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市場調查報告書
商品編碼
1922708

日本運動服飾市場報告：按產品、通路、最終用戶和地區分類，2026-2034年

Japan Sportswear Market Report by Product (Shoes, Clothes), Distribution Channel (Online Stores, Retail Stores), End User (Men, Women, Kids), and Region 2026-2034
出版日期: | 出版商: IMARC | 英文 116 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2025年，日本運動服飾市場規模達72.4億美元。展望未來，IMARC Group預測，到2034年，該市場規模將達到119.1億美元，2026年至2034年的複合年成長率為5.69%。推動市場成長的關鍵因素包括：人們對個人運動和健身活動的興趣日益濃厚，女性參與運動和健身活動的比例不斷提高，以及對永續和環保運動服裝的需求不斷成長。

運動服是指專為運動和體育活動設計的服裝。它能提供舒適感，並確保在各種運動中安全無虞。運動服涵蓋範圍廣泛，包括T卹、短褲、貼身褲和運動套裝，以及壓力衣等專業服裝。此外，還包括用於游泳、衝浪和潛水的泳裝、潛水服和防曬衣。運動服通常具有吸濕排汗（吸濕速乾）功能，有助於保持穿著者皮膚乾爽舒適。透氣布料促進空氣流通，維持健康的體溫，防止體溫過高。運動服比一般服裝更耐穿，能夠經得起高強度運動和反覆洗滌。其舒適性、降低空氣阻力、肌肉支撐和體溫調節功能有助於提升運動表現。此外，其高度舒適性也使其成為健行、山地自行車和登山等運動的熱門選擇。由於運動服具有促進血液循環和肌肉支撐等潛在益處，日本對運動服的需求正在不斷成長。

日本運動服飾市場趨勢：

個人健康意識的提升和健身活動參與度的提高是推動日本市場成長的關鍵因素。此外，人口老化以及老年人參與健身活動的增加，也推動了對兼具舒適性和支撐性的運動服裝的需求。人們對休閒（兼具運動和休閒）的日益青睞，也促進了日本市場的成長。此外，女性參與體育運動和健身活動的增加也為市場帶來了積極的前景。體育用品公司對材料和布料創新的重視也對國內市場產生了積極影響。開發更舒適、更耐用且有助於提升運動表現的運動服裝，吸引了許多消費者。此外，日本民眾對環境議題的日益關注，也推動了對永續和環保運動服裝的需求。同時，網路購物平台的興起，使得運動服裝更容易被更廣泛的消費者群體所接受，從而促進了市場成長。此外，日本主要品牌正增加對行銷策略和推廣宣傳活動的投入，例如邀請名人代言和投放社群媒體廣告。因此，運動服裝與健身科技和應用程式的融合日益緊密，鼓勵更多人參與健身活動。此外，運動服裝品牌與設計師和名人的合作也日益增多，吸引了國內多元化的消費族群。健身房、有氧運動中心以及瑜珈和冥想課程的興起，也為日本市場帶來了廣闊的發展前景。居家運動服裝需求的成長，也為日本的產業投資者提供了豐厚的商機。

本報告解答的關鍵問題

  • 日本運動服飾市場目前發展狀況如何？您認為未來幾年它將如何發展？
  • 新冠疫情對日本運動服飾市場產生了哪些影響？
  • 日本運動服飾市場依產品類型分類的組成是怎樣的？
  • 日本運動服飾市場按通路分類的組成是怎樣的？
  • 日本運動服飾市場以最終用戶分類的組成是怎樣的？
  • 日本運動服飾市場各環節的價值鏈是怎麼樣的？
  • 日本運動服飾市場的主要促進因素和挑戰是什麼？
  • 日本運動服飾市場的結構是怎麼樣的？主要參與者有哪些？
  • 日本運動服飾市場競爭有多激烈？

目錄

第1章：序言

第2章：調查範圍與調查方法

  • 調查目標
  • 相關利益者
  • 數據來源
  • 市場估值
  • 調查方法

第3章執行摘要

第4章：日本運動服飾市場－簡介

  • 概述
  • 市場動態
  • 產業趨勢
  • 競爭資訊

第5章 日本運動服飾市場概覽

  • 過去和當前的市場趨勢（2020-2025）
  • 市場預測（2026-2034）

第6章：日本運動服飾市場－依產品細分

  • 鞋
  • 衣服

第7章：日本運動服飾市場－依銷售管道細分

  • 網路商店
  • 零售店

第8章：日本運動服飾市場－依最終用戶細分

  • 男性
  • 女士
  • 孩子們

第9章：日本運動服飾市場：依地區分類

  • 關東地區
  • 關西、近畿地區
  • 中部地區
  • 九州和沖繩地區
  • 東北部地區
  • 中國地區
  • 北海道地區
  • 四國地區

第10章：日本運動服飾市場：競爭格局

  • 概述
  • 市場結構
  • 市場公司定位
  • 關鍵成功策略
  • 競爭對手儀錶板
  • 企業估值象限

第11章主要企業概況

第12章：日本運動服飾市場：產業分析

  • 促進因素、限制因素和機遇
  • 波特五力分析
  • 價值鏈分析

第13章附錄

簡介目錄
Product Code: SR112026A19677

Japan sportswear market size reached USD 7.24 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 11.91 Billion by 2034, exhibiting a growth rate (CAGR) of 5.69% during 2026-2034 . The growing indulgence of individuals in sports and fitness activities, rising participation of women in sports and fitness activities, and increasing demand for sustainable and eco-friendly sportswear represent some of the key factors driving the market.

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Sportswear refers to clothing designed specifically for sporting and physical activities. It provides comfort and ensures safety during various forms of physical exercise. It includes a wide range of apparel, such as t-shirts, shorts, leggings, tracksuits, and specialized garments like compression wear. It also includes swimsuits, wetsuits, and rash guards for swimming, surfing, and diving. It often features moisture-wicking properties, helping to keep the wearer dry and comfortable. It is made with breathable fabrics to allow air circulation, preventing overheating and maintaining body temperature. It can withstand rigorous physical activity and repeated washing, making them more durable than regular clothing. It can improve performance by providing comfort, reducing drag, supporting muscles, and regulating body temperature. Besides this, it is used for hiking, mountain biking, and climbing due to its enhanced comfort. Moreover, as it offers improved blood circulation and muscle support, the demand for sportswear is increasing in Japan.

JAPAN SPORTSWEAR MARKET TRENDS:

The rising health consciousness among individuals and their increasing indulgence in fitness activities represent one of the primary factors stimulating the market growth in Japan. Additionally, the expanding aging population in Japan and its increasing participation in fitness activities are driving the demand for comfortable and supportive sportswear. Along with this, rising preferences of individuals for athleisure are strengthening the growth of the market in Japan. Apart from this, the increasing participation of women in sports and fitness activities is offering a favorable market outlook. Furthermore, the growing focus of sportswear companies on innovating fabrics and materials is influencing the market positively in the country. Moreover, the development of more comfortable, durable, and performance-enhancing sportswear is attracting a wider consumer base. Besides this, rising environmental concerns among the masses in Japan are driving the demand for sustainable and eco-friendly sportswear Besides this, the rise of online shopping platforms is making sportswear more accessible to a broader audience, contributing to the market growth. In addition, several leading brands in the country are increasingly investing in marketing strategies and promotional campaigns through celebrity endorsements and social media advertisements. In line with this, the integration of sportswear with fitness technology and apps is encouraging more people to engage in fitness activities. Furthermore, increasing collaborations between sportswear brands and designers or celebrities are attracting diverse consumers in the country. Moreover, the rising number of gyms, aerobic centers, and yoga and meditation classes is creating a positive outlook for the market in Japan. The escalating demand for sportswear suitable for at-home exercise regimes is also offering lucrative opportunities to industry investors in Japan.

JAPAN SPORTSWEAR MARKET SEGMENTATION:

Product Insights:

  • To get detailed segment analysis of this market Request Sample
  • Shoes
  • Clothes
  • Shoes
  • Clothes

Distribution Channel Insights:

  • Online Stores
  • Retail Stores
  • Online Stores
  • Retail Stores

End User Insights:

  • Men
  • Women
  • Kids
  • Men
  • Women
  • Kids

Regional Insights:

  • To get detailed regional analysis of this market Request Sample
  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

  • KEY QUESTIONS ANSWERED IN THIS REPORT
  • How has the Japan sportswear market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan sportswear market?
  • What is the breakup of the Japan sportswear market on the basis of product?
  • What is the breakup of the Japan sportswear market on the basis of distribution channel?
  • What is the breakup of the Japan sportswear market on the basis of end user?
  • What are the various stages in the value chain of the Japan sportswear market?
  • What are the key driving factors and challenges in the Japan sportswear?
  • What is the structure of the Japan sportswear market and who are the key players?
  • What is the degree of competition in the Japan sportswear market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Sportswear Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Sportswear Market Landscape

  • 5.1 Historical and Current Market Trends (2020-2025)
  • 5.2 Market Forecast (2026-2034)

6 Japan Sportswear Market - Breakup by Product

  • 6.1 Shoes
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2020-2025)
    • 6.1.3 Market Forecast (2026-2034)
  • 6.2 Clothes
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2020-2025)
    • 6.2.3 Market Forecast (2026-2034)

7 Japan Sportswear Market - Breakup by Distribution Channel

  • 7.1 Online Stores
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2020-2025)
    • 7.1.3 Market Forecast (2026-2034)
  • 7.2 Retail Stores
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2020-2025)
    • 7.2.3 Market Forecast (2026-2034)

8 Japan Sportswear Market - Breakup by End User

  • 8.1 Men
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2020-2025)
    • 8.1.3 Market Forecast (2026-2034)
  • 8.2 Women
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2020-2025)
    • 8.2.3 Market Forecast (2026-2034)
  • 8.3 Kids
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2020-2025)
    • 8.3.3 Market Forecast (2026-2034)

9 Japan Sportswear Market - Breakup by Region

  • 9.1 Kanto Region
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2020-2025)
    • 9.1.3 Market Breakup by Product
    • 9.1.4 Market Breakup by Distribution Channel
    • 9.1.5 Market Breakup by End User
    • 9.1.6 Key Players
    • 9.1.7 Market Forecast (2026-2034)
  • 9.2 Kansai/Kinki Region
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2020-2025)
    • 9.2.3 Market Breakup by Product
    • 9.2.4 Market Breakup by Distribution Channel
    • 9.2.5 Market Breakup by End User
    • 9.2.6 Key Players
    • 9.2.7 Market Forecast (2026-2034)
  • 9.3 Central/ Chubu Region
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2020-2025)
    • 9.3.3 Market Breakup by Product
    • 9.3.4 Market Breakup by Distribution Channel
    • 9.3.5 Market Breakup by End User
    • 9.3.6 Key Players
    • 9.3.7 Market Forecast (2026-2034)
  • 9.4 Kyushu-Okinawa Region
    • 9.4.1 Overview
    • 9.4.2 Historical and Current Market Trends (2020-2025)
    • 9.4.3 Market Breakup by Product
    • 9.4.4 Market Breakup by Distribution Channel
    • 9.4.5 Market Breakup by End User
    • 9.4.6 Key Players
    • 9.4.7 Market Forecast (2026-2034)
  • 9.5 Tohoku Region
    • 9.5.1 Overview
    • 9.5.2 Historical and Current Market Trends (2020-2025)
    • 9.5.3 Market Breakup by Product
    • 9.5.4 Market Breakup by Distribution Channel
    • 9.5.5 Market Breakup by End User
    • 9.5.6 Key Players
    • 9.5.7 Market Forecast (2026-2034)
  • 9.6 Chugoku Region
    • 9.6.1 Overview
    • 9.6.2 Historical and Current Market Trends (2020-2025)
    • 9.6.3 Market Breakup by Product
    • 9.6.4 Market Breakup by Distribution Channel
    • 9.6.5 Market Breakup by End User
    • 9.6.6 Key Players
    • 9.6.7 Market Forecast (2026-2034)
  • 9.7 Hokkaido Region
    • 9.7.1 Overview
    • 9.7.2 Historical and Current Market Trends (2020-2025)
    • 9.7.3 Market Breakup by Product
    • 9.7.4 Market Breakup by Distribution Channel
    • 9.7.5 Market Breakup by End User
    • 9.7.6 Key Players
    • 9.7.7 Market Forecast (2026-2034)
  • 9.8 Shikoku Region
    • 9.8.1 Overview
    • 9.8.2 Historical and Current Market Trends (2020-2025)
    • 9.8.3 Market Breakup by Product
    • 9.8.4 Market Breakup by Distribution Channel
    • 9.8.5 Market Breakup by End User
    • 9.8.6 Key Players
    • 9.8.7 Market Forecast (2026-2034)

10 Japan Sportswear Market - Competitive Landscape

  • 10.1 Overview
  • 10.2 Market Structure
  • 10.3 Market Player Positioning
  • 10.4 Top Winning Strategies
  • 10.5 Competitive Dashboard
  • 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

  • 11.1 Adidas Japan KK (Adidas AG)
    • 11.1.1 Business Overview
    • 11.1.2 Product Portfolio
    • 11.1.3 Business Strategies
    • 11.1.4 SWOT Analysis
    • 11.1.5 Major News and Events
  • 11.2 ASICS Corporation
    • 11.2.1 Business Overview
    • 11.2.2 Product Portfolio
    • 11.2.3 Business Strategies
    • 11.2.4 SWOT Analysis
    • 11.2.5 Major News and Events
  • 11.3 Descente Ltd.
    • 11.3.1 Business Overview
    • 11.3.2 Product Portfolio
    • 11.3.3 Business Strategies
    • 11.3.4 SWOT Analysis
    • 11.3.5 Major News and Events
  • 11.4 Mizuno Corporation
    • 11.4.1 Business Overview
    • 11.4.2 Product Portfolio
    • 11.4.3 Business Strategies
    • 11.4.4 SWOT Analysis
    • 11.4.5 Major News and Events
  • 11.5 Nike Inc.
    • 11.5.1 Business Overview
    • 11.5.2 Product Portfolio
    • 11.5.3 Business Strategies
    • 11.5.4 SWOT Analysis
    • 11.5.5 Major News and Events
  • 11.6 YONEX Co. Ltd.
    • 11.6.1 Business Overview
    • 11.6.2 Product Portfolio
    • 11.6.3 Business Strategies
    • 11.6.4 SWOT Analysis
    • 11.6.5 Major News and Events

12 Japan Sportswear Market - Industry Analysis

  • 12.1 Drivers, Restraints, and Opportunities
    • 12.1.1 Overview
    • 12.1.2 Drivers
    • 12.1.3 Restraints
    • 12.1.4 Opportunities
  • 12.2 Porters Five Forces Analysis
    • 12.2.1 Overview
    • 12.2.2 Bargaining Power of Buyers
    • 12.2.3 Bargaining Power of Suppliers
    • 12.2.4 Degree of Competition
    • 12.2.5 Threat of New Entrants
    • 12.2.6 Threat of Substitutes
  • 12.3 Value Chain Analysis

13 Appendix