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市場調查報告書
商品編碼
1741566
電信公司零售門市策略：10 個案例研究與分析Operators' Strategies for Retail Stores: Ten Case Studies and Analysis |
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"電信公司必須重塑其店內服務，從直銷轉向服務交付和客戶服務。"
本報告研究了 10 家電信公司改善門市策略的不同方法。報告也為希望改善店內客戶體驗並學習整合實體店和線上通路最佳實踐的電信公司零售和策略團隊提供了建議。本報告基於 Analysys Mason 的內部研究以及對電信公司零售和策略團隊的訪談。
本報告解答的問題
- 在客戶可以在線上獲得更多功能的時代，電信公司如何增強其零售門市策略？
- 電信公司可以採取哪些方法來改善顧客的店內體驗？
- 電信公司正在零售門市實施哪些創新技術和數位解決方案？
- 零售店正在提供哪些新服務？
- 企業可以採取哪些策略來增加店內客流量？
作為案例研究包含著以下的企業的:
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"Operators must reinvent their in-store offerings, shifting from direct sales to service delivery and customer service."
This report studies the different approaches that ten operators have used to reinvent their retail store strategy. The report also offers recommendations for retail and strategy teams within telecoms operators that are seeking to learn the best practices for enhancing customers' in-store experience as well as for integrating their physical stores with their online channels. It is based on Analysys Mason's internal research and interviews with retail and strategy teams within telecoms operators.
Questions answered in this report:
- How are telecoms operators enhancing their retail store strategies in an era in which customers can perform many functions online?
- What approaches can operators take to improve their in-store experience for visitors?
- What innovative technologies and digital solutions are operators implementing in their retail stores?
- What new services are operators offering in their retail stores?
- What tactics can operators employ to boost store traffic?
The following companies are included as case studies:
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零售數位轉型市場按產品類型、交付形式、最終用戶和地區分類
零售數位轉型市場 - 全球產業規模、佔有率、趨勢、機會和預測，按可近性、產業、技術、業務流程、地區和競爭細分，2019-2029F
全球零售數位轉型市場