2026-2030年全球行動廣告市場

全球行動廣告市場預計將在 2025 年至 2030 年間成長至 5,012.995 億美元，預測期內複合年成長率為 14.6%。

這份關於全球行動廣告市場的報告提供了全面的分析，包括市場規模和預測、趨勢、成長要素、挑戰以及涵蓋約 25 家供應商的供應商分析。

本報告對當前市場狀況、最新趨勢和促進因素以及整體市場環境進行了最新分析。推動市場成長的因素包括：全球智慧型手機普及率的提高帶動了數位行動廣告消費群體的擴大；程序化廣告基礎設施的擴展實現了即時行動廣告庫存採購的自動化；以及影片內容消費的激增推高了短影片廣告預算。

本次調查客觀地結合了一手和二手訊息，包括主要行業相關人員的意見。報告內容涵蓋主要公司分析、全面的市場規模數據、細分市場數據及區域分析，以及供應商格局數據。此外，報告還包含歷史市場規模數據和預測市場規模數據。

本研究指出，人工智慧加速融入行動廣告創新產生流程，實現高度個人化，將成為未來幾年全球行動廣告市場成長的主要驅動力之一。此外，行動社交商務的快速發展模糊了應用程式內發現到購買的流程，以及為克服平台級身分追蹤限制而廣泛採用的無cookie ID框架，預計也將帶來顯著的市場需求。

目錄

第1章執行摘要

第2章 Technavio 分析

• 分析定價、生命週期、顧客購買籃子、採用率和購買標準。
• 輸入的重要性及差異化因素
• 干擾因素
• 促進因素和挑戰的影響

第3章 市場狀況

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場的定義
• 市場區隔分析
• 2025年市場規模
• 市場展望，2025-2030年

第5章 市場規模與表現

• 2020-2024年全球行動廣告市場
• 按類型分類的細分市場分析，2020-2024 年
• 2020-2024 年最終用戶細分市場分析
• 基於組件的細分市場分析，2020-2024 年
• 區域區隔市場分析，2020-2024 年
• 2020-2024年各國細分市場分析

第6章 定性分析

• 人工智慧的影響：全球行動廣告市場
• 地緣政治衝突對全球行動廣告市場的影響。

第7章：五力分析

第8章 市場區隔：依類型

• 比較：按類型
• 搜尋
• 展示
• 影片
• 其他
• 市場機會：按類型分類

第9章 市場區隔：依最終用戶分類

• 比較：按最終用戶
• 大公司
• SME
• 市場機會：依最終用戶分類

第10章 市場區隔：按組件

• 比較：按組件
• 平台
• 服務
• 市場機會：按組件分類

第11章 客戶情況

第12章 區域情勢

• 區域細分
• 區域比較
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 澳洲
  • 印尼
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
• 南美洲
  • 巴西
  • 阿根廷
  • 智利
• 中東和非洲
  • 沙烏地阿拉伯
  • UAE
  • 南非
  • 土耳其
  • 以色列
• 市場機會：按地區分類

第13章 促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第14章 競爭格局

• 概述
• 競爭格局
• 混亂局面
• 產業風險

第15章 競爭分析

• 公司簡介
• 公司排名指標
• 企業市場定位
• Adikteev SAS
• AppLovin Corp.
• Blis Global Ltd.
• Chartboost Inc.
• Criteo SA
• Digital Turbine Inc.
• Google LLC
• GroundTruth
• Magnite Inc.
• Meta Platforms Inc.
• Nexxen Inc.
• PubMatic Inc.
• The Trade Desk Inc.
• Unity Technologies Inc.
• Verve Group SE

第16章附錄

The global mobile advertising market is forecasted to grow by USD 501299.5 mn during 2025-2030, accelerating at a CAGR of 14.6% during the forecast period. The report on the global mobile advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising global smartphone penetration expanding addressable digital mobile advertising consumer base, expanding programmatic advertising infrastructure automating real time mobile ad inventory procurement, surging video content consumption propelling short form mobile video advertising budgets.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global mobile advertising market is segmented as below:

By Type

• Search
• Display
• Video
• Others

By End-User

• Large enterprise
• SMEs

By Component

• Platforms
• Services

Geography

• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the accelerated ai integration automating hyper personalized mobile advertising creative generation as one of the prime reasons driving the global mobile advertising market growth during the next few years. Also, rapid expansion mobile social commerce blurring discovery purchase cycles within applications and widespread adoption cookieless identity frameworks overcoming platform level identity tracking restrictions will lead to sizable demand in the market.

The report on the global mobile advertising market covers the following areas:

• Global mobile advertising market sizing
• Global mobile advertising market forecast
• Global mobile advertising market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global mobile advertising market vendors that include Adikteev SAS, AppLovin Corp., Blis Global Ltd., Chartboost Inc., Criteo SA, Digital Turbine Inc., Google LLC, GroundTruth, InMobi Pte. Ltd., Jampp, Kayzen GmbH, Kidoz Inc., Liftoff Inc., Magnite Inc., Meta Platforms Inc., Nexxen Inc., PubMatic Inc., The Trade Desk Inc., Unity Technologies Inc., Verve Group SE. Also, the global mobile advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Component
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Mobile Advertising Market 2020 - 2024
  • Historic Market Size - Data Table on Global Mobile Advertising Market 2020 - 2024 ($ million)
• 5.2 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.3 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.4 Component segment analysis 2020 - 2024
  • Historic Market Size - Component Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on global mobile advertising market
• 6.2 Impact of geopolitical conflicts on global mobile advertising market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Type

• 8.1 Market segments
• 8.2 Comparison by Type
• 8.3 Search - Market size and forecast 2025-2030
• 8.4 Display - Market size and forecast 2025-2030
• 8.5 Video - Market size and forecast 2025-2030
• 8.6 Others - Market size and forecast 2025-2030
• 8.7 Market opportunity by Type
  • Market opportunity by Type ($ million)

9 Market Segmentation by End-user

• 9.1 Market segments
• 9.2 Comparison by End-user
• 9.3 Large enterprise - Market size and forecast 2025-2030
• 9.4 SMEs - Market size and forecast 2025-2030
• 9.5 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

10 Market Segmentation by Component

• 10.1 Market segments
• 10.2 Comparison by Component
• 10.3 Platforms - Market size and forecast 2025-2030
• 10.4 Services - Market size and forecast 2025-2030
• 10.5 Market opportunity by Component
  • Market opportunity by Component ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 APAC - Market size and forecast 2025-2030
  • 12.4.1 China - Market size and forecast 2025-2030
  • 12.4.2 Japan - Market size and forecast 2025-2030
  • 12.4.3 India - Market size and forecast 2025-2030
  • 12.4.4 South Korea - Market size and forecast 2025-2030
  • 12.4.5 Australia - Market size and forecast 2025-2030
  • 12.4.6 Indonesia - Market size and forecast 2025-2030
• 12.5 Europe - Market size and forecast 2025-2030
  • 12.5.1 UK - Market size and forecast 2025-2030
  • 12.5.2 Germany - Market size and forecast 2025-2030
  • 12.5.3 France - Market size and forecast 2025-2030
  • 12.5.4 Italy - Market size and forecast 2025-2030
  • 12.5.5 Spain - Market size and forecast 2025-2030
  • 12.5.6 The Netherlands - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Turkey - Market size and forecast 2025-2030
  • 12.7.5 Israel - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Rising global smartphone penetration expanding addressable digital mobile advertising consumer base
  • Expanding programmatic advertising infrastructure automating real time mobile ad inventory procurement
  • Surging video content consumption propelling short form mobile video advertising budgets
• 13.2 Market challenges
  • Stringent privacy regulations restricting user tracking across global mobile advertising platforms
  • Sophisticated click fraud tactics diminishing return investment within mobile application networks
  • Severe ad fatigue exhausting target audiences throughout global mobile marketing ecosystems
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Accelerated AI integration automating hyper personalized mobile advertising creative generation
  • Rapid expansion mobile social commerce blurring discovery purchase cycles within applications
  • Widespread adoption cookieless identity frameworks overcoming platform level identity tracking restrictions

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Adikteev SAS
  • Adikteev SAS - Overview
  • Adikteev SAS - Product / Service
  • Adikteev SAS - Key offerings
  • SWOT
• 15.5 AppLovin Corp.
  • AppLovin Corp. - Overview
  • AppLovin Corp. - Business segments
  • AppLovin Corp. - Key offerings
  • AppLovin Corp. - Segment focus
  • SWOT
• 15.6 Blis Global Ltd.
  • Blis Global Ltd. - Overview
  • Blis Global Ltd. - Product / Service
  • Blis Global Ltd. - Key offerings
  • SWOT
• 15.7 Chartboost Inc.
  • Chartboost Inc. - Overview
  • Chartboost Inc. - Product / Service
  • Chartboost Inc. - Key offerings
  • SWOT
• 15.8 Criteo SA
  • Criteo SA - Overview
  • Criteo SA - Product / Service
  • Criteo SA - Key offerings
  • SWOT
• 15.9 Digital Turbine Inc.
  • Digital Turbine Inc. - Overview
  • Digital Turbine Inc. - Business segments
  • Digital Turbine Inc. - Key offerings
  • Digital Turbine Inc. - Segment focus
  • SWOT
• 15.10 Google LLC
  • Google LLC - Overview
  • Google LLC - Product / Service
  • Google LLC - Key offerings
  • SWOT
• 15.11 GroundTruth
  • GroundTruth - Overview
  • GroundTruth - Product / Service
  • GroundTruth - Key offerings
  • SWOT
• 15.12 Magnite Inc.
  • Magnite Inc. - Overview
  • Magnite Inc. - Product / Service
  • Magnite Inc. - Key offerings
  • SWOT
• 15.13 Meta Platforms Inc.
  • Meta Platforms Inc. - Overview
  • Meta Platforms Inc. - Business segments
  • Meta Platforms Inc. - Key offerings
  • Meta Platforms Inc. - Segment focus
  • SWOT
• 15.14 Nexxen Inc.
  • Nexxen Inc. - Overview
  • Nexxen Inc. - Product / Service
  • Nexxen Inc. - Key offerings
  • SWOT
• 15.15 PubMatic Inc.
  • PubMatic Inc. - Overview
  • PubMatic Inc. - Business segments
  • PubMatic Inc. - Key offerings
  • PubMatic Inc. - Segment focus
  • SWOT
• 15.16 The Trade Desk Inc.
  • The Trade Desk Inc. - Overview
  • The Trade Desk Inc. - Product / Service
  • The Trade Desk Inc. - Key offerings
  • SWOT
• 15.17 Unity Technologies Inc.
  • Unity Technologies Inc. - Overview
  • Unity Technologies Inc. - Business segments
  • Unity Technologies Inc. - Key offerings
  • Unity Technologies Inc. - Segment focus
  • SWOT
• 15.18 Verve Group SE
  • Verve Group SE - Overview
  • Verve Group SE - Business segments
  • Verve Group SE - Key offerings
  • Verve Group SE - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations