日本線上廣告市場報告（按類型（搜尋、展示、分類、影片及其他）、平台（行動裝置、桌上型電腦和筆記型電腦及其他）、最終用戶（汽車、零售、醫療保健、銀行、金融服務和保險、電信及其他）和地區分類，2026-2034 年）

Japan Online Advertising Market Report by Type (Search, Display, Classified, Video, and Others), Platform (Mobile, Desktop and Laptop, and Others), End User (Automotive, Retail, Healthcare, BFSI, Telecom, and Others), and Region 2026-2034

出版日期: 2026年01月01日 | 出版商:

IMARC | 英文 121 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2025年，日本線上廣告市場規模達259億美元。展望未來， IMARC Group預計到2034年，該市場規模將達到590億美元，2026年至2034年期間的複合年成長率（CAGR）為9.59%。電子產業的持續技術進步以及對線上平台需求的不斷成長，是推動市場成長的主要因素。

本報告解答的關鍵問題：

日本線上廣告市場目前的表現如何？未來幾年又將如何發展？
新冠疫情對日本網路廣告市場產生了哪些影響？
日本網路廣告市場按類型分類的組成是怎樣的？
日本網路廣告市場按平台分類的組成是怎樣的？
日本線上廣告市場按最終用戶分類的組成是怎樣的？
日本網路廣告市場價值鏈的各個階段有哪些？
日本網路廣告的關鍵促進因素和挑戰是什麼？
日本網路廣告市場的結構是怎麼樣的？主要參與者有哪些？
日本網路廣告市場的競爭程度如何？

Japan online advertising market size reached USD 25.9 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 59.0 Billion by 2034, exhibiting a growth rate (CAGR) of 9.59% during 2026-2034. Continuous technological advancements in the electronics sector, along with the rising demand for online platforms, are primarily driving the market growth.

Online advertising leverages digital channels to disseminate product, service, or brand information to a predefined audience. It encompasses various forms such as search engine marketing (SEM), display advertisements, social media promotions, and email campaigns. Multiple industries, including retail, healthcare, education, and financial services, harness the potential of digital advertising. It boasts the advantage of reaching a global audience with cost-efficiency compared to conventional advertising mediums. Furthermore, it excels in precise targeting capabilities, enabling advertisers to customize content for specific demographics, geographic regions, and consumer behaviors. Another key attribute is its scalability, permitting real-time campaign adjustments based on performance metrics.

Japan Online Advertising Market Trends:

The extensive availability and widespread use of the internet worldwide have significantly expanded the reach and potential of online advertising, fostering a favorable market environment for growth in Japan. Furthermore, the increasing prevalence of smartphones has played a pivotal role in enhancing the market's prospects, as it facilitates the delivery of mobile-friendly advertisements to consumers on their frequently used devices. The rapid evolution of technology, including artificial intelligence (AI), machine learning (ML), and big data analytics, has further bolstered the regional market by enabling more precise targeting, customization, and measurement of advertising campaigns. Additionally, the booming e-commerce industry, which relies heavily on robust online advertising strategies to attract customers, is a significant driver of market expansion. The adoption of online marketing is gaining momentum due to its ability to provide immediate feedback through real-time analytics, empowering businesses to promptly adjust their marketing approaches. Furthermore, the proliferation of social media platforms in Japan has added extra dimensions to online advertising, offering diverse formats to effectively engage audiences. Lastly, shifting consumer preferences toward online platforms in response to rapid digital transformation have made digital ads increasingly effective in reaching target audiences, presenting lucrative growth prospects for the market in the coming years.

Japan Online Advertising Market Segmentation:

Type Insights:

Search
Display
Classified
Video
Others

Platform Insights:

Mobile
Desktop and Laptop
Others

End User Insights:

Automotive
Retail
Healthcare
BFSI
Telecom
Others

Regional Insights:

Kanto Region
Kansai/Kinki Region
Central/ Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan online advertising market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan online advertising market?
What is the breakup of the Japan online advertising market on the basis of type?
What is the breakup of the Japan online advertising market on the basis of platform?
What is the breakup of the Japan online advertising market on the basis of end user?
What are the various stages in the value chain of the Japan online advertising market?
What are the key driving factors and challenges in the Japan online advertising?
What is the structure of the Japan online advertising market and who are the key players?
What is the degree of competition in the Japan online advertising market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Online Advertising Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Online Advertising Market Landscape

5.1 Historical and Current Market Trends (2020-2025)
5.2 Market Forecast (2026-2034)

6 Japan Online Advertising Market - Breakup by Type

6.1 Search
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2020-2025)
- 6.1.3 Market Forecast (2026-2034)
6.2 Display
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2020-2025)
- 6.2.3 Market Forecast (2026-2034)
6.3 Classified
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2020-2025)
- 6.3.3 Market Forecast (2026-2034)
6.4 Video
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2020-2025)
- 6.4.3 Market Forecast (2026-2034)
6.5 Others
- 6.5.1 Historical and Current Market Trends (2020-2025)
- 6.5.2 Market Forecast (2026-2034)

7 Japan Online Advertising Market - Breakup by Platform

7.1 Mobile
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2020-2025)
- 7.1.3 Market Forecast (2026-2034)
7.2 Desktop and Laptop
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2020-2025)
- 7.2.3 Market Forecast (2026-2034)
7.3 Others
- 7.3.1 Historical and Current Market Trends (2020-2025)
- 7.3.2 Market Forecast (2026-2034)

8 Japan Online Advertising Market - Breakup by End User

8.1 Automotive
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2020-2025)
- 8.1.3 Market Forecast (2026-2034)
8.2 Retail
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2020-2025)
- 8.2.3 Market Forecast (2026-2034)
8.3 Healthcare
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2020-2025)
- 8.3.3 Market Forecast (2026-2034)
8.4 BFSI
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2020-2025)
- 8.4.3 Market Forecast (2026-2034)
8.5 Telecom
- 8.5.1 Overview
- 8.5.2 Historical and Current Market Trends (2020-2025)
- 8.5.3 Market Forecast (2026-2034)
8.6 Others
- 8.5.1 Historical and Current Market Trends (2020-2025)
- 8.5.2 Market Forecast (2026-2034)

9 Japan Online Advertising Market - Breakup by Region

9.1 Kanto Region
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2020-2025)
- 9.1.3 Market Breakup by Type
- 9.1.4 Market Breakup by Platform
- 9.1.5 Market Breakup by End User
- 9.1.6 Key Players
- 9.1.7 Market Forecast (2026-2034)
9.2 Kansai/Kinki Region
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2020-2025)
- 9.2.3 Market Breakup by Type
- 9.2.4 Market Breakup by Platform
- 9.2.5 Market Breakup by End User
- 9.2.6 Key Players
- 9.2.7 Market Forecast (2026-2034)
9.3 Central/ Chubu Region
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2020-2025)
- 9.3.3 Market Breakup by Type
- 9.3.4 Market Breakup by Platform
- 9.3.5 Market Breakup by End User
- 9.3.6 Key Players
- 9.3.7 Market Forecast (2026-2034)
9.4 Kyushu-Okinawa Region
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2020-2025)
- 9.4.3 Market Breakup by Type
- 9.4.4 Market Breakup by Platform
- 9.4.5 Market Breakup by End User
- 9.4.6 Key Players
- 9.4.7 Market Forecast (2026-2034)
9.5 Tohoku Region
- 9.5.1 Overview
- 9.5.2 Historical and Current Market Trends (2020-2025)
- 9.5.3 Market Breakup by Type
- 9.5.4 Market Breakup by Platform
- 9.5.5 Market Breakup by End User
- 9.5.6 Key Players
- 9.5.7 Market Forecast (2026-2034)
9.6 Chugoku Region
- 9.6.1 Overview
- 9.6.2 Historical and Current Market Trends (2020-2025)
- 9.6.3 Market Breakup by Type
- 9.6.4 Market Breakup by Platform
- 9.6.5 Market Breakup by End User
- 9.6.6 Key Players
- 9.6.7 Market Forecast (2026-2034)
9.7 Hokkaido Region
- 9.7.1 Overview
- 9.7.2 Historical and Current Market Trends (2020-2025)
- 9.7.3 Market Breakup by Type
- 9.7.4 Market Breakup by Platform
- 9.7.5 Market Breakup by End User
- 9.7.6 Key Players
- 9.7.7 Market Forecast (2026-2034)
9.8 Shikoku Region
- 9.8.1 Overview
- 9.8.2 Historical and Current Market Trends (2020-2025)
- 9.8.3 Market Breakup by Type
- 9.8.4 Market Breakup by Platform
- 9.8.5 Market Breakup by End User
- 9.8.6 Key Players
- 9.8.7 Market Forecast (2026-2034)

10 Japan Online Advertising Market - Competitive Landscape

10.1 Overview
10.2 Market Structure
10.3 Market Player Positioning
10.4 Top Winning Strategies
10.5 Competitive Dashboard
10.6 Company Evaluation Quadrant

11 Profiles of Key Players

11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Services Offered
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Services Offered
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Services Offered
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Services Offered
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Services Offered
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events

12 Japan Online Advertising Market - Industry Analysis

12.1 Drivers, Restraints, and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
12.3 Value Chain Analysis