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市場調查報告書
商品編碼
2008717
自然語言處理(NLP)市場報告:按類型、技術、部署模式、組織規模、最終用戶和地區分類,2026-2034年Natural Language Processing Market Report by Type, Technology, Deployment Mode, Organization Size, End User, and Region 2026-2034 |
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2025年,全球自然語言處理(NLP)市場規模達344億美元。展望未來,IMARC Group預測,該市場從2026年到2034年將以20.02%的複合年成長率成長,到2034年達到1864億美元。推動該市場成長要素包括電子商務產業的擴張、自然語言處理(NLP)在醫療產業的日益普及,以及人工智慧(AI)和機器學習技術在全球範圍內的快速發展。
人工智慧和機器學習技術的應用日益廣泛。
隨著人工智慧 (AI) 和機器學習 (ML) 技術的日益普及,自然語言處理 (NLP) 市場正在蓬勃發展。此外,由 AI 和 ML 演算法驅動的 NLP 技術在情感分析、翻譯和個人助理等任務中表現出色,能夠從資料輸入中學習並隨著時間的推移不斷提升效能,而無需人工干預。例如,新的「地平線歐洲」計畫正在加強歐洲在人工智慧和量子技術領域的研究,該計畫隸屬於 2023-2024 年的「地平線歐洲」數位、工業和太空工作計畫。一項新的項目徵集公告已經發布,將為創造性項目提供約 1.12 億歐元的資金。此外,歐盟委員會還設立了一個新的資金籌措管道,並決定透過「地平線歐洲」計畫撥款超過 1.12 億歐元,以促進量子技術和人工智慧 (AI) 領域的創新舉措。其中,5000 萬歐元將用於開發大規模 AI 模型。這些改進的目標是建立生成式人工智慧系統,透過擴展模型功能並支援更多資料類型,從而處理和生成文字、照片、音訊、影片和3D模型等多模態資料。這些系統旨在適應各種環境和業務運作。因此,隨著企業持續推動數位轉型,並日益依賴數據驅動的決策,自然語言處理(NLP)技術的應用將進一步加速,進而對自然語言處理市場的收入產生正面影響。
電子商務的成長
根據IMARC Group的數據顯示,全球電子商務市場規模達21.1兆美元,預計到2032年將成長至183.8兆美元,2024年至2032年的年複合成長率(CAGR)為27.16%。電子商務產業正日益廣泛地採用自然語言處理(NLP)技術來提升客戶體驗並最佳化營運。這些技術用於理解和回答客戶問題、實現客戶支援的自動化,並提供更便捷的搜尋功能。透過利用NLP,電子商務企業可以分析大量客戶數據,了解消費者行為,並提供個人化的購物體驗,從而留住並提升客戶滿意度。此外,NLP技術也應用於情緒分析,幫助企業了解顧客對產品和服務的意見和評論,從而進行更精準的行銷宣傳活動並改善產品。由此可見,NLP正在從根本上改變電子商務網站的營運方式,透過讓客戶使用日常語言尋找產品,提高用戶參與度並提升銷售轉換率。
醫療領域採用率的提高
隨著醫療保健產業對自然語言處理(NLP)技術的依賴日益加深,NLP產業也蓬勃發展。 NLP能夠有效率地分析和處理大量非結構化臨床數據,例如病患回饋、醫學研究論文和電子健康記錄(EHR)。根據世界經濟論壇預測,到2025年,印度的AI支出預計將達到117.8億美元,到2035年將為該國GDP貢獻1兆美元。此外,美國國立衛生研究院(NIH)在2023年4月報導顯示,人工智慧正在改變臨床研究並提升數據品質。對海量臨床和生物學數據的聚合和分析提高了受試者招募、參與和試驗的效率,並提升了試驗結果的品質。此外,強大的臨床和分子資料集顯著改進了藥物和生物功能的預測建模。然而,即使是最大的資料集,如果人們無法完全理解,也毫無意義。因此,對於分析人員而言,識別健康數據中的重要模式和趨勢至關重要。因此,自然語言處理(NLP)軟體在此背景下不可或缺。 NLP中的機器學習(ML)透過檢測、提取和結構化說明文本,將其轉化為結構化數據,從而簡化研究流程。例如,根據Coursera預測,到2030年,醫療保健領域人工智慧的市場規模預計將達到2,082億美元,2022年將超過154億美元。由此可見,醫療保健領域不斷成長的投資和應用凸顯了NLP技術的關鍵作用,並預示著自然語言處理(NLP)市場前景光明。
The global natural language processing (NLP) market size reached USD 34.4 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 186.4 Billion by 2034, exhibiting a growth rate (CAGR) of 20.02% during 2026-2034. The market is primarily driven by the growing e-commerce sector, the expanding use of natural language processing in the healthcare industry, and the growing acceptance of artificial intelligence and machine learning technologies across the globe.
Increasing Adoption of AI and Machine Learning Technologies
The natural language processing market is growing with the increasing use of artificial intelligence (AI) and machine learning (ML) technologies. Additionally, NLP technologies are proficient at tasks like sentiment analysis, translation, and personal assistants due to AI and machine learning (ML) algorithms, enabling them to learn from data inputs and improve over time without human interaction. For instance, new Horizon Europe funding strengthens European research in AI and quantum technology under the 2023-2024 Horizon Europe Digital, Industry, and Space work program. A new series of calls has been released, providing approximately €112 million in funding for creative initiatives. Additionally, the European Commission opened new financing avenues and committed over €112 million to promote innovative initiatives in quantum and artificial intelligence (AI) through Horizon Europe. Moreover, €50 million portion of the funds is designated for the development of large-scale AI models. The purpose of these improvements is to expand the models' functionality and support additional data types to create generative AI systems that can process and produce multimodal data, including text, photos, audio, video, and 3D models. These systems are produced to adjust to different settings and jobs. Hence, as businesses continue to focus on digital transformation, the reliance on data-driven decision-making further drives the adoption of NLP technologies, thus positively generating natural language processing market revenue.
E-commerce Growth
The global e-commerce market was valued at US$ 21.1 trillion as per the IMARC Group. It is also projected to grow to US$ 183.8 trillion by 2032, with an anticipated compound annual growth rate (CAGR) of 27.16% from 2024 to 2032. The e-commerce sector adopts natural language processing market growth for improving customer experience and optimizing their operations. These technologies are employed to understand and reply to client questions, automate customer support, and provide more user-friendly search functions. E-commerce companies may analyze vast amounts of client data, comprehend consumer behavior, and offer tailored shopping experiences by utilizing NLP to retain and satisfy customers. Moreover, NLP technologies are also used for sentiment analysis, which aids businesses in determining customer thoughts and comments on goods and services which allows for more focused marketing campaigns and product modifications. Thus, NLP has completely changed how e-commerce websites work, allowing customers to locate items using ordinary language, which increases user engagement and boosts sales conversions.
Increasing Adoption in the Healthcare Sector
The natural language processing (NLP) industry is growing with the healthcare sector's increasing dependence on these technologies. NLP makes it possible to analyze and handle enormous volumes of unstructured clinical data such as patient feedback, medical research articles, and electronic health records (EHRs) efficiently. According to the World Economic Forum AI spending in India will amount to $11.78 billion by 2025, and by 2035, it will contribute $1 trillion to the GDP of the country. Moreover, as per the National Institutes of Health (NIH) in an April 2023 published article, artificial intelligence is transforming clinical research and enhancing data quality. The aggregation and analysis of extensive clinical and biological data enhance patient enrollment, engagement, trial efficiency, and the quality of outcomes. Additionally, robust clinical and molecular datasets have significantly improved the predictive modeling of pharmaceuticals and biological functions. Even the largest datasets are useless if individuals can't understand them well enough. The capacity to recognize important patterns and trends in health data is a must for analysts. Thus, software for natural language processing (NLP) becomes essential in this situation for narrative text detection, extraction, and systematization into structured data using machine learning (ML) in NLP to be used in research for simplifying procedures. For instance, as per Coursera, AI in healthcare is expected to be worth $208.2 billion in 2030, which is higher than its $15.4 billion market size in 2022. Thus, this growing investment and adoption in the healthcare sector underscores the pivotal role of NLP technologies, which is creating a positive natural language processing market outlook.
Hardware in the NLP market includes devices and components essential for processing and analyzing natural language data. It focuses on specialized processors that are developed to perform the large calculations needed for machine learning and language modeling, including GPUs and FPGAs. Additionally, servers and storage solutions are essential since they offer the infrastructure required to run NLP applications. Furthermore, the development of hardware technology improves the effectiveness and speed of NLP solutions, allowing large-scale implementation in a variety of industries, including customer service, banking, and healthcare, as well as real-time processing.
NLP software forms the core of NLP applications, encompassing technologies that enable machines to understand, interpret, and generate human language in a way that is meaningful and useful. It includes text analytics, speech recognition, machine translation, and sentiment analysis tools. It is essential for extracting insights from unstructured data and is incorporated into customer service applications, chatbots, and virtual assistants to enhance user interactions and improve service delivery. Moreover, ongoing developments in machine learning (ML) and artificial intelligence (AI) are continually expanding the capabilities of NLP software, making it more accurate and accessible for users across different sectors.
NLP services include a range of consulting, integration, and maintenance services provided by IT vendors to help organizations deploy and manage NLP solutions. These services are critical for businesses that lack the in-house expertise necessary to implement complex NLP systems. Additionally, service providers offer support from the initial setup to ongoing operations, ensuring that NLP tools are effectively integrated into the existing IT infrastructure and are aligned with the goals of the organization. It is crucial for customizing solutions to specific industry needs, thus enabling more effective communication, improved customer experiences, and enhanced decision-making processes through data-driven insights.
Text analytics holds the largest share of the industry
Text analytics offers extensive applications across diverse industries such as finance, healthcare, customer service, and marketing. It involves the process of converting unstructured text data into meaningful data for analysis, using different linguistic, statistical, and machine-learning (ML) techniques. This technology enables businesses to extract insights, patterns, and trends from large volumes of text, helping them to enhance customer experience, manage brand reputation, automate processes, and make data-driven decisions. On 21 June 2023, Lexalytics, a trailblazer in AI-based NLP technology and part of InMoment(R), was honored with Best Overall NLP Company at the sixth annual AI Breakthrough Awards. This event, organized by AI Breakthrough, an eminent market intelligence firm, honors outstanding achievements in the global AI sector. As Lexalytics celebrates two decades of innovation in machine learning and natural language processing, it stands out as a leading pioneer in NLP commercialization and in assisting businesses to interpret their unstructured data. Lexalytics enables clients to process text data in 31 native languages and dialects, covering about 70% of the global population across six continents.
On-premises represents the leading market segment
On-premises deployment can be attributed to the enhanced security and control that on-premises solutions offer, making them a preferred choice for organizations dealing with sensitive data or requiring stringent data control and regulatory compliance. Additionally, on-premises deployment allows companies to customize their NLP solutions to fit specific business needs and integrate seamlessly with existing IT infrastructure, thus surging natural language processing demand. For instance, on 1 November 2023, Nokia introduced Nokia Bell Labs, a pioneering research development named natural-language networks, enabling network operations via simple spoken or written commands. These networks will comprehend user intentions and autonomously respond to them. Natural-language networks simplify network management and enhance responsiveness to user demands. These networks can instantly provide and adjust to the optimal network configuration for any request by a service provider utilizing AI.
Small and medium-sized enterprises exhibit a clear dominance in the market
Small and medium-sized enterprises (SMEs) are widely adopting NLP technologies to enhance operational efficiencies and customer experience without the substantial resource allocation typical of larger corporations. They employ NLP tools for a variety of applications, including customer service automation, sentiment analysis, and data analytics, which provide significant competitive advantages. The scalability and relative affordability of NLP solutions have democratized access, enabling these smaller entities to implement sophisticated technologies that were previously the domain of larger organizations, thereby driving substantial growth within this segment. Besides this, in May 2023, Xdroid unveiled two innovative features based on natural language processing (NLP) such as auto-summary and topic detection/insight. The integration of NLP technologies enhances the functionality of their VoiceAnalytics product by boosting its AI capabilities. This enhancement allows the system to automatically understand and analyze human language, thereby minimizing the need for manual configuration and enhancing the insights delivered to customers.
IT and Telecom dominate the market
As per the natural language processing market forecast, the IT and telecom segment is dominating the market growth. Additionally, the increasing adoption of NLP technologies within these industries to enhance customer experience, automate service desks and optimize network operations. Companies in the IT and telecom sectors are using NLP for sentiment analysis, customer service bots, and real-time communication analytics, which streamline operations, and significantly improve customer satisfaction and retention. For instance, in February 2024, Microsoft introduced Azure OpenAI service within Azure Government. This addition complements Microsoft's existing suite of AI services, which includes Azure AI services (previously Azure cognitive services), Azure machine learning, and Azure AI search, to bolster AI capabilities in government sectors. Moreover, Azure OpenAI service within Azure government allows agencies with strict security and compliance needs to deploy this top-tier generative AI service at an unclassified level.
North America leads the market, accounting for the largest natural language processing (NLP) market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for natural language processing (NLP).
As per the natural language processing recent development North America is emerging as the dominant segment. This is attributed to the region's robust technological infrastructure, strong presence of leading technology giants, and significant investments in AI and machine learning technologies. Additionally, the growing emphasis on enhancing user experience and the widespread adoption of advanced analytics in industries such as healthcare, finance, and customer service further propel the market growth. For instance, in February 2023, Amazon Web Services (AWS) formed a partnership with Hugging Face, a provider of natural language processing (NLP) models, to improve the training and implementation speeds of extensive language models. Hugging Face and AWS collaborated to integrate over 7,000 NLP models into Amazon SageMaker, enhancing inference speed and distributed training capabilities.
The key players in the market are actively enhancing market growth through a variety of strategic initiatives. These companies are heavily investing in research and development to innovate and improve their NLP solutions, making them more accurate, efficient, and adaptable to different languages and dialects. They are also forming strategic partnerships and collaborations with other tech companies to integrate NLP more seamlessly into various applications, such as customer service bots, real-time translation services, and healthcare diagnostics tools. Furthermore, leading firms are acquiring startups and smaller companies to diversify their capabilities and expand their technological reach. For instance, on 7 February 2023, Expert.ai, a prominent key player in artificial intelligence (AI) for language comprehension and operations, unveiled new enhancements to its natural language (NL) platform. These updates improve the support for specialized natural language processing (NLP) workflows. It utilizes a hybrid methodology that integrates the latest in NL methods such as machine learning (ML) and symbolic AI based on knowledge. The expert.ai Platform maximizes the utility of unstructured data found in documents, applications, and tools and enables organizations to develop innovative business models, expedite the realization of value, and refine operational processes.