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2026-2030年全球社群電商市場
市場調查報告書
商品編碼
2078158

2026-2030年全球社群電商市場

Global Social Commerce Market 2026-2030
出版日期: | 出版商: TechNavio | 英文 309 Pages | 訂單完成後即時交付

價格
簡介目錄

全球社交電商市場預計將在 2025 年至 2030 年間成長至 3,6,324.156 億美元，預測期內複合年成長率為 25.8%。

這份關於全球社交電商市場的報告提供了全面的分析，包括市場規模和預測、趨勢、成長要素和挑戰，以及涵蓋約 25 家供應商的供應商分析。

本報告對當前市場狀況、最新市場趨勢和促進因素以及整體市場環境進行了最新分析。推動該市場發展的因素包括：行動優先的消費者生活方式和應用程式生態系統的蓬勃發展、創作者經濟的演進和專業化，以及人工智慧和社交證明等先進技術的融合應用。

本研究客觀地結合了一手和二手訊息，包括主要行業相關人員的意見。報告內容涵蓋主要公司分析、全面的市場規模數據、區域細分分析以及供應商格局。報告包含歷史數據和預測數據。

市場範圍
基準年 2025
年末 2030
調查期 2026-2030
成長勢頭 加速度
2026 年同比比較 20.6%
複合年成長率 25.8%
增量 3,632,415,600,000 美元

這項研究表明，直播購物和即時影片商務的蓬勃發展將成為未來幾年全球社交電商市場成長的主要驅動力之一。此外，創作者主導聯盟行銷網路的建立以及身臨其境型擴增實境（AR）和人工智慧（AI）個人化技術的融合，預計也將帶來顯著的市場需求。

目錄

第1章：執行摘要

第2章 Technavio 分析

  • 分析定價、生命週期、顧客購買籃子、採用率和購買標準。
  • 輸入的重要性及差異化因素
  • 干擾因素
  • 促進因素和挑戰的影響

第3章 市場狀況

  • 市場生態系統
  • 市場特徵
  • 價值鏈分析

第4章 市場規模

  • 市場的定義
  • 市場區隔分析
  • 2025年市場規模
  • 市場展望，2025-2030年

第5章 市場規模與表現

  • 2020-2024年全球社群電商市場
  • 基於設備的細分市場分析，2020-2024 年
  • 2020-2024 年各業務區隔市場分析
  • 產品類型細分市場分析，2020-2024 年
  • 區域區隔市場分析，2020-2024 年
  • 2020-2024年各國細分市場分析

第6章 定性分析

  • 人工智慧的影響：全球社交商務市場
  • 地緣政治衝突的影響：全球社交電商市場

第7章：五力分析

第8章 市場區隔：依設備

  • 比較：按設備
  • 行動裝置
  • 筆記型電腦和桌上型電腦
  • 藥片
  • 其他
  • 市場機會：依設備分類

第9章 按行業分類的市場細分

  • 按行業細分市場進行比較
  • BtoC
  • 公司間交易
  • 個人對個人（C2C）交易
  • 透過按業務部門進行市場區隔來掌握市場機遇

第10章 市場區隔：依產品類型

  • 比較：依產品類型
  • 時尚與服裝
  • 美容及個人護理
  • 電子產品和小工具
  • 室內設計和家具
  • 其他
  • 市場機會：依產品類型分類

第11章 客戶情況

第12章 區域情勢

  • 區域細分
  • 區域比較
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 印尼
    • 澳洲
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 荷蘭
  • 南美洲
    • 巴西
    • 阿根廷
    • 智利
  • 中東和非洲
    • 沙烏地阿拉伯
    • UAE
    • 南非
    • 以色列
    • 土耳其
  • 市場機會：按地區分類

第13章 促進因素、挑戰與機遇

  • 市場促進因素
  • 市場挑戰
  • 促進因素和挑戰的影響
  • 市場機遇

第14章 競爭格局

  • 概述
  • 競爭格局
  • 中斷狀況
  • 產業風險

第15章 競爭分析

  • 公司簡介
  • 公司排名指標
  • 企業市場定位
  • DealShare
  • Douyin
  • Kuaishou Technology
  • LY Corp.
  • Meesho
  • Meta Platforms Inc.
  • PDD Holdings Inc.
  • Pinterest Inc.
  • Shopify Inc.
  • Shopsy
  • Snap Inc.
  • Taobao
  • Tik Tok
  • WeChat
  • YouTube

第16章附錄

簡介目錄
Product Code: IRTNTR43965

The global social commerce market is forecasted to grow by USD 3632415.6 mn during 2025-2030, accelerating at a CAGR of 25.8% during the forecast period. The report on the global social commerce market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by ubiquity of mobile-first consumer lifestyles and app ecosystems, evolution and professionalization of creator economy, advanced technological integration of ai and social proof.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year2025
End Year2030
Series Year2026-2030
Growth MomentumAccelerate
YOY 202620.6%
CAGR25.8%
Incremental Value$3632415.6 mn

Technavio's global social commerce market is segmented as below:

By Device

  • Mobiles
  • Laptops and PCs
  • Tablets
  • Others

By Business Segment

  • Business to consumer
  • Business to business
  • Consumer to consumer

By Product Type

  • Fashion and apparel
  • Beauty and personal care
  • Electronics and gadgets
  • Home decor and furniture
  • Others

Geography

  • APAC
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
    • Australia
  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • The Netherlands
  • South America
    • Brazil
    • Argentina
    • Chile
  • Middle East and Africa
    • UAE
    • South Africa
    • Turkey
  • Rest of World (ROW)

This study identifies the proliferation of live-stream shopping and real-time video commerce as one of the prime reasons driving the global social commerce market growth during the next few years. Also, institutionalization of creator-led affiliate distribution networks and convergence of immersive augmented reality and ai personalization will lead to sizable demand in the market.

The report on the global social commerce market covers the following areas:

  • Global social commerce market sizing
  • Global social commerce market forecast
  • Global social commerce market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global social commerce market vendors that include DealShare, Douyin, Kuaishou Technology, LY Corp., Meesho, Meta Platforms Inc., NTWRK, PDD Holdings Inc., Pinterest Inc., Popshop Live Inc., Poshmark Inc., Shopify Inc., Shopsy, Snap Inc., TalkShopLive Inc., Taobao, Tik Tok, WeChat, Whatnot Inc., Xingyin Information Technology, YouTube. Also, the global social commerce market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
    • Executive Summary - Chart on Market Overview
    • Executive Summary - Data Table on Market Overview
    • Executive Summary - Chart on Global Market Characteristics
    • Executive Summary - Chart on Market by Geography
    • Executive Summary - Chart on Market Segmentation by Device
    • Executive Summary - Chart on Market Segmentation by Business Segment
    • Executive Summary - Chart on Market Segmentation by Product Type
    • Executive Summary - Chart on Incremental Growth
    • Executive Summary - Data Table on Incremental Growth
    • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

  • 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • 2.2 Criticality of inputs and Factors of differentiation
  • 2.3 Factors of disruption
  • 2.4 Impact of drivers and challenges

3 Market Landscape

  • 3.1 Market ecosystem
  • 3.2 Market characteristics
  • 3.3 Value chain analysis

4 Market Sizing

  • 4.1 Market definition
  • 4.2 Market segment analysis
    • Market segments
  • 4.3 Market size 2025
  • 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

  • 5.1 Global Social Commerce Market 2020 - 2024
    • Historic Market Size - Data Table on Global Social Commerce Market 2020 - 2024 ($ million)
  • 5.2 Device segment analysis 2020 - 2024
    • Historic Market Size - Device Segment 2020 - 2024 ($ million)
  • 5.3 Business segment analysis 2020 - 2024
    • Historic Market Size - Business Segment 2020 - 2024 ($ million)
  • 5.4 Product Type segment analysis 2020 - 2024
    • Historic Market Size - Product Type Segment 2020 - 2024 ($ million)
  • 5.5 Geography segment analysis 2020 - 2024
    • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
  • 5.6 Country segment analysis 2020 - 2024
    • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

  • 6.1 Impact of AI on Global Social Commerce Market
  • 6.2 Impact of geopolitical conflicts on Global Social Commerce Market

7 Five Forces Analysis

  • 7.1 Five forces summary
    • Five forces analysis - Comparison between 2025 and 2030
  • 7.2 Bargaining power of buyers
    • Bargaining power of buyers - Impact of key factors 2025 and 2030
  • 7.3 Bargaining power of suppliers
    • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
  • 7.4 Threat of new entrants
    • Threat of new entrants - Impact of key factors in 2025 and 2030
  • 7.5 Threat of substitutes
    • Threat of substitutes - Impact of key factors in 2025 and 2030
  • 7.6 Threat of rivalry
    • Threat of rivalry - Impact of key factors in 2025 and 2030
  • 7.7 Market condition

8 Market Segmentation by Device

  • 8.1 Market segments
  • 8.2 Comparison by Device
  • 8.3 Mobiles - Market size and forecast 2025-2030
  • 8.4 Laptops and PCs - Market size and forecast 2025-2030
  • 8.5 Tablets - Market size and forecast 2025-2030
  • 8.6 Others - Market size and forecast 2025-2030
  • 8.7 Market opportunity by Device
    • Market opportunity by Device ($ million)

9 Market Segmentation by Business Segment

  • 9.1 Market segments
  • 9.2 Comparison by Market Segmentation by Business Segment
  • 9.3 Business to consumer - Market size and forecast 2025-2030
  • 9.4 Business to business - Market size and forecast 2025-2030
  • 9.5 Consumer to consumer - Market size and forecast 2025-2030
  • 9.6 Market opportunity by Market Segmentation by Business Segment
    • Market opportunity by Market Segmentation by Business Segment ($ million)

10 Market Segmentation by Product Type

  • 10.1 Market segments
  • 10.2 Comparison by Product Type
  • 10.3 Fashion and apparel - Market size and forecast 2025-2030
  • 10.4 Beauty and personal care - Market size and forecast 2025-2030
  • 10.5 Electronics and gadgets - Market size and forecast 2025-2030
  • 10.6 Home decor and furniture - Market size and forecast 2025-2030
  • 10.7 Others - Market size and forecast 2025-2030
  • 10.8 Market opportunity by Product Type
    • Market opportunity by Product Type ($ million)

11 Customer Landscape

  • 11.1 Customer landscape overview
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

  • 12.1 Geographic segmentation
  • 12.2 Geographic comparison
  • 12.3 APAC - Market size and forecast 2025-2030
    • 12.3.1 China - Market size and forecast 2025-2030
    • 12.3.2 India - Market size and forecast 2025-2030
    • 12.3.3 Japan - Market size and forecast 2025-2030
    • 12.3.4 South Korea - Market size and forecast 2025-2030
    • 12.3.5 Indonesia - Market size and forecast 2025-2030
    • 12.3.6 Australia - Market size and forecast 2025-2030
  • 12.4 North America - Market size and forecast 2025-2030
    • 12.4.1 US - Market size and forecast 2025-2030
    • 12.4.2 Canada - Market size and forecast 2025-2030
    • 12.4.3 Mexico - Market size and forecast 2025-2030
  • 12.5 Europe - Market size and forecast 2025-2030
    • 12.5.1 UK - Market size and forecast 2025-2030
    • 12.5.2 Germany - Market size and forecast 2025-2030
    • 12.5.3 France - Market size and forecast 2025-2030
    • 12.5.4 Italy - Market size and forecast 2025-2030
    • 12.5.5 Spain - Market size and forecast 2025-2030
    • 12.5.6 The Netherlands - Market size and forecast 2025-2030
  • 12.6 South America - Market size and forecast 2025-2030
    • 12.6.1 Brazil - Market size and forecast 2025-2030
    • 12.6.2 Argentina - Market size and forecast 2025-2030
    • 12.6.3 Chile - Market size and forecast 2025-2030
  • 12.7 Middle East and Africa - Market size and forecast 2025-2030
    • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
    • 12.7.2 UAE - Market size and forecast 2025-2030
    • 12.7.3 South Africa - Market size and forecast 2025-2030
    • 12.7.4 Israel - Market size and forecast 2025-2030
    • 12.7.5 Turkey - Market size and forecast 2025-2030
  • 12.8 Market opportunity by geography
    • Market opportunity by geography ($ million)
    • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

  • 13.1 Market drivers
    • Ubiquity of mobile-first consumer lifestyles and app ecosystems
    • Evolution and professionalization of creator economy
    • Advanced technological integration of AI and social proof
  • 13.2 Market challenges
    • Regulatory compliance and data privacy constraints
    • Transaction security and consumer trust deficits
    • Algorithmic volatility and platform attribution complexity
  • 13.3 Impact of drivers and challenges
    • Impact of drivers and challenges in 2025 and 2030
  • 13.4 Market opportunities
    • Proliferation of live-stream shopping and real-time video commerce
    • Institutionalization of creator-led affiliate distribution networks
    • Convergence of immersive augmented reality and AI personalization

14 Competitive Landscape

  • 14.1 Overview
  • 14.2 Competitive Landscape
    • Overview on criticality of inputs and factors of differentiation
  • 14.3 Landscape disruption
    • Overview on factors of disruption
  • 14.4 Industry risks
    • Impact of key risks on business

15 Competitive Analysis

  • 15.1 Companies profiled
    • Companies covered
  • 15.2 Company ranking index
    • Company ranking index
  • 15.3 Market positioning of companies
    • Matrix on companies position and classification
  • 15.4 DealShare
    • DealShare - Overview
    • DealShare - Product / Service
    • DealShare - Key offerings
    • SWOT
  • 15.5 Douyin
    • Douyin - Overview
    • Douyin - Product / Service
    • Douyin - Key offerings
    • SWOT
  • 15.6 Kuaishou Technology
    • Kuaishou Technology - Overview
    • Kuaishou Technology - Product / Service
    • Kuaishou Technology - Key offerings
    • SWOT
  • 15.7 LY Corp.
    • LY Corp. - Overview
    • LY Corp. - Product / Service
    • LY Corp. - Key offerings
    • SWOT
  • 15.8 Meesho
    • Meesho - Overview
    • Meesho - Product / Service
    • Meesho - Key offerings
    • SWOT
  • 15.9 Meta Platforms Inc.
    • Meta Platforms Inc. - Overview
    • Meta Platforms Inc. - Business segments
    • Meta Platforms Inc. - Key offerings
    • Meta Platforms Inc. - Segment focus
    • SWOT
  • 15.10 PDD Holdings Inc.
    • PDD Holdings Inc. - Overview
    • PDD Holdings Inc. - Product / Service
    • PDD Holdings Inc. - Key offerings
    • SWOT
  • 15.11 Pinterest Inc.
    • Pinterest Inc. - Overview
    • Pinterest Inc. - Product / Service
    • Pinterest Inc. - Key offerings
    • SWOT
  • 15.12 Shopify Inc.
    • Shopify Inc. - Overview
    • Shopify Inc. - Product / Service
    • Shopify Inc. - Key offerings
    • SWOT
  • 15.13 Shopsy
    • Shopsy - Overview
    • Shopsy - Product / Service
    • Shopsy - Key offerings
    • SWOT
  • 15.14 Snap Inc.
    • Snap Inc. - Overview
    • Snap Inc. - Product / Service
    • Snap Inc. - Key offerings
    • SWOT
  • 15.15 Taobao
    • Taobao - Overview
    • Taobao - Product / Service
    • Taobao - Key offerings
    • SWOT
  • 15.16 Tik Tok
    • Tik Tok - Overview
    • Tik Tok - Product / Service
    • Tik Tok - Key offerings
    • SWOT
  • 15.17 WeChat
    • WeChat - Overview
    • WeChat - Product / Service
    • WeChat - Key offerings
    • SWOT
  • 15.18 YouTube
    • YouTube - Overview
    • YouTube - Product / Service
    • YouTube - Key offerings
    • SWOT

16 Appendix

  • 16.1 Scope of the report
    • Market definition
    • Objectives
    • Notes and caveats
  • 16.2 Inclusions and exclusions checklist
    • Inclusions checklist
    • Exclusions checklist
  • 16.3 Currency conversion rates for US$
    • Currency conversion rates for US$
  • 16.4 Research methodology
    • Research methodology
  • 16.5 Data procurement
    • Information sources
  • 16.6 Data validation
    • Data validation
  • 16.7 Validation techniques employed for market sizing
    • Validation techniques employed for market sizing
  • 16.8 Data synthesis
    • Data synthesis
  • 16.9 360 degree market analysis
    • 360 degree market analysis
  • 16.10 List of abbreviations
    • List of abbreviations