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1922705

日本體育健身器材市場規模、佔有率、趨勢及預測（依產品類型（健身器材、心血管器材）、最終用途及地區分類），2026-2034年

Japan Sports and Fitness Goods Market Size, Share, Trends and Forecast by Product Type, Fitness Goods, Cardiovascular Training Goods, End Use, and Region, 2026-2034

出版日期: 2026年01月01日 | 出版商:

IMARC | 英文 116 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2025年，日本運動健身器材市場規模達44.885億美元。 IMARC Group預測，到2034年，該市場規模將達到74.815億美元，2026年至2034年的複合年成長率（CAGR）為5.84%。推動市場成長的主要因素是人們健康意識的提高和居家訓練需求的增加。除了健身穿戴裝置和訓練器材的進步外，政府鼓勵體育鍛煉的舉措以及電子商務的蓬勃發展也促進了全國範圍內運動器材市場普及和消費者參與度的提升。

日本體育健身器材市場的發展趨勢：

物聯網和智慧健身設備的成長

受技術進步和消費者對個人化健身體驗日益成長的需求驅動，日本的運動健身器材市場正經歷著向物聯網智慧設備的巨大轉變。智慧跑步機、連網健身腳踏車和人工智慧肌力訓練器材的普及加速了這項變革。這些設備提供即時效能追蹤、虛擬訓練和行動應用整合等功能，最大限度地提升了用戶的參與度和積極性。對於忙碌且精通科技的日本消費者而言，在家訓練的便利性和遠端監控進度的功能尤其重要，因為他們往往難以抽出時間去健身房。穿戴式健身追蹤器的日益普及以及提供豐富健康數據和個人化訓練計畫的健身應用程式的日益流行，也印證了這一趨勢。

戶外休閒運動的回歸

全球疫情爆發後，戶外休閒運動發展迅速，進一步推動了日本運動健身器材市場的成長。騎行、釣魚、高爾夫等活動越來越受到喜愛親近大自然、追求健康休閒的人們的青睞。政府鼓勵健康生活方式以及新冠疫情封鎖措施的解除等諸多因素，都促使人們對這些活動重新燃起了興趣。製造商們積極響應市場需求，推出專為這些活動設計的新產品，包括輕鬆易用的裝備、環保產品以及兼顧性能和舒適度的服裝。這種向戶外運動的轉變，不僅重振了傳統市場，也為品牌創造了與追求積極健康生活方式的消費者互動的新機會。

健身零售業的電子商務與數位轉型

日本體育健身器材市場的前景正受到快速數位轉型和電子商務在零售業日益成長的重要性的影響。根據IMARC Group的研究顯示，日本電子商務市場規模預計在2024年達到2,580億美元，到2033年將達到6,928億美元，2025年至2033年的複合年成長率（CAGR）為11.02%。由於有宅配的便利性和產品比較的便利性，健身器材的電商銷售額正在快速成長。虛擬試穿服務、詳細的產品演示和客戶評價網站使網路購物體驗更具吸引力，並吸引了消費者的注意。此外，擴增實境（AR）和虛擬實境（VR）技術在數位平台上的應用提供了身臨其境型體驗，使消費者能夠在購買前在真實環境中預覽產品。這種向數位化通路的轉變正在革新零售業，迫使實體店透過加強數位化佈局和提供全通路服務來適應客戶不斷變化的需求。

本報告解答的關鍵問題

日本體育健身器材市場目前發展狀況如何？您認為未來幾年它將如何發展？
日本體育健身器材市場依產品類型分類的組成是怎樣的？
日本體育健身器材市場按健身器材類型分類的市場組成是什麼？
日本體育健身器材市場中，有氧運動器材的市佔率構成是怎樣的？
日本體育健身器材市場依最終用途是如何細分的？
日本體育健身器材市場按地區分類的情況如何？
請介紹一下日本體育健身器材市場價值鏈的各個環節。
日本體育健身器材市場的主要促進因素和挑戰是什麼？
日本體育健身器材市場的結構是怎麼樣的？主要參與者有哪些？
日本體育健身器材市場的競爭程度如何？

The Japan sports and fitness goods market size reached USD 4,488.5 Million in 2025 . Looking forward, IMARC Group expects the market to reach USD 7,481.5 Million by 2034 , exhibiting a growth rate (CAGR) of 5.84% during 2026-2034 . The market is fueled by rising health awareness and increasing demand for in-home workouts. Advancements in fitness wearables and equipment, combined with government efforts to encourage physical exercise and growth in e-commerce also enhances access and consumer participation around the country.

JAPAN SPORTS AND FITNESS GOODS MARKET TRENDS:

Growth of IoT and Smart Fitness Equipment

The Japan sports and fitness equipment market share is witnessing a dramatic shift toward IoT-enabled and intelligent devices, supported by technological advancement and consumer interest in personalized fitness experiences. This shift is boosted by the popularity of smart treadmills, network-enabled exercise bicycles, and AI-powered strength training devices. The devices offer features like real-time performance tracking, virtual training, and mobile app connectivity, ensuring the greatest level of user interest and encouragement. The convenience of working out at home, along with the ability to monitor progress remotely, appeals to Japan's tech-savvy and busy individuals who lack the time for gym visits. The trend is supported by the increased adoption of wearable fitness trackers and the growing popularity of fitness applications, which provide users with extensive health data and personalized workout plans.

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Resurgence of Outdoor and Recreational Sports

Following the worldwide pandemic, there has been increased development in outdoor and leisure sporting activities, further driving Japan sports and fitness goods market growth. Activities like cycling, fishing, and golf are increasingly becoming popular among people enjoying nature for health and recreation, with the renewed interest spurred by numerous factors, including government encouragement of healthy living and removal of COVID-19 lockdowns. Manufacturers have responded to the demand by introducing new products designed for such activities, including light and handy equipment, green gear, and performance- and comfort-optimized clothing. Although this shift towards outdoor sport is re-stimulating traditional markets, it is also creating new opportunities for brands to engage with consumers seeking active and healthy lifestyles.

E-Commerce and Digital Transformation in Fitness Retail

The Japan sports and fitness goods market outlook is influenced by rapid digital transformation and the importance of e-commerce in retail. According to the IMARC Group, the Japan e-commerce market size reached USD 258.0 Billion in 2024, and is further expected to reach USD 692.8 Billion by 2033, exhibiting a growth rate (CAGR) of 11.02% during 2025-2033. Hence, e-commerce fitness equipment sales have grown exponentially, driven by the convenience of home delivery and ease of product comparison. Virtual try-on, detailed product demonstration, and customer review websites are making the online shopping experiences more appealing to consumers. Moreover, the application of augmented reality (AR) and virtual reality (VR) technology in digital platforms is providing engaging experiences, allowing customers to visualize products in actual settings before making a purchase. This shift to digital channels is revolutionizing the retail industry, compelling traditional stores to adapt by enhancing their digital presence and offering omnichannel services to cater to the evolving demands of customers.

JAPAN SPORTS AND FITNESS GOODS MARKET SEGMENTATION:

Product Type Insights:

Balls
Fitness Goods
Adventure Sports
Golf Goods
Others
Balls
Fitness Goods
Adventure Sports
Golf Goods
Others

Fitness Goods Insights:

Cardiovascular Training Goods
Strength Training Goods
Cardiovascular Training Goods
Strength Training Goods

Cardiovascular Training Goods Insights:

Treadmills
Stationary Bikes
Rowing Machines
Ellipticals
Others
Treadmills
Stationary Bikes
Rowing Machines
Ellipticals
Others

End Use Insights:

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Health Clubs/Gyms
Home Consumers
Hotels and Corporate Offices
Hospitals, Medical Centers and Public Institutions
Others
Health Clubs/Gyms
Home Consumers
Hotels and Corporate Offices
Hospitals, Medical Centers and Public Institutions
Others

Regional Insights:

Kanto Region
Kansai/Kinki Region
Central /Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
Kanto Region
Kansai/Kinki Region
Central /Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central /Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

KEY QUESTIONS ANSWERED IN THIS REPORT
How has the Japan sports and fitness goods market performed so far and how will it perform in the coming years?
What is the breakup of the Japan sports and fitness goods market on the basis of product type?
What is the breakup of the Japan sports and fitness goods market on the basis of fitness goods?
What is the breakup of the Japan sports and fitness goods market on the basis of cardiovascular training goods?
What is the breakup of the Japan sports and fitness goods market on the basis of end use?
What is the breakup of the Japan sports and fitness goods market on the basis of region?
What are the various stages in the value chain of the Japan sports and fitness goods market?
What are the key driving factors and challenges in the Japan sports and fitness goods market?
What is the structure of the Japan sports and fitness goods market and who are the key players?
What is the degree of competition in the Japan sports and fitness goods market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Sports and Fitness Goods Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Sports and Fitness Goods Market Landscape

5.1 Historical and Current Market Trends (2020-2025)
5.2 Market Forecast (2026-2034)

6 Japan Sports and Fitness Goods Market - Breakup by Product Type

6.1 Balls
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2020-2025)
- 6.1.3 Market Forecast (2026-2034)
6.2 Fitness Goods
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2020-2025)
- 6.2.3 Market Forecast (2026-2034)
6.3 Adventure Sports
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2020-2025)
- 6.3.3 Market Forecast (2026-2034)
6.4 Golf Goods
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2020-2025)
- 6.4.3 Market Forecast (2026-2034)
6.5 Others
- 6.5.1 Historical and Current Market Trends (2020-2025)
- 6.5.2 Market Forecast (2026-2034)

7 Japan Sports and Fitness Goods Market - Breakup by Fitness Goods

7.1 Cardiovascular Training Goods
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2020-2025)
- 7.1.3 Market Forecast (2026-2034)
7.2 Strength Training Goods
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2020-2025)
- 7.2.3 Market Forecast (2026-2034)

8 Japan Sports and Fitness Goods Market - Breakup by Cardiovascular Training Goods

8.1 Treadmills
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2020-2025)
- 8.1.3 Market Forecast (2026-2034)
8.2 Stationary Bikes
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2020-2025)
- 8.2.3 Market Forecast (2026-2034)
8.3 Rowing Machines
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2020-2025)
- 8.3.3 Market Forecast (2026-2034)
8.4 Ellipticals
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2020-2025)
- 8.4.3 Market Forecast (2026-2034)
8.5 Others
- 8.5.1 Historical and Current Market Trends (2020-2025)
- 8.5.2 Market Forecast (2026-2034)

9 Japan Sports and Fitness Goods Market - Breakup by End Use

9.1 Health Clubs/Gyms
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2020-2025)
- 9.1.3 Market Forecast (2026-2034)
9.2 Home Consumers
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2020-2025)
- 9.2.3 Market Forecast (2026-2034)
9.3 Hotels and Corporate Offices
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2020-2025)
- 9.3.3 Market Forecast (2026-2034)
9.4 Hospitals, Medical Centers and Public Institutions
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2020-2025)
- 9.4.3 Market Forecast (2026-2034)
9.5 Others
- 9.5.1 Historical and Current Market Trends (2020-2025)
- 9.5.2 Market Forecast (2026-2034)

10 Japan Sports and Fitness Goods Market - Breakup by Region

10.1 Kanto Region
- 10.1.1 Overview
- 10.1.2 Historical and Current Market Trends (2020-2025)
- 10.1.3 Market Breakup by Product Type
- 10.1.4 Market Breakup by Fitness Goods
- 10.1.5 Market Breakup by Cardiovascular Training Goods
- 10.1.6 Market Breakup by End Use
- 10.1.7 Key Players
- 10.1.8 Market Forecast (2026-2034)
10.2 Kansai/Kinki Region
- 10.2.1 Overview
- 10.2.2 Historical and Current Market Trends (2020-2025)
- 10.2.3 Market Breakup by Product Type
- 10.2.4 Market Breakup by Fitness Goods
- 10.2.5 Market Breakup by Cardiovascular Training Goods
- 10.2.6 Market Breakup by End Use
- 10.2.7 Key Players
- 10.2.8 Market Forecast (2026-2034)
10.3 Central/ Chubu Region
- 10.3.1 Overview
- 10.3.2 Historical and Current Market Trends (2020-2025)
- 10.3.3 Market Breakup by Product Type
- 10.3.4 Market Breakup by Fitness Goods
- 10.3.5 Market Breakup by Cardiovascular Training Goods
- 10.3.6 Market Breakup by End Use
- 10.3.7 Key Players
- 10.3.8 Market Forecast (2026-2034)
10.4 Kyushu-Okinawa Region
- 10.4.1 Overview
- 10.4.2 Historical and Current Market Trends (2020-2025)
- 10.4.3 Market Breakup by Product Type
- 10.4.4 Market Breakup by Fitness Goods
- 10.4.5 Market Breakup by Cardiovascular Training Goods
- 10.4.6 Market Breakup by End Use
- 10.4.7 Key Players
- 10.4.8 Market Forecast (2026-2034)
10.5 Tohoku Region
- 10.5.1 Overview
- 10.5.2 Historical and Current Market Trends (2020-2025)
- 10.5.3 Market Breakup by Product Type
- 10.5.4 Market Breakup by Fitness Goods
- 10.5.5 Market Breakup by Cardiovascular Training Goods
- 10.5.6 Market Breakup by End Use
- 10.5.7 Key Players
- 10.5.8 Market Forecast (2026-2034)
10.6 Chugoku Region
- 10.6.1 Overview
- 10.6.2 Historical and Current Market Trends (2020-2025)
- 10.6.3 Market Breakup by Product Type
- 10.6.4 Market Breakup by Fitness Goods
- 10.6.5 Market Breakup by Cardiovascular Training Goods
- 10.6.6 Market Breakup by End Use
- 10.6.7 Key Players
- 10.6.8 Market Forecast (2026-2034)
10.7 Hokkaido Region
- 10.7.1 Overview
- 10.7.2 Historical and Current Market Trends (2020-2025)
- 10.7.3 Market Breakup by Product Type
- 10.7.4 Market Breakup by Fitness Goods
- 10.7.5 Market Breakup by Cardiovascular Training Goods
- 10.7.6 Market Breakup by End Use
- 10.7.7 Key Players
- 10.7.8 Market Forecast (2026-2034)
10.8 Shikoku Region
- 10.8.1 Overview
- 10.8.2 Historical and Current Market Trends (2020-2025)
- 10.8.3 Market Breakup by Product Type
- 10.8.4 Market Breakup by Fitness Goods
- 10.8.5 Market Breakup by Cardiovascular Training Goods
- 10.8.6 Market Breakup by End Use
- 10.8.7 Key Players
- 10.8.8 Market Forecast (2026-2034)

11 Japan Sports and Fitness Goods Market - Competitive Landscape

11.1 Overview
11.2 Market Structure
11.3 Market Player Positioning
11.4 Top Winning Strategies
11.5 Competitive Dashboard
11.6 Company Evaluation Quadrant

12 Profiles of Key Players

12.1 Company A
- 12.1.1 Business Overview
- 12.1.2 Services Offered
- 12.1.3 Business Strategies
- 12.1.4 SWOT Analysis
- 12.1.5 Major News and Events
12.2 Company B
- 12.2.1 Business Overview
- 12.2.2 Services Offered
- 12.2.3 Business Strategies
- 12.2.4 SWOT Analysis
- 12.2.5 Major News and Events
12.3 Company C
- 12.3.1 Business Overview
- 12.3.2 Services Offered
- 12.3.3 Business Strategies
- 12.3.4 SWOT Analysis
- 12.3.5 Major News and Events
12.4 Company D
- 12.4.1 Business Overview
- 12.4.2 Services Offered
- 12.4.3 Business Strategies
- 12.4.4 SWOT Analysis
- 12.4.5 Major News and Events
12.5 Company E
- 12.5.1 Business Overview
- 12.5.2 Services Offered
- 12.5.3 Business Strategies
- 12.5.4 SWOT Analysis
- 12.5.5 Major News and Events

13 Japan Sports and Fitness Goods Market - Industry Analysis

13.1 Drivers, Restraints, and Opportunities
- 13.1.1 Overview
- 13.1.2 Drivers
- 13.1.3 Restraints
- 13.1.4 Opportunities
13.2 Porters Five Forces Analysis
- 13.2.1 Overview
- 13.2.2 Bargaining Power of Buyers
- 13.2.3 Bargaining Power of Suppliers
- 13.2.4 Degree of Competition
- 13.2.5 Threat of New Entrants
- 13.2.6 Threat of Substitutes
13.3 Value Chain Analysis