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商品編碼

1922739

日本防曬油產品市場規模、佔有率、趨勢及預測（依產品類型、產品形態、性別、通路及地區分類），2026-2034年

Japan Sun Care Products Market Size, Share, Trends and Forecast by Product Type, Product Form, Gender, Distribution Channel, and Region, 2026-2034

出版日期: 2026年01月01日 | 出版商:

IMARC | 英文 118 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2025年，日本防曬油產品市場規模達8.751億美元。展望未來，IMARC Group預測，到2034年，該市場規模將達到14.055億美元，2026年至2034年的複合年成長率（CAGR）為5.41%。市場正穩步成長，這主要得益於消費者護膚意識的提高、對多功能產品的需求以及輕盈不油膩配方的創新。此外，消費者對具有保濕、抗衰老和美白等附加功效的日常防曬油的追求，也對市場成長產生了積極影響。

日本防曬油產品市場趨勢：

對多功能且親膚配方的需求日益成長

受多功能護膚品日益普及的推動，日本防曬油市場正經歷強勁成長。消費者不僅追求防曬，更渴望擁有保濕、抗老化和美白等功效的產品。這一趨勢正推動日本防曬油市場的發展，尤其是兼具防曬油、美妝和護膚功效的混合型產品。防曬油精華二合一產品、含防曬指數的保濕霜以及具有膚色修正功能的防曬油，都深受追求高效護膚且不願犧牲效果的消費者的青睞。例如，2025年2月，花王株式會社推出了碧柔UV水潤保濕定型霜，該產品採用濕度感應防曬技術，解決了消費者對防曬油的抱怨。除了SPF50+/PA++++的防曬指數外，這款乳霜還含有保濕成分，並將與韓國流行音樂組合Stray Kids合作，在全球宣傳活動內進行推廣。配方技術的創新、消費者意識提升以及對敏感肌產品需求的成長，預計將進一步推動市場成長。受持續的產品創新和不斷變化的護膚偏好的推動，日本防曬油市場預計將迎來強勁成長。

輕盈不黏膩的質地

在日本防曬油市場，輕盈不油膩的質地正成為消費者購買決策的重要因素。日本消費者以其細緻的護膚習慣而聞名，他們追求舒適、易於疊加且與彩妝相容的防曬油。傳統的防曬油往往會留下厚重油膩的殘留，而如今，吸收迅速、不泛白且幾乎感覺不到重量的現代配方正在取代它們。這些偏好，尤其是在日常使用中，推動了水性和凝膠基防曬油的研發，這些產品在提供強效紫外線防護的同時，不會干擾其他護膚步驟。例如，日本護膚品牌碧柔（Biore）於2025年1月宣布計劃推出首款不含紫外線吸收劑的防曬油，以滿足消費者對溫和產品日益成長的需求。這款輕盈配方將紫外線散射劑包裹在水潤的微囊中，有助於鎖住水分，從而提供有效的紫外線防護，並帶來適合日常使用的清爽不油膩的妝感。日本潮濕的氣候進一步刺激了這種需求，透氣不油膩的產品在日本備受青睞。因此，注重質地創新和舒適使用的品牌越來越受歡迎，並為日本防曬油產品市場佔有率的不斷擴大做出了重大貢獻。

本報告解答的關鍵問題

日本防曬油市場目前發展狀況如何？您認為未來幾年它將如何發展？
日本防曬油產品市場依產品類型分類的組成是怎樣的？
日本防曬油市場依產品類型分類的組成是怎樣的？
日本防曬油產品市場的性別組成是怎麼樣的？
日本防曬油產品市場按分銷管道分類的組成是怎樣的？
日本防曬油產品市場的區域分佈如何？
日本防曬油產品市場價值鏈的各個階段有哪些？
日本防曬油產品市場的主要促進因素和挑戰是什麼？
日本防曬油產品市場的結構是怎麼樣的？主要參與者有哪些？
日本防曬油市場競爭有多激烈？

The Japan sun care products market size reached USD 875.1 Million in 2025 . Looking forward, IMARC Group expects the market to reach USD 1,405.5 Million by 2034 , exhibiting a growth rate (CAGR) of 5.41% during 2026-2034 . The market is experiencing steady growth driven by rising skincare awareness, demand for multi-functional products, and innovation in lightweight, non-greasy formulations. Moreover, consumers seek daily-use sunscreens with added benefits like hydration, anti-aging, and skin-brightening features, thereby contributing positively to the market growth.

JAPAN SUN CARE PRODUCTS MARKET TRENDS:

Rising Demand for Multi-Functional and Gentle Formulations

The Japan sun care products market is witnessing high growth led by the growing popularity of multi-functioning skincare solutions. Consumers are looking for products that protect not only against UV light but also provide benefits such as hydration, anti-aging, and skin whitening. This trend is driving the Japan sun care products market growth, particularly among hybrid products that combine sun protection with cosmetic or skincare benefits. Sunscreen-serum hybrids, moisturizers with SPF incorporated, and tone-correcting sunscreens are resonating with consumers looking for efficient routines without compromising the performance. For instance, in February 2025, Kao Corporation launched its Biore UV Aqua Rich Airy Hold Cream with humidity-responsive UV technology, addressing consumer complaints about sunscreen stickiness. Offering SPF50+/PA++++ protection, it includes moisturizing ingredients and will be promoted alongside K-pop group Stray Kids in a global campaign. Innovations in formulation, rising consumer awareness, and the demand for sensitive skin-friendly options are expected to further accelerate growth. The Japan sun care products market outlook remains robust, driven by continuous product innovation and evolving skincare preferences.

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Lightweight and Non-Greasy Textures

Lightweight and non-greasy textures are increasingly becoming a key factor in consumer purchasing decisions within the Japan sun care products market. Japanese consumers, known for their meticulous skincare routines, are seeking sunscreens that offer comfort, ease of layering, and compatibility with makeup. Traditional sunscreens that leave a heavy, oily residue are being replaced by modern formulations that absorb quickly, leave no white cast, and feel virtually weightless on the skin. These preferences are especially relevant for daily use, encouraging the development of water-based or gel-type sunscreens that offer strong UV protection without disrupting other skincare steps. For instance, in January 2025, Biore, a Japanese skincare brand announced its plans to launch its first UV absorber-free sunscreen to address growing consumer demand for gentle products. The lightweight formula features UV scattering agents in aqua capsules that help retain moisture, offering effective sun protection and a non-greasy finish for daily use.The demand is further supported by Japan's humid climate, where breathable and non-sticky products are highly valued. As a result, brands that focus on texture innovation and user comfort are seeing strong acceptance, contributing significantly to the expanding Japan sun care product market share.

JAPAN SUN CARE PRODUCTS MARKET SEGMENTATION:

Product Type Insights:

Sun Protection Products
After-Sun Products
Self-Tanning Products
Sun Protection Products
After-Sun Products
Self-Tanning Products

Product Form Insights:

Cream
Gel
Lotion
Wipes
Spray
Others
Cream
Gel
Lotion
Wipes
Spray
Others

Gender Insights:

Female
Male
Unisex
Female
Male
Unisex

Regional Insights:

Kanto Region
Kansai/Kinki Region
Central/Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
Kanto Region
Kansai/Kinki Region
Central/Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

KEY QUESTIONS ANSWERED IN THIS REPORT
How has the Japan sun care products market performed so far and how will it perform in the coming years?
What is the breakup of the Japan sun care products market on the basis of product type?
What is the breakup of the Japan sun care products market on the basis of product form?
What is the breakup of the Japan sun care products market on the basis of gender?
What is the breakup of the Japan sun care products market on the basis of distribution channel?
What is the breakup of the Japan sun care products market on the basis of region?
What are the various stages in the value chain of the Japan sun care products market?
What are the key driving factors and challenges in the Japan sun care products market?
What is the structure of the Japan sun care products market and who are the key players?
What is the degree of competition in the Japan sun care products market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Sun Care Products Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Sun Care Products Market Landscape

5.1 Historical and Current Market Trends (2020-2025)
5.2 Market Forecast (2026-2034)

6 Japan Sun Care Products Market - Breakup by Product Type

6.1 Sun Protection Products
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2020-2025)
- 6.1.3 Market Forecast (2026-2034)
6.2 After-Sun Products
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2020-2025)
- 6.2.3 Market Forecast (2026-2034)
6.3 Self-Tanning Products
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2020-2025)
- 6.3.3 Market Forecast (2026-2034)

7 Japan Sun Care Products Market - Breakup by Product Form

7.1 Cream
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2020-2025)
- 7.1.3 Market Forecast (2026-2034)
7.2 Gel
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2020-2025)
- 7.2.3 Market Forecast (2026-2034)
7.3 Lotion
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2020-2025)
- 7.3.3 Market Forecast (2026-2034)
7.4 Wipes
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2020-2025)
- 7.4.3 Market Forecast (2026-2034)
7.5 Spray
- 7.5.1 Overview
- 7.5.2 Historical and Current Market Trends (2020-2025)
- 7.5.3 Market Forecast (2026-2034)
7.6 Others
- 7.6.1 Historical and Current Market Trends (2020-2025)
- 7.6.2 Market Forecast (2026-2034)

8 Japan Sun Care Products Market - Breakup by Gender

8.1 Female
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2020-2025)
- 8.1.3 Market Forecast (2026-2034)
8.2 Male
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2020-2025)
- 8.2.3 Market Forecast (2026-2034)
8.3 Unisex
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2020-2025)
- 8.3.3 Market Forecast (2026-2034)

9 Japan Sun Care Products Market - Breakup by Distribution Channel

9.1 Supermarkets and Hypermarkets
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2020-2025)
- 9.1.3 Market Forecast (2026-2034)
9.2 Specialty Retailers
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2020-2025)
- 9.2.3 Market Forecast (2026-2034)
9.3 Pharmacies and Drug Stores
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2020-2025)
- 9.3.3 Market Forecast (2026-2034)
9.4 Online Stores
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2020-2025)
- 9.4.3 Market Forecast (2026-2034)
9.5 Others
- 9.5.1 Historical and Current Market Trends (2020-2025)
- 9.5.2 Market Forecast (2026-2034)

10 Japan Sun Care Products Market - Breakup by Region

10.1 Kanto Region
- 10.1.1 Overview
- 10.1.2 Historical and Current Market Trends (2020-2025)
- 10.1.3 Market Breakup by Product Type
- 10.1.4 Market Breakup by Product Form
- 10.1.5 Market Breakup by Gender
- 10.1.6 Market Breakup by Distribution Channel
- 10.1.7 Key Players
- 10.1.8 Market Forecast (2026-2034)
10.2 Kansai/Kinki Region
- 10.2.1 Overview
- 10.2.2 Historical and Current Market Trends (2020-2025)
- 10.2.3 Market Breakup by Product Type
- 10.2.4 Market Breakup by Product Form
- 10.2.5 Market Breakup by Gender
- 10.2.6 Market Breakup by Distribution Channel
- 10.2.7 Key Players
- 10.2.8 Market Forecast (2026-2034)
10.3 Central/ Chubu Region
- 10.3.1 Overview
- 10.3.2 Historical and Current Market Trends (2020-2025)
- 10.3.3 Market Breakup by Product Type
- 10.3.4 Market Breakup by Product Form
- 10.3.5 Market Breakup by Gender
- 10.3.6 Market Breakup by Distribution Channel
- 10.3.7 Key Players
- 10.3.8 Market Forecast (2026-2034)
10.4 Kyushu-Okinawa Region
- 10.4.1 Overview
- 10.4.2 Historical and Current Market Trends (2020-2025)
- 10.4.3 Market Breakup by Product Type
- 10.4.4 Market Breakup by Product Form
- 10.4.5 Market Breakup by Gender
- 10.4.6 Market Breakup by Distribution Channel
- 10.4.7 Key Players
- 10.4.8 Market Forecast (2026-2034)
10.5 Tohoku Region
- 10.5.1 Overview
- 10.5.2 Historical and Current Market Trends (2020-2025)
- 10.5.3 Market Breakup by Product Type
- 10.5.4 Market Breakup by Product Form
- 10.5.5 Market Breakup by Gender
- 10.5.6 Market Breakup by Distribution Channel
- 10.5.7 Key Players
- 10.5.8 Market Forecast (2026-2034)
10.6 Chugoku Region
- 10.6.1 Overview
- 10.6.2 Historical and Current Market Trends (2020-2025)
- 10.6.3 Market Breakup by Product Type
- 10.6.4 Market Breakup by Product Form
- 10.6.5 Market Breakup by Gender
- 10.6.6 Market Breakup by Distribution Channel
- 10.6.7 Key Players
- 10.6.8 Market Forecast (2026-2034)
10.7 Hokkaido Region
- 10.7.1 Overview
- 10.7.2 Historical and Current Market Trends (2020-2025)
- 10.7.3 Market Breakup by Product Type
- 10.7.4 Market Breakup by Product Form
- 10.7.5 Market Breakup by Gender
- 10.7.6 Market Breakup by Distribution Channel
- 10.7.7 Key Players
- 10.7.8 Market Forecast (2026-2034)
10.8 Shikoku Region
- 10.8.1 Overview
- 10.8.2 Historical and Current Market Trends (2020-2025)
- 10.8.3 Market Breakup by Product Type
- 10.8.4 Market Breakup by Product Form
- 10.8.5 Market Breakup by Gender
- 10.8.6 Market Breakup by Distribution Channel
- 10.8.7 Key Players
- 10.8.8 Market Forecast (2026-2034)

11 Japan Sun Care Products Market - Competitive Landscape

11.1 Overview
11.2 Market Structure
11.3 Market Player Positioning
11.4 Top Winning Strategies
11.5 Competitive Dashboard
11.6 Company Evaluation Quadrant

12 Profiles of Key Players

12.1 Company A
- 12.1.1 Business Overview
- 12.1.2 Products Offered
- 12.1.3 Business Strategies
- 12.1.4 SWOT Analysis
- 12.1.5 Major News and Events
12.2 Company B
- 12.2.1 Business Overview
- 12.2.2 Products Offered
- 12.2.3 Business Strategies
- 12.2.4 SWOT Analysis
- 12.2.5 Major News and Events
12.3 Company C
- 12.3.1 Business Overview
- 12.3.2 Products Offered
- 12.3.3 Business Strategies
- 12.3.4 SWOT Analysis
- 12.3.5 Major News and Events
12.4 Company D
- 12.4.1 Business Overview
- 12.4.2 Products Offered
- 12.4.3 Business Strategies
- 12.4.4 SWOT Analysis
- 12.4.5 Major News and Events
12.5 Company E
- 12.5.1 Business Overview
- 12.5.2 Products Offered
- 12.5.3 Business Strategies
- 12.5.4 SWOT Analysis
- 12.5.5 Major News and Events

13 Japan Sun Care Products Market - Industry Analysis

13.1 Drivers, Restraints, and Opportunities
- 13.1.1 Overview
- 13.1.2 Drivers
- 13.1.3 Restraints
- 13.1.4 Opportunities
13.2 Porters Five Forces Analysis
- 13.2.1 Overview
- 13.2.2 Bargaining Power of Buyers
- 13.2.3 Bargaining Power of Suppliers
- 13.2.4 Degree of Competition
- 13.2.5 Threat of New Entrants
- 13.2.6 Threat of Substitutes
13.3 Value Chain Analysis