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2032643

病患監測和輔助機器人市場報告：按類型、應用和地區分類（2026-2034 年）

Patient Monitoring and Assistance Robots Market Report by Type (Handicap Assistance Robots, Autonomous Mobile Transport Robots, Daily Care Robots, Telepresence Robots), Application (Hospitals, Clinics, Medical Centers, and Others), and Region 2026-2034

出版日期: 2026年04月01日 | 出版商:

IMARC | 英文 136 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

2025年，全球病患監測和輔助機器人市場規模達50億美元。展望未來，IMARC Group預測，到2034年，該市場規模將達到177億美元，2026年至2034年的複合年成長率（CAGR）為14.73%。市場成長的主要促進因素包括：老年人口不斷增加、醫療產業的顯著成長、先進技術的應用以提高監護精度和增強通訊能力，以及廣泛的研發活動。

病患監測和輔助機器人是先進的技術系統，旨在幫助醫護人員監測病患並協助其工作。這些機器人配備了各種感測器、攝影機和通訊功能。它們被廣泛用於監測心率、血壓和血氧飽和度等生命徵象，並為行動不便或殘疾的患者提供身體上的幫助。病患監測和輔助機器人有助於提高病患安全、提升營運效率，並收集和分析大量資料。它們還有助於提高患者照護品質、改善醫療效果並減輕醫護人員的工作負擔。因此，這些機器人被廣泛應用於包括醫院、診所和醫療中心在內的各種場所。

病患監測和輔助機器人市場的發展趨勢：

人口老化和慢性病盛行率上升是推動市場成長的主要因素。病患監測和輔助機器人被廣泛用於遠端監測患者的生命徵象和健康狀況，從而減少患者頻繁就醫的次數，並實現健康問題的早期發現。因此，用於在手術、檢查和康復期間監測和輔助患者的機器人數量激增，正在推動市場成長。此外，對有助於降低醫療成本的病患監測和輔助機器人的需求不斷成長，這些機器人能夠減少再入院、預防跌倒和受傷，並提高病患的用藥依從性，這為市場帶來了良好的前景。同時，改進的感測器與人工智慧 (AI) 和機器學習 (ML) 演算法的整合，提高了監測精度和通訊能力，正在加速市場成長。此外，配備更先進的移動性和導航系統的高級機器人的推出，使得這些機器人能夠在醫院內移動、避開障礙物並高效地到達患者身邊，從而縮短了響應時間並提高了整體功能，這也促進了市場成長。此外，輔助視力、聽力或肢體障礙患者進行日常活動（例如進食和飲水）的護理機器人的普及也對市場成長產生了積極影響。此外，對患者安全和護理品質日益重視、醫療產業的顯著成長、技術的快速進步、旨在改進醫療技術的各項政府舉措以及廣泛的研發活動，都為市場創造了盈利的成長機會。

本報告解答的主要問題

全球病患監測和支援機器人市場迄今為止的發展如何？預計未來幾年將如何發展？
全球病患監測和輔助機器人市場的促進因素、限制因素和機會是什麼？
各種促進因素、阻礙因素和機會如何影響全球病患監測和輔助機器人市場？
主要區域市場有哪些？
哪個國家病患監測和輔助機器人的市場最具吸引力？
按類型分類的市場組成是什麼？
市面上哪種類型的病患監測和支援機器人最具吸引力？
按應用領域分類的市場區隔如何？
在病患監測和輔助機器人市場中，最具吸引力的應用是什麼？
全球病患監測與輔助機器人市場的競爭格局如何？
全球病患監測和輔助機器人市場的主要參與者/公司有哪些？

The global patient monitoring and assistance robots market size reached USD 5.0 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 17.7 Billion by 2034, exhibiting a growth rate (CAGR) of 14.73% during 2026-2034. The rising geriatric population, significant growth in the healthcare industry, the integration of advanced technologies to achieve better monitoring accuracy and enhance communication capabilities, and extensive research and development (R&D) activities, represent some of the key factors driving the market.

Patient monitoring and assistance robots are advanced technological systems designed to assist healthcare professionals in monitoring patients and providing assistance with tasks. These robots are equipped with various sensors, cameras, and communication capabilities. They are widely used to monitor vital signs such as heart rate, blood pressure, and oxygen levels and provide physical assistance to patients with limited mobility or disabilities. Patient monitoring and assistance robots help to improve patient safety, increase efficiency, and collect and analyze large amounts of data. They also assist in enhancing patient care, improving healthcare outcomes, and alleviating the workload on healthcare professionals. As a result, these robots find extensive applications across hospitals, clinics, and medical centers.

PATIENT MONITORING AND ASSISTANCE ROBOTS MARKET TRENDS:

The rising geriatric population and increasing incidences of chronic disease are among the key factors propelling the market growth. Patient monitoring and assistance robots are widely used to monitor patients' vital signs and health conditions remotely, reducing the need for frequent hospital visits and enabling early detection of health issues. In line with this, the widespread adoption of robots to monitor and assist patients during surgeries, medical examinations, and rehabilitation sessions is favoring the market growth. Moreover, the increasing demand for patient monitoring and assistance robots to help reduce healthcare costs by minimizing hospital readmissions, preventing falls and injuries, and improving medication adherence is creating a positive outlook for the market. Besides this, the integration of improved sensors and artificial intelligence (AI) and machine learning (ML) algorithms to enable better monitoring accuracy and enhance communication capabilities is providing an impetus to the market growth. Additionally, the introduction of advanced robots with improved mobility and navigation systems to maneuver in hospital settings, navigate obstacles, and reach patients efficiently, reducing response times and enhancing their overall functionality, is contributing to the market growth. Furthermore, the widespread adoption of handicap assistance robots that help patients suffering from vision or hearing impairments and physical disabilities with daily activities, such as eating food, and drinking water, is positively influencing the market growth. Other factors, including a rising emphasis on patient safety and quality of care, significant growth in the healthcare industry, rapid technological advancements, the implementation of various government initiatives to improve healthcare technology, and extensive research and development (R&D) activities, are presenting remunerative growth opportunities for the market.

KEY MARKET SEGMENTATION:

Type Insights:

Handicap Assistance Robots
Autonomous Mobile Transport Robots
Daily Care Robots
Telepresence Robots

Application Insights:

Hospitals
Clinics
Medical Centers
Others

Regional Insights:

North America
- United States
- Canada
Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for patient monitoring and assistance robots. Some of the factors driving the North America patient monitoring and assistance robots market included increasing incidences of chronic disease, the rising emphasis on patient safety and quality of care, and significant growth in the healthcare industry.

COMPETITIVE LANDSCAPE:

The report has also provided a comprehensive analysis of the competitive landscape in the global patient monitoring and assistance robots market. Detailed profiles of all major companies have been provided. Some of the companies covered include Awabot, Kinova Inc., KUKA AG (Midea Group), Panasonic Holdings Corporation, ST Engineering Aethon Inc. (Singapore Technologies Engineering Ltd), The Lamson Group, Vecna Technologies, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

KEY QUESTIONS ANSWERED IN THIS REPORT

How has the global patient monitoring and assistance robots market performed so far, and how will it perform in the coming years?
What are the drivers, restraints, and opportunities in the global patient monitoring and assistance robots market?
What is the impact of each driver, restraint, and opportunity on the global patient monitoring and assistance robots market?
What are the key regional markets?
Which countries represent the most attractive patient monitoring and assistance robots market?
What is the breakup of the market based on the type?
Which is the most attractive type in the patient monitoring and assistance robots market?
What is the breakup of the market based on the application?
Which is the most attractive application in the patient monitoring and assistance robots market?
What is the competitive structure of the global patient monitoring and assistance robots market?
Who are the key players/companies in the global patient monitoring and assistance robots market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Patient Monitoring and Assistance Robots Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Type

6.1 Handicap Assistance Robots
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Autonomous Mobile Transport Robots
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
6.3 Daily Care Robots
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
6.4 Telepresence Robots
- 6.4.1 Market Trends
- 6.4.2 Market Forecast

7 Market Breakup by Application

7.1 Hospitals
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Clinics
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Medical Centers
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
7.4 Others
- 7.4.1 Market Trends
- 7.4.2 Market Forecast

8 Market Breakup by Region

8.1 North America
- 8.1.1 United States
  - 8.1.1.1 Market Trends
  - 8.1.1.2 Market Forecast
- 8.1.2 Canada
  - 8.1.2.1 Market Trends
  - 8.1.2.2 Market Forecast
8.2 Asia-Pacific
- 8.2.1 China
  - 8.2.1.1 Market Trends
  - 8.2.1.2 Market Forecast
- 8.2.2 Japan
  - 8.2.2.1 Market Trends
  - 8.2.2.2 Market Forecast
- 8.2.3 India
  - 8.2.3.1 Market Trends
  - 8.2.3.2 Market Forecast
- 8.2.4 South Korea
  - 8.2.4.1 Market Trends
  - 8.2.4.2 Market Forecast
- 8.2.5 Australia
  - 8.2.5.1 Market Trends
  - 8.2.5.2 Market Forecast
- 8.2.6 Indonesia
  - 8.2.6.1 Market Trends
  - 8.2.6.2 Market Forecast
- 8.2.7 Others
  - 8.2.7.1 Market Trends
  - 8.2.7.2 Market Forecast
8.3 Europe
- 8.3.1 Germany
  - 8.3.1.1 Market Trends
  - 8.3.1.2 Market Forecast
- 8.3.2 France
  - 8.3.2.1 Market Trends
  - 8.3.2.2 Market Forecast
- 8.3.3 United Kingdom
  - 8.3.3.1 Market Trends
  - 8.3.3.2 Market Forecast
- 8.3.4 Italy
  - 8.3.4.1 Market Trends
  - 8.3.4.2 Market Forecast
- 8.3.5 Spain
  - 8.3.5.1 Market Trends
  - 8.3.5.2 Market Forecast
- 8.3.6 Russia
  - 8.3.6.1 Market Trends
  - 8.3.6.2 Market Forecast
- 8.3.7 Others
  - 8.3.7.1 Market Trends
  - 8.3.7.2 Market Forecast
8.4 Latin America
- 8.4.1 Brazil
  - 8.4.1.1 Market Trends
  - 8.4.1.2 Market Forecast
- 8.4.2 Mexico
  - 8.4.2.1 Market Trends
  - 8.4.2.2 Market Forecast
- 8.4.3 Others
  - 8.4.3.1 Market Trends
  - 8.4.3.2 Market Forecast
8.5 Middle East and Africa
- 8.5.1 Market Trends
- 8.5.2 Market Breakup by Country
- 8.5.3 Market Forecast

9 Drivers, Restraints, and Opportunities

9.1 Overview
9.2 Drivers
9.3 Restraints
9.4 Opportunities

10 Value Chain Analysis

11 Porters Five Forces Analysis

11.1 Overview
11.2 Bargaining Power of Buyers
11.3 Bargaining Power of Suppliers
11.4 Degree of Competition
11.5 Threat of New Entrants
11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
- 13.3.1 Awabot
  - 13.3.1.1 Company Overview
  - 13.3.1.2 Product Portfolio
- 13.3.2 Kinova Inc.
  - 13.3.2.1 Company Overview
  - 13.3.2.2 Product Portfolio
- 13.3.3 KUKA AG (Midea Group)
  - 13.3.3.1 Company Overview
  - 13.3.3.2 Product Portfolio
  - 13.3.3.3 Financials
  - 13.3.3.4 SWOT Analysis
- 13.3.4 Panasonic Holdings Corporation
  - 13.3.4.1 Company Overview
  - 13.3.4.2 Product Portfolio
  - 13.3.4.3 Financials
  - 13.3.4.4 SWOT Analysis
- 13.3.5 ST Engineering Aethon Inc. (Singapore Technologies Engineering Ltd)
  - 13.3.5.1 Company Overview
  - 13.3.5.2 Product Portfolio
- 13.3.6 The Lamson Group
  - 13.3.6.1 Company Overview
  - 13.3.6.2 Product Portfolio
- 13.3.7 Vecna Technologies
  - 13.3.7.1 Company Overview
  - 13.3.7.2 Product Portfolio

簡介目錄圖表

List of Figures

Figure 1: Global: Patient Monitoring and Assistance Robots Market: Major Drivers and Challenges
Figure 2: Global: Patient Monitoring and Assistance Robots Market: Sales Value (in Billion USD), 2020-2025
Figure 3: Global: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Billion USD), 2026-2034
Figure 4: Global: Patient Monitoring and Assistance Robots Market: Breakup by Type (in %), 2025
Figure 5: Global: Patient Monitoring and Assistance Robots Market: Breakup by Application (in %), 2025
Figure 6: Global: Patient Monitoring and Assistance Robots Market: Breakup by Region (in %), 2025
Figure 7: Global: Patient Monitoring and Assistance Robots (Handicap Assistance Robots) Market: Sales Value (in Million USD), 2020 & 2025
Figure 8: Global: Patient Monitoring and Assistance Robots (Handicap Assistance Robots) Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 9: Global: Patient Monitoring and Assistance Robots (Autonomous Mobile Transport Robots) Market: Sales Value (in Million USD), 2020 & 2025
Figure 10: Global: Patient Monitoring and Assistance Robots (Autonomous Mobile Transport Robots) Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 11: Global: Patient Monitoring and Assistance Robots (Daily Care Robots) Market: Sales Value (in Million USD), 2020 & 2025
Figure 12: Global: Patient Monitoring and Assistance Robots (Daily Care Robots) Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 13: Global: Patient Monitoring and Assistance Robots (Telepresence Robots) Market: Sales Value (in Million USD), 2020 & 2025
Figure 14: Global: Patient Monitoring and Assistance Robots (Telepresence Robots) Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 15: Global: Patient Monitoring and Assistance Robots (Hospitals) Market: Sales Value (in Million USD), 2020 & 2025
Figure 16: Global: Patient Monitoring and Assistance Robots (Hospitals) Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 17: Global: Patient Monitoring and Assistance Robots (Clinics) Market: Sales Value (in Million USD), 2020 & 2025
Figure 18: Global: Patient Monitoring and Assistance Robots (Clinics) Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 19: Global: Patient Monitoring and Assistance Robots (Medical Centers) Market: Sales Value (in Million USD), 2020 & 2025
Figure 20: Global: Patient Monitoring and Assistance Robots (Medical Centers) Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 21: Global: Patient Monitoring and Assistance Robots (Other Applications) Market: Sales Value (in Million USD), 2020 & 2025
Figure 22: Global: Patient Monitoring and Assistance Robots (Other Applications) Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 23: North America: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2020 & 2025
Figure 24: North America: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 25: United States: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2020 & 2025
Figure 26: United States: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 27: Canada: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2020 & 2025
Figure 28: Canada: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 29: Asia-Pacific: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2020 & 2025
Figure 30: Asia-Pacific: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 31: China: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2020 & 2025
Figure 32: China: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 33: Japan: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2020 & 2025
Figure 34: Japan: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 35: India: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2020 & 2025
Figure 36: India: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 37: South Korea: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2020 & 2025
Figure 38: South Korea: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 39: Australia: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2020 & 2025
Figure 40: Australia: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 41: Indonesia: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2020 & 2025
Figure 42: Indonesia: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 43: Others: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2020 & 2025
Figure 44: Others: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 45: Europe: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2020 & 2025
Figure 46: Europe: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 47: Germany: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2020 & 2025
Figure 48: Germany: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 49: France: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2020 & 2025
Figure 50: France: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 51: United Kingdom: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2020 & 2025
Figure 52: United Kingdom: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 53: Italy: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2020 & 2025
Figure 54: Italy: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 55: Spain: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2020 & 2025
Figure 56: Spain: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 57: Russia: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2020 & 2025
Figure 58: Russia: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 59: Others: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2020 & 2025
Figure 60: Others: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 61: Latin America: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2020 & 2025
Figure 62: Latin America: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 63: Brazil: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2020 & 2025
Figure 64: Brazil: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 65: Mexico: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2020 & 2025
Figure 66: Mexico: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 67: Others: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2020 & 2025
Figure 68: Others: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 69: Middle East and Africa: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2020 & 2025
Figure 70: Middle East and Africa: Patient Monitoring and Assistance Robots Market: Breakup by Country (in %), 2025
Figure 71: Middle East and Africa: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 72: Global: Patient Monitoring and Assistance Robots Industry: Drivers, Restraints, and Opportunities
Figure 73: Global: Patient Monitoring and Assistance Robots Industry: Value Chain Analysis
Figure 74: Global: Patient Monitoring and Assistance Robots Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Patient Monitoring and Assistance Robots Market: Key Industry Highlights, 2025 & 2034
Table 2: Global: Patient Monitoring and Assistance Robots Market Forecast: Breakup by Type (in Million USD), 2026-2034
Table 3: Global: Patient Monitoring and Assistance Robots Market Forecast: Breakup by Application (in Million USD), 2026-2034
Table 4: Global: Patient Monitoring and Assistance Robots Market Forecast: Breakup by Region (in Million USD), 2026-2034
Table 5: Global: Patient Monitoring and Assistance Robots Market: Competitive Structure
Table 6: Global: Patient Monitoring and Assistance Robots Market: Key Players

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FAQ

病患監測和輔助機器人市場報告：按類型、應用和地區分類（2026-2034 年）

Patient Monitoring and Assistance Robots Market Report by Type (Handicap Assistance Robots, Autonomous Mobile Transport Robots, Daily Care Robots, Telepresence Robots), Application (Hospitals, Clinics, Medical Centers, and Others), and Region 2026-2034

病患監測和輔助機器人市場的發展趨勢：

本報告解答的主要問題

目錄

第1章：序言

第2章：調查方法

第3章執行摘要

第4章：引言

第5章：全球病患監測與輔助機器人市場

第6章 市場區隔：依類型

第7章 市場區隔：依應用領域分類

第8章 市場區隔：依地區分類

第9章：促進、抑制與機遇

第10章：價值鏈分析

第11章：波特五力分析

第12章：價格分析

第13章 競爭格局