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2026-2030年全球社群媒體監聽市場
市場調查報告書
商品編碼
2074740

2026-2030年全球社群媒體監聽市場

Global Social Media Listening Market 2026-2030
出版日期: | 出版商: TechNavio | 英文 304 Pages | 訂單完成後即時交付

價格
簡介目錄

全球社群媒體監聽市場預計將在 2025 年至 2030 年間成長至 54.265 億美元，預測期內複合年成長率為 9.2%。

這份關於全球社群媒體監聽市場的報告提供了全面的分析，包括市場規模和預測、趨勢、成長要素、挑戰以及涵蓋約 25 家供應商的供應商分析。

本報告對當前市場狀況、最新市場趨勢和促進因素以及整體市場環境進行了最新分析。推動此市場成長的因素包括：社群電商和應用程式內購買追蹤的快速普及、企業在網紅行銷和創作者網路分析方面預算的增加，以及生成式人工智慧 (AI) 和自然語言查詢分析在營運中的關鍵性整合。

本研究客觀地結合了一手和二手訊息，包括主要行業相關人員的意見。報告內容涵蓋主要公司分析、全面的市場規模數據、區域細分分析以及供應商格局。此外，報告還包含歷史數據和預測數據。

市場範圍
基準年 2025
年末 2030
調查期 2026-2030
成長勢頭 加速度
2026 年同比比較 8.4%
複合年成長率 9.2%
增量 54.265億美元

這項研究表明，透過高價值企業收購和系統整合進行策略性市場重組，將成為未來幾年全球社群媒體聆聽市場成長的關鍵驅動力之一。此外，向自動化視覺聆聽和多平台影片識別的技術轉型，以及基於自主代理的人工智慧和預測性敘事預測技術的快速發展，預計也將帶來顯著的市場需求。

目錄

第1章：執行摘要

第2章 Technavio 分析

  • 分析定價、生命週期、顧客購買籃子、採用率和購買標準。
  • 輸入的重要性及差異化因素
  • 干擾因素
  • 促進因素和挑戰的影響

第3章 市場狀況

  • 市場生態系統
  • 市場特徵
  • 價值鏈分析

第4章 市場規模

  • 市場的定義
  • 市場區隔分析
  • 2025年市場規模
  • 市場展望，2025-2030年

第5章 市場規模與表現

  • 2020-2024年全球社群媒體監聽市場
  • 按類型分類的細分市場分析，2020-2024 年
  • 2020-2024 年最終用戶細分市場分析
  • 按部署方式分類的細分市場分析，2020-2024 年
  • 區域區隔市場分析，2020-2024 年
  • 2020-2024年各國細分市場分析

第6章 定性分析

  • 人工智慧的影響：全球社群媒體監聽市場
  • 地緣政治衝突的影響：全球社群媒體監聽市場

第7章：五力分析

第8章 市場區隔：依類型

  • 比較：按類型
  • 軟體
  • 服務
  • 市場機會：按類型分類

第9章 市場區隔：依最終用戶分類

  • 比較：按最終用戶
  • 零售與電子商務
  • IT/通訊
  • BFSI
  • 媒體與娛樂
  • 其他
  • 市場機會：依最終用戶分類

第10章 市場區隔：依部署方式

  • 比較：依部署方式
  • 基於雲端的
  • 現場
  • 混合
  • 市場機會：依發展階段分類

第11章 客戶情況

第12章 區域情勢

  • 區域細分
  • 區域比較
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 荷蘭
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
    • 印尼
  • 南美洲
    • 巴西
    • 阿根廷
    • 智利
  • 中東和非洲
    • 沙烏地阿拉伯
    • UAE
    • 南非
    • 土耳其
    • 以色列
  • 市場機會：按地區分類

第13章 促進因素、挑戰與機遇

  • 市場促進因素
  • 市場挑戰
  • 促進因素和挑戰的影響
  • 市場機遇

第14章 競爭格局

  • 概述
  • 競爭格局
  • 混亂局面
  • 產業風險

第15章 競爭分析

  • 公司簡介
  • 公司排名指標
  • 企業市場定位
  • Agorapulse SAS
  • Brandwatch
  • BuzzSumo Ltd.
  • Emplifi Inc.
  • Hootsuite Inc.
  • Ipsos Synthesio Inc
  • LexisNexis
  • Meltwater NV
  • Metricool
  • Nextiva Inc.
  • Quid
  • Sprinklr Inc.
  • Sprout Social Inc.
  • Talkwalker Sarl
  • YouScan Ltd.

第16章附錄

簡介目錄
Product Code: IRTNTR80620

The global social media listening market is forecasted to grow by USD 5426.5 mn during 2025-2030, accelerating at a CAGR of 9.2% during the forecast period. The report on the global social media listening market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rapid proliferation of social commerce and direct in-app purchase tracking, expanding corporate allocations for influencer marketing and creator network analytics, mandatory operational integration of generative artificial intelligence and natural query analytics.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year2025
End Year2030
Series Year2026-2030
Growth MomentumAccelerate
YOY 20268.4%
CAGR9.2%
Incremental Value$5426.5 mn

Technavio's global social media listening market is segmented as below:

By Type

  • Software
  • Services

By End-User

  • Retail and e-commerce
  • IT and telecom
  • BFSI
  • Media and entertainment
  • Others

By Deployment

  • Cloud-based
  • On-premises
  • Hybrid

Geography

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • The Netherlands
  • APAC
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Indonesia
  • South America
    • Brazil
    • Argentina
    • Chile
  • Middle East and Africa
    • UAE
    • South Africa
    • Turkey
  • Rest of World (ROW)

This study identifies the strategic market consolidation through high-value corporate acquisitions and suite integration as one of the prime reasons driving the global social media listening market growth during the next few years. Also, technical transition toward automated visual listening and multi-platform video recognition and rapid emergence of autonomous agentic artificial intelligence and predictive narrative forecasting will lead to sizable demand in the market.

The report on the global social media listening market covers the following areas:

  • Global social media listening market sizing
  • Global social media listening market forecast
  • Global social media listening market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global social media listening market vendors that include Agorapulse SAS, Awario, Brandwatch, BuzzSumo Ltd., Critical Mention, Emplifi Inc., Hootsuite Inc., Ipsos Synthesio Inc, Keyhole, LexisNexis, Meltwater NV, Mention Solutions SAS, Metricool, Nextiva Inc., Onclusive Inc., Quid, Sprinklr Inc., Sprout Social Inc., Talkwalker Sarl, YouScan Ltd.. Also, the global social media listening market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
    • Executive Summary - Chart on Market Overview
    • Executive Summary - Data Table on Market Overview
    • Executive Summary - Chart on Global Market Characteristics
    • Executive Summary - Chart on Market by Geography
    • Executive Summary - Chart on Market Segmentation by Type
    • Executive Summary - Chart on Market Segmentation by End-user
    • Executive Summary - Chart on Market Segmentation by Deployment
    • Executive Summary - Chart on Incremental Growth
    • Executive Summary - Data Table on Incremental Growth
    • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

  • 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • 2.2 Criticality of inputs and Factors of differentiation
  • 2.3 Factors of disruption
  • 2.4 Impact of drivers and challenges

3 Market Landscape

  • 3.1 Market ecosystem
  • 3.2 Market characteristics
  • 3.3 Value chain analysis

4 Market Sizing

  • 4.1 Market definition
  • 4.2 Market segment analysis
    • Market segments
  • 4.3 Market size 2025
  • 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

  • 5.1 Global Social Media Listening Market 2020 - 2024
    • Historic Market Size - Data Table on Global Social Media Listening Market 2020 - 2024 ($ million)
  • 5.2 Type segment analysis 2020 - 2024
    • Historic Market Size - Type Segment 2020 - 2024 ($ million)
  • 5.3 End-user segment analysis 2020 - 2024
    • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
  • 5.4 Deployment segment analysis 2020 - 2024
    • Historic Market Size - Deployment Segment 2020 - 2024 ($ million)
  • 5.5 Geography segment analysis 2020 - 2024
    • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
  • 5.6 Country segment analysis 2020 - 2024
    • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

  • 6.1 Impact of AI on global social media listening market
  • 6.2 Impact of geopolitical conflicts on global social media listening market

7 Five Forces Analysis

  • 7.1 Five forces summary
    • Five forces analysis - Comparison between 2025 and 2030
  • 7.2 Bargaining power of buyers
    • Bargaining power of buyers - Impact of key factors 2025 and 2030
  • 7.3 Bargaining power of suppliers
    • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
  • 7.4 Threat of new entrants
    • Threat of new entrants - Impact of key factors in 2025 and 2030
  • 7.5 Threat of substitutes
    • Threat of substitutes - Impact of key factors in 2025 and 2030
  • 7.6 Threat of rivalry
    • Threat of rivalry - Impact of key factors in 2025 and 2030
  • 7.7 Market condition

8 Market Segmentation by Type

  • 8.1 Market segments
  • 8.2 Comparison by Type
  • 8.3 Software - Market size and forecast 2025-2030
  • 8.4 Services - Market size and forecast 2025-2030
  • 8.5 Market opportunity by Type
    • Market opportunity by Type ($ million)

9 Market Segmentation by End-user

  • 9.1 Market segments
  • 9.2 Comparison by End-user
  • 9.3 Retail and e-commerce - Market size and forecast 2025-2030
  • 9.4 IT and telecom - Market size and forecast 2025-2030
  • 9.5 BFSI - Market size and forecast 2025-2030
  • 9.6 Media and entertainment - Market size and forecast 2025-2030
  • 9.7 Others - Market size and forecast 2025-2030
  • 9.8 Market opportunity by End-user
    • Market opportunity by End-user ($ million)

10 Market Segmentation by Deployment

  • 10.1 Market segments
  • 10.2 Comparison by Deployment
  • 10.3 Cloud-based - Market size and forecast 2025-2030
  • 10.4 On-premises - Market size and forecast 2025-2030
  • 10.5 Hybrid - Market size and forecast 2025-2030
  • 10.6 Market opportunity by Deployment
    • Market opportunity by Deployment ($ million)

11 Customer Landscape

  • 11.1 Customer landscape overview
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

  • 12.1 Geographic segmentation
  • 12.2 Geographic comparison
  • 12.3 North America - Market size and forecast 2025-2030
    • 12.3.1 US - Market size and forecast 2025-2030
    • 12.3.2 Canada - Market size and forecast 2025-2030
    • 12.3.3 Mexico - Market size and forecast 2025-2030
  • 12.4 Europe - Market size and forecast 2025-2030
    • 12.4.1 Germany - Market size and forecast 2025-2030
    • 12.4.2 UK - Market size and forecast 2025-2030
    • 12.4.3 France - Market size and forecast 2025-2030
    • 12.4.4 Italy - Market size and forecast 2025-2030
    • 12.4.5 Spain - Market size and forecast 2025-2030
    • 12.4.6 The Netherlands - Market size and forecast 2025-2030
  • 12.5 APAC - Market size and forecast 2025-2030
    • 12.5.1 China - Market size and forecast 2025-2030
    • 12.5.2 India - Market size and forecast 2025-2030
    • 12.5.3 Japan - Market size and forecast 2025-2030
    • 12.5.4 South Korea - Market size and forecast 2025-2030
    • 12.5.5 Australia - Market size and forecast 2025-2030
    • 12.5.6 Indonesia - Market size and forecast 2025-2030
  • 12.6 South America - Market size and forecast 2025-2030
    • 12.6.1 Brazil - Market size and forecast 2025-2030
    • 12.6.2 Argentina - Market size and forecast 2025-2030
    • 12.6.3 Chile - Market size and forecast 2025-2030
  • 12.7 Middle East and Africa - Market size and forecast 2025-2030
    • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
    • 12.7.2 UAE - Market size and forecast 2025-2030
    • 12.7.3 South Africa - Market size and forecast 2025-2030
    • 12.7.4 Turkey - Market size and forecast 2025-2030
    • 12.7.5 Israel - Market size and forecast 2025-2030
  • 12.8 Market opportunity by geography
    • Market opportunity by geography ($ million)
    • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

  • 13.1 Market drivers
    • Rapid proliferation of social commerce and direct in-app purchase tracking
    • Expanding corporate allocations for influencer marketing and creator network analytics
    • Mandatory operational integration of generative artificial intelligence and natural query analytics
  • 13.2 Market challenges
    • Data fragmentation across walled gardens and restricted application programming interfaces
    • Advanced sarcasm detection complexities and multilingual natural language inaccuracies
    • Rising international data privacy regulations and synthetic consumer tracking restraints
  • 13.3 Impact of drivers and challenges
    • Impact of drivers and challenges in 2025 and 2030
  • 13.4 Market opportunities
    • Strategic market consolidation through high-value corporate acquisitions and suite integration
    • Technical transition toward automated visual listening and multi-platform video recognition
    • Rapid emergence of autonomous agentic artificial intelligence and predictive narrative forecasting

14 Competitive Landscape

  • 14.1 Overview
  • 14.2 Competitive Landscape
    • Overview on criticality of inputs and factors of differentiation
  • 14.3 Landscape disruption
    • Overview on factors of disruption
  • 14.4 Industry risks
    • Impact of key risks on business

15 Competitive Analysis

  • 15.1 Companies profiled
    • Companies covered
  • 15.2 Company ranking index
    • Company ranking index
  • 15.3 Market positioning of companies
    • Matrix on companies position and classification
  • 15.4 Agorapulse SAS
    • Agorapulse SAS - Overview
    • Agorapulse SAS - Product / Service
    • Agorapulse SAS - Key offerings
    • SWOT
  • 15.5 Brandwatch
    • Brandwatch - Overview
    • Brandwatch - Product / Service
    • Brandwatch - Key offerings
    • SWOT
  • 15.6 BuzzSumo Ltd.
    • BuzzSumo Ltd. - Overview
    • BuzzSumo Ltd. - Product / Service
    • BuzzSumo Ltd. - Key offerings
    • SWOT
  • 15.7 Emplifi Inc.
    • Emplifi Inc. - Overview
    • Emplifi Inc. - Product / Service
    • Emplifi Inc. - Key offerings
    • SWOT
  • 15.8 Hootsuite Inc.
    • Hootsuite Inc. - Overview
    • Hootsuite Inc. - Product / Service
    • Hootsuite Inc. - Key offerings
    • SWOT
  • 15.9 Ipsos Synthesio Inc
    • Ipsos Synthesio Inc - Overview
    • Ipsos Synthesio Inc - Product / Service
    • Ipsos Synthesio Inc - Key offerings
    • SWOT
  • 15.10 LexisNexis
    • LexisNexis - Overview
    • LexisNexis - Product / Service
    • LexisNexis - Key offerings
    • SWOT
  • 15.11 Meltwater NV
    • Meltwater NV - Overview
    • Meltwater NV - Product / Service
    • Meltwater NV - Key offerings
    • SWOT
  • 15.12 Metricool
    • Metricool - Overview
    • Metricool - Product / Service
    • Metricool - Key offerings
    • SWOT
  • 15.13 Nextiva Inc.
    • Nextiva Inc. - Overview
    • Nextiva Inc. - Product / Service
    • Nextiva Inc. - Key offerings
    • SWOT
  • 15.14 Quid
    • Quid - Overview
    • Quid - Product / Service
    • Quid - Key offerings
    • SWOT
  • 15.15 Sprinklr Inc.
    • Sprinklr Inc. - Overview
    • Sprinklr Inc. - Product / Service
    • Sprinklr Inc. - Key offerings
    • SWOT
  • 15.16 Sprout Social Inc.
    • Sprout Social Inc. - Overview
    • Sprout Social Inc. - Product / Service
    • Sprout Social Inc. - Key offerings
    • SWOT
  • 15.17 Talkwalker Sarl
    • Talkwalker Sarl - Overview
    • Talkwalker Sarl - Product / Service
    • Talkwalker Sarl - Key offerings
    • SWOT
  • 15.18 YouScan Ltd.
    • YouScan Ltd. - Overview
    • YouScan Ltd. - Product / Service
    • YouScan Ltd. - Key offerings
    • SWOT

16 Appendix

  • 16.1 Scope of the report
    • Market definition
    • Objectives
    • Notes and caveats
  • 16.2 Inclusions and exclusions checklist
    • Inclusions checklist
    • Exclusions checklist
  • 16.3 Currency conversion rates for US$
    • Currency conversion rates for US$
  • 16.4 Research methodology
    • Research methodology
  • 16.5 Data procurement
    • Information sources
  • 16.6 Data validation
    • Data validation
  • 16.7 Validation techniques employed for market sizing
    • Validation techniques employed for market sizing
  • 16.8 Data synthesis
    • Data synthesis
  • 16.9 360 degree market analysis
    • 360 degree market analysis
  • 16.10 List of abbreviations
    • List of abbreviations