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市場調查報告書
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1922788

日本性健康市場規模、佔有率、趨勢及預測（依產品類型、通路、應用及地區分類，2026-2034年）

Japan Sexual Wellness Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, Application, and Region, 2026-2034
出版日期: | 出版商: IMARC | 英文 120 Pages | 商品交期: 5-7個工作天內

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簡介目錄

日本性健康市場在2025年達到13.341億美元。展望未來，IMARC Group預測，到2034年，該市場規模將達到19.834億美元，2026年至2034年的複合年成長率（CAGR）為4.50% 。成長要素包括文化開放程度的提高、私密產品的技術創新以及電子商務的擴張（從而提供了私密的購買管道）。此外，人口結構的變化，例如老齡化人口對性健康解決方案的需求，以及意識提升和接受度的提高，也持續推動不同消費族群的需求。

日本性健康市場趨勢：

改變文化對性的態度

日本傳統上對性話題持保守態度。然而，近年來，社會規範逐漸轉向更開放和包容的性健康和性愉悅，尤其是在年輕一代。流行文化、媒體報導、性正向意見領袖的出現，有助於打破禁忌，使性健康議題的討論正常化。這種文化轉變正在擴大性健康產品的基本客群。隨著社會偏見的消退，越來越多的人開始自在地購買和使用潤滑劑、振動器和保健品等產品。這些變化正在培養一個更了解性健康、更有自主權的消費者群體，他們將性健康視為整體健康的重要組成部分，從而推動了日本性健康市場的成長。

技術創新和產品多元化

日本企業以其卓越的科技實力而聞名，這一優勢也延伸至性健康市場。設計、材料和功能方面的創新造就了高品質、隱密且美觀的產品。像TENGA這樣的公司憑藉著符合人體工學、男女皆宜的產品革新了整個行業，這些產品優先考慮舒適性、衛生性和隱蔽性。這些進步吸引了從初次使用者到經驗豐富的買家等各類消費者。智慧技術的融合，例如應用程式控制的設備和可自訂設置，也提升了用戶體驗。這種持續的創新保持了市場興趣，並促進了重複購買，從而擴大了日本性健康市場的佔有率。

老化與健康意識

日本人口快速老化正對包括性健康在內的多個產業產生影響。根據業界報告顯示，日本65歲以上人口已達創紀錄的3,625萬，政府統計數據也證實了這一點，日本正面臨全球老化速度最快的國家之一。老年人越來越重視維持親密關係和性健康，將其視為生活品質的重要組成部分。潤滑劑、助勃產品和荷爾蒙平衡補充劑等產品正是針對這群人而設計的。此外，人們越來越意識到性健康對身心健康的重要性，這推動了中老年消費者對健康相關產品的需求。醫療專業人士和健康品牌也開始更積極地關注並滿足這些需求。加之日本對健康和長壽的高度重視，這些趨勢正進一步積極影響日本性健康市場的前景。

本報告解答的關鍵問題

  • 日本的性健康市場目前發展狀況如何？您認為它在未來幾年將如何發展？
  • 日本性健康市場依產品類型分類的組成是怎樣的？
  • 日本性健康產品市場按分銷管道分類的情況如何？
  • 日本性健康市場按應用領域分類的市場區隔如何？
  • 日本性健康市場按地區分類的情況如何？
  • 請介紹一下日本性健康市場價值鏈的各個環節。
  • 日本性健康市場的主要促進因素和挑戰是什麼？
  • 日本性健康市場的結構是怎麼樣的？主要參與者有哪些？
  • 日本性健康市場競爭有多激烈？

目錄

第1章：序言

第2章：調查範圍與調查方法

  • 調查目標
  • 相關利益者
  • 數據來源
  • 市場估值
  • 調查方法

第3章執行摘要

第4章：日本性健康市場：引言

  • 概述
  • 市場動態
  • 產業趨勢
  • 競爭資訊

第5章：日本性健康市場：現狀

  • 過去和當前的市場趨勢（2020-2025）
  • 市場預測（2026-2034）

第6章：日本性健康市場產品類型

  • 性玩具
  • 男用保險套
  • 女性用避孕器
  • 奶油
  • 潤滑劑和噴霧劑
  • 其他

7. 日本性健康市場－依銷售管道分類

  • 專賣店
  • 超級市場和大賣場
  • 藥局
  • 網路商店
  • 其他

第8章：日本性健康市場：按應用領域細分

  • 男士
  • 對女性來說
  • LGBT群體

第9章：日本性健康市場：依地區分類

  • 關東地區
  • 關西、近畿地區
  • 中部地區
  • 九州和沖繩地區
  • 東北部地區
  • 中國地區
  • 北海道地區
  • 四國地區

第10章：日本性健康市場：競爭格局

  • 概述
  • 市場結構
  • 市場公司定位
  • 關鍵成功策略
  • 競爭對手儀錶板
  • 企業估值象限

第11章主要企業概況

第12章：日本性健康市場：產業分析

  • 促進因素、限制因素和機遇
  • 波特五力分析
  • 價值鏈分析

第13章附錄

簡介目錄
Product Code: SR112026A33172

The Japan sexual wellness market size reached USD 1,334.1 Million in 2025 . Looking forward, IMARC Group expects the market to reach USD 1,983.4 Million by 2034, exhibiting a growth rate (CAGR) of 4.50 % during 2026-2034 . The market is driven by evolving cultural openness, technological innovations in discreet products and rising e-commerce facilitating private access. Moreover, demographic shifts like aging population seeking solutions to maintain sexual health, and increased awareness and acceptance continue boosting demand across diverse consumer groups.

JAPAN SEXUAL WELLNESS MARKET TRENDS:

Evolving Cultural Attitudes Toward Sexuality

Japan has traditionally maintained a conservative stance on sexual discussions. However, in recent years, societal norms have shifted, particularly among younger generations, toward more openness and acceptance of sexual health and pleasure. Pop culture, media representation, and sex-positive influencers have contributed to breaking taboos and normalizing conversations around sexual wellness. This cultural transformation is expanding the customer base for sexual wellness products. As stigma diminishes, people are more comfortable purchasing and using items such as lubricants, vibrators, and supplements. These shifts are fostering a more educated and empowered consumer demographic that prioritizes sexual health as a part of holistic well-being, which is driving the Japan sexual wellness market growth.

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Technological Innovation and Product Diversification

Japanese companies are known for their technological prowess, and this extends into the sexual wellness market. Innovations in design, materials, and features have led to the development of high-quality, discreet, and aesthetically pleasing products. Companies like TENGA have revolutionized the industry with ergonomic and gender-inclusive products that emphasize comfort, hygiene, and discretion. These advancements appeal to a broad range of consumers, from first-time users to experienced buyers. The integration of smart technology, such as app-controlled devices and customizable settings, has also enhanced the user experience. This ongoing innovation ensures continued market interest and drives repeat purchases, fueling the Japan sexual wellness market share.

Aging Population and Health Consciousness

Japan's rapidly aging population is influencing multiple industries, including sexual wellness. According to industry reports, government statistics indicated that the total number of individuals in Japan who are 65 years old or more reached a historic peak of 36.25 million, as the nation faced one of the quickest aging populations globally. Older adults are increasingly seeking solutions to maintain intimacy and sexual health as part of their overall quality of life. Products such as lubricants, erection aids, and hormone-balancing supplements cater specifically to this demographic. Additionally, there is growing awareness that sexual well-being contributes to mental and physical health, driving demand for wellness-focused products among middle-aged and elderly consumers. Healthcare professionals and wellness brands are also more openly addressing these needs. Combined with Japan's strong focus on health and longevity, these trends are further creating a positive impact on the Japan sexual wellness market outlook.

JAPAN SEXUAL WELLNESS MARKET SEGMENTATION:

Product Type Insights:

  • Sex Toys
  • Male Condoms Natural Latex Condoms
  • Natural Latex Condoms
  • Female Contraceptives
  • Cream Waist/Hip Lightening Cream Hair Removal Foam/cream
  • Waist/Hip Lightening Cream
  • Hair Removal Foam/cream
  • Lubricants and Sprays Gels Lubes Massage Oil
  • Gels
  • Lubes
  • Massage Oil
  • Others Intimate Wash, Foam, Wipes Intimate Fragrances, Sprays, Pockets
  • Intimate Wash, Foam, Wipes
  • Intimate Fragrances, Sprays, Pockets
  • Sex Toys
  • Male Condoms Natural Latex Condoms
  • Natural Latex Condoms
  • Natural Latex Condoms
  • Natural Latex Condoms
  • Female Contraceptives
  • Cream Waist/Hip Lightening Cream Hair Removal Foam/cream
  • Waist/Hip Lightening Cream
  • Hair Removal Foam/cream
  • Waist/Hip Lightening Cream
  • Hair Removal Foam/cream
  • Waist/Hip Lightening Cream
  • Hair Removal Foam/cream
  • Lubricants and Sprays Gels Lubes Massage Oil
  • Gels
  • Lubes
  • Massage Oil
  • Gels
  • Lubes
  • Massage Oil
  • Gels
  • Lubes
  • Massage Oil
  • Others Intimate Wash, Foam, Wipes Intimate Fragrances, Sprays, Pockets
  • Intimate Wash, Foam, Wipes
  • Intimate Fragrances, Sprays, Pockets
  • Intimate Wash, Foam, Wipes
  • Intimate Fragrances, Sprays, Pockets
  • Intimate Wash, Foam, Wipes
  • Intimate Fragrances, Sprays, Pockets

Distribution Channel Insights:

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  • Specialty Stores
  • Supermarkets and Hypermarkets
  • Drug Stores
  • Online Stores
  • Others
  • Specialty Stores
  • Supermarkets and Hypermarkets
  • Drug Stores
  • Online Stores
  • Others

Application Insights:

  • Men
  • Women
  • LGBT Community
  • Men
  • Women
  • LGBT Community

Regional Insights:

  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • The report has also provided a comprehensive analysis of all the major regional markets, which include the Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

  • KEY QUESTIONS ANSWERED IN THIS REPORT
  • How has the Japan sexual wellness market performed so far and how will it perform in the coming years?
  • What is the breakup of the Japan sexual wellness market on the basis of product type?
  • What is the breakup of the Japan sexual wellness market on the basis of distribution channel?
  • What is the breakup of the Japan sexual wellness market on the basis of application?
  • What is the breakup of the Japan sexual wellness market on the basis of region?
  • What are the various stages in the value chain of the Japan sexual wellness market?
  • What are the key driving factors and challenges in the Japan sexual wellness market?
  • What is the structure of the Japan sexual wellness market and who are the key players?
  • What is the degree of competition in the Japan sexual wellness market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Sexual Wellness Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Sexual Wellness Market Landscape

  • 5.1 Historical and Current Market Trends (2020-2025)
  • 5.2 Market Forecast (2026-2034)

6 Japan Sexual Wellness Market - Breakup by Product Type

  • 6.1 Sex Toys
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2020-2025)
    • 6.1.3 Market Forecast (2026-2034)
  • 6.2 Male Condoms
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2020-2025)
    • 6.2.3 Market Segmentation
      • 6.2.3.1 Natural Latex Condoms
    • 6.2.4 Market Forecast (2026-2034)
  • 6.3 Female Contraceptives
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2020-2025)
    • 6.3.3 Market Forecast (2026-2034)
  • 6.4 Cream
    • 6.4.1 Overview
    • 6.4.2 Historical and Current Market Trends (2020-2025)
    • 6.4.3 Market Segmentation
      • 6.4.3.1 Waist/Hip Lightening Cream
      • 6.4.3.2 Hair Removal Foam/cream
    • 6.4.4 Market Forecast (2026-2034)
  • 6.5 Lubricants and Sprays
    • 6.5.1 Overview
    • 6.5.2 Historical and Current Market Trends (2020-2025)
    • 6.5.3 Market Segmentation
      • 6.5.3.1 Gels
      • 6.5.3.2 Lubes
      • 6.5.3.3 Massage Oil
    • 6.5.4 Market Forecast (2026-2034)
  • 6.6 Others
    • 6.6.1 Overview
    • 6.6.2 Historical and Current Market Trends (2020-2025)
    • 6.6.3 Market Segmentation
      • 6.6.3.1 Intimate Wash, Foam, Wipes
      • 6.6.3.2 Intimate Fragrances, Sprays, Pockets
    • 6.6.4 Market Forecast (2026-2034)

7 Japan Sexual Wellness Market - Breakup by Distribution Channel

  • 7.1 Specialty Stores
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2020-2025)
    • 7.1.3 Market Forecast (2026-2034)
  • 7.2 Supermarkets and Hypermarkets
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2020-2025)
    • 7.2.3 Market Forecast (2026-2034)
  • 7.3 Drug Stores
    • 7.3.1 Overview
    • 7.3.2 Historical and Current Market Trends (2020-2025)
    • 7.3.3 Market Forecast (2026-2034)
  • 7.4 Online Stores
    • 7.4.1 Overview
    • 7.4.2 Historical and Current Market Trends (2020-2025)
    • 7.4.3 Market Forecast (2026-2034)
  • 7.5 Others
    • 7.5.1 Historical and Current Market Trends (2020-2025)
    • 7.5.2 Market Forecast (2026-2034)

8 Japan Sexual Wellness Market - Breakup by Application

  • 8.1 Men
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2020-2025)
    • 8.1.3 Market Forecast (2026-2034)
  • 8.2 Women
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2020-2025)
    • 8.2.3 Market Forecast (2026-2034)
  • 8.3 LGBT Community
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2020-2025)
    • 8.3.3 Market Forecast (2026-2034)

9 Japan Sexual Wellness Market - Breakup by Region

  • 9.1 Kanto Region
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2020-2025)
    • 9.1.3 Market Breakup by Product Type
    • 9.1.4 Market Breakup by Distribution Channel
    • 9.1.5 Market Breakup by Application
    • 9.1.6 Key Players
    • 9.1.7 Market Forecast (2026-2034)
  • 9.2 Kansai/Kinki Region
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2020-2025)
    • 9.2.3 Market Breakup by Product Type
    • 9.2.4 Market Breakup by Distribution Channel
    • 9.2.5 Market Breakup by Application
    • 9.2.6 Key Players
    • 9.2.7 Market Forecast (2026-2034)
  • 9.3 Central/ Chubu Region
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2020-2025)
    • 9.3.3 Market Breakup by Product Type
    • 9.3.4 Market Breakup by Distribution Channel
    • 9.3.5 Market Breakup by Application
    • 9.3.6 Key Players
    • 9.3.7 Market Forecast (2026-2034)
  • 9.4 Kyushu-Okinawa Region
    • 9.4.1 Overview
    • 9.4.2 Historical and Current Market Trends (2020-2025)
    • 9.4.3 Market Breakup by Product Type
    • 9.4.4 Market Breakup by Distribution Channel
    • 9.4.5 Market Breakup by Application
    • 9.4.6 Key Players
    • 9.4.7 Market Forecast (2026-2034)
  • 9.5 Tohoku Region
    • 9.5.1 Overview
    • 9.5.2 Historical and Current Market Trends (2020-2025)
    • 9.5.3 Market Breakup by Product Type
    • 9.5.4 Market Breakup by Distribution Channel
    • 9.5.5 Market Breakup by Application
    • 9.5.6 Key Players
    • 9.5.7 Market Forecast (2026-2034)
  • 9.6 Chugoku Region
    • 9.6.1 Overview
    • 9.6.2 Historical and Current Market Trends (2020-2025)
    • 9.6.3 Market Breakup by Product Type
    • 9.6.4 Market Breakup by Distribution Channel
    • 9.6.5 Market Breakup by Application
    • 9.6.6 Key Players
    • 9.6.7 Market Forecast (2026-2034)
  • 9.7 Hokkaido Region
    • 9.7.1 Overview
    • 9.7.2 Historical and Current Market Trends (2020-2025)
    • 9.7.3 Market Breakup by Product Type
    • 9.7.4 Market Breakup by Distribution Channel
    • 9.7.5 Market Breakup by Application
    • 9.7.6 Key Players
    • 9.7.7 Market Forecast (2026-2034)
  • 9.8 Shikoku Region
    • 9.8.1 Overview
    • 9.8.2 Historical and Current Market Trends (2020-2025)
    • 9.8.3 Market Breakup by Product Type
    • 9.8.4 Market Breakup by Distribution Channel
    • 9.8.5 Market Breakup by Application
    • 9.8.6 Key Players
    • 9.8.7 Market Forecast (2026-2034)

10 Japan Sexual Wellness Market - Competitive Landscape

  • 10.1 Overview
  • 10.2 Market Structure
  • 10.3 Market Player Positioning
  • 10.4 Top Winning Strategies
  • 10.5 Competitive Dashboard
  • 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

  • 11.1 Company A
    • 11.1.1 Business Overview
    • 11.1.2 Products Offered
    • 11.1.3 Business Strategies
    • 11.1.4 SWOT Analysis
    • 11.1.5 Major News and Events
  • 11.2 Company B
    • 11.2.1 Business Overview
    • 11.2.2 Products Offered
    • 11.2.3 Business Strategies
    • 11.2.4 SWOT Analysis
    • 11.2.5 Major News and Events
  • 11.3 Company C
    • 11.3.1 Business Overview
    • 11.3.2 Products Offered
    • 11.3.3 Business Strategies
    • 11.3.4 SWOT Analysis
    • 11.3.5 Major News and Events
  • 11.4 Company D
    • 11.4.1 Business Overview
    • 11.4.2 Products Offered
    • 11.4.3 Business Strategies
    • 11.4.4 SWOT Analysis
    • 11.4.5 Major News and Events
  • 11.5 Company E
    • 11.5.1 Business Overview
    • 11.5.2 Products Offered
    • 11.5.3 Business Strategies
    • 11.5.4 SWOT Analysis
    • 11.5.5 Major News and Events

12 Japan Sexual Wellness Market - Industry Analysis

  • 12.1 Drivers, Restraints, and Opportunities
    • 12.1.1 Overview
    • 12.1.2 Drivers
    • 12.1.3 Restraints
    • 12.1.4 Opportunities
  • 12.2 Porters Five Forces Analysis
    • 12.2.1 Overview
    • 12.2.2 Bargaining Power of Buyers
    • 12.2.3 Bargaining Power of Suppliers
    • 12.2.4 Degree of Competition
    • 12.2.5 Threat of New Entrants
    • 12.2.6 Threat of Substitutes
  • 12.3 Value Chain Analysis

13 Appendix