2026-2030年全球運動分析市場

全球體育分析市場預計將在 2025 年至 2030 年間成長至 95.469 億美元，預測期內複合年成長率為 27.0%。

本報告對全球體育分析市場進行了全面分析，包括市場規模和預測、趨勢、成長要素、挑戰以及對約 25 家公司的供應商分析。

本報告對當前市場狀況、最新趨勢和促進因素以及整體市場環境進行了最新分析。市場成長的促進因素包括：對智慧體育場館投資的增加（旨在確保球員安全並減少傷病），以及體育博彩行業的擴張。

本研究採用客觀的方法，結合一手和二手資料，包括來自主要產業相關人員的資訊。報告內容涵蓋主要企業分析、全面的市場規模數據、區域細分分析以及供應商格局。報告還包含歷史數據和預測數據。

本研究指出，電腦視覺在比賽分析中的應用將是未來幾年全球體育分析市場成長的關鍵促進因素之一。此外，即時穿戴式感測器和個人化球迷體驗數據平台的整合預計也將產生顯著的市場需求。

目錄

第1章：執行摘要

第2章 Technavio 分析

• 分析定價、生命週期、顧客購買籃子、採用率和購買標準。
• 輸入的重要性及差異化因素
• 混淆因素
• 促進因素和挑戰的影響

第3章 市場狀況

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場的定義
• 市場區隔分析
• 2025年市場規模
• 2025-2030年市場展望

第5章 市場規模與表現

• 2020-2024年全球運動分析市場
• 類型細分市場分析 2020-2024
• 解決方案細分市場分析 2020-2024
• 2020-2024年零件細分市場分析
• 2020-2024年區域市場分析
• 2020-2024年各國細分市場分析

第6章 定性分析

• 人工智慧的影響：全球體育分析市場

第7章：五力分析

• 五力模型概述
• 買方的議價能力
• 供應商的議價能力
• 新進入者的威脅
• 替代品的威脅
• 競爭威脅
• 市場狀況

第8章 市場區隔：依類型

• 比較：按類型
• 足球
• 蟋蟀
• 曲棍球
• 網球
• 其他
• 市場機會：按類型分類

第9章 市場區隔：依解決方案

• 比較：按解決方案
• 球員分析
• 團隊績效分析
• 健康評估
• 粉絲互動分析
• 其他
• 市場機會：依解決方案分類

第10章 市場區隔：按組件

• 比較：按組件
• 軟體
• 服務
• 市場機會：按組件分類

第11章 客戶情況

第12章 區域情勢

• 區域分類
• 區域比較
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 澳洲
  • 印尼
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 荷蘭
• 南美洲
  • 巴西
  • 阿根廷
  • 智利
• 中東和非洲
  • 阿拉伯聯合大公國
  • 沙烏地阿拉伯
  • 南非
  • 埃及
  • 以色列
• 市場機會：按地區分類

第13章 促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第14章 競爭格局

• 概述
• 競爭格局
• 混亂局面
• 產業風險

第15章 競爭分析

• 公司簡介
• 公司排名指標
• 企業市場定位
• Blinkfire Analytics Inc.
• ChyronHego Corp.
• Deltatre SpA
• ExlService Holdings Inc.
• Experfy Inc.
• IBM Corp.
• Oracle Corp.
• Salesforce Inc.
• SAP SE
• SAS Institute Inc.
• Sportcor
• Sportradar Group AG
• Stats Perform group of Co
• The Nielsen Co. LLC
• Zebra Technologies Corp.

第16章附錄

The global sports analytics market is forecasted to grow by USD 9546.9 mn during 2025-2030, accelerating at a CAGR of 27.0% during the forecast period. The report on the global sports analytics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing investment in smart stadiums, player safety and injury reduction, global growth of sports betting.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global sports analytics market is segmented as below:

By Type

• Football
• Cricket
• Hockey
• Tennis
• Others

By Solution

• Player analysis
• Team performance analysis
• Health assessment
• Fan engagement analysis
• Others

By Component

• Software
• Services

Geography

• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• Europe
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Egypt
• Rest of World (ROW)

This study identifies the computer vision in match analysis as one of the prime reasons driving the global sports analytics market growth during the next few years. Also, real time wearable sensor integration and personalized fan experience data platforms will lead to sizable demand in the market.

The report on the global sports analytics market covers the following areas:

• Global sports analytics market sizing
• Global sports analytics market forecast
• Global sports analytics market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global sports analytics market vendors that include Blinkfire Analytics Inc., Catapult Group, ChyronHego Corp., Deltatre SpA, ExlService Holdings Inc., Experfy Inc., IBM Corp., iSportsAnalysis Ltd., Oracle Corp., Qualitas Global Services B.V., Salesforce Inc., SAP SE, SAS Institute Inc., Sportcor, Sportradar Group AG, SportsSource Analytics, Stats Perform group of Co, The Nielsen Co. LLC, TruMedia Networks Inc., Zebra Technologies Corp.. Also, the global sports analytics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Solution
  • Executive Summary - Chart on Market Segmentation by Component
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Sports Analytics Market 2020 - 2024
  • Historic Market Size - Data Table on Global Sports Analytics Market 2020 - 2024 ($ million)
• 5.2 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.3 Solution segment analysis 2020 - 2024
  • Historic Market Size - Solution Segment 2020 - 2024 ($ million)
• 5.4 Component segment analysis 2020 - 2024
  • Historic Market Size - Component Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Sports Analytics Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Type

• 8.1 Market segments
• 8.2 Comparison by Type
• 8.3 Football - Market size and forecast 2025-2030
• 8.4 Cricket - Market size and forecast 2025-2030
• 8.5 Hockey - Market size and forecast 2025-2030
• 8.6 Tennis - Market size and forecast 2025-2030
• 8.7 Others - Market size and forecast 2025-2030
• 8.8 Market opportunity by Type
  • Market opportunity by Type ($ million)

9 Market Segmentation by Solution

• 9.1 Market segments
• 9.2 Comparison by Solution
• 9.3 Player analysis - Market size and forecast 2025-2030
• 9.4 Team performance analysis - Market size and forecast 2025-2030
• 9.5 Health assessment - Market size and forecast 2025-2030
• 9.6 Fan engagement analysis - Market size and forecast 2025-2030
• 9.7 Others - Market size and forecast 2025-2030
• 9.8 Market opportunity by Solution
  • Market opportunity by Solution ($ million)

10 Market Segmentation by Component

• 10.1 Market segments
• 10.2 Comparison by Component
• 10.3 Software - Market size and forecast 2025-2030
• 10.4 Services - Market size and forecast 2025-2030
• 10.5 Market opportunity by Component
  • Market opportunity by Component ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 APAC - Market size and forecast 2025-2030
  • 12.4.1 China - Market size and forecast 2025-2030
  • 12.4.2 Japan - Market size and forecast 2025-2030
  • 12.4.3 India - Market size and forecast 2025-2030
  • 12.4.4 South Korea - Market size and forecast 2025-2030
  • 12.4.5 Australia - Market size and forecast 2025-2030
  • 12.4.6 Indonesia - Market size and forecast 2025-2030
• 12.5 Europe - Market size and forecast 2025-2030
  • 12.5.1 UK - Market size and forecast 2025-2030
  • 12.5.2 Germany - Market size and forecast 2025-2030
  • 12.5.3 Spain - Market size and forecast 2025-2030
  • 12.5.4 France - Market size and forecast 2025-2030
  • 12.5.5 Italy - Market size and forecast 2025-2030
  • 12.5.6 The Netherlands - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 UAE - Market size and forecast 2025-2030
  • 12.7.2 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Egypt - Market size and forecast 2025-2030
  • 12.7.5 Israel - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Increasing investment in smart stadiums
  • Player safety and injury reduction
  • Global growth of sports betting
• 13.2 Market challenges
  • Data privacy and ethical barriers
  • Complexity of multi-source integration
  • Financial constraints of smaller organizations
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Computer vision in match analysis
  • Real time wearable sensor integration
  • Personalized fan experience data platforms

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Blinkfire Analytics Inc.
  • Blinkfire Analytics Inc. - Overview
  • Blinkfire Analytics Inc. - Product / Service
  • Blinkfire Analytics Inc. - Key offerings
  • SWOT
• 15.5 ChyronHego Corp.
  • ChyronHego Corp. - Overview
  • ChyronHego Corp. - Product / Service
  • ChyronHego Corp. - Key offerings
  • SWOT
• 15.6 Deltatre SpA
  • Deltatre SpA - Overview
  • Deltatre SpA - Product / Service
  • Deltatre SpA - Key offerings
  • SWOT
• 15.7 ExlService Holdings Inc.
  • ExlService Holdings Inc. - Overview
  • ExlService Holdings Inc. - Business segments
  • ExlService Holdings Inc. - Key offerings
  • ExlService Holdings Inc. - Segment focus
  • SWOT
• 15.8 Experfy Inc.
  • Experfy Inc. - Overview
  • Experfy Inc. - Product / Service
  • Experfy Inc. - Key offerings
  • SWOT
• 15.9 IBM Corp.
  • IBM Corp. - Overview
  • IBM Corp. - Business segments
  • IBM Corp. - Key news
  • IBM Corp. - Key offerings
  • IBM Corp. - Segment focus
  • SWOT
• 15.10 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
  • SWOT
• 15.11 Salesforce Inc.
  • Salesforce Inc. - Overview
  • Salesforce Inc. - Product / Service
  • Salesforce Inc. - Key news
  • Salesforce Inc. - Key offerings
  • SWOT
• 15.12 SAP SE
  • SAP SE - Overview
  • SAP SE - Business segments
  • SAP SE - Key news
  • SAP SE - Key offerings
  • SAP SE - Segment focus
  • SWOT
• 15.13 SAS Institute Inc.
  • SAS Institute Inc. - Overview
  • SAS Institute Inc. - Product / Service
  • SAS Institute Inc. - Key news
  • SAS Institute Inc. - Key offerings
  • SWOT
• 15.14 Sportcor
  • Sportcor - Overview
  • Sportcor - Product / Service
  • Sportcor - Key offerings
  • SWOT
• 15.15 Sportradar Group AG
  • Sportradar Group AG - Overview
  • Sportradar Group AG - Product / Service
  • Sportradar Group AG - Key offerings
  • SWOT
• 15.16 Stats Perform group of Co
  • Stats Perform group of Co - Overview
  • Stats Perform group of Co - Product / Service
  • Stats Perform group of Co - Key offerings
  • SWOT
• 15.17 The Nielsen Co. LLC
  • The Nielsen Co. LLC - Overview
  • The Nielsen Co. LLC - Product / Service
  • The Nielsen Co. LLC - Key offerings
  • SWOT
• 15.18 Zebra Technologies Corp.
  • Zebra Technologies Corp. - Overview
  • Zebra Technologies Corp. - Business segments
  • Zebra Technologies Corp. - Key news
  • Zebra Technologies Corp. - Key offerings
  • Zebra Technologies Corp. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations