查看購物車
  • English
  • Japanese
封面
市場調查報告書
商品編碼
2049792

大眾圖書出版市場報告：按類型、分銷管道、最終用戶和地區分類（2026-2034 年）

Consumer Book Publishing Market Report by Type (Print Book Publishing, Digital Book Publishing), Distribution Channel (Online, Offline), End User (Children, Adults), and Region 2026-2034
出版日期: | 出版商: IMARC | 英文 145 Pages | 商品交期: 2-3個工作天內

價格

2025年，全球大眾讀物市場規模達706億美元。展望未來，IMARC Group預測，到2034年，該市場規模將達到763億美元。閱讀興趣的成長、自助出版平台的增加以及先進技術的應用是推動市場發展的主要因素。

大眾圖書出版是指面向一般讀者的圖書的製作和發行過程。這包括策劃、寫作、編輯、設計、排版、印刷和發行等多個階段。這個過程為作者、出版商和其他相關人員帶來經濟效益。目前，許多大眾圖書出版商提供數位訂閱服務，使用戶能夠存取各種電子書和紙本書的數位版本。此外，有聲書正成為聽眾的新趨勢。這些書籍非常便捷，可以在智慧型手機、平板電腦和音箱等各種裝置上收聽，這正在推動全球對大眾圖書出版的需求。

大眾讀物出版市場的發展趨勢：

圖書館數量的增加和公眾閱讀興趣的日益成長是推動全球暢銷書需求的關鍵因素。此外，電子閱讀器的普及，例如提供免費電子書（包括小說、經典著作和參考書）的閱讀器，透過提升讀者的閱讀體驗，對市場產生了正面影響。自助出版平台的興起，幫助作者出版發行自己的書籍，也促進了市場成長。此外，全球各大公司正在採用客製印刷技術，使其能夠即時印刷書籍並發送給客戶。而且，為了簡化出版流程，暢銷書出版業正擴大整合人工智慧（AI）、雲端運算、擴增實境（AR）、虛擬實境（VR）和3D列印技術。這些先進技術使出版商能夠遠端儲存和存取數位文件，從而促進與團隊成員和合作夥伴的協作和文件共用。它們也被用於創建可由智慧型手機掃描的互動式書籍封面，為消費者提供沉浸式閱讀體驗。此外，市場前景光明，這得益於數位資產管理 (DAM) 系統和內容管理系統 (CMS) 的普及，這些系統用於儲存、組織和管理流程中涉及的多種數位文件，例如文字檔案、圖像、音訊和視訊。

本報告解答的主要問題

  • 全球大眾讀物市場隨著時間的推移發生了哪些變化，未來幾年又會出現哪些趨勢？
  • 全球大眾讀物出版市場的促進因素、阻礙因素和機會是什麼？
  • 主要區域市場有哪些？
  • 哪個國家是暢銷書最具吸引力的市場？
  • 按類型分類的市場組成是什麼？
  • 按分銷管道分類的市場區隔如何？
  • 依最終用戶分類的市場區隔如何？
  • 全球大眾讀物出版市場的競爭格局是怎麼樣的？
  • 全球大眾讀物出版市場的主要參與者和公司有哪些？

目錄

第1章：序言

第2章：調查方法

  • 調查目的
  • 相關利益者
  • 數據來源
    • 主要訊息
    • 次要訊息
  • 市場估值
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第3章執行摘要

第4章：引言

第5章：全球綜合圖書出版市場

  • 市場概覽
  • 市場表現
  • 新冠疫情的影響
  • 市場預測

第6章 市場區隔：依類型

  • 紙本圖書出版
  • 電子書出版

第7章 市場區隔：依分銷通路分類

  • 線上
  • 離線

第8章 市場區隔：依最終用戶分類

  • 孩子們
  • 成人

第9章 市場區隔：依地區分類

  • 北美洲
    • 美國
    • 加拿大
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲

第10章：促進、抑制與機遇

第11章：價值鏈分析

第12章：波特五力分析

第13章：價格分析

第14章 競爭格局

  • 市場結構
  • 大公司
  • 主要公司簡介
    • Bonnier AB
    • China Publishing Group Co. Ltd.
    • Hachette Book Group（Hachette Livre）
    • HarperCollins Publishers LLC（News Corp）
    • Informa plc
    • Kadokawa Future Publishing（Kadokawa Corporation）
    • Kodansha Ltd.
    • Penguin Random House LLC（Bertelsmann SE & Co. KGaA）
    • Phoenix Publishing House
    • Planeta
Product Code: SR112026A6781

The global consumer book publishing market size reached USD 70.6 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 76.3 Billion by 2034. The increasing traction of reading, rising number of self-publishing platforms, and the integration of advanced technologies represent some of the key factors driving the market.

Consumer book publishing is the process of producing and distributing books that are intended for the public. It comprises various steps, including idea generation, writing, editing, designing, layout, printing, and distribution. It offers economic benefits to authors, publishers, and others involved in the process. At present, several consumer book publishers are offering digital subscriptions that allow users to access a variety of e-books and digital copies of paper books. Besides this, the emerging trend of audiobooks among listeners, as these books are convenient and accessible and can be heard on various devices, such as smartphones, tablets, and speakers, which is catalyzing the demand for consumer book publishing across the globe.

CONSUMER BOOK PUBLISHING MARKET TRENDS:

The increasing number of libraries and the rising traction of reading among the masses represent one of the major factors driving the demand for consumer books around the world. Moreover, the growing adoption of electronic reading devices, like e-readers that provide free e-books, involving fiction, classics, and reference texts to enhance the reading experience of the reader, is influencing the market positively. In addition, the increasing number of self-publishing platforms that help authors publish and distribute their books is favoring the market growth. Apart from this, key players operating worldwide are introducing print-on-demand technology that enables books to be printed and shipped to customers instantly. Furthermore, there is an increase in the integration of artificial intelligence (AI), cloud computing, augmented reality (AR), virtual reality (VR), and 3D printing technology in consumer book publishing to improve the efficiency of the process. These advanced technologies enable publishers to store and access digital files remotely and make it easier to collaborate and share files with team members and partners. They are also used to create an immersive reading experience for consumers by creating interactive book covers that can be scanned through smartphones. This, coupled with the incorporation of digital asset management (DAM) systems and content management systems (CMS) to store, organize, and manage multiple digital files that are involved in the process, such as text files, images, audio, and video, is creating a positive outlook for the market.

KEY MARKET SEGMENTATION:

Type Insights:

  • Print Book Publishing
  • Digital Book Publishing

Distribution Channel Insights:

  • Online
  • Offline

End User Insights:

  • Children
  • Adults

Regional Insights:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa. According to the report, North America was the largest market for consumer book publishing. Some of the factors driving the North America consumer book publishing market included the increasing literacy rate, advent of print-on-demand technology, rising adoption of electronic reading devices, etc.

COMPETITIVE LANDSCAPE:

The report has also provided a comprehensive analysis of the competitive landscape in the global consumer book publishing market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Bonnier AB, China Publishing Group Co. Ltd., Hachette Book Group (Hachette Livre), HarperCollins Publishers LLC (News Corp), Informa plc, Kadokawa Future Publishing (Kadokawa Corporation), Kodansha Ltd., Penguin Random House LLC (Bertelsmann SE & Co. KGaA), Phoenix Publishing House, Planeta, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

KEY QUESTIONS ANSWERED IN THIS REPORT

  • How has the global consumer book publishing market performed so far and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global consumer book publishing market?
  • What are the key regional markets?
  • Which countries represent the most attractive consumer book publishing markets?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the distribution channel?
  • What is the breakup of the market based on the end user?
  • What is the competitive structure of the global consumer book publishing market?
  • Who are the key players/companies in the global consumer book publishing market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Consumer Book Publishing Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Print Book Publishing
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Digital Book Publishing
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Online
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Offline
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by End User

  • 8.1 Children
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Adults
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 Drivers, Restraints, and Opportunities

  • 10.1 Overview
  • 10.2 Drivers
  • 10.3 Restraints
  • 10.4 Opportunities

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Bonnier AB
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 SWOT Analysis
    • 14.3.2 China Publishing Group Co. Ltd.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Hachette Book Group (Hachette Livre)
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
    • 14.3.4 HarperCollins Publishers LLC (News Corp)
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Informa plc
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
    • 14.3.6 Kadokawa Future Publishing (Kadokawa Corporation)
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 Kodansha Ltd.
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
    • 14.3.8 Penguin Random House LLC (Bertelsmann SE & Co. KGaA)
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
    • 14.3.9 Phoenix Publishing House
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
    • 14.3.10 Planeta
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio

List of Figures

  • Figure 1: Global: Consumer Book Publishing Market: Major Drivers and Challenges
  • Figure 2: Global: Consumer Book Publishing Market: Sales Value (in Billion USD), 2020-2025
  • Figure 3: Global: Consumer Book Publishing Market Forecast: Sales Value (in Billion USD), 2026-2034
  • Figure 4: Global: Consumer Book Publishing Market: Breakup by Type (in %), 2025
  • Figure 5: Global: Consumer Book Publishing Market: Breakup by Distribution Channel (in %), 2025
  • Figure 6: Global: Consumer Book Publishing Market: Breakup by End User (in %), 2025
  • Figure 7: Global: Consumer Book Publishing Market: Breakup by Region (in %), 2025
  • Figure 8: Global: Consumer Book Publishing (Print Book Publishing) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 9: Global: Consumer Book Publishing (Print Book Publishing) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 10: Global: Consumer Book Publishing (Digital Book Publishing) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 11: Global: Consumer Book Publishing (Digital Book Publishing) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 12: Global: Consumer Book Publishing (Online) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 13: Global: Consumer Book Publishing (Online) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 14: Global: Consumer Book Publishing (Offline) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 15: Global: Consumer Book Publishing (Offline) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 16: Global: Consumer Book Publishing (Children) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 17: Global: Consumer Book Publishing (Children) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 18: Global: Consumer Book Publishing (Adults) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 19: Global: Consumer Book Publishing (Adults) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 20: North America: Consumer Book Publishing Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 21: North America: Consumer Book Publishing Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 22: United States: Consumer Book Publishing Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 23: United States: Consumer Book Publishing Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 24: Canada: Consumer Book Publishing Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 25: Canada: Consumer Book Publishing Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 26: Asia-Pacific: Consumer Book Publishing Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 27: Asia-Pacific: Consumer Book Publishing Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 28: China: Consumer Book Publishing Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 29: China: Consumer Book Publishing Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 30: Japan: Consumer Book Publishing Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 31: Japan: Consumer Book Publishing Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 32: India: Consumer Book Publishing Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 33: India: Consumer Book Publishing Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 34: South Korea: Consumer Book Publishing Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 35: South Korea: Consumer Book Publishing Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 36: Australia: Consumer Book Publishing Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 37: Australia: Consumer Book Publishing Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 38: Indonesia: Consumer Book Publishing Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 39: Indonesia: Consumer Book Publishing Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 40: Others: Consumer Book Publishing Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 41: Others: Consumer Book Publishing Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 42: Europe: Consumer Book Publishing Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 43: Europe: Consumer Book Publishing Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 44: Germany: Consumer Book Publishing Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 45: Germany: Consumer Book Publishing Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 46: France: Consumer Book Publishing Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 47: France: Consumer Book Publishing Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 48: United Kingdom: Consumer Book Publishing Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 49: United Kingdom: Consumer Book Publishing Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 50: Italy: Consumer Book Publishing Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 51: Italy: Consumer Book Publishing Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 52: Spain: Consumer Book Publishing Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 53: Spain: Consumer Book Publishing Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 54: Russia: Consumer Book Publishing Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 55: Russia: Consumer Book Publishing Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 56: Others: Consumer Book Publishing Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 57: Others: Consumer Book Publishing Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 58: Latin America: Consumer Book Publishing Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 59: Latin America: Consumer Book Publishing Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 60: Brazil: Consumer Book Publishing Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 61: Brazil: Consumer Book Publishing Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 62: Mexico: Consumer Book Publishing Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 63: Mexico: Consumer Book Publishing Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 64: Others: Consumer Book Publishing Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 65: Others: Consumer Book Publishing Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 66: Middle East and Africa: Consumer Book Publishing Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 67: Middle East and Africa: Consumer Book Publishing Market: Breakup by Country (in %), 2025
  • Figure 68: Middle East and Africa: Consumer Book Publishing Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 69: Global: Consumer Book Publishing Industry: Drivers, Restraints, and Opportunities
  • Figure 70: Global: Consumer Book Publishing Industry: Value Chain Analysis
  • Figure 71: Global: Consumer Book Publishing Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Consumer Book Publishing Market: Key Industry Highlights, 2025 & 2034
  • Table 2: Global: Consumer Book Publishing Market Forecast: Breakup by Type (in Million USD), 2026-2034
  • Table 3: Global: Consumer Book Publishing Market Forecast: Breakup by Distribution Channel (in Million USD), 2026-2034
  • Table 4: Global: Consumer Book Publishing Market Forecast: Breakup by End User (in Million USD), 2026-2034
  • Table 5: Global: Consumer Book Publishing Market Forecast: Breakup by Region (in Million USD), 2026-2034
  • Table 6: Global: Consumer Book Publishing Market: Competitive Structure
  • Table 7: Global: Consumer Book Publishing Market: Key Players