5 Geography segment analysis 2020 - 2024
- Historic Market Size - Geography Segment 2020 - 2024 ($ billion)
5.6 Country segment analysis 2020 - 2024
- Historic Market Size - Country Segment 2020 - 2024 ($ billion)

6 Qualitative Analysis

6.1 Impact of AI on global digital commerce market
6.2 Impact of geopolitical conflicts on global digital commerce market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2025 and 2030
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2025 and 2030
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2025 and 2030
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2025 and 2030
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2025 and 2030
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2025 and 2030
7.7 Market condition

8 Market Segmentation by Business Segment

8.1 Market segments
8.2 Comparison by Market Segmentation by Business Segment
8.3 Business to business - Market size and forecast 2025-2030
8.4 Business to consumer - Market size and forecast 2025-2030
8.5 Market opportunity by Market Segmentation by Business Segment
- Market opportunity by Market Segmentation by Business Segment ($ billion)

9 Market Segmentation by Platform

9.1 Market segments
9.2 Comparison by Platform
9.3 SaaS - Market size and forecast 2025-2030
9.4 On-premises - Market size and forecast 2025-2030
9.5 Market opportunity by Platform
- Market opportunity by Platform ($ billion)

10 Market Segmentation by Application

10.1 Market segments
10.2 Comparison by Application
10.3 Consumer electronics - Market size and forecast 2025-2030
10.4 Fashion and apparel - Market size and forecast 2025-2030
10.5 Groceries and quick commerce - Market size and forecast 2025-2030
10.6 Digital services and ticketing - Market size and forecast 2025-2030
10.7 BHPC - Market size and forecast 2025-2030
10.8 Market opportunity by Application
- Market opportunity by Application ($ billion)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

12.1 Geographic segmentation
12.2 Geographic comparison
12.3 APAC - Market size and forecast 2025-2030
- 12.3.1 China - Market size and forecast 2025-2030
- 12.3.2 Japan - Market size and forecast 2025-2030
- 12.3.3 South Korea - Market size and forecast 2025-2030
- 12.3.4 India - Market size and forecast 2025-2030
- 12.3.5 Indonesia - Market size and forecast 2025-2030
- 12.3.6 Australia - Market size and forecast 2025-2030
12.4 North America - Market size and forecast 2025-2030
- 12.4.1 US - Market size and forecast 2025-2030
- 12.4.2 Canada - Market size and forecast 2025-2030
- 12.4.3 Mexico - Market size and forecast 2025-2030
12.5 Europe - Market size and forecast 2025-2030
- 12.5.1 UK - Market size and forecast 2025-2030
- 12.5.2 Germany - Market size and forecast 2025-2030
- 12.5.3 France - Market size and forecast 2025-2030
- 12.5.4 Spain - Market size and forecast 2025-2030
- 12.5.5 Italy - Market size and forecast 2025-2030
- 12.5.6 The Netherlands - Market size and forecast 2025-2030
12.6 South America - Market size and forecast 2025-2030
- 12.6.1 Brazil - Market size and forecast 2025-2030
- 12.6.2 Argentina - Market size and forecast 2025-2030
- 12.6.3 Colombia - Market size and forecast 2025-2030
12.7 Middle East and Africa - Market size and forecast 2025-2030
- 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
- 12.7.2 UAE - Market size and forecast 2025-2030
- 12.7.3 South Africa - Market size and forecast 2025-2030
- 12.7.4 Israel - Market size and forecast 2025-2030
- 12.7.5 Nigeria - Market size and forecast 2025-2030
12.8 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Tables on Market opportunity by geography ($ billion)

13 Drivers, Challenges, and Opportunity

13.1 Market drivers
- Integration of generative and agentic AI into shopping
- Expansion of integrated omnichannel retail ecosystems
- Growing penetration of mobile commerce across emerging economies
13.2 Market challenges
- Data privacy and regulatory fragmentation
- Cross-border logistics and fulfillment complexity
- Rising digital fraud and consumer trust concerns
13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030
13.4 Market opportunities
- Personalized discovery shifting toward intent-based commerce
- Growing influence of live and interactive commerce formats
- Growth of e-commerce startups

14 Competitive Landscape

14.1 Overview
14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
- Overview on factors of disruption
14.4 Industry risks
- Impact of key risks on business

15 Competitive Analysis

15.1 Companies profiled
- Companies covered
15.2 Company ranking index
- Company ranking index
15.3 Market positioning of companies
- Matrix on companies position and classification
15.4 Alibaba Group Holding Ltd.
- Alibaba Group Holding Ltd. - Overview
- Alibaba Group Holding Ltd. - Business segments
- Alibaba Group Holding Ltd. - Key offerings
- Alibaba Group Holding Ltd. - Segment focus
- SWOT
15.5 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
- SWOT
15.6 Apple Inc.
- Apple Inc. - Overview
- Apple Inc. - Business segments
- Apple Inc. - Key news
- Apple Inc. - Key offerings
- Apple Inc. - Segment focus
- SWOT
15.7 AutoZone Inc.
- AutoZone Inc. - Overview
- AutoZone Inc. - Product / Service
- AutoZone Inc. - Key offerings
- SWOT
15.8 Best Buy Co. Inc.
- Best Buy Co. Inc. - Overview
- Best Buy Co. Inc. - Business segments
- Best Buy Co. Inc. - Key offerings
- Best Buy Co. Inc. - Segment focus
- SWOT
15.9 eBay Inc.
- eBay Inc. - Overview
- eBay Inc. - Product / Service
- eBay Inc. - Key offerings
- SWOT
15.10 JD.com Inc.
- JD.com Inc. - Overview
- JD.com Inc. - Business segments
- JD.com Inc. - Key offerings
- JD.com Inc. - Segment focus
- SWOT
15.11 MercadoLibre Inc.
- MercadoLibre Inc. - Overview
- MercadoLibre Inc. - Business segments
- MercadoLibre Inc. - Key offerings
- MercadoLibre Inc. - Segment focus
- SWOT
15.12 Shopify Inc.
- Shopify Inc. - Overview
- Shopify Inc. - Product / Service
- Shopify Inc. - Key offerings
- SWOT
15.13 Target Corp.
- Target Corp. - Overview
- Target Corp. - Product / Service
- Target Corp. - Key offerings
- SWOT
15.14 The Home Depot Inc.
- The Home Depot Inc. - Overview
- The Home Depot Inc. - Business segments
- The Home Depot Inc. - Key offerings
- The Home Depot Inc. - Segment focus
- SWOT
15.15 Ulta Beauty Inc.
- Ulta Beauty Inc. - Overview
- Ulta Beauty Inc. - Product / Service
- Ulta Beauty Inc. - Key offerings
- SWOT
15.16 Vipshop Holdings Ltd.
- Vipshop Holdings Ltd. - Overview
- Vipshop Holdings Ltd. - Business segments
- Vipshop Holdings Ltd. - Key offerings
- Vipshop Holdings Ltd. - Segment focus
- SWOT
15.17 Walmart Inc.
- Walmart Inc. - Overview
- Walmart Inc. - Business segments
- Walmart Inc. - Key news
- Walmart Inc. - Key offerings
- Walmart Inc. - Segment focus
- SWOT
15.18 Zalando SE
- Zalando SE - Overview
- Zalando SE - Business segments
- Zalando SE - Key offerings
- Zalando SE - Segment focus
- SWOT

16 Appendix

16.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
16.3 Currency conversion rates for US$
- Currency conversion rates for US$
16.4 Research methodology
- Research methodology
16.5 Data procurement
- Information sources
16.6 Data validation
- Data validation
16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
16.8 Data synthesis
- Data synthesis
16.9 360 degree market analysis
- 360 degree market analysis
16.10 List of abbreviations
- List of abbreviations