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市場調查報告書
商品編碼
1832020

2025 年至 2033 年手機保險市場規模、佔有率、趨勢及預測（按手機類型、覆蓋範圍、配銷通路、最終用戶和地區）

Mobile Phone Insurance Market Size, Share, Trends and Forecast by Phone Type, Coverage, Distribution Channel, End-User, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 150 Pages | 商品交期: 2-3個工作天內

價格

2024年，全球手機保險市場規模達402.8億美元。展望未來， IMARC Group預測，到2033年，市場規模將達到831億美元，2025-2033年期間的複合年成長率為8.4%。目前，北美佔據市場主導地位，2024年將佔據38.8%的顯著市場。不斷擴展的數位平台、不斷上升的智慧型手機盜竊案以及與行動營運商的整合正在推動手機保險市場佔有率的成長。電子商務平台簡化了保險購買流程，提高了客戶的可及性。日益增多的竊盜事件促使用戶尋求財務保障。電信業者將保險與行動套餐捆綁在一起，確保無縫銜接，並擴大其在各個用戶群中的市場滲透率。

電信業者將保險計劃與行動訂閱捆綁在一起，確保無縫銜接並提升客戶便利性。零售商在銷售點提供保險服務，簡化顧客購買流程。行動營運商利用現有客戶關係推廣保險計劃，提高知名度和保單覆蓋率。捆綁保險計劃提供經濟高效的保障，鼓勵更多用戶投資行動保險。零售商和營運商與保險公司合作，提供適合不同設備型號的客製化保單。基於訂閱的保險模式確保自動支付保費，減少保單失效並提高客戶保留率。行動電信業者提供專屬保險福利，例如優先維修和設備更換，從而提升用戶滿意度。零售商將保險選項整合到線上和線下購買管道，提高智慧型手機用戶的可及性。數位平台簡化了保險啟動流程，讓用戶在購買新設備後立即註冊保單，從而促進市場成長。

不斷擴張的數位和電子商務平台極大地推動了美國手機保險市場的需求。線上市場提供無縫保險單訪問，簡化了智慧型手機用戶的購買流程。客戶喜歡透過數位管道比較保險選項，以確保根據個人需求做出明智的決定。電子商務平台在結帳時整合了保險選項，鼓勵在智慧型手機購買的同時立即投保。電信業者利用線上平台推廣捆綁保險計劃，提高了行動用戶的可近性。行動應用程式使用戶能夠透過裝置便捷地管理保單、提出索賠和續保。保險公司利用人工智慧 (AI) 和聊天機器人簡化客戶查詢，提高整體服務效率。數位行銷活動提高了人們對保險福利的認知，從而推動了更高的用戶參與度和保單採用率。電子商務的快速成長進一步推動了市場發展，根據美國人口普查局的數據，2024 年美國電子商務總銷售額將達到 11,926 億美元，比 2023 年成長 8.1%。電子商務目前佔零售總額的16.1%，高於2023年的15.3%，反映出其在消費者購買行為中日益重要的角色。數位平台上的訂閱模式提供了靈活的保費支付方式，吸引了更廣泛的客戶群。隨著電子商務的發展，保險公司不斷拓展線上通路，使手機保障計畫更易於取得且更具成本效益。

手機保險市場趨勢：

意識和客戶意願不斷提高

消費者對潛在風險的認知日益加深，推動了手機保險的普及。不斷提升的數位素養正在幫助用戶了解保護昂貴智慧型手機的經濟效益。頻繁發生的意外損壞、竊盜和網路威脅事件使保險覆蓋成為優先事項。社群媒體和線上平台正在向用戶普及手機保險的福利和可選方案。保險公司正在積極進行宣傳活動，確保客戶認知到全面行動保險的價值。對保險公司日益成長的信任正在提升用戶投資保障計劃的意願。透明的理賠流程和快速的理賠服務進一步鼓勵了客戶購買手機保險。智慧型手機製造商和電信營運商正在推廣捆綁保險計劃，以提高保險的可及性和採用率。個人也意識到維修和更換手機的高昂成本，這使得保險成為至關重要的財務保障。反映出這種意識的是，17%的美國成年人在手機上運行防毒程序，而約1.21億人依賴第三方防毒軟體來保護設備。這凸顯了人們對網路安全和設備安全的日益擔憂，進一步推動了對全面行動保險解決方案的需求。隨著數位威脅和維修成本的上升，越來越多的客戶正在尋求對智慧型手機的可靠保護。

竊盜和意外損壞事件不斷增加

竊盜和意外損壞案件的增加極大地推動了手機保險市場的擴張。由於智慧型手機的高轉售價值和廣泛的全球使用，它們成為盜竊的主要目標。城市地區智慧型手機失竊案頻發，促使用戶尋求保險以獲得財務保障。隨著智慧型手機依賴性的增加，螢幕破裂和進水等意外損壞案件也隨之增加。高階智慧型手機的維修費用高昂，促使用戶選擇購買保險以減輕經濟負擔。許多保險公司提供即時理賠服務，確保投保人快速更換或維修設備。公眾意識宣傳活動強調了盜竊和損壞風險，鼓勵用戶購買手機保險。保險公司正在推出涵蓋竊盜、意外損壞和設備故障的綜合保障計劃。零售商和電信業者將保險與新手機購買捆綁在一起，簡化了獲得保障計劃的流程。企業和專業人士確保工作手機投保，以防止因盜竊或意外損壞造成的生產力損失。特倫甘納邦在手機追回方面領先印度，透過 CEIR 入口網站實現了 67.98% 的成功率，凸顯了竊盜問題的嚴重性。自2023年4月以來，警方在110天內追回了5,038台遺失或被竊的設備，卡納塔克邦和安得拉邦緊隨其後，追回率分別為54.20%和50.90%。這些措施增強了行動安全，並凸顯了保險在降低金融風險的重要性。

手機保險市場成長動力：

設備成本上漲

隨著智慧型手機（尤其是高階機型）價格的持續上漲，手機保險正成為尋求降低維修或更換成本的人士更具吸引力的選擇。配備先進功能的昂貴設備的使用日益增多，使得保險成為財務保障的關鍵。由於用戶依賴智慧型手機進行通訊、銀行業務和工作，因此無縫銜接的功能至關重要。這些易受意外損壞、螢幕破裂和硬體故障影響的脆弱設備，其維修或更換成本的不斷上升，正在催化保險需求。智慧型手機的低成本進一步推動了這一趨勢，促進了不同經濟群體的普及。此外，定期的軟體更新和硬體改進也提高了使用者對維修費用的意識。保險公司正在利用這一需求，為各種型號的手機提供客製化保險方案，而電信業者和零售商則將保險與設備銷售相結合。全球智慧型手機市場出貨量成長2%，達到3.07億部，顯示對保險的需求正在持續成長。

訂閱模式日益流行

數位平台上訂閱模式的興起，為手機保險市場帶來了良好的前景。這些模式讓人們可以選擇以易於管理的分期付款方式支付保費，而非一次性付款，從而提高了保險的可及性。這種模式尤其吸引了更廣泛的客戶群，包括那些注重財務靈活性的發展中國家市場的個人。透過行動應用程式和網站輕鬆處理和續保，更是增加了這種模式的吸引力。訂閱支付模式與跨服務的數位訂閱日益普及相呼應，讓用戶熟悉了這種模式。 Truecaller 於 2024 年與 HDFC Ergo 合作推出了一項詐欺保險計劃，該計劃為電話/簡訊詐欺提供最高 10,000 盧比的賠付，就此趨勢而言，這是一個案例。擁有有效年度保費訂閱的安卓和 iOS 用戶可以透過該應用程式方便地提交理賠，並自動續保。

便捷的理賠服務

推動手機保險產業成長的關鍵因素之一是高效率理賠流程帶來的便利性。保險公司越來越重視簡化和快速的理賠流程，以大幅提升客戶體驗。許多保險公司提供數位平台，使客戶能夠透過行動應用程式或網站輕鬆提交理賠，從而避免漫長的等待時間。即時理賠核准以及快速維修或更換服務是個人購買手機保險的動力。在線上提交文件、即時狀態更新和周到的客戶支援等便利服務的增多，使得保險更加觸手可及，也更具吸引力。這種便利性最大限度地降低了管理保險的難度，建立了信任，並激勵更多人為其設備購買保險。

目錄

第1章：前言

第2章：範圍與方法

  • 研究目標
  • 利害關係人
  • 資料來源
    • 主要來源
    • 二手資料
  • 市場評估
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第3章：執行摘要

第4章：簡介

第5章：全球手機保險市場

  • 市場概況
  • 市場表現
  • COVID 19的影響
  • 市場區隔：依手機類型
  • 市場區隔：依覆蓋範圍
  • 市場區隔：按配銷通路
  • 市場區隔：按最終用戶
  • 市場區隔：按地區
  • 市場預測

第6章：市場區隔：依手機類型

  • 新手機
  • 翻新

第7章：市場區隔：依覆蓋範圍

  • 物理傷害
  • 電子損壞
  • 病毒防護
  • 資料保護
  • 防盜保護

第8章：市場區隔：按配銷通路

  • 行動電信商
  • 設備原始設備製造商 (OEM)
  • 零售商
  • 線上
  • 其他

第9章：市場區隔：依最終用戶

  • 公司的
  • 個人的

第10章：市場細分：按地區

  • 歐洲
  • 北美洲
  • 亞太地區
  • 中東和非洲
  • 拉丁美洲

第 11 章：SWOT 分析

第 12 章：價值鏈分析

第 13 章：波特五力分析

第 14 章：價格分析

第 15 章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • American International Group, Inc
    • Allianz SE
    • AmTrust International Limited
    • Apple
    • AT&T
    • AXA
    • Deutsche Telekom
    • Liberty Mutual Insurance Group
    • Pier Insurance Managed Services
    • Samsung Electronics
    • SoftBank Group Corp.
    • Sprint Corporation
    • Telefonica Insurance SA
    • Verizon Communications
    • Vodafone Group
    • Xiaomi
    • Orange
Product Code: SR112025A1292

The global mobile phone insurance market size was valued at USD 40.28 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 83.1 Billion by 2033, exhibiting a CAGR of 8.4% during 2025-2033. North America currently dominates the market, holding a significant market share of 38.8% in 2024. Expanding digital platforms, rising smartphone thefts, and integration with mobile operators are driving the mobile phone insurance market share. E-commerce platforms simplify insurance purchases, increasing accessibility for customers. Growing theft incidents encourage users to seek financial protection. Telecom providers bundle insurance with mobile plans, ensuring seamless adoption and broader market penetration across various user segments.

Telecom providers bundle insurance plans with mobile subscriptions, ensuring seamless adoption and enhanced customer convenience. Retailers offer insurance coverage at the point of sale, simplifying the purchase process for customers. Mobile carriers leverage existing customer relationships to promote insurance plans, increasing awareness and policy uptake. Bundled insurance plans provide cost-effective protection, encouraging more users to invest in mobile coverage. Retailers and operators collaborate with insurers to offer customized policies suited for different device models. Subscription-based insurance models ensure automatic premium payments, reducing policy lapses and improving customer retention. Mobile operators provide exclusive insurance benefits such as priority repairs and device replacements, enhancing user satisfaction. Retailers integrate insurance options into online and offline purchase channels, improving accessibility for smartphone users. Digital platforms streamline insurance activation, allowing users to register policies instantly after purchasing a new device, thereby strengthening the market growth.

Expanding digital and e-commerce platforms are significantly driving the United States mobile phone insurance market demand. Online marketplaces provide seamless access to insurance policies, simplifying the purchase process for smartphone users. Customers prefer digital channels for comparing coverage options, ensuring informed decisions based on personal requirements. E-commerce platforms integrate insurance options at checkout, encouraging instant policy adoption alongside smartphone purchases. Telecom operators leverage online platforms to promote bundled insurance plans, increasing accessibility for mobile users. Mobile applications enable users to manage policies, file claims, and renew insurance conveniently from their devices. Insurers utilize artificial intelligence (AI) and chatbots to streamline customer queries, enhancing overall service efficiency. Digital marketing campaigns generate awareness about insurance benefits, driving higher user engagement and policy adoption. The rapid growth of e-commerce is further fueling the market, with total e-commerce sales in the U.S. reaching $1,192.6 billion in 2024, marking an 8.1% increase from 2023, according to the U.S. Census Bureau. E-commerce now contributes 16.1% of total retail sales, up from 15.3% in 2023, reflecting its expanding role in customer purchasing behavior. Subscription-based models on digital platforms provide flexible premium payments, attracting a broader customer base. As e-commerce grows, insurers continue expanding online distribution channels, making mobile phone protection plans more accessible and cost-effective.

Mobile Phone Insurance Market Trends:

Rising awareness and customer willingness

Customers are becoming more aware about potential risks, driving increased adoption of mobile phone insurance. Rising digital literacy is helping users understand the financial benefits of protecting their expensive smartphones. Frequent incidents of accidental damage, theft, and cyber threats are making insurance coverage a priority. Social media and online platforms are educating users about mobile phone insurance benefits and available plans. Insurance providers are actively conducting awareness campaigns, ensuring customers recognize the value of comprehensive mobile coverage. The growing trust in insurance companies is increasing user willingness to invest in protection plans. Transparent claim processes and quick settlements are further encouraging customers to purchase mobile phone insurance. Smartphone manufacturers and telecom operators are promoting bundled insurance plans, enhancing accessibility and adoption rates. Individuals are also recognizing the high cost of repairs and replacements, making insurance a crucial financial safeguard. Reflecting this awareness, 17% of US adults run antivirus programs on their mobile phones, while around 121 million rely on third-party antivirus software for device protection. This highlight increasing concerns about cybersecurity and device safety, further supporting the demand for comprehensive mobile insurance solutions. As digital threats and repair costs rise, more customers are seeking reliable protection for their smartphones.

Growing incidences of theft and accidental damage

Rising cases of theft and accidental damage are significantly driving the expansion of the mobile phone insurance market. Smartphones are prime targets for theft due to their high resale value and widespread global usage. Urban areas experience frequent smartphone thefts, encouraging users to seek insurance coverage for financial protection. Accidental damage cases including screen cracks and water exposure are increasing as smartphone dependency grows. Repairing premium smartphones is costly, making users opt for insurance policies to reduce their financial burden. Many insurance providers offer instant claim settlements, ensuring quick device replacement or repair for policyholders. Public awareness campaigns highlight theft and damage risks, encouraging users to invest in mobile phone insurance. Insurance companies are introducing comprehensive coverage plans addressing theft, accidental damage, and device malfunctions. Retailers and telecom operators bundle insurance with new phone purchases, simplifying access to protection plans. Businesses and professionals ensure work phones have insurance to prevent productivity loss from theft or accidental damage. Highlighting the severity of theft, Telangana leads India in mobile phone recoveries, achieving a 67.98% success rate through the CEIR portal. Since April 2023, police have recovered 5,038 lost or stolen devices in 110 days, with Karnataka and Andhra Pradesh following at 54.20% and 50.90% recovery rates. These efforts enhance mobile security and reinforce the importance of insurance in mitigating financial risks.

Mobile Phone Insurance Market Growth Drivers:

Rising Device Costs

With the ongoing increase in prices of smartphones, especially high-end models, mobile phone insurance is becoming a more appealing choice for people looking to alleviate repair or replacement costs. The growing use of expensive devices equipped with advanced features makes insurance crucial for financial protection. As users depend on smartphones for communication, banking, and work, seamless functionality is essential. The rising cost of fixing or replacing these fragile devices, susceptible to accidental damage, screen breaks, and hardware malfunctions, is catalyzing the demand for insurance. This trend is further driven by the low cost of smartphones, promoting adoption among different economic groups. Moreover, regular software updates and hardware improvements are increasing user awareness about repair expenses. Insurers are capitalizing on this demand by providing tailored plans for various models, while telecom operators and retailers combine insurance with device sales. The worldwide smartphone market experienced a 2% increase in shipments, totaling 307 million units, indicating this rising demand for protection.

Growing Popularity of Subscription-Based Models

The increase in subscription-based models on digital platforms is offering a favorable mobile phone insurance market outlook. These models provide people the option to pay premiums in manageable, repeated installments instead of a single payment, enhancing accessibility to insurance. This framework specifically attracts a wider range of client, including individuals in developing markets where financial flexibility is essential. The ease of handling and renewing policies via mobile applications and websites increases the attraction even more. Subscription payments resonate with the rising popularity of digital subscriptions across multiple services, familiarizing users with the model. A case illustrating this trend is Truecaller's 2024 introduction of a fraud insurance plan in collaboration with HDFC Ergo, providing coverage of up to ₹10,000 for call/SMS fraud. Accessible to Android and iOS users who have an active annual premium subscription, claims can be conveniently submitted through the app, alongside automatic policy renewal.

Convenient Claim Services

A key element propelling the growth of the mobile phone insurance sector is the ease provided by efficient claim processes. Insurance companies are placing greater emphasis on streamlined and rapid claim procedures, greatly improving the client experience. Numerous insurers provide digital platforms, enabling claims to be submitted easily via mobile apps or websites, helping clients to bypass lengthy wait periods. Immediate claim approvals and quick repairs or replacements motivate individuals to purchase mobile phone insurance. The increase in convenient services, such as online document submission, instant status updates, and attentive client support, is making insurance more reachable and attractive. This ease minimizes the perceived difficulty of managing insurance, building trust and motivating more people to buy coverage for their devices.

Mobile Phone Insurance Industry Segmentation:

Analysis by Phone Type:

  • New Phone
  • Refurbished

New phone stand as the largest component in 2024, holding 69.6% of the market. Customers prefer insuring newly purchased smartphones to safeguard against accidental damage, theft, and technical failures. High-end flagship devices come with expensive components, making users opt for insurance coverage as a protective measure. Manufacturers and retailers bundle insurance policies with new phones, simplifying the purchase process for customers. Many telecom operators offer insurance as part of subscription plans, driving policy adoption among new phone buyers. Customers recognize the high cost of repairs and replacements, making insurance an attractive option for financial security. The rising trend of trade-in programs encourages users to insure new devices for better resale value. Mobile phone financing options often require insurance coverage, further supporting the market growth in this segment. Extended warranty and protection plans provided by manufacturers contribute to higher insurance penetration for new phones. Promotional offers and discounts on insurance policies at the time of purchase influence customer decisions. The increasing shift toward premium smartphones with advanced technology is encouraging more users to insure their devices.

Analysis by Coverage:

  • Physical Damage
  • Electronic Damage
  • Virus Protection
  • Data Protection
  • Theft Protection

Physical damage coverage dominates the market with 58.6% of market share in 2024. Smartphone users frequently experience screen cracks, hardware failures, and water damage, making protection essential. Modern smartphones feature delicate glass bodies and larger screens, increasing vulnerability to breakage from drops or impacts. Repairing physical damage is costly, leading users to opt for insurance as a cost-effective solution. Insurance providers focus on physical damage coverage since it represents the most common claim type among users. Many manufacturers and telecom operators offer bundled insurance plans covering accidental damage, encouraging policy adoption. Physical damage insurance enhances user confidence in smartphone longevity, ensuring uninterrupted device functionality. Waterproof and shock-resistant smartphones remain limited, making users reliant on insurance for protection. The increasing usage of smartphones in outdoor and workplace settings raises the risk of accidental damage. Smartphone owners prioritize physical protection coverage over other insurance options, ensuring strong market demand. Insurance companies are expanding coverage options, including cracked screens and accidental drops, to attract more customers.

Analysis by Distribution Channel:

  • Mobile Operators
  • Device OEMs
  • Retailers
  • Online
  • Others

The online distribution channel leads the market with 49.8% of market share in 2024. Customers prefer purchasing insurance online for convenience, transparency, and instant policy issuance. Many insurance providers, smartphone manufacturers, and telecom companies offer exclusive online-only insurance plans with competitive pricing. Digital platforms enable easy comparison of policies, helping users choose suitable coverage based on their needs. The rise of mobile applications and websites allows insurers to provide quick and seamless policy management. E-commerce platforms integrate mobile insurance options at checkout, encouraging users to secure their purchases instantly. Online platforms offer flexible payment options, making premium payments and renewals convenient for users. The increasing use of artificial intelligence (AI) in online insurance platforms streamlines policy customization and claim processing. Online distribution eliminates paperwork, making the process faster, more efficient, and eco-friendly for users. Discounts and promotional offers on online insurance plans attract a larger customer base. Insurers leverage social media and digital marketing to educate users about mobile phone insurance benefits. The expansion of fintech solutions further supports online premium payments and claim settlements.

Analysis by End-User:

  • Corporate
  • Personal

The personal segment holds 74.7% of the market share in 2024. Customers rely heavily on smartphones for communication, entertainment, work, and financial transactions, increasing their need for protection. Personal users prioritize mobile phone insurance to safeguard against unexpected damages, theft, and malfunctions. The growing affordability of smartphones encourages more individuals to purchase insurance policies for their devices. High repair and replacement costs make insurance a practical choice for users seeking financial security. Many insurers offer flexible and affordable insurance plans tailored to personal users, ensuring broader market penetration. The increasing trend of premium smartphones with advanced features is prompting users to opt for coverage. Telecom operators and e-commerce platforms promote personal insurance policies alongside smartphone purchases, ensuring higher adoption. Digital payment options and simplified claim processes make personal insurance policies more appealing to users. Young users and working professionals prefer insuring their devices due to their high dependency on smartphones. Promotional campaigns and awareness initiatives encourage individuals to secure their mobile phones against unforeseen risks.

Regional Analysis:

  • Europe
  • North America
  • Asia Pacific
  • Middle East and Africa
  • Latin America

In 2024, North America accounted for the largest market share of 38.8%. Customers in the region prefer high-end smartphones, catalyzing the demand for insurance coverage against damage and theft. The presence of major insurance providers and telecom operators ensures a well-established mobile phone insurance ecosystem. Leading smartphone manufacturers offer bundle insurance plans, enhancing accessibility and customer trust. Strong regulatory frameworks and consumer protection laws promote transparency, encouraging more users to purchase mobile insurance. The high cost of smartphone repairs and replacements drives users to opt for insurance as a financial safeguard. E-commerce platforms and digital insurers simplify policy purchases, making mobile insurance more accessible in the region. Advanced technological integration including AI-driven claim processing, enhances the efficiency of insurance services. Telecom operators in the region actively promote mobile phone insurance through postpaid plans and contract-based sales. The rising adoption of 5G-enabled smartphones further contributes to the market growth by increasing device costs. North American customers are highly aware about insurance benefits, ensuring strong market demand for coverage plans. Overall, well-developed infrastructure, high disposable income, and digital advancements fuel North America's market dominance.

Key Regional Takeaways:

United States Mobile Phone Insurance Market Analysis

The United States hold 82.80% of the market share in North America. The US mobile phone insurance market is experiencing significant growth as users prioritize device protection. Rising incidents of theft, accidental damage, and hardware malfunctions are catalyzing the demand for insurance coverage. Reports indicate that 1 in 10 American smartphone owners fall victim to phone theft, with 68% unable to recover their stolen device. The growing cost of high-end smartphones and their essential role in communication, entertainment, and work make insurance an attractive option for users seeking financial security. Insurance providers offer various plans covering accidental damage, theft, loss, and manufacturer defects. Many policies are available through direct purchases, bundled mobile service packages, or retailer partnerships. Increasing awareness about mobile insurance options and the growing reliance on smartphones are fueling the market expansion. Frequent device upgrades further drive the overall demand, as users seek continuous protection for their investments. Additionally, strategic collaborations between mobile operators, retailers, and insurers are improving accessibility and affordability. These partnerships enable seamless policy integration with smartphone purchases, encouraging wider adoption. As mobile phone dependency rises, insurance coverage is becoming an essential safeguard against unforeseen losses, ensuring uninterrupted device usage for American customers.

Europe Mobile Phone Insurance Market Analysis

The Europe market is witnessing steady growth as smartphone dependency increases for communication, work, and entertainment. With mobile device values rising, customers seek robust protection against accidental damage, theft, loss, and manufacturing defects. Insurance plans in Europe typically offer comprehensive coverage including screen damage, liquid spills, and even cyberattack protection. The market is expanding due to the growing adoption of mobile phone insurance by network operators, retailers, and third-party insurers. These providers offer tailored packages to meet diverse user needs, ensuring accessible and flexible insurance options. As mobile usage rises, particularly with the proliferation of high-end smartphones and 5G technology, demand for mobile phone insurance is expected to grow further. By 2030, mobile subscribers in Europe are projected to reach an 89% penetration rate, reflecting increasing smartphone adoption. Moreover, rising awareness about insurance benefits and the integration of value-added services like data protection and extended warranties are further driving market expansion across the region.

Asia Pacific Mobile Phone Insurance Market Analysis

The Asia Pacific market is expanding rapidly due to rising smartphone adoption, especially in emerging markets like India, China, and Southeast Asia. In India, smartphone penetration has reached 46.5%, with 660 million users, according to Invest India, highlighting the region's growing mobile user base. As smartphones become essential for daily life, demand for insurance is increasing to protect devices from accidental damage, theft, and other risks. Rising disposable incomes and the increasing cost of premium smartphones are further strengthening market growth. Users, particularly in urban areas, are becoming more aware of mobile insurance benefits, leading to higher adoption rates. The market is also witnessing an increase in partnerships between mobile phone manufacturers, service providers, and third-party insurers, offering bundled insurance packages for seamless coverage. Additionally, e-commerce platforms and the growing digital ecosystem are making mobile phone insurance more accessible. Digital innovations like AI-driven claims processing and online policy management, are further enhancing service efficiency and user convenience across the Asia Pacific region.

Middle East and Africa Mobile Phone Insurance Market Analysis

The market in the Middle East and Africa (MEA) is expanding rapidly, driven by unique regional factors. Rising smartphone adoption in urban areas and increasing disposable incomes are fueling demand for mobile phone protection. In Saudi Arabia, 84.95% of the population lives in urban areas, reflecting strong smartphone penetration and insurance adoption. In Gulf Cooperation Council (GCC) countries, where high-end smartphones are prevalent, customers prefer insurance to protect against theft, accidental damage, and malfunctions. Besides this, growing reliance on mobile phones for communication, banking, and online transactions has made device protection essential. As smartphones become integral to both personal and business activities, the demand for insurance coverage is surging. Users seek comprehensive plans that safeguard against loss, damage, and potential data breaches. With expanding digital ecosystems and increasing awareness regarding insurance benefits, the MEA mobile phone insurance market is expected to experience sustained growth in the coming years.

Latin America Mobile Phone Insurance Market Analysis

The Latin America mobile phone insurance market is growing steadily, driven by rising smartphone ownership and increasing awareness about device protection. As smartphones become essential in daily life, demand for insurance against theft, accidental damage, and malfunctions is rising. In Brazil, per capita household earnings have reached USD 2,069, supporting increased spending on premium smartphones and insurance plans. The high cost of premium devices is further encouraging users to invest in protection plans. Insurance providers in the region are offering diverse coverage options tailored to different customer needs. The market is also benefiting from strong partnerships between insurers and mobile carriers, improving accessibility and adoption rates. Additionally, the expansion of e-commerce platforms is making mobile phone insurance more widely available online, offering customers a convenient way to secure their devices. As digital adoption grows across Latin America, mobile phone insurance is expected to see continued expansion, driven by affordability, accessibility, and growing customer trust in insurance solutions.

Competitive Landscape:

Key insurance providers are developing comprehensive policies covering accidental damage, theft, and hardware or software malfunctions. Smartphone manufacturers are partnering with insurers to offer built-in protection plans, enhancing customer convenience and adoption. Telecom operators are integrating insurance services with mobile plans, ensuring seamless access and a wider customer base. Retailers and e-commerce platforms are simplifying policy purchases, making mobile phone insurance more accessible to users. Claim management companies are improving the reimbursement process, ensuring quick settlements and enhanced customer satisfaction. Fintech firms are introducing digital payment solutions, enabling hassle-free premium payments and policy renewals. Technology companies are leveraging artificial intelligence (AI) and blockchain to enhance fraud detection and streamline claim processing. Regulatory bodies are enforcing consumer protection guidelines, ensuring fair practices and strengthening confidence in insurance services. Marketing agencies are actively raising awareness through advertisements and campaigns, educating users about mobile insurance benefits. Demonstrating innovation in digital security, Allianz Partners launched the 'allyz' mobile app in Germany, France, and the Netherlands. The app offers travel insurance, cyber protection, and digital assistance, with six months of free cyber care services, including VPN, antivirus, and identity protection. Such advancements strengthen digital security, improving user experience and reinforcing trust in mobile insurance solutions.

The report provides a comprehensive analysis of the competitive landscape in the mobile phone insurance market with detailed profiles of all major companies, including:

  • American International Group, Inc
  • Allianz SE
  • AmTrust International Limited
  • Apple Inc.
  • AT&T Inc.
  • AXA Group
  • Deutsche Telekom AG
  • Liberty Mutual Insurance Group
  • Pier Insurance Managed Services Ltd.
  • Samsung Electronics Co. Ltd.
  • SoftBank Group Corp.
  • Sprint Corporation
  • Telefonica Insurance S.A.
  • Verizon Communications Inc.
  • Vodafone Group Plc
  • Xiaomi Corporation
  • Orange S.A.

Key Questions Answered in This Report

  • 1.How big is the mobile phone insurance market?
  • 2.What is the future outlook of mobile phone insurance market?
  • 3.What are the key factors driving the mobile phone insurance market?
  • 4.Which region accounts for the largest mobile phone insurance market share?
  • 5.Which are the leading companies in the global mobile phone insurance market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Mobile Phone Insurance Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID 19
  • 5.4 Market Breakup by Phone Type
  • 5.5 Market Breakup by Coverage
  • 5.6 Market Breakup by Distribution Channel
  • 5.7 Market Breakup by End-User
  • 5.8 Market Breakup by Region
  • 5.9 Market Forecast

6 Market Breakup by Phone Type

  • 6.1 New Phone
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Refurbished
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Coverage

  • 7.1 Physical Damage
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Electronic Damage
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Virus Protection
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Data Protection
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Theft Protection
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Mobile Operators
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Device OEMs
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Retailers
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Online
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Others
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Market Breakup by End-User

  • 9.1 Corporate
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Personal
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Region

  • 10.1 Europe
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 North America
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Asia Pacific
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 Middle East and Africa
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Latin America
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 American International Group, Inc
    • 15.3.2 Allianz SE
    • 15.3.3 AmTrust International Limited
    • 15.3.4 Apple
    • 15.3.5 AT&T
    • 15.3.6 AXA
    • 15.3.7 Deutsche Telekom
    • 15.3.8 Liberty Mutual Insurance Group
    • 15.3.9 Pier Insurance Managed Services
    • 15.3.10 Samsung Electronics
    • 15.3.11 SoftBank Group Corp.
    • 15.3.12 Sprint Corporation
    • 15.3.13 Telefonica Insurance S.A.
    • 15.3.14 Verizon Communications
    • 15.3.15 Vodafone Group
    • 15.3.16 Xiaomi
    • 15.3.17 Orange

List of Figures

  • Figure 1: Global: Mobile Phone Insurance Market: Major Drivers and Challenges
  • Figure 2: Global: Mobile Phone Insurance Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Mobile Phone Insurance Market: Breakup by Phone Type (in %), 2024
  • Figure 4: Global: Mobile Phone Insurance Market: Breakup by Coverage (in %), 2024
  • Figure 5: Global: Mobile Phone Insurance Market: Breakup by Distribution Channel (in %), 2024
  • Figure 6: Global: Mobile Phone Insurance Market: Breakup by End-User (in %), 2024
  • Figure 7: Global: Mobile Phone Insurance Market: Breakup by Region (in %), 2024
  • Figure 8: Global: Mobile Phone Insurance Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 9: Global: Mobile Phone Insurance Industry: SWOT Analysis
  • Figure 10: Global: Mobile Phone Insurance Industry: Value Chain Analysis
  • Figure 11: Global: Mobile Phone Insurance Industry: Porter's Five Forces Analysis
  • Figure 12: Global: Mobile Phone Insurance (New Phone) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Mobile Phone Insurance (New Phone) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Mobile Phone Insurance (Refurbished) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Mobile Phone Insurance (Refurbished) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Mobile Phone Insurance (Physical Damage) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Mobile Phone Insurance (Physical Damage) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Mobile Phone Insurance (Electronic Damage) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Mobile Phone Insurance (Electronic Damage) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Mobile Phone Insurance (Virus Protection) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Mobile Phone Insurance (Virus Protection) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Mobile Phone Insurance (Data Protection) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Mobile Phone Insurance (Data Protection) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: Mobile Phone Insurance (Theft Protection) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: Mobile Phone Insurance (Theft Protection) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: Mobile Phone Insurance Market: Sales through Mobile Operators (in Million USD), 2019 & 2024
  • Figure 27: Global: Mobile Phone Insurance Market Forecast: Sales through Mobile Operators (in Million USD), 2025-2033
  • Figure 28: Global: Mobile Phone Insurance Market: Sales through Device OEMs (in Million USD), 2019 & 2024
  • Figure 29: Global: Mobile Phone Insurance Market Forecast: Sales through Device OEMs (in Million USD), 2025-2033
  • Figure 30: Global: Mobile Phone Insurance Market: Sales through Retailers (in Million USD), 2019 & 2024
  • Figure 31: Global: Mobile Phone Insurance Market Forecast: Sales through Retailers (in Million USD), 2025-2033
  • Figure 32: Global: Mobile Phone Insurance Market: Sales through Online (in Million USD), 2019 & 2024
  • Figure 33: Global: Mobile Phone Insurance Market Forecast: Sales through Online (in Million USD), 2025-2033
  • Figure 34: Global: Mobile Phone Insurance Market: Sales through Other Distribution Channels (in Million USD), 2019 & 2024
  • Figure 35: Global: Mobile Phone Insurance Market Forecast: Sales through Other Distribution Channels (in Million USD), 2025-2033
  • Figure 36: Global: Mobile Phone Insurance (Corporate) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: Global: Mobile Phone Insurance (Corporate) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: Global: Mobile Phone Insurance (Personal) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: Global: Mobile Phone Insurance (Personal) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: Europe: Mobile Phone Insurance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: Europe: Mobile Phone Insurance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: North America: Mobile Phone Insurance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: North America: Mobile Phone Insurance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: Asia Pacific: Mobile Phone Insurance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: Asia Pacific: Mobile Phone Insurance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: Middle East and Africa: Mobile Phone Insurance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: Middle East and Africa: Mobile Phone Insurance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: Latin America: Mobile Phone Insurance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: Latin America: Mobile Phone Insurance Market Forecast: Sales Value (in Million USD), 2025-2033

List of Tables

  • Table 1: Global: Mobile Phone Insurance Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Mobile Phone Insurance Market Forecast: Breakup by Phone Type (in Million USD), 2025-2033
  • Table 3: Global: Mobile Phone Insurance Market Forecast: Breakup by Coverage (in Million USD), 2025-2033
  • Table 4: Global: Mobile Phone Insurance Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
  • Table 5: Global: Mobile Phone Insurance Market Forecast: Breakup by End-User (in Million USD), 2025-2033
  • Table 6: Global: Mobile Phone Insurance Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 7: Global: Mobile Phone Insurance Market Structure
  • Table 8: Global: Mobile Phone Insurance Market: Key Players

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