2026-2030年全球行動擴增實境（AR）市場

全球行動擴增實境（AR）市場預計將從 2025 年到 2030 年成長至 1,899.471 億美元，預測期內複合年成長率為 30.2%。

本報告對全球行動擴增實境（AR）市場進行了全面分析，包括市場規模和預測、趨勢、成長要素、挑戰以及對約 25 家公司的供應商分析。

本報告對當前市場狀況、最新市場趨勢和促進因素以及整體市場環境進行了最新分析。市場成長的促進因素包括高效能智慧型手機的普及和行動裝置的廣泛滲透、身臨其境型消費者電子商務和互動零售解決方案需求的不斷成長，以及空間數據疊加技術在維護和企業運營等行業的應用。

本研究客觀地結合了一手和二手訊息，包括來自主要行業相關人員的信息。報告內容涵蓋主要公司分析、全面的市場規模數據、區域細分分析以及供應商格局。報告同時呈現了歷史數據和預測數據。

本研究指出，生成式人工智慧與裝置內移動空間運算的融合是未來幾年全球行動擴增實境（AR）市場成長的關鍵促進因素之一。此外，無標記空間映射和環境錨定技術的普及，以及新興市場企業級低程式碼開發框架的廣泛應用和發展，預計也將產生巨大的市場需求。

目錄

第1章：執行摘要

第2章 Technavio 分析

• 分析定價、生命週期、顧客購買籃子、採用率和購買標準。
• 輸入的重要性及差異化因素
• 干擾因素
• 促進因素和挑戰的影響

第3章 市場狀況

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場的定義
• 市場區隔分析
• 2025年市場規模
• 市場展望，2025-2030年

第5章 市場規模與表現

• 2020-2024年全球行動擴增實境（AR）市場
• 基於應用領域的細分市場分析，2020-2024 年
• 2020-2024 年最終用戶細分市場分析
• 按類型分類的細分市場分析，2020-2024 年
• 基於設備的細分市場分析，2020-2024 年
• 區域區隔市場分析，2020-2024 年
• 2020-2024年各國細分市場分析

第6章 定性分析

• 人工智慧的影響：全球行動擴增實境（AR）市場
• 地緣政治衝突的影響：全球行動擴增實境（AR）市場

第7章：五力分析

第8章 市場區隔：依應用領域

• 比較：透過應用
• 行銷和廣告
• 遊戲與娛樂
• 教育與學習
• 觀光觀光
• 其他
• 市場機會：依應用領域分類

第9章 市場區隔：依最終用戶分類

• 比較：按最終用戶
• 公司
• 消費者
• 市場機會：依最終用戶分類

第10章 市場區隔：依類型

• 比較：按類型
• 無標記擴增實境
• 標記型AR
• 錨定底座 AR
• 市場機會：按類型分類

第11章 市場區隔：按設備

• 比較：按設備
• 智慧型手機
• 藥片
• 個人數位助理
• 掌上型遊戲機
• 其他
• 市場機會：依設備分類

第12章 客戶狀況

第13章 區域情勢

• 區域分類
• 區域比較
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 亞太地區
  • 中國
  • 日本
  • 韓國
  • 印度
  • 澳洲
  • 新加坡
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
• 南美洲
  • 巴西
  • 阿根廷
  • 智利
• 中東和非洲
  • 沙烏地阿拉伯
  • UAE
  • 南非
  • 以色列
  • 土耳其
• 市場機會：按地區分類

第14章 促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第15章 競爭格局

• 概述
• 競爭格局
• 混亂局面
• 產業風險

第16章 競爭分析

• 公司簡介
• 公司排名指標
• 企業市場定位
• Apple Inc.
• Google LLC
• Lenovo Group Ltd.
• Magic Leap Inc.
• Meta Platforms Inc.
• Niantic Inc.
• PTC Inc.
• Qualcomm Inc.
• RealWear Inc.
• Samsung Electronics Co. Ltd.
• Scope AR
• Seiko Epson Corp.
• Snap Inc.
• TeamViewer SE
• Xiaomi Corp.

第17章附錄

The global mobile augmented reality (AR) market is forecasted to grow by USD 189947.1 mn during 2025-2030, accelerating at a CAGR of 30.2% during the forecast period. The report on the global mobile augmented reality (AR) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by proliferation of high-performance smartphones and ubiquitous mobile device penetration, escalating demand for immersive consumer e-commerce and interactive retail solutions, industrial integration of spatial data overlays for maintenance and enterprise operations.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global mobile augmented reality (AR) market is segmented as below:

By Application

• Marketing and advertisement
• Gaming and entertainment
• Education and learning
• Travel and tourism
• Others

By End-User

• Enterprise
• Consumer

By Type

• Markerless AR
• Marker-based AR
• Anchor-based AR

By Device

• Smartphones
• Tablets
• Personal digital assistants
• Handheld gaming consoles
• Others

Geography

• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Singapore
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the convergence of generative ai and on-device mobile spatial computing as one of the prime reasons driving the global mobile augmented reality (AR) market growth during the next few years. Also, mainstream proliferation of markerless spatial mapping and ambient anchor technologies and enterprise democratization and growth of low-code development frameworks in emerging markets will lead to sizable demand in the market.

The report on the global mobile augmented reality (AR) market covers the following areas:

• Global mobile augmented reality (AR) market sizing
• Global mobile augmented reality (AR) market forecast
• Global mobile augmented reality (AR) market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global mobile augmented reality (AR) market vendors that include Apple Inc., Blippar Ltd., Eon Reality Inc., Google LLC, Kaon Interactive Inc., Lenovo Group Ltd., Magic Leap Inc., Meta Platforms Inc., Niantic Inc., PTC Inc., Qualcomm Inc., RealWear Inc., Samsung Electronics Co. Ltd., Scope AR, Seiko Epson Corp., Snap Inc., TeamViewer SE, Vuzix Corp., Xiaomi Corp., Zappar Ltd.. Also, the global mobile augmented reality (AR) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Device
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Mobile Augmented Reality (AR) Market 2020 - 2024
  • Historic Market Size - Data Table on Global Mobile Augmented Reality (AR) Market 2020 - 2024 ($ million)
• 5.2 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ million)
• 5.3 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.4 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.5 Device segment analysis 2020 - 2024
  • Historic Market Size - Device Segment 2020 - 2024 ($ million)
• 5.6 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.7 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on global mobile augmented reality (AR) market
• 6.2 Impact of geopolitical conflicts on global mobile augmented reality (AR) market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Application

• 8.1 Market segments
• 8.2 Comparison by Application
• 8.3 Marketing and advertisement - Market size and forecast 2025-2030
• 8.4 Gaming and entertainment - Market size and forecast 2025-2030
• 8.5 Education and learning - Market size and forecast 2025-2030
• 8.6 Travel and tourism - Market size and forecast 2025-2030
• 8.7 Others - Market size and forecast 2025-2030
• 8.8 Market opportunity by Application
  • Market opportunity by Application ($ million)

9 Market Segmentation by End-user

• 9.1 Market segments
• 9.2 Comparison by End-user
• 9.3 Enterprise - Market size and forecast 2025-2030
• 9.4 Consumer - Market size and forecast 2025-2030
• 9.5 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

10 Market Segmentation by Type

• 10.1 Market segments
• 10.2 Comparison by Type
• 10.3 Markerless AR - Market size and forecast 2025-2030
• 10.4 Marker-based AR - Market size and forecast 2025-2030
• 10.5 Anchor-based AR - Market size and forecast 2025-2030
• 10.6 Market opportunity by Type
  • Market opportunity by Type ($ million)

11 Market Segmentation by Device

• 11.1 Market segments
• 11.2 Comparison by Device
• 11.3 Smartphones - Market size and forecast 2025-2030
• 11.4 Tablets - Market size and forecast 2025-2030
• 11.5 Personal digital assistants - Market size and forecast 2025-2030
• 11.6 Handheld gaming consoles - Market size and forecast 2025-2030
• 11.7 Others - Market size and forecast 2025-2030
• 11.8 Market opportunity by Device
  • Market opportunity by Device ($ million)

12 Customer Landscape

• 12.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Geographic Landscape

• 13.1 Geographic segmentation
• 13.2 Geographic comparison
• 13.3 North America - Market size and forecast 2025-2030
  • 13.3.1 US - Market size and forecast 2025-2030
  • 13.3.2 Canada - Market size and forecast 2025-2030
  • 13.3.3 Mexico - Market size and forecast 2025-2030
• 13.4 APAC - Market size and forecast 2025-2030
  • 13.4.1 China - Market size and forecast 2025-2030
  • 13.4.2 Japan - Market size and forecast 2025-2030
  • 13.4.3 South Korea - Market size and forecast 2025-2030
  • 13.4.4 India - Market size and forecast 2025-2030
  • 13.4.5 Australia - Market size and forecast 2025-2030
  • 13.4.6 Singapore - Market size and forecast 2025-2030
• 13.5 Europe - Market size and forecast 2025-2030
  • 13.5.1 Germany - Market size and forecast 2025-2030
  • 13.5.2 UK - Market size and forecast 2025-2030
  • 13.5.3 France - Market size and forecast 2025-2030
  • 13.5.4 Italy - Market size and forecast 2025-2030
  • 13.5.5 Spain - Market size and forecast 2025-2030
  • 13.5.6 The Netherlands - Market size and forecast 2025-2030
• 13.6 South America - Market size and forecast 2025-2030
  • 13.6.1 Brazil - Market size and forecast 2025-2030
  • 13.6.2 Argentina - Market size and forecast 2025-2030
  • 13.6.3 Chile - Market size and forecast 2025-2030
• 13.7 Middle East and Africa - Market size and forecast 2025-2030
  • 13.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 13.7.2 UAE - Market size and forecast 2025-2030
  • 13.7.3 South Africa - Market size and forecast 2025-2030
  • 13.7.4 Israel - Market size and forecast 2025-2030
  • 13.7.5 Turkey - Market size and forecast 2025-2030
• 13.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

14 Drivers, Challenges, and Opportunity

• 14.1 Market drivers
  • Proliferation of high-performance smartphones and ubiquitous mobile device penetration
  • Escalating demand for immersive consumer e-commerce and interactive retail solutions
  • Industrial integration of spatial data overlays for maintenance and enterprise operations
• 14.2 Market challenges
  • Heightened data privacy demands and complex regulatory compliance frameworks
  • Severe hardware optimization hurdles and severe mobile device fragmentation
  • High capital expenditures for spatial development and fragmented monetization ecosystems
• 14.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 14.4 Market opportunities
  • Convergence of generative AI and on-device mobile spatial computing
  • Mainstream proliferation of markerless spatial mapping and ambient anchor technologies
  • Enterprise democratization and growth of low-code development frameworks in emerging markets

15 Competitive Landscape

• 15.1 Overview
• 15.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 15.3 Landscape disruption
  • Overview on factors of disruption
• 15.4 Industry risks
  • Impact of key risks on business

16 Competitive Analysis

• 16.1 Companies profiled
  • Companies covered
• 16.2 Company ranking index
  • Company ranking index
• 16.3 Market positioning of companies
  • Matrix on companies position and classification
• 16.4 Apple Inc.
  • Apple Inc. - Overview
  • Apple Inc. - Business segments
  • Apple Inc. - Key news
  • Apple Inc. - Key offerings
  • Apple Inc. - Segment focus
  • SWOT
• 16.5 Google LLC
  • Google LLC - Overview
  • Google LLC - Product / Service
  • Google LLC - Key offerings
  • SWOT
• 16.6 Lenovo Group Ltd.
  • Lenovo Group Ltd. - Overview
  • Lenovo Group Ltd. - Business segments
  • Lenovo Group Ltd. - Key offerings
  • Lenovo Group Ltd. - Segment focus
  • SWOT
• 16.7 Magic Leap Inc.
  • Magic Leap Inc. - Overview
  • Magic Leap Inc. - Product / Service
  • Magic Leap Inc. - Key offerings
  • SWOT
• 16.8 Meta Platforms Inc.
  • Meta Platforms Inc. - Overview
  • Meta Platforms Inc. - Business segments
  • Meta Platforms Inc. - Key offerings
  • Meta Platforms Inc. - Segment focus
  • SWOT
• 16.9 Niantic Inc.
  • Niantic Inc. - Overview
  • Niantic Inc. - Product / Service
  • Niantic Inc. - Key offerings
  • SWOT
• 16.10 PTC Inc.
  • PTC Inc. - Overview
  • PTC Inc. - Business segments
  • PTC Inc. - Key offerings
  • PTC Inc. - Segment focus
  • SWOT
• 16.11 Qualcomm Inc.
  • Qualcomm Inc. - Overview
  • Qualcomm Inc. - Business segments
  • Qualcomm Inc. - Key news
  • Qualcomm Inc. - Key offerings
  • Qualcomm Inc. - Segment focus
  • SWOT
• 16.12 RealWear Inc.
  • RealWear Inc. - Overview
  • RealWear Inc. - Product / Service
  • RealWear Inc. - Key offerings
  • SWOT
• 16.13 Samsung Electronics Co. Ltd.
  • Samsung Electronics Co. Ltd. - Overview
  • Samsung Electronics Co. Ltd. - Business segments
  • Samsung Electronics Co. Ltd. - Key news
  • Samsung Electronics Co. Ltd. - Key offerings
  • Samsung Electronics Co. Ltd. - Segment focus
  • SWOT
• 16.14 Scope AR
  • Scope AR - Overview
  • Scope AR - Product / Service
  • Scope AR - Key offerings
  • SWOT
• 16.15 Seiko Epson Corp.
  • Seiko Epson Corp. - Overview
  • Seiko Epson Corp. - Business segments
  • Seiko Epson Corp. - Key offerings
  • Seiko Epson Corp. - Segment focus
  • SWOT
• 16.16 Snap Inc.
  • Snap Inc. - Overview
  • Snap Inc. - Product / Service
  • Snap Inc. - Key offerings
  • SWOT
• 16.17 TeamViewer SE
  • TeamViewer SE - Overview
  • TeamViewer SE - Business segments
  • TeamViewer SE - Key offerings
  • TeamViewer SE - Segment focus
  • SWOT
• 16.18 Xiaomi Corp.
  • Xiaomi Corp. - Overview
  • Xiaomi Corp. - Business segments
  • Xiaomi Corp. - Key offerings
  • Xiaomi Corp. - Segment focus
  • SWOT

17 Appendix

• 17.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 17.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 17.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 17.4 Research methodology
  • Research methodology
• 17.5 Data procurement
  • Information sources
• 17.6 Data validation
  • Data validation
• 17.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 17.8 Data synthesis
  • Data synthesis
• 17.9 360 degree market analysis
  • 360 degree market analysis
• 17.10 List of abbreviations
  • List of abbreviations