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2026-2030年全球數位電子看板市場
市場調查報告書
商品編碼
2030979

2026-2030年全球數位電子看板市場

Global Retail Digital Signage Market 2026-2030
出版日期: | 出版商: TechNavio | 英文 318 Pages | 訂單完成後即時交付

價格
簡介目錄

全球零售數位電子看板市場預計將在 2025 年至 2030 年間成長至 23.921 億美元，預測期內複合年成長率為 6.5%。

本報告對全球零售數位電子看板市場進行了全面分析，包括市場規模和預測、趨勢、成長要素、挑戰以及對約 25 家供應商的分析。

本レポートでは、現在の市場状況、最新の動向と促進要因、および市場環境全体に関する最新の分析を提供しています。この市場は、フィジタル（実店舗とデジタル）の統合によるオムニチャネル戦略の進展、ディスプレイ技術の進化とAIの統合、業務効率の向上、そして永續な小売慣行への移行によって牽引されています。

本研究客觀地結合了一手和二手訊息，包括主要行業相關人員的意見。報告內容涵蓋主要公司分析、全面的市場規模數據、區域細分分析以及供應商格局。報告還包含歷史數據和預測數據。

市場範圍
基準年 2025
年末 2030
調查期 2026-2030
成長勢頭 加速度
2026 年同比比較 6.1%
複合年成長率 6.5%
增量 23.921億美元

本研究指出，人工智慧和即時消費者分析的普及將是未來幾年全球零售數位電子看板市場成長的關鍵促進因素。此外，向永續基礎設施和節能硬體的策略轉型，以及透過互動式和非接觸式解決方案增強的全通路體驗，預計也將產生顯著的市場需求。

目錄

第1章：執行摘要

第2章 Technavio 分析

  • 分析定價、生命週期、顧客購買籃子、採用率和購買標準。
  • 輸入的重要性及差異化因素
  • 干擾因素
  • 促進因素和挑戰的影響

第3章 市場狀況

  • 市場生態系統
  • 市場特徵
  • 價值鏈分析

第4章 市場規模

  • 市場的定義
  • 市場區隔分析
  • 2025年市場規模
  • 市場展望，2025-2030年

第5章 市場規模與表現

  • 2020-2024年全球數位電子看板市場
  • 基於組件的細分市場分析，2020-2024 年
  • 產品類型細分市場分析，2020-2024 年
  • 2020-2024 年最終用戶細分市場分析
  • 區域區隔市場分析，2020-2024 年
  • 2020-2024年各國細分市場分析

第6章 定性分析

  • 人工智慧對全球零售數位電子看板市場的影響
  • 地緣政治衝突的影響：全球零售業數位電子看板市場。

第7章：五力分析

第8章 市場區隔：按組件

  • 比較：按組件
  • 硬體
  • 軟體
  • 服務
  • 市場機會：按組件分類

第9章 市場區隔：依產品類型

  • 比較：依產品類型
  • 獨立顯示器
  • 電視牆
  • 數位菜單板
  • 互動資訊亭
  • 其他
  • 市場機會：依產品類型分類

第10章 市場區隔：依最終用戶分類

  • 比較：按最終用戶
  • 大賣場和超級市場
  • 專賣店
  • 百貨公司
  • 其他
  • 市場機會：依最終用戶分類

第11章 客戶情況

第12章 區域情勢

  • 區域細分
  • 區域比較
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
    • 印尼
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 荷蘭
  • 中東和非洲
    • 沙烏地阿拉伯
    • UAE
    • 南非
    • 以色列
    • 土耳其
  • 南美洲
    • 巴西
    • 阿根廷
    • 哥倫比亞
  • 市場機會：按地區分類

第13章 促進因素、挑戰與機遇

  • 市場促進因素
  • 市場挑戰
  • 促進因素和挑戰的影響
  • 市場機遇

第14章 競爭格局

  • 概述
  • 競爭格局
  • 混亂局面
  • 產業風險

第15章 競爭分析

  • 公司簡介
  • 公司排名指標
  • 企業市場定位
  • Acer Inc.
  • ASUSTeK Computer Inc.
  • AUO Corp.
  • Barco NV
  • Christie Digital Systems Inc.
  • Dell Technologies Inc.
  • Elo Touch Solutions Inc.
  • HP Inc.
  • Koninklijke Philips NV
  • Leyard International.
  • LG Electronics Inc.
  • Mitsubishi Electric Corp.
  • NEC Corp.
  • Panasonic Holdings Corp.
  • Planar Systems Inc.

第16章附錄

簡介目錄
Product Code: IRTNTR81398

The global retail digital signage market is forecasted to grow by USD 2392.1 mn during 2025-2030, accelerating at a CAGR of 6.5% during the forecast period. The report on the global retail digital signage market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by advancement of omnichannel strategy through phygital integration, evolution of display technologies and ai integration, operational efficiency and shift toward sustainable retail practices.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year2025
End Year2030
Series Year2026-2030
Growth MomentumAccelerate
YOY 20266.1%
CAGR6.5%
Incremental Value$2392.1 mn

Technavio's global retail digital signage market is segmented as below:

By Component

  • Hardware
  • Software
  • Services

By Product Type

  • Standalone displays
  • Video walls
  • Digital menu boards
  • Interactive kiosks
  • Others

By End-User

  • Hypermarkets and supermarkets
  • Specialty stores
  • Department stores
  • Others

Geography

  • North America
    • US
    • Canada
    • Mexico
  • APAC
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Indonesia
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • The Netherlands
  • Middle East and Africa
    • UAE
    • South Africa
    • Turkey
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Rest of World (ROW)

This study identifies the proliferation of ai and real-time consumer analytics as one of the prime reasons driving the global retail digital signage market growth during the next few years. Also, strategic shift toward sustainable infrastructure and energy-efficient hardware and enhancement of omnichannel experience through interactive and contactless solutions will lead to sizable demand in the market.

The report on the global retail digital signage market covers the following areas:

  • Global retail digital signage market sizing
  • Global retail digital signage market forecast
  • Global retail digital signage market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global retail digital signage market vendors that include Acer Inc., ASUSTeK Computer Inc., AUO Corp., Barco NV, Christie Digital Systems Inc., Dell Technologies Inc., Elo Touch Solutions Inc., HP Inc., Koninklijke Philips NV, Leyard International., LG Electronics Inc., Mitsubishi Electric Corp., NEC Corp., Panasonic Holdings Corp., Planar Systems Inc., Samsung Electronics Co. Ltd., Sharp Corp., Sony Group Corp., Toshiba Corp., ViewSonic Corp.. Also, the global retail digital signage market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
    • Executive Summary - Chart on Market Overview
    • Executive Summary - Data Table on Market Overview
    • Executive Summary - Chart on Global Market Characteristics
    • Executive Summary - Chart on Market by Geography
    • Executive Summary - Chart on Market Segmentation by Component
    • Executive Summary - Chart on Market Segmentation by Product Type
    • Executive Summary - Chart on Market Segmentation by End-user
    • Executive Summary - Chart on Incremental Growth
    • Executive Summary - Data Table on Incremental Growth
    • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

  • 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • 2.2 Criticality of inputs and Factors of differentiation
  • 2.3 Factors of disruption
  • 2.4 Impact of drivers and challenges

3 Market Landscape

  • 3.1 Market ecosystem
  • 3.2 Market characteristics
  • 3.3 Value chain analysis

4 Market Sizing

  • 4.1 Market definition
  • 4.2 Market segment analysis
    • Market segments
  • 4.3 Market size 2025
  • 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

  • 5.1 Global Retail Digital Signage Market 2020 - 2024
    • Historic Market Size - Data Table on Global Retail Digital Signage Market 2020 - 2024 ($ million)
  • 5.2 Component segment analysis 2020 - 2024
    • Historic Market Size - Component Segment 2020 - 2024 ($ million)
  • 5.3 Product Type segment analysis 2020 - 2024
    • Historic Market Size - Product Type Segment 2020 - 2024 ($ million)
  • 5.4 End-user segment analysis 2020 - 2024
    • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
  • 5.5 Geography segment analysis 2020 - 2024
    • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
  • 5.6 Country segment analysis 2020 - 2024
    • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

  • 6.1 The AI impact on Global Retail Digital Signage Market
  • 6.2 Impact of geopolitical conflicts on Global Retail Digital Signage Market

7 Five Forces Analysis

  • 7.1 Five forces summary
    • Five forces analysis - Comparison between 2025 and 2030
  • 7.2 Bargaining power of buyers
    • Bargaining power of buyers - Impact of key factors 2025 and 2030
  • 7.3 Bargaining power of suppliers
    • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
  • 7.4 Threat of new entrants
    • Threat of new entrants - Impact of key factors in 2025 and 2030
  • 7.5 Threat of substitutes
    • Threat of substitutes - Impact of key factors in 2025 and 2030
  • 7.6 Threat of rivalry
    • Threat of rivalry - Impact of key factors in 2025 and 2030
  • 7.7 Market condition

8 Market Segmentation by Component

  • 8.1 Market segments
  • 8.2 Comparison by Component
  • 8.3 Hardware - Market size and forecast 2025-2030
  • 8.4 Software - Market size and forecast 2025-2030
  • 8.5 Services - Market size and forecast 2025-2030
  • 8.6 Market opportunity by Component
    • Market opportunity by Component ($ million)

9 Market Segmentation by Product Type

  • 9.1 Market segments
  • 9.2 Comparison by Product Type
  • 9.3 Standalone displays - Market size and forecast 2025-2030
  • 9.4 Video walls - Market size and forecast 2025-2030
  • 9.5 Digital menu boards - Market size and forecast 2025-2030
  • 9.6 Interactive kiosks - Market size and forecast 2025-2030
  • 9.7 Others - Market size and forecast 2025-2030
  • 9.8 Market opportunity by Product Type
    • Market opportunity by Product Type ($ million)

10 Market Segmentation by End-user

  • 10.1 Market segments
  • 10.2 Comparison by End-user
  • 10.3 Hypermarkets and supermarkets - Market size and forecast 2025-2030
  • 10.4 Specialty stores - Market size and forecast 2025-2030
  • 10.5 Department stores - Market size and forecast 2025-2030
  • 10.6 Others - Market size and forecast 2025-2030
  • 10.7 Market opportunity by End-user
    • Market opportunity by End-user ($ million)

11 Customer Landscape

  • 11.1 Customer landscape overview
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

  • 12.1 Geographic segmentation
  • 12.2 Geographic comparison
  • 12.3 North America - Market size and forecast 2025-2030
    • 12.3.1 US - Market size and forecast 2025-2030
    • 12.3.2 Canada - Market size and forecast 2025-2030
    • 12.3.3 Mexico - Market size and forecast 2025-2030
  • 12.4 APAC - Market size and forecast 2025-2030
    • 12.4.1 China - Market size and forecast 2025-2030
    • 12.4.2 India - Market size and forecast 2025-2030
    • 12.4.3 Japan - Market size and forecast 2025-2030
    • 12.4.4 South Korea - Market size and forecast 2025-2030
    • 12.4.5 Australia - Market size and forecast 2025-2030
    • 12.4.6 Indonesia - Market size and forecast 2025-2030
  • 12.5 Europe - Market size and forecast 2025-2030
    • 12.5.1 UK - Market size and forecast 2025-2030
    • 12.5.2 Germany - Market size and forecast 2025-2030
    • 12.5.3 France - Market size and forecast 2025-2030
    • 12.5.4 Italy - Market size and forecast 2025-2030
    • 12.5.5 Spain - Market size and forecast 2025-2030
    • 12.5.6 The Netherlands - Market size and forecast 2025-2030
  • 12.6 Middle East and Africa - Market size and forecast 2025-2030
    • 12.6.1 Saudi Arabia - Market size and forecast 2025-2030
    • 12.6.2 UAE - Market size and forecast 2025-2030
    • 12.6.3 South Africa - Market size and forecast 2025-2030
    • 12.6.4 Israel - Market size and forecast 2025-2030
    • 12.6.5 Turkey - Market size and forecast 2025-2030
  • 12.7 South America - Market size and forecast 2025-2030
    • 12.7.1 Brazil - Market size and forecast 2025-2030
    • 12.7.2 Argentina - Market size and forecast 2025-2030
    • 12.7.3 Colombia - Market size and forecast 2025-2030
  • 12.8 Market opportunity by geography
    • Market opportunity by geography ($ million)
    • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

  • 13.1 Market drivers
    • Advancement of omnichannel strategy through phygital integration
    • Evolution of display technologies and AI integration
    • Operational efficiency and shift toward sustainable retail practices
  • 13.2 Market challenges
    • Financial barriers to entry and long-term operational expenses
    • Data privacy regulations and complexity of consumer surveillance
    • Hardware interoperability and content management system fragmentation
  • 13.3 Impact of drivers and challenges
    • Impact of drivers and challenges in 2025 and 2030
  • 13.4 Market opportunities
    • Proliferation of AI and real-time consumer analytics
    • Strategic shift toward sustainable infrastructure and energy-efficient hardware
    • Enhancement of omnichannel experience through interactive and contactless solutions

14 Competitive Landscape

  • 14.1 Overview
  • 14.2 Competitive Landscape
    • Overview on criticality of inputs and factors of differentiation
  • 14.3 Landscape disruption
    • Overview on factors of disruption
  • 14.4 Industry risks
    • Impact of key risks on business

15 Competitive Analysis

  • 15.1 Companies profiled
    • Companies covered
  • 15.2 Company ranking index
    • Company ranking index
  • 15.3 Market positioning of companies
    • Matrix on companies position and classification
  • 15.4 Acer Inc.
    • Acer Inc. - Overview
    • Acer Inc. - Business segments
    • Acer Inc. - Key news
    • Acer Inc. - Key offerings
    • Acer Inc. - Segment focus
    • SWOT
  • 15.5 ASUSTeK Computer Inc.
    • ASUSTeK Computer Inc. - Overview
    • ASUSTeK Computer Inc. - Business segments
    • ASUSTeK Computer Inc. - Key offerings
    • ASUSTeK Computer Inc. - Segment focus
    • SWOT
  • 15.6 AUO Corp.
    • AUO Corp. - Overview
    • AUO Corp. - Business segments
    • AUO Corp. - Key news
    • AUO Corp. - Key offerings
    • AUO Corp. - Segment focus
    • SWOT
  • 15.7 Barco NV
    • Barco NV - Overview
    • Barco NV - Business segments
    • Barco NV - Key offerings
    • Barco NV - Segment focus
    • SWOT
  • 15.8 Christie Digital Systems Inc.
    • Christie Digital Systems Inc. - Overview
    • Christie Digital Systems Inc. - Product / Service
    • Christie Digital Systems Inc. - Key offerings
    • SWOT
  • 15.9 Dell Technologies Inc.
    • Dell Technologies Inc. - Overview
    • Dell Technologies Inc. - Business segments
    • Dell Technologies Inc. - Key news
    • Dell Technologies Inc. - Key offerings
    • Dell Technologies Inc. - Segment focus
    • SWOT
  • 15.10 Elo Touch Solutions Inc.
    • Elo Touch Solutions Inc. - Overview
    • Elo Touch Solutions Inc. - Product / Service
    • Elo Touch Solutions Inc. - Key offerings
    • SWOT
  • 15.11 HP Inc.
    • HP Inc. - Overview
    • HP Inc. - Business segments
    • HP Inc. - Key news
    • HP Inc. - Key offerings
    • HP Inc. - Segment focus
    • SWOT
  • 15.12 Koninklijke Philips NV
    • Koninklijke Philips NV - Overview
    • Koninklijke Philips NV - Business segments
    • Koninklijke Philips NV - Key news
    • Koninklijke Philips NV - Key offerings
    • Koninklijke Philips NV - Segment focus
    • SWOT
  • 15.13 Leyard International.
    • Leyard International. - Overview
    • Leyard International. - Product / Service
    • Leyard International. - Key offerings
    • SWOT
  • 15.14 LG Electronics Inc.
    • LG Electronics Inc. - Overview
    • LG Electronics Inc. - Business segments
    • LG Electronics Inc. - Key offerings
    • LG Electronics Inc. - Segment focus
    • SWOT
  • 15.15 Mitsubishi Electric Corp.
    • Mitsubishi Electric Corp. - Overview
    • Mitsubishi Electric Corp. - Business segments
    • Mitsubishi Electric Corp. - Key offerings
    • Mitsubishi Electric Corp. - Segment focus
    • SWOT
  • 15.16 NEC Corp.
    • NEC Corp. - Overview
    • NEC Corp. - Business segments
    • NEC Corp. - Key offerings
    • NEC Corp. - Segment focus
    • SWOT
  • 15.17 Panasonic Holdings Corp.
    • Panasonic Holdings Corp. - Overview
    • Panasonic Holdings Corp. - Business segments
    • Panasonic Holdings Corp. - Key news
    • Panasonic Holdings Corp. - Key offerings
    • Panasonic Holdings Corp. - Segment focus
    • SWOT
  • 15.18 Planar Systems Inc.
    • Planar Systems Inc. - Overview
    • Planar Systems Inc. - Product / Service
    • Planar Systems Inc. - Key offerings
    • SWOT

16 Appendix

  • 16.1 Scope of the report
    • Market definition
    • Objectives
    • Notes and caveats
  • 16.2 Inclusions and exclusions checklist
    • Inclusions checklist
    • Exclusions checklist
  • 16.3 Currency conversion rates for US$
    • Currency conversion rates for US$
  • 16.4 Research methodology
    • Research methodology
  • 16.5 Data procurement
    • Information sources
  • 16.6 Data validation
    • Data validation
  • 16.7 Validation techniques employed for market sizing
    • Validation techniques employed for market sizing
  • 16.8 Data synthesis
    • Data synthesis
  • 16.9 360 degree market analysis
    • 360 degree market analysis
  • 16.10 List of abbreviations
    • List of abbreviations