居家照護市場報告：按產品類型、分銷管道和地區分類（2026-2034 年）

2025年全球居家照護市場規模達1,693億美元。預計到2034年將達到2,326億美元，2026年至2034年的複合年成長率為3.48%。市場成長的促進因素包括消費者個人衛生意識的提高，以及經濟高效、用途廣泛的居家照護產品的開發。

居家照護產品用於清潔和改善住宅衛生。這些產品包括洗衣精、消毒水、漂白水、清潔劑、空氣清淨機、去污劑以及地板、玻璃、表面和廁所清潔劑，有助於控制灰塵和黴菌等過敏原。此外，含氯居家照護產品利用氯基清潔劑的消毒特性，有助於預防季節性流感爆發和食物中毒。目前，新冠肺炎感染疾病促使民眾更加重視個人衛生，進而推動了全球對居家照護產品的需求。

居家照護市場的發展趨勢：

為維持室內無菌環境，人們對居家照護產品的需求不斷成長，這是推動市場發展的主要動力之一。此外，能夠營造舒適宜人氛圍的產品也日益受到青睞。同時，細菌和其他微生物引起的疾病日益增多，也促進了市場成長。此外，吸塵器、擦窗機器人、機器人拖把、多功能清潔套裝、瓷磚縫隙刷、除塵風扇和空氣清淨機等創新居家照護產品的需求不斷成長，也對市場產生了積極影響。此外，為降低室內空氣污染風險，人們對有機居家照護產品的需求不斷成長，這為行業投資者帶來了極具吸引力的成長機會。此外，主要市場參與者正大力投資研發活動，以推出香味宜人、價格實惠且高效的新型居家照護產品，從而推動市場成長。其他成長要素包括價格實惠且環保的產品的普及、生活方式的改變、快速的都市化、新產品的開發以及個人收入水準的提高。

目錄

第1章：序言

第2章：調查方法

• 調查目的
• 相關利益者
• 數據來源
  • 主要訊息
  • 次要訊息
• 市場估值
  • 自下而上的方法
  • 自上而下的方法
• 預測方法

第3章執行摘要

第4章：引言

第5章：全球居家照護市場

• 市場概覽
• 市場表現
• 新冠疫情的影響
• 市場預測

第6章 市場區隔：依產品類型分類

• 廚房護理
• 居家照護
• 浴室護理
• 衣物洗護
• 其他

第7章 市場區隔：依分銷通路分類

• 超級市場和大賣場
• 便利商店
• 網路商店
• 其他

第8章 市場區隔：依地區分類

• 北美洲
  • 美國
  • 加拿大
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 澳洲
  • 印尼
  • 其他
• 歐洲
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙
  • 俄羅斯
  • 其他
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 其他
• 中東和非洲

第9章 SWOT 分析

第10章：價值鏈分析

第11章：波特五力分析

第12章：價格分析

第13章 競爭格局

• 市場結構
• 大公司
• 主要公司簡介
  • Alicorp SAA
  • Church & Dwight Co. Inc.
  • Henkel AG & Co. KGaA
  • Kao Corporation
  • Reckitt Benckiser Group PLC
  • SC Johnson & Son Inc.
  • The Clorox Company
  • The Procter & Gamble Company
  • Unilever plc

The global home care market size reached USD 169.3 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 232.6 Billion by 2034, exhibiting a growth rate (CAGR) of 3.48% during 2026-2034. The rising consumer awareness towards personal hygiene, along with the development of cost-effective and efficient home care products that can be extensively used in a wide array of household applications, is stimulating the market growth.

Home care products are utilized for cleaning homes and making them more hygienic. They comprise laundry detergents, disinfectants, bleaches, dishwashing products, air treatment products, stain removers, and floor, glass, surface and toilet cleaners that help control allergens like dust and mold. In addition, chlorinated home care products rely on the disinfectant qualities of chlorine-based cleaners to prevent seasonal flu outbreaks and foodborne illnesses. At present, there is a rise in the adoption of hygienic practices among the masses on account of the coronavirus disease (COVID-19) outbreak, which is catalyzing the demand for home care products around the world.

Home Care Market Trends:

The escalating demand for home care products to maintain a disease-free environment at home represents one of the key factors driving the market. Moreover, there is an increase in the demand for creating an alluring ambiance. This, coupled with the rising prevalence of diseases caused due to bacteria and other micro-organisms, is propelling the growth of the market. In addition, the growing demand for innovative home care products, such as vacuums, window cleaner robots, robot mops, multipurpose cleaning kits, grout brushes, fan dusters, and air purifiers, is positively influencing the market. Besides this, the escalating demand for organic home care products to reduce the risk of indoor air pollution is offering lucrative growth opportunities to industry investors. Apart from this, key market players are extensively investing in research and development (R&D) activities to introduce new home care products with attractive fragrances, inclusive prices, and high efficiency, which is bolstering the market growth. Other growth-inducing factors are easy availability of affordable and environment-friendly products, changing lifestyles, rapid urbanization, new product development, and inflating income levels of individuals.

Key Market Segmentation:

This report provides an analysis of the key trends in each sub-segment of the global home care market report, along with forecasts at the global, regional and country level from 2026-2034. The report has categorized the market based on product type and distribution channel.

Breakup by Product Type:

• Kitchen Care
• Household Care
• Bathroom Care
• Laundry Care
• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

Breakup by Region:

• North America
• United States
• Canada
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Alicorp SAA, Church & Dwight Co. Inc., Henkel AG & Co. KGaA, Kao Corporation, Reckitt Benckiser Group PLC, S.C. Johnson & Son Inc., The Clorox Company, The Procter & Gamble Company and Unilever plc.

Key Questions Answered in This Report

1. What was the size of the global home care market in 2025?

2. What is the expected growth rate of the global home care market during 2026-2034?

3. What has been the impact of COVID-19 on the global home care market?

4. What are the key factors driving the global home care market?

5. What is the breakup of the global home care market based on the product type?

6. What is the breakup of the global home care market based on the distribution channel?

7. What are the key regions in the global home care market?

8. Who are the key players/companies in the global home care market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Home Care Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product Type

• 6.1 Kitchen Care
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Household Care
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Bathroom Care
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Laundry Care
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Others
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Supermarkets and Hypermarkets
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Convenience Stores
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Online Stores
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Others
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast

8 Market Breakup by Region

• 8.1 North America
  • 8.1.1 United States
    • 8.1.1.1 Market Trends
    • 8.1.1.2 Market Forecast
  • 8.1.2 Canada
    • 8.1.2.1 Market Trends
    • 8.1.2.2 Market Forecast
• 8.2 Asia-Pacific
  • 8.2.1 China
    • 8.2.1.1 Market Trends
    • 8.2.1.2 Market Forecast
  • 8.2.2 Japan
    • 8.2.2.1 Market Trends
    • 8.2.2.2 Market Forecast
  • 8.2.3 India
    • 8.2.3.1 Market Trends
    • 8.2.3.2 Market Forecast
  • 8.2.4 South Korea
    • 8.2.4.1 Market Trends
    • 8.2.4.2 Market Forecast
  • 8.2.5 Australia
    • 8.2.5.1 Market Trends
    • 8.2.5.2 Market Forecast
  • 8.2.6 Indonesia
    • 8.2.6.1 Market Trends
    • 8.2.6.2 Market Forecast
  • 8.2.7 Others
    • 8.2.7.1 Market Trends
    • 8.2.7.2 Market Forecast
• 8.3 Europe
  • 8.3.1 Germany
    • 8.3.1.1 Market Trends
    • 8.3.1.2 Market Forecast
  • 8.3.2 France
    • 8.3.2.1 Market Trends
    • 8.3.2.2 Market Forecast
  • 8.3.3 United Kingdom
    • 8.3.3.1 Market Trends
    • 8.3.3.2 Market Forecast
  • 8.3.4 Italy
    • 8.3.4.1 Market Trends
    • 8.3.4.2 Market Forecast
  • 8.3.5 Spain
    • 8.3.5.1 Market Trends
    • 8.3.5.2 Market Forecast
  • 8.3.6 Russia
    • 8.3.6.1 Market Trends
    • 8.3.6.2 Market Forecast
  • 8.3.7 Others
    • 8.3.7.1 Market Trends
    • 8.3.7.2 Market Forecast
• 8.4 Latin America
  • 8.4.1 Brazil
    • 8.4.1.1 Market Trends
    • 8.4.1.2 Market Forecast
  • 8.4.2 Mexico
    • 8.4.2.1 Market Trends
    • 8.4.2.2 Market Forecast
  • 8.4.3 Others
    • 8.4.3.1 Market Trends
    • 8.4.3.2 Market Forecast
• 8.5 Middle East and Africa
  • 8.5.1 Market Trends
  • 8.5.2 Market Breakup by Country
  • 8.5.3 Market Forecast

9 SWOT Analysis

• 9.1 Overview
• 9.2 Strengths
• 9.3 Weaknesses
• 9.4 Opportunities
• 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players
  • 13.3.1 Alicorp SAA
    • 13.3.1.1 Company Overview
    • 13.3.1.2 Product Portfolio
    • 13.3.1.3 Financials
  • 13.3.2 Church & Dwight Co. Inc.
    • 13.3.2.1 Company Overview
    • 13.3.2.2 Product Portfolio
    • 13.3.2.3 Financials
    • 13.3.2.4 SWOT Analysis
  • 13.3.3 Henkel AG & Co. KGaA
    • 13.3.3.1 Company Overview
    • 13.3.3.2 Product Portfolio
    • 13.3.3.3 Financials
  • 13.3.4 Kao Corporation
    • 13.3.4.1 Company Overview
    • 13.3.4.2 Product Portfolio
    • 13.3.4.3 Financials
    • 13.3.4.4 SWOT Analysis
  • 13.3.5 Reckitt Benckiser Group PLC
    • 13.3.5.1 Company Overview
    • 13.3.5.2 Product Portfolio
    • 13.3.5.3 Financials
    • 13.3.5.4 SWOT Analysis
  • 13.3.6 S.C. Johnson & Son Inc.
    • 13.3.6.1 Company Overview
    • 13.3.6.2 Product Portfolio
    • 13.3.6.3 SWOT Analysis
  • 13.3.7 The Clorox Company
    • 13.3.7.1 Company Overview
    • 13.3.7.2 Product Portfolio
    • 13.3.7.3 Financials
    • 13.3.7.4 SWOT Analysis
  • 13.3.8 The Procter & Gamble Company
    • 13.3.8.1 Company Overview
    • 13.3.8.2 Product Portfolio
    • 13.3.8.3 Financials
    • 13.3.8.4 SWOT Analysis
  • 13.3.9 Unilever plc
    • 13.3.9.1 Company Overview
    • 13.3.9.2 Product Portfolio
    • 13.3.9.3 Financials

List of Figures

• Figure 1: Global: Home Care Market: Major Drivers and Challenges
• Figure 2: Global: Home Care Market: Sales Value (in Billion USD), 2020-2025
• Figure 3: Global: Home Care Market Forecast: Sales Value (in Billion USD), 2026-2034
• Figure 4: Global: Home Care Market: Breakup by Product Type (in %), 2025
• Figure 5: Global: Home Care Market: Breakup by Distribution Channel (in %), 2025
• Figure 6: Global: Home Care Market: Breakup by Region (in %), 2025
• Figure 7: Global: Home Care (Kitchen Care) Market: Sales Value (in Million USD), 2020 & 2025
• Figure 8: Global: Home Care (Kitchen Care) Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 9: Global: Home Care (Household Care) Market: Sales Value (in Million USD), 2020 & 2025
• Figure 10: Global: Home Care (Household Care) Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 11: Global: Home Care (Bathroom Care) Market: Sales Value (in Million USD), 2020 & 2025
• Figure 12: Global: Home Care (Bathroom Care) Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 13: Global: Home Care (Laundry Care) Market: Sales Value (in Million USD), 2020 & 2025
• Figure 14: Global: Home Care (Laundry Care) Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 15: Global: Home Care (Other Product Types) Market: Sales Value (in Million USD), 2020 & 2025
• Figure 16: Global: Home Care (Other Product Types) Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 17: Global: Home Care (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2020 & 2025
• Figure 18: Global: Home Care (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 19: Global: Home Care (Convenience Stores) Market: Sales Value (in Million USD), 2020 & 2025
• Figure 20: Global: Home Care (Convenience Stores) Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 21: Global: Home Care (Online Stores) Market: Sales Value (in Million USD), 2020 & 2025
• Figure 22: Global: Home Care (Online Stores) Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 23: Global: Home Care (Other Distribution Channels) Market: Sales Value (in Million USD), 2020 & 2025
• Figure 24: Global: Home Care (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 25: North America: Home Care Market: Sales Value (in Million USD), 2020 & 2025
• Figure 26: North America: Home Care Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 27: United States: Home Care Market: Sales Value (in Million USD), 2020 & 2025
• Figure 28: United States: Home Care Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 29: Canada: Home Care Market: Sales Value (in Million USD), 2020 & 2025
• Figure 30: Canada: Home Care Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 31: Asia-Pacific: Home Care Market: Sales Value (in Million USD), 2020 & 2025
• Figure 32: Asia-Pacific: Home Care Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 33: China: Home Care Market: Sales Value (in Million USD), 2020 & 2025
• Figure 34: China: Home Care Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 35: Japan: Home Care Market: Sales Value (in Million USD), 2020 & 2025
• Figure 36: Japan: Home Care Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 37: India: Home Care Market: Sales Value (in Million USD), 2020 & 2025
• Figure 38: India: Home Care Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 39: South Korea: Home Care Market: Sales Value (in Million USD), 2020 & 2025
• Figure 40: South Korea: Home Care Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 41: Australia: Home Care Market: Sales Value (in Million USD), 2020 & 2025
• Figure 42: Australia: Home Care Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 43: Indonesia: Home Care Market: Sales Value (in Million USD), 2020 & 2025
• Figure 44: Indonesia: Home Care Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 45: Others: Home Care Market: Sales Value (in Million USD), 2020 & 2025
• Figure 46: Others: Home Care Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 47: Europe: Home Care Market: Sales Value (in Million USD), 2020 & 2025
• Figure 48: Europe: Home Care Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 49: Germany: Home Care Market: Sales Value (in Million USD), 2020 & 2025
• Figure 50: Germany: Home Care Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 51: France: Home Care Market: Sales Value (in Million USD), 2020 & 2025
• Figure 52: France: Home Care Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 53: United Kingdom: Home Care Market: Sales Value (in Million USD), 2020 & 2025
• Figure 54: United Kingdom: Home Care Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 55: Italy: Home Care Market: Sales Value (in Million USD), 2020 & 2025
• Figure 56: Italy: Home Care Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 57: Spain: Home Care Market: Sales Value (in Million USD), 2020 & 2025
• Figure 58: Spain: Home Care Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 59: Russia: Home Care Market: Sales Value (in Million USD), 2020 & 2025
• Figure 60: Russia: Home Care Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 61: Others: Home Care Market: Sales Value (in Million USD), 2020 & 2025
• Figure 62: Others: Home Care Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 63: Latin America: Home Care Market: Sales Value (in Million USD), 2020 & 2025
• Figure 64: Latin America: Home Care Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 65: Brazil: Home Care Market: Sales Value (in Million USD), 2020 & 2025
• Figure 66: Brazil: Home Care Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 67: Mexico: Home Care Market: Sales Value (in Million USD), 2020 & 2025
• Figure 68: Mexico: Home Care Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 69: Others: Home Care Market: Sales Value (in Million USD), 2020 & 2025
• Figure 70: Others: Home Care Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 71: Middle East and Africa: Home Care Market: Sales Value (in Million USD), 2020 & 2025
• Figure 72: Middle East and Africa: Home Care Market: Breakup by Country (in %), 2025
• Figure 73: Middle East and Africa: Home Care Market Forecast: Sales Value (in Million USD), 2026-2034
• Figure 74: Global: Home Care Industry: SWOT Analysis
• Figure 75: Global: Home Care Industry: Value Chain Analysis
• Figure 76: Global: Home Care Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Home Care Market: Key Industry Highlights, 2025 and 2034
• Table 2: Global: Home Care Market Forecast: Breakup by Product Type (in Million USD), 2026-2034
• Table 3: Global: Home Care Market Forecast: Breakup by Distribution Channel (in Million USD), 2026-2034
• Table 4: Global: Home Care Market Forecast: Breakup by Region (in Million USD), 2026-2034
• Table 5: Global: Home Care Market: Competitive Structure
• Table 6: Global: Home Care Market: Key Players