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市場調查報告書
商品編碼
1905664

日本API管理市場規模、佔有率、趨勢及預測(按組件、部署類型、組織規模、產業垂直領域及地區分類,2026-2034年)

Japan API Management Market Size, Share, Trends and Forecast by Component, Deployment Type, Organization Size, Industry Vertical, and Region, 2026-2034

出版日期: | 出版商: IMARC | 英文 116 Pages | 商品交期: 5-7個工作天內

價格
簡介目錄

2025年日本API管理市場規模為9.534億美元。展望未來, IMARC Group預測該市場規模到2034年將達到37.31億美元,2026年至2034年的複合年成長率(CAGR)為16.37%。人工智慧驅動的API管理解決方案的激增以及API市場和生態系統的擴張,正推動著該市場顯著成長。此外,混合雲和多雲環境的日益普及、對安全性和合規性的日益重視,以及向API賦能的數位轉型轉變,也都促進了這一成長。

本報告解答的關鍵問題

  • 1.什麼是API管理?
  • 2.日本API管理市場規模有多大?
  • 3. 2026-2034年日本API管理市場的預期成長率是多少?
  • 4.推動日本API管理市場發展的關鍵因素是什麼?

目錄

第1章:序言

第2章:範圍與方法

  • 研究目標
  • 利害關係人
  • 數據來源
  • 市場估算
  • 預測方法

第3章:執行概要

第4章:日本API管理市場-簡介

  • 概述
  • 市場動態
  • 產業趨勢
  • 競爭情報

第5章:日本API管理市場概況

  • 歷史及當前市場趨勢(2020-2025)
  • 市場預測(2026-2034)

第6章:日本API管理市場-按組件細分

  • 解決方案
  • 服務

第7章:日本API管理市場-依部署類型分類

  • 基於雲端的
  • 現場

第8章:日本API管理市場-依組織規模分類

  • 大型企業
  • 中小企業

第9章:日本API管理市場-依產業垂直領域分類

  • 金融服務業
  • 資訊科技和電信
  • 零售和消費品
  • 旅遊和交通
  • 政府
  • 媒體與娛樂
  • 醫療保健和生命科學
  • 製造業
  • 其他

第10章:日本API管理市場-按地區分類

  • 關東地區
  • 關西/近畿地區
  • 中部/中部地區
  • 九州·沖繩地區
  • 東北部地區
  • 中國地區
  • 北海道地區
  • 四國地區

第11章:日本API管理市場-競爭格局

  • 概述
  • 市場結構
  • 市場參與者定位
  • 最佳制勝策略
  • 競爭格局分析
  • 公司評估象限

第12章:關鍵參與者簡介

第13章:日本API管理市場-產業分析

  • 促進因素、限制因素和機遇
  • 波特五力分析
  • 價值鏈分析

第14章:附錄

簡介目錄
Product Code: SR112026A19699

The Japan API management market size was valued at USD 953.4 Million in 2025. Looking forward, IMARC Group estimates the market to reach USD 3,731.0 Million by 2034, exhibiting a CAGR of 16.37% from 2026-2034. The market is experiencing notable growth driven by the surge in AI-powered API management solutions and the expansion of API marketplaces and ecosystems. Furthermore, the rising adoption of hybrid and multi-cloud environments, heightened emphasis on security and compliance, and the shift toward API-enabled digital transformation are contributing to this growth.

The integration of artificial intelligence (AI) in API management is emerging as a significant trend in Japan. As enterprises increasingly adopt AI-powered tools and platforms, API management solutions are evolving to incorporate AI capabilities that enhance performance, efficiency, and predictive analysis. AI-driven API management platforms can automate tasks such as anomaly detection, traffic optimization, and performance monitoring. These systems use machine learning algorithms to analyze data patterns and detect potential issues in real-time, allowing for proactive management and reduced downtime. For instance, in November 2024, NVIDIA partnered with SoftBank to develop Japan's most powerful AI supercomputer using NVIDIA platforms and successfully launched the world's first AI-integrated 5G telecom network. This integration of AI solutions will open up new revenue opportunities for telecom operators, facilitating the development of AI-driven services that can dynamically adapt to evolving market demands and customer needs, thus driving substantial growth in the API management and telecom sectors.

The expansion of API marketplaces and ecosystems is a growing trend in Japan's API management market. As more organizations recognize the value of APIs in driving innovation and collaboration, they are increasingly investing in API marketplaces to streamline the sharing and monetization of APIs. For instance, in 2024, Japan's government announced a 10 trillion yen fund to drive advancements in next-generation technologies, including AI and semiconductors, targeting $325 billion in public-private investment over the next decade. This investment not only aims to drive innovation in core sectors but also has profound implications for expanding the API marketplace and ecosystem. As AI and semiconductor development progress, the demand for robust and secure APIs will grow, fueling the creation of new digital services and solutions. In Japan, this trend is particularly prominent among industries such as finance, e-commerce, and manufacturing to develop more sophisticated APIs that can facilitate seamless integration.

Japan API Management Market Trends:

Growing Adoption of Hybrid and Multi-Cloud Environments

Most enterprises are increasingly using hybrid and multi-cloud infrastructures to drive their business in terms of improved flexibility and scalability. For that matter, by integrating all on-premises systems and private clouds, the complexity of these IT environments can be effectively managed. For instance, in 2024, SCSK and Japan IBM formed a strategic partnership to offer a hybrid cloud platform. Starting in spring 2025, SCSK will launch the MF+ Hosting Service, leveraging IBM z16 mainframe technology. This trend requires the implementation of strong API management solutions to ensure seamless integration and communication across different platforms. Effective API management tools provide centralized governance, performance monitoring, and orchestration of data flows, enabling businesses to optimize operations while maintaining consistency and reliability across their digital ecosystems.

Increasing Focus on API Security and Compliance

As cyber threats become more sophisticated, Japanese organizations are prioritizing API security to safeguard sensitive data and maintain regulatory compliance. With stringent data privacy laws like the Act on the Protection of Personal Information (APPI), enterprises face mounting pressure to ensure secure and compliant data exchanges. API management platforms equipped with advanced security features, such as encryption, authentication, rate limiting, and threat detection, are increasingly in demand. For instance, in 2024, Microsoft announced a $2.9 billion investment in Japan, enhancing cloud and AI infrastructure, introducing AI chips, opening a Tokyo research lab, and strengthening cybersecurity ties. The integration of advanced AI chips into data centers will enable real-time monitoring and anomaly detection within API ecosystems, improving their resilience against emerging threats. These infrastructure solutions help mitigate the risks of unauthorized access, data breaches, and API abuse, ensuring that businesses can protect their digital assets while maintaining customer trust and meeting regulatory standards.

Adoption of API-Driven Digital Transformation Initiatives

Digital transformation is a key strategic priority for many Japanese enterprises, driving the need for APIs to connect applications, systems, and services efficiently. Industries such as finance, healthcare, manufacturing, and e-commerce are leveraging APIs to improve business agility, enhance customer experiences, and streamline operations. API management platforms play a crucial role in enabling this transformation by providing tools for API design, deployment, monitoring, and analytics. For instance, in 2024, Japanese tech leaders, including NTT, KDDI, Fujitsu, NEC, and Rakuten, joined NICT's Beyond 5G/6G program to enhance multi-cloud connectivity, fault tolerance, and rural APN deployment. This initiative aims to advance multi-cloud connectivity, improve fault tolerance, and expand APN deployment to rural and small-scale data centers. These efforts are pivotal in driving API-driven digital transformation across industries. Furthermore, these trends highlight the increasing importance of comprehensive API management solutions to support integration, security, and digital innovation in Japan's evolving business landscape.

Japan API Management Industry Segmentation:

Analysis by Component:

  • Solution
    • API Platform
    • API Analytics
    • API Security
  • Services
    • Integration and Implementation
    • Consulting
    • Support and Maintenance
    • Training and Education

In Japan's API management market, solutions such as API platforms, analytics, and security are critical for streamlining integration, optimizing performance, and ensuring robust protection. API platforms enable seamless connections across systems, while analytics provide insights for improved decision-making. Security ensures data protection, fostering trust and compliance in industries like finance and e-commerce.

In Japan's API management market, services such as integration and implementation, consulting, support and maintenance, and training are essential for ensuring effective API adoption and long-term success. These services help businesses integrate APIs, optimize performance, ensure ongoing reliability, and empower teams with the skills needed for effective management.

Analysis by Deployment Type:

  • Cloud-based
  • On-premises

Cloud-based deployment in the Japan API management market would leverage scalable, flexible, cost-effective solutions to assist Japan businesses in managing their APIs while providing the option to enhance integration seamlessly and further contribute to improving collaboration to aid rapid digital transformation, proving especially effective effectively and flexibly in sectors like finance and e-commerce operations.

On-premises deployments in the API management market enable organizations in Japan to maintain control over the whole infrastructure while ensuring data safety and privacy as well as staying compliant with local legislation, which makes it extremely desirable for the finance and manufacturing industries where sensitive data manipulation and integration of old system architectures play a big role.

Analysis by Organization Size:

  • Large Enterprises
  • Small and Medium-sized Enterprises

In Japan, large enterprises leverage API management solutions to optimize complex operations across diverse systems. These solutions enable seamless integration, scalability, and enhanced security, essential for managing vast data flows and interactions. They support industries like finance, automotive, and manufacturing, which require robust, efficient, and secure API management systems.

API management is being adopted by more SMEs in Japan to make their operations more streamlined and integrated with third-party services and improve customer experience. The SMEs have cost-effective, scalable options for competing in industries like retail, finance, and technology while ensuring efficiency and security.

Analysis by Industry Vertical:

  • BFSI
  • IT and Telecom
  • Retail and Consumer Goods
  • Travel and Transportation
  • Government
  • Media and Entertainment
  • Healthcare and Life Sciences
  • Manufacturing
  • Others

BFSI in the industry vertical segment is about securing financial transactions, enhancing customer experiences, and enabling seamless data exchange through APIs. In Japan, BFSI utilizes API management to gain operational efficiency, and innovation through digital banking, and stay compliant with regulations.

The industry vertical segments, IT and telecom make use of API management for effective communications, enhanced network services, and the easy integration of applications. These sectors, in Japan, employ APIs to achieve efficient operation and support digital transformation with regard to customer service, connectivity, and network management innovation.

The retail and consumer goods industry vertical utilizes API management to enhance customer experiences, optimize supply chains, and enable personalized services. APIs make it easy to integrate e-commerce platforms, inventory management, and payment systems in Japan, driving innovation, improving operational efficiency, and making better data insights available for decision-making.

Travel and transportation in the industry vertical segment leverage API management to streamline booking systems, optimize routes, and enhance customer experiences. In Japan, APIs enable seamless integration of transportation services, real-time tracking, and personalized travel offerings. This fosters efficiency, improves operational agility, and supports the growing demand for digital solutions.

In the government vertical segment, API management helps streamline public service delivery, enhance data accessibility, and improve citizen engagement. In Japan, APIs support the integration of various governmental systems, facilitating secure data exchange, efficient service provision, and enabling e-government initiatives that improve transparency and operational efficiency.

In the media and entertainment vertical, APIs serve as an enabler of content distribution, streaming, and audience engagement. Here in Japan, integration platforms, real-time data, and personalization across a variety of media channels are made seamless, hence enhancing operational efficiency in terms of content delivery and interaction for the user.

In the health and life sciences vertical, API management allows for an easy integration of electronic health records, patient data, and healthcare services. It enables data exchange between hospitals, insurance providers, and other healthcare applications in Japan, therefore enhancing the care of the patient, operational efficiency, and compliance with regulations.

API management in the manufacturing vertical allows for efficient integration of supply chains, production systems, and data analysis tools. APIs in Japan enable real-time tracking of inventory, streamlined operations, and better collaboration between suppliers, manufacturers, and distributors. This improves operational efficiency, reduces downtime, and accelerates digital transformation.

Regional Analysis:

  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region

The Kanto region is the key hub for Japan's API management market, which includes Tokyo and its surrounding areas. It is the center of Japan's technology, finance, and e-commerce sectors, thus driving innovation and adoption of API solutions. Companies in the region use APIs for digital transformation, integration, and enhancement of customer services.

The Kansai region, which includes major cities like Osaka and Kyoto, is among the most important regions in the API management market in Japan, supporting manufacturing, health, and logistics industries. The companies in the region utilize APIs to improve business processes, integrate systems, and speed up digital transformation to drive economic growth and innovation.

The Chubu (Central) region, with key cities such as Nagoya, supports Japan's API management market by driving automotive, manufacturing, and logistics industries. It facilitates integration and automation within the sector and contributes to supply chain management improvement, operational efficiency enhancement, and digital transformation. Therefore, it is a technological and innovative region that pushes the adoption of APIs.

The Kyushu-Okinawa region is increasingly contributing to Japan's API management market by supporting industries such as agriculture, energy, and tourism. APIs in this region help improve data sharing, real-time analytics, and system integration, which drives operational efficiencies. Furthermore, the focus on innovation also promotes the adoption of APIs for digital transformation.

The Tohoku region is contributing to the API management market in Japan, supporting industries such as agriculture, manufacturing, and energy. APIs optimize supply chain operations, enable real-time data exchange, and offer automation capabilities across multiple industries. Furthermore, the sustainable energy focus and innovative technological development in the region push the adoption of API-driven solutions.

The Chugoku region supports Japan's API management market by contributing to automotive, manufacturing, and logistics. APIs enable the integration of supply chains and real-time data exchange to facilitate efficiency and innovation in production processes. API solutions are adopted to boost operational performance in line with the focus on digital transformation in the region.

Hokkaido region adds value to the API management market in Japan by focusing on sectors such as agriculture, tourism, and renewable energy. The adoption of APIs helps in sharing real-time data and enhancing operational efficiency in agriculture by smart farming. APIs are helpful in tourism by integrating travel platforms. The region's emphasis on innovation drives API adoption for digital solutions.

The Shikoku region contributes to Japan's API management market through its strengths in agriculture, manufacturing, and technology. With APIs, it is possible to create smart agricultural solutions that enhance efficiency in farming practices and supply chains. More importantly, the emphasis on innovative industrial processes and logistics is supporting the adoption of API-driven solutions for operational enhancement.

Competitive Landscape:

The competitive landscape of Japan's API management market is characterized by both global and domestic players. Leading international firms offer comprehensive API management solutions. Meanwhile, Japanese firms are gaining traction with localized offerings. The market is driven by innovation, security features, and integration capabilities, with competition focusing on scalability, performance, and compliance with Japan's regulatory standards. For instance, in 2024, Asteria Corporation partnered with SendQuick to enhance messaging integration, starting with Gravio, targeting Southeast Asia and Japan, and further planning to expand into Asteria Warp, Platio, and Handbook X.

The report provides a comprehensive analysis of the competitive landscape in the Japan API management market with detailed profiles of all major companies.

Key Questions Answered in This Report

  • 1.What is API management?
  • 2.How big is the Japan API management market?
  • 3.What is the expected growth rate of the Japan API management market during 2026-2034?
  • 4.What are the key factors driving the Japan API management market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan API Management Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan API Management Market Landscape

  • 5.1 Historical and Current Market Trends (2020-2025)
  • 5.2 Market Forecast (2026-2034)

6 Japan API Management Market - Breakup by Component

  • 6.1 Solution
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2020-2025)
    • 6.1.3 Market Segmentation
      • 6.1.3.1 API Platform
      • 6.1.3.2 API Analytics
      • 6.1.3.3 API Security
    • 6.1.4 Market Forecast (2026-2034)
  • 6.2 Services
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2020-2025)
    • 6.2.3 Market Segmentation
      • 6.2.3.1 Integration and Implementation
      • 6.2.3.2 Consulting
      • 6.2.3.3 Support and Maintenance
      • 6.2.3.4 Training and Education
    • 6.2.4 Market Forecast (2026-2034)

7 Japan API Management Market - Breakup by Deployment Type

  • 7.1 Cloud-based
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2020-2025)
    • 7.1.3 Market Forecast (2026-2034)
  • 7.2 On-premises
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2020-2025)
    • 7.2.3 Market Forecast (2026-2034)

8 Japan API Management Market - Breakup by Organization Size

  • 8.1 Large Enterprises
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2020-2025)
    • 8.1.3 Market Forecast (2026-2034)
  • 8.2 Small and Medium-sized Enterprises
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2020-2025)
    • 8.2.3 Market Forecast (2026-2034)

9 Japan API Management Market - Breakup by Industry Vertical

  • 9.1 BFSI
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2020-2025)
    • 9.1.3 Market Forecast (2026-2034)
  • 9.2 IT and Telecom
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2020-2025)
    • 9.2.3 Market Forecast (2026-2034)
  • 9.3 Retail and Consumer Goods
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2020-2025)
    • 9.3.3 Market Forecast (2026-2034)
  • 9.4 Travel and Transportation
    • 9.4.1 Overview
    • 9.4.2 Historical and Current Market Trends (2020-2025)
    • 9.4.3 Market Forecast (2026-2034)
  • 9.5 Government
    • 9.5.1 Overview
    • 9.5.2 Historical and Current Market Trends (2020-2025)
    • 9.5.3 Market Forecast (2026-2034)
  • 9.6 Media and Entertainment
    • 9.6.1 Overview
    • 9.6.2 Historical and Current Market Trends (2020-2025)
    • 9.6.3 Market Forecast (2026-2034)
  • 9.7 Healthcare and Life Sciences
    • 9.7.1 Overview
    • 9.7.2 Historical and Current Market Trends (2020-2025)
    • 9.7.3 Market Forecast (2026-2034)
  • 9.8 Manufacturing
    • 9.8.1 Overview
    • 9.8.2 Historical and Current Market Trends (2020-2025)
    • 9.8.3 Market Forecast (2026-2034)
  • 9.9 Others
    • 9.9.1 Historical and Current Market Trends (2020-2025)
    • 9.9.2 Market Forecast (2026-2034)

10 Japan API Management Market - Breakup by Region

  • 10.1 Kanto Region
    • 10.1.1 Overview
    • 10.1.2 Historical and Current Market Trends (2020-2025)
    • 10.1.3 Market Breakup by Component
    • 10.1.4 Market Breakup by Deployment Type
    • 10.1.5 Market Breakup by Organization Size
    • 10.1.6 Market Breakup by Industry Vertical
    • 10.1.7 Key Players
    • 10.1.10 Market Forecast (2026-2034)
  • 10.2 Kansai/Kinki Region
    • 10.2.1 Overview
    • 10.2.2 Historical and Current Market Trends (2020-2025)
    • 10.2.3 Market Breakup by Component
    • 10.2.4 Market Breakup by Deployment Type
    • 10.2.5 Market Breakup by Organization Size
    • 10.2.6 Market Breakup by Industry Vertical
    • 10.2.7 Key Players
    • 10.2.8 Market Forecast (2026-2034)
  • 10.3 Central/ Chubu Region
    • 10.3.1 Overview
    • 10.3.2 Historical and Current Market Trends (2020-2025)
    • 10.3.3 Market Breakup by Component
    • 10.3.4 Market Breakup by Deployment Type
    • 10.3.5 Market Breakup by Organization Size
    • 10.3.6 Market Breakup by Industry Vertical
    • 10.3.7 Key Players
    • 10.3.8 Market Forecast (2026-2034)
  • 10.4 Kyushu-Okinawa Region
    • 10.4.1 Overview
    • 10.4.2 Historical and Current Market Trends (2020-2025)
    • 10.4.3 Market Breakup by Component
    • 10.4.4 Market Breakup by Deployment Type
    • 10.4.5 Market Breakup by Organization Size
    • 10.4.6 Market Breakup by Industry Vertical
    • 10.4.7 Key Players
    • 10.4.8 Market Forecast (2026-2034)
  • 10.5 Tohoku Region
    • 10.5.1 Overview
    • 10.5.2 Historical and Current Market Trends (2020-2025)
    • 10.5.3 Market Breakup by Component
    • 10.5.4 Market Breakup by Deployment Type
    • 10.5.5 Market Breakup by Organization Size
    • 10.5.6 Market Breakup by Industry Vertical
    • 10.5.7 Key Players
    • 10.5.8 Market Forecast (2026-2034)
  • 10.6 Chugoku Region
    • 10.6.1 Overview
    • 10.6.2 Historical and Current Market Trends (2020-2025)
    • 10.6.3 Market Breakup by Component
    • 10.6.4 Market Breakup by Deployment Type
    • 10.6.5 Market Breakup by Organization Size
    • 10.6.6 Market Breakup by Industry Vertical
    • 10.6.7 Key Players
    • 10.6.8 Market Forecast (2026-2034)
  • 10.7 Hokkaido Region
    • 10.7.1 Overview
    • 10.7.2 Historical and Current Market Trends (2020-2025)
    • 10.7.3 Market Breakup by Component
    • 10.7.4 Market Breakup by Deployment Type
    • 10.7.5 Market Breakup by Organization Size
    • 10.7.6 Market Breakup by Industry Vertical
    • 10.7.7 Key Players
    • 10.7.8 Market Forecast (2026-2034)
  • 10.8 Shikoku Region
    • 10.8.1 Overview
    • 10.8.2 Historical and Current Market Trends (2020-2025)
    • 10.8.3 Market Breakup by Component
    • 10.8.4 Market Breakup by Deployment Type
    • 10.8.5 Market Breakup by Organization Size
    • 10.8.6 Market Breakup by Industry Vertical
    • 10.8.7 Key Players
    • 10.8.8 Market Forecast (2026-2034)

11 Japan API Management Market - Competitive Landscape

  • 11.1 Overview
  • 11.2 Market Structure
  • 11.3 Market Player Positioning
  • 11.4 Top Winning Strategies
  • 11.5 Competitive Dashboard
  • 11.6 Company Evaluation Quadrant

12 Profiles of Key Players

  • 12.1 Company A
    • 12.1.1 Business Overview
    • 12.1.2 Services Offered
    • 12.1.3 Business Strategies
    • 12.1.4 SWOT Analysis
    • 12.1.5 Major News and Events
  • 12.2 Company B
    • 12.2.1 Business Overview
    • 12.2.2 Services Offered
    • 12.2.3 Business Strategies
    • 12.2.4 SWOT Analysis
    • 12.2.5 Major News and Events
  • 12.3 Company C
    • 12.3.1 Business Overview
    • 12.3.2 Services Offered
    • 12.3.3 Business Strategies
    • 12.3.4 SWOT Analysis
    • 12.3.5 Major News and Events
  • 12.4 Company D
    • 12.4.1 Business Overview
    • 12.4.2 Services Offered
    • 12.4.3 Business Strategies
    • 12.4.4 SWOT Analysis
    • 12.4.5 Major News and Events
  • 12.5 Company E
    • 12.5.1 Business Overview
    • 12.5.2 Services Offered
    • 12.5.3 Business Strategies
    • 12.5.4 SWOT Analysis
    • 12.5.5 Major News and Events

13 Japan API Management Market - Industry Analysis

  • 13.1 Drivers, Restraints, and Opportunities
    • 13.1.1 Overview
    • 13.1.2 Drivers
    • 13.1.3 Restraints
    • 13.1.4 Opportunities
  • 13.2 Porters Five Forces Analysis
    • 13.2.1 Overview
    • 13.2.2 Bargaining Power of Buyers
    • 13.2.3 Bargaining Power of Suppliers
    • 13.2.4 Degree of Competition
    • 13.2.5 Threat of New Entrants
    • 13.2.6 Threat of Substitutes
  • 13.3 Value Chain Analysis

14 Appendix