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2026-2030年全球動畫和遊戲市場
市場調查報告書
商品編碼
2109532

2026-2030年全球動畫和遊戲市場

Global Animation And Gaming Market 2026-2030
出版日期: | 出版商: TechNavio | 英文 303 Pages | 訂單完成後即時交付

價格
簡介目錄

全球動畫和遊戲市場預計將從 2025 年到 2030 年成長至 1,351.94 億美元，預測期內複合年成長率為 21.2%。

本報告提供全面的分析，包括市場規模和預測、趨勢、成長要素和挑戰，以及涵蓋約 25 家供應商的供應商分析。

本報告對當前市場狀況、最新趨勢和促進因素以及整體市場環境進行了最新分析。該市場的成長主要得益於身臨其境型技術和先進開發平台的進步、跨媒體娛樂生態系統的擴展以及消費者在數位娛樂平台上的參與度不斷提高。

本研究客觀地結合了一手和二手訊息，包括來自主要行業相關人員的信息。報告內容涵蓋主要公司分析、全面的市場規模資料、細分市場數據及區域分析，以及供應商格局。報告包含歷史數據和預測數據。

市場範圍
基準年 2025
年末 2030
調查期 2026-2030
成長勢頭 加速度
與 2026 年相比 20.4%
複合年成長率 21.2%
增量 1351.94億美元

這項研究表明，由創作者經濟驅動的內容創作興起，將成為未來幾年全球動畫和遊戲市場成長的主要驅動力之一。此外，基於雲端的協作工作流程的普及以及面向全球受眾的本地化故事講述方式的擴展，預計也將產生顯著的市場需求。

目錄

第1章：執行摘要

第2章 Technavio 分析

  • 分析定價、生命週期、顧客購買籃子、採用率和購買標準。
  • 輸入的重要性及差異化因素
  • 干擾因素
  • 促進因素和挑戰的影響

第3章 市場狀況

  • 市場生態系統
  • 市場特徵
  • 價值鏈分析

第4章 市場規模

  • 市場的定義
  • 市場區隔分析
  • 2025年市場規模
  • 市場展望，2025-2030年

第5章 市場規模與表現

  • 2020-2024年全球動畫和遊戲市場
  • 基於應用領域的細分市場分析，2020-2024 年
  • 2020-2024年基於平台的細分市場分析
  • 產品類型細分市場分析，2020-2024 年
  • 區域區隔市場分析，2020-2024 年
  • 2020-2024年各國細分市場分析

第6章 定性分析

  • 人工智慧的影響：全球動畫和遊戲市場
  • 地緣政治衝突對全球動畫和遊戲市場的影響。

第7章：五力分析

第8章 市場區隔：依應用領域

  • 比較：透過應用
  • 電影
  • 電視機
  • 其他
  • 市場機會：依應用領域分類

第9章 市場細分：依平台分類

  • 比較：按平台
  • 手機遊戲
  • 主機遊戲
  • 電腦遊戲
  • 網路遊戲
  • 市場機會：依平台分類

第10章 市場區隔：依產品類型

  • 比較：依產品類型
  • 3D動畫
  • QR 圖動畫
  • 動態圖像
  • 視覺特效
  • 市場機會：依產品類型分類

第11章 客戶情況

第12章 區域情勢

  • 區域細分
  • 區域比較
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 荷蘭
  • 南美洲
    • 巴西
    • 阿根廷
    • 智利
  • 中東和非洲
    • 沙烏地阿拉伯
    • UAE
    • 南非
    • 以色列
    • 土耳其
  • 市場機會：按地區分類

第13章 促進因素、挑戰與機遇

  • 市場促進因素
  • 市場挑戰
  • 促進因素和挑戰的影響
  • 市場機遇

第14章 競爭格局

  • 概述
  • 競爭格局
  • 混亂局面
  • 產業風險

第15章 競爭分析

  • 公司簡介
  • 公司排名指標
  • 企業市場定位
  • Adobe Inc.
  • Autodesk Inc.
  • Cinesite VFX Ltd
  • DNEG
  • Electronic Arts Inc.
  • Embracer Group AB
  • Epic Games Inc.
  • Konami Group Corp.
  • Microsoft Corp.
  • Rovio Entertainment Corp.
  • Sony Group Corp.
  • Supercell Oy
  • Take Two Interactive Software
  • The Walt Disney Co.
  • Ubisoft Entertainment SA

第16章附錄

簡介目錄
Product Code: IRTNTR73487

The global animation and gaming market is forecasted to grow by USD 135109.4 mn during 2025-2030, accelerating at a CAGR of 21.2% during the forecast period. The report on the global animation and gaming market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growth of immersive technologies and advanced development platforms, expansion of cross media entertainment ecosystems, increasing consumer engagement across digital entertainment platforms.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year2025
End Year2030
Series Year2026-2030
Growth MomentumAccelerate
YOY 202620.4%
CAGR21.2%
Incremental Value$135109.4 mn

Technavio's global animation and gaming market is segmented as below:

By Application

  • Film
  • TV
  • Others

By Platform

  • Mobile games
  • Console games
  • PC games
  • Online games

By Product Type

  • 3D animation
  • 2D animation
  • Motion graphics
  • Visual effects

Geography

  • North America
    • US
    • Canada
    • Mexico
  • APAC
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • The Netherlands
  • South America
    • Brazil
    • Argentina
    • Chile
  • Middle East and Africa
    • UAE
    • South Africa
    • Turkey
  • Rest of World (ROW)

This study identifies the rise of creator economy driven content production as one of the prime reasons driving the global animation and gaming market growth during the next few years. Also, growing adoption of cloud based collaborative production workflows and expansion of localized storytelling across global audiences will lead to sizable demand in the market.

The report on the global animation and gaming market covers the following areas:

  • Global animation and gaming market sizing
  • Global animation and gaming market forecast
  • Global animation and gaming market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global animation and gaming market vendors that include Adobe Inc., Autodesk Inc., CD Projekt SA, Cinesite VFX Ltd, DNEG, Electronic Arts Inc., Embracer Group AB, Epic Games Inc., Konami Group Corp., Microsoft Corp., Reel FX Creative Studios, Rovio Entertainment Corp., Sony Group Corp., STUDIO GHIBLI Inc., Studio Mir Co. Ltd., Studio Trigger Inc., Supercell Oy, Take Two Interactive Software, The Walt Disney Co., Titmouse Inc., Ubisoft Entertainment SA. Also, the global animation and gaming market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
    • Executive Summary - Chart on Market Overview
    • Executive Summary - Data Table on Market Overview
    • Executive Summary - Chart on Global Market Characteristics
    • Executive Summary - Chart on Market by Geography
    • Executive Summary - Chart on Market Segmentation by Application
    • Executive Summary - Chart on Market Segmentation by Platform
    • Executive Summary - Chart on Market Segmentation by Product Type
    • Executive Summary - Chart on Incremental Growth
    • Executive Summary - Data Table on Incremental Growth
    • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

  • 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • 2.2 Criticality of inputs and Factors of differentiation
  • 2.3 Factors of disruption
  • 2.4 Impact of drivers and challenges

3 Market Landscape

  • 3.1 Market ecosystem
  • 3.2 Market characteristics
  • 3.3 Value chain analysis

4 Market Sizing

  • 4.1 Market definition
  • 4.2 Market segment analysis
    • Market segments
  • 4.3 Market size 2025
  • 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

  • 5.1 Global Animation And Gaming Market 2020 - 2024
    • Historic Market Size - Data Table on Global Animation And Gaming Market 2020 - 2024 ($ million)
  • 5.2 Application segment analysis 2020 - 2024
    • Historic Market Size - Application Segment 2020 - 2024 ($ million)
  • 5.3 Platform segment analysis 2020 - 2024
    • Historic Market Size - Platform Segment 2020 - 2024 ($ million)
  • 5.4 Product Type segment analysis 2020 - 2024
    • Historic Market Size - Product Type Segment 2020 - 2024 ($ million)
  • 5.5 Geography segment analysis 2020 - 2024
    • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
  • 5.6 Country segment analysis 2020 - 2024
    • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

  • 6.1 Impact of AI on Global Animation and Gaming Market
  • 6.2 Impact of Geopolitical Conflicts for Global Animation and Gaming Market

7 Five Forces Analysis

  • 7.1 Five forces summary
    • Five forces analysis - Comparison between 2025 and 2030
  • 7.2 Bargaining power of buyers
    • Bargaining power of buyers - Impact of key factors 2025 and 2030
  • 7.3 Bargaining power of suppliers
    • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
  • 7.4 Threat of new entrants
    • Threat of new entrants - Impact of key factors in 2025 and 2030
  • 7.5 Threat of substitutes
    • Threat of substitutes - Impact of key factors in 2025 and 2030
  • 7.6 Threat of rivalry
    • Threat of rivalry - Impact of key factors in 2025 and 2030
  • 7.7 Market condition

8 Market Segmentation by Application

  • 8.1 Market segments
  • 8.2 Comparison by Application
  • 8.3 Film - Market size and forecast 2025-2030
  • 8.4 TV - Market size and forecast 2025-2030
  • 8.5 Others - Market size and forecast 2025-2030
  • 8.6 Market opportunity by Application
    • Market opportunity by Application ($ million)

9 Market Segmentation by Platform

  • 9.1 Market segments
  • 9.2 Comparison by Platform
  • 9.3 Mobile games - Market size and forecast 2025-2030
  • 9.4 Console games - Market size and forecast 2025-2030
  • 9.5 PC games - Market size and forecast 2025-2030
  • 9.6 Online games - Market size and forecast 2025-2030
  • 9.7 Market opportunity by Platform
    • Market opportunity by Platform ($ million)

10 Market Segmentation by Product Type

  • 10.1 Market segments
  • 10.2 Comparison by Product Type
  • 10.3 3D animation - Market size and forecast 2025-2030
  • 10.4 2D animation - Market size and forecast 2025-2030
  • 10.5 Motion graphics - Market size and forecast 2025-2030
  • 10.6 Visual effects - Market size and forecast 2025-2030
  • 10.7 Market opportunity by Product Type
    • Market opportunity by Product Type ($ million)

11 Customer Landscape

  • 11.1 Customer landscape overview
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

  • 12.1 Geographic segmentation
  • 12.2 Geographic comparison
  • 12.3 North America - Market size and forecast 2025-2030
    • 12.3.1 US - Market size and forecast 2025-2030
    • 12.3.2 Canada - Market size and forecast 2025-2030
    • 12.3.3 Mexico - Market size and forecast 2025-2030
  • 12.4 APAC - Market size and forecast 2025-2030
    • 12.4.1 China - Market size and forecast 2025-2030
    • 12.4.2 Japan - Market size and forecast 2025-2030
    • 12.4.3 India - Market size and forecast 2025-2030
    • 12.4.4 South Korea - Market size and forecast 2025-2030
    • 12.4.5 Australia - Market size and forecast 2025-2030
    • 12.4.6 Indonesia - Market size and forecast 2025-2030
  • 12.5 Europe - Market size and forecast 2025-2030
    • 12.5.1 Germany - Market size and forecast 2025-2030
    • 12.5.2 UK - Market size and forecast 2025-2030
    • 12.5.3 France - Market size and forecast 2025-2030
    • 12.5.4 Italy - Market size and forecast 2025-2030
    • 12.5.5 Spain - Market size and forecast 2025-2030
    • 12.5.6 The Netherlands - Market size and forecast 2025-2030
  • 12.6 South America - Market size and forecast 2025-2030
    • 12.6.1 Brazil - Market size and forecast 2025-2030
    • 12.6.2 Argentina - Market size and forecast 2025-2030
    • 12.6.3 Chile - Market size and forecast 2025-2030
  • 12.7 Middle East and Africa - Market size and forecast 2025-2030
    • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
    • 12.7.2 UAE - Market size and forecast 2025-2030
    • 12.7.3 South Africa - Market size and forecast 2025-2030
    • 12.7.4 Israel - Market size and forecast 2025-2030
    • 12.7.5 Turkey - Market size and forecast 2025-2030
  • 12.8 Market opportunity by geography
    • Market opportunity by geography ($ million)
    • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

  • 13.1 Market drivers
    • Growth of immersive technologies and advanced development platforms
    • Expansion of cross media entertainment ecosystems
    • Increasing consumer engagement across digital entertainment platforms
  • 13.2 Market challenges
    • Content production cost pressure and talent constraints
    • Intellectual property protection and digital piracy risks
    • Regulatory complexity and changing consumer expectations
  • 13.3 Impact of drivers and challenges
    • Impact of drivers and challenges in 2025 and 2030
  • 13.4 Market opportunities
    • Rise of creator economy driven content production
    • Growing adoption of cloud based collaborative production workflows
    • Expansion of localized storytelling across global audiences

14 Competitive Landscape

  • 14.1 Overview
  • 14.2 Competitive Landscape
    • Overview on criticality of inputs and factors of differentiation
  • 14.3 Landscape disruption
    • Overview on factors of disruption
  • 14.4 Industry risks
    • Impact of key risks on business

15 Competitive Analysis

  • 15.1 Companies profiled
    • Companies covered
  • 15.2 Company ranking index
    • Company ranking index
  • 15.3 Market positioning of companies
    • Matrix on companies position and classification
  • 15.4 Adobe Inc.
    • Adobe Inc. - Overview
    • Adobe Inc. - Business segments
    • Adobe Inc. - Key news
    • Adobe Inc. - Key offerings
    • Adobe Inc. - Segment focus
    • SWOT
  • 15.5 Autodesk Inc.
    • Autodesk Inc. - Overview
    • Autodesk Inc. - Business segments
    • Autodesk Inc. - Key offerings
    • Autodesk Inc. - Segment focus
    • SWOT
  • 15.6 Cinesite VFX Ltd
    • Cinesite VFX Ltd - Overview
    • Cinesite VFX Ltd - Product / Service
    • Cinesite VFX Ltd - Key offerings
    • SWOT
  • 15.7 DNEG
    • DNEG - Overview
    • DNEG - Product / Service
    • DNEG - Key offerings
    • SWOT
  • 15.8 Electronic Arts Inc.
    • Electronic Arts Inc. - Overview
    • Electronic Arts Inc. - Product / Service
    • Electronic Arts Inc. - Key offerings
    • SWOT
  • 15.9 Embracer Group AB
    • Embracer Group AB - Overview
    • Embracer Group AB - Business segments
    • Embracer Group AB - Key offerings
    • Embracer Group AB - Segment focus
    • SWOT
  • 15.10 Epic Games Inc.
    • Epic Games Inc. - Overview
    • Epic Games Inc. - Product / Service
    • Epic Games Inc. - Key offerings
    • SWOT
  • 15.11 Konami Group Corp.
    • Konami Group Corp. - Overview
    • Konami Group Corp. - Business segments
    • Konami Group Corp. - Key offerings
    • Konami Group Corp. - Segment focus
    • SWOT
  • 15.12 Microsoft Corp.
    • Microsoft Corp. - Overview
    • Microsoft Corp. - Business segments
    • Microsoft Corp. - Key news
    • Microsoft Corp. - Key offerings
    • Microsoft Corp. - Segment focus
    • SWOT
  • 15.13 Rovio Entertainment Corp.
    • Rovio Entertainment Corp. - Overview
    • Rovio Entertainment Corp. - Business segments
    • Rovio Entertainment Corp. - Key offerings
    • Rovio Entertainment Corp. - Segment focus
    • SWOT
  • 15.14 Sony Group Corp.
    • Sony Group Corp. - Overview
    • Sony Group Corp. - Business segments
    • Sony Group Corp. - Key news
    • Sony Group Corp. - Key offerings
    • Sony Group Corp. - Segment focus
    • SWOT
  • 15.15 Supercell Oy
    • Supercell Oy - Overview
    • Supercell Oy - Product / Service
    • Supercell Oy - Key offerings
    • SWOT
  • 15.16 Take Two Interactive Software
    • Take Two Interactive Software - Overview
    • Take Two Interactive Software - Product / Service
    • Take Two Interactive Software - Key offerings
    • SWOT
  • 15.17 The Walt Disney Co.
    • The Walt Disney Co. - Overview
    • The Walt Disney Co. - Business segments
    • The Walt Disney Co. - Key offerings
    • The Walt Disney Co. - Segment focus
    • SWOT
  • 15.18 Ubisoft Entertainment SA
    • Ubisoft Entertainment SA - Overview
    • Ubisoft Entertainment SA - Business segments
    • Ubisoft Entertainment SA - Key offerings
    • Ubisoft Entertainment SA - Segment focus
    • SWOT

16 Appendix

  • 16.1 Scope of the report
    • Market definition
    • Objectives
    • Notes and caveats
  • 16.2 Inclusions and exclusions checklist
    • Inclusions checklist
    • Exclusions checklist
  • 16.3 Currency conversion rates for US$
    • Currency conversion rates for US$
  • 16.4 Research methodology
    • Research methodology
  • 16.5 Data procurement
    • Information sources
  • 16.6 Data validation
    • Data validation
  • 16.7 Validation techniques employed for market sizing
    • Validation techniques employed for market sizing
  • 16.8 Data synthesis
    • Data synthesis
  • 16.9 360 degree market analysis
    • 360 degree market analysis
  • 16.10 List of abbreviations
    • List of abbreviations