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市場調查報告書
商品編碼
1831877
2025-2033 年汽車天窗市場報告(按類型、材料、操作、車輛類型、配銷通路和地區)Automotive Sunroof Market Report by Type, Material, Operation, Vehicle Type, Distribution Channel, and Region 2025-2033 |
2024年,全球汽車天窗市場規模達115億美元。展望未來, IMARC Group預計到2033年,市場規模將達到206億美元,2025-2033年期間的複合年成長率(CAGR)為6.6%。由於用戶對配備天窗車輛的偏好發生變化,歐洲目前在2024年佔據市場主導地位。市場主要受各種技術進步、對全景天窗日益成長的需求以及用戶對經濟高效且更傾向於電動和混合動力汽車的日益青睞所推動。
豪華和高檔汽車的使用率不斷成長
高檔汽車和豪華汽車(包括豪華轎車)的日益普及對市場產生了積極影響。根據 IMARC GROUP 的數據,2024 年全球豪華車市場規模達到 4,679 億美元。選擇高階汽車的人通常期望獲得更好的駕駛體驗,而天窗則透過更好的通風、自然光和車內開放感提供了附加價值。豪華車通常配備全景和電子控制天窗,使其成為標準或理想功能。隨著越來越多的人追求時尚且功能豐富的汽車,汽車製造商也紛紛推出天窗以吸引買家並保持競爭力。這種趨勢在城市地區尤其明顯,因為地位、舒適度和技術在購買決策中起著關鍵作用。隨著生活方式的不斷升級,越來越多的消費者開始選擇配備天窗的汽車,從而推動了各種車型和品牌的天窗產量和採用率。
社群媒體平台影響力日益增強
社群媒體日益成長的影響力帶來了良好的市場前景。人們活躍於社群媒體平台,配備全景天窗的汽車經常出現在旅遊、生活風格或奢侈品內容中,使天窗顯得時尚而令人嚮往。 Kepios 團隊的深入研究表明,截至 2025 年 4 月初,全球社群媒體用戶達 53.1 億,佔世界總人口的 64.7%。人們不僅會被性能出色而且在照片和影片中看起來賞心悅目的汽車所吸引。天窗增加了視覺吸引力,營造出高檔的外觀並提升了車內體驗,社群媒體影響者和汽車愛好者經常強調這一點。這創造了理想的價值,尤其對關注網路潮流的年輕買家而言。汽車製造商也正在利用社群媒體行銷來推廣配備天窗的車型,以提高其知名度和受歡迎程度。
增加可支配收入
不斷成長的可支配收入推動了市場成長。根據產業報告,印度政府宣布,印度 2023-24 年的人均收入預計為 21.4 萬盧比,高於先前估計的 21.2 萬盧比。隨著人們收入的增加,他們更傾向於購買舒適性、美觀度和配備尖端技術的汽車。天窗曾經僅限於豪華車,現在擴大出現在中檔車甚至緊湊型車中,使更廣泛的買家能夠負擔得起。購買力較高的人往往優先考慮能夠提升駕駛體驗的功能,例如全景天窗或自動遮陽系統。這一趨勢促使汽車製造商在更多車型中將天窗作為標準或可選功能。收入水準的提高也反映了生活方式偏好的轉變,買家尋求能夠提供精緻功能的產品。
擴大天窗產品範圍
天窗產品的擴展推動了市場的成長。以前天窗僅限於高階和豪華轎車,現在擴大出現在中檔轎車、掀背車和緊湊型 SUV 上。這種更廣泛的可用性使更多人能夠使用帶有天窗的車輛,從而推動了需求。汽車製造商意識到天窗日益成長的吸引力,並將其作為標準或可選功能,以吸引注重風格和追求舒適的買家。全景、傾斜滑動和彈出式等不同類型天窗的推出迎合了不同用戶的喜好和預算。這種多樣性鼓勵更多人選擇帶有天窗的車輛,即使是在可負擔的價格範圍內。由於製造商競相透過附加功能提供更多價值,多個汽車類別中天窗的出現極大地促進了市場採用率的提高和穩定擴張。
政府對汽車研發的援助
政府對汽車研發活動的資助正鼓勵車輛設計、舒適性和安全性的創新。透過資金、稅收優惠和政策舉措,政府機構幫助製造商投資先進技術,包括智慧天窗系統。這些支援有助於開發採用更優質材料、更耐用、更自動化控制、更防紫外線和更節能的天窗。隨著政府機構轉向更清潔、更智慧的交通解決方案,汽車製造商積極升級車輛功能,包括天窗,以滿足不斷變化的標準和消費者期望。對混合動力車研發的支援也發揮了重要作用,因為許多混合動力車型都配備了全景天窗,以增強其高階吸引力。透過減輕創新的財務負擔,政府援助有助於製造商使天窗技術更易於取得和更有效率。
車隊和汽車共享服務不斷成長
車隊和汽車共享服務的興起推動了市場的成長。各公司致力於透過提供配置精良、外觀時尚的車輛來吸引更多客戶,使其在競爭激烈的市場中脫穎而出。天窗增添了高階質感,使乘車體驗更加愉悅,視覺效果更加出色,有助於提高客戶滿意度和留存率。許多用戶喜歡在休閒旅行或偶爾租車時選擇帶有天窗的車輛,這使得天窗成為共享汽車的理想配置。車隊營運商也會選擇有天窗的車款來提升產品差異化,並吸引注重現代功能的年輕都會用戶。隨著汽車共享和叫車服務的不斷擴展,尤其是在城市地區,為車隊車輛配備天窗正成為提高利用率和客戶興趣的實際可行的方法。
內建天窗系統佔大部分市場佔有率
內建天窗是指與車頂無縫整合的天窗,使其擁有流暢的流線型外觀。它們是廣受歡迎的天窗系統,因其美觀性,已成為許多現代車輛的標準配置或選項。例如,知名汽車製造商起亞汽車公司推出了其獨特的起亞Seltos,帶來令人沉醉的駕駛體驗。它配備全景天窗,帶來全新外觀,並幫助公司改進產品線,同時提升營收佔有率。表單頂部
玻璃佔行業最大佔有率
玻璃是市場上最重要的細分市場。它與玻璃天窗息息相關,天窗具有許多優勢,可提供不顯眼且清晰的視野。它極大地影響了消費者的整體駕駛體驗。因此,一些領先的企業正在進行收購,以保持競爭優勢。例如,2022年8月,全球行動行動系統合作夥伴偉巴斯特(Webasto)宣布收購位於盧森堡格雷文馬赫的Carlex Glass Luxembourg SA。該工廠生產乘用車玻璃零件,並供應給許多國際汽車製造商。
自動代表領先的細分市場
自動天窗操作簡便,只需按一下按鈕即可移動或透過感應器操作。自動天窗市場佔據主導地位得益於現代消費者的需求,使用者體驗的功能正在影響市場成長。自動操作符合人們對增強舒適度和技術整合的不同需求,可提供優質的體驗。此外,領先的企業正在投資汽車天窗材料市場,以保持競爭優勢。例如,2021 年 2 月,BMW在印度推出了 BMW X3 xDrive30i Sport X 自動變速箱車型,售價為 565 萬印度盧比。這款最新車型配備了最佳化的座艙隔音設備、後窗遮陽簾和巨大的全景天窗,營造出輕鬆的氛圍,該車型在寶馬集團欽奈工廠生產。
高檔和豪華汽車在市場上佔據明顯主導地位
高級豪華汽車提供額外功能,確保乘客可以隨時享受高水準的舒適度和時尚感。汽車產業正在創新豐富的高檔豪華汽車,供消費者在駕駛過程中享受客製化體驗。目前,汽車天窗市場有幾家領導者進行投資,以保持競爭優勢。例如,2024 年 3 月 19 日,BMW 620d M Sport Signature 在印度首次亮相,售價 78.90 萬盧比,這是一款高檔豪華汽車,提供各種功能,如寶馬雙動力渦輪增壓柴油引擎、舒適進入系統和標準軟關門、寶馬顯示鑰匙帶遙控停車、舒適度皮革包覆,配有獨特縫線,帶來更高級的豪華體驗,並提供兩部分全景玻璃天窗,增加明亮的自然陽光,改善車內空間感。
原始設備製造商主導市場
原始設備製造商受益於出廠時配備天窗的新車。這些市場領導者的優勢在於,他們能夠在產品線中提供天窗選配,從而鼓勵客戶期待汽車天窗達到原廠標準。最近,在2023年11月,明達集團宣布已與台灣新昌機械廠有限公司達成協議,成立合資公司,旨在生產乘用車天窗。
歐洲引領市場,佔據汽車天窗最大市場佔有率
該報告還對所有主要區域市場進行了全面分析,包括北美(美國和加拿大);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。報告指出,歐洲是汽車天窗市場最大的區域市場。
歐洲在全球汽車天窗市場佔據主導地位,主要由德國、法國和英國等已開發國家主導。歐洲在汽車天窗市場的領先地位源自於其技術進步以及使用者對配備天窗車輛的偏好變化。因此,各汽車天窗公司都在積極投資該市場,以保持競爭優勢。例如,2024年3月,總部位於比利時的AGC Automotive Europe推出了專為乘用車(包括轎車、SUV和小型貨車)設計的AGC全景車載光伏(VIPV)天窗,其輸出功率範圍從170瓦到380瓦,取決於光伏可用面積。表單頂部
The global automotive sunroof market size reached USD 11.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 20.6 Billion by 2033, exhibiting a growth rate (CAGR) of 6.6% during 2025-2033. Europe currently dominates the market in 2024, due to the changing user preferences for vehicles equipped with sunroofs. The market is primarily driven by various technological advancements, the growing demand for panoramic sunroofs, and the rising inclination of users toward electric and hybrid vehicles that are cost-effective and offer improved efficiency.
Growing utilization of luxury and premium vehicles
Rising adoption of premium and luxury vehicles, including luxury cars, is positively influencing the market. As per the IMARC GROUP, the global luxury car market size reached USD 467.9 Billion in 2024. People who choose high-end vehicles often expect enhanced driving experiences, and sunroofs offer added value through better ventilation, natural light, and a sense of openness inside the car. Luxury vehicles typically come equipped with panoramic and electronically controlled sunroofs, making them a standard or desirable feature. As more people are seeking stylish and feature-rich vehicles, automakers are including sunroofs to attract buyers and stay competitive. This trend is especially strong in urban areas where status, comfort, and technology play a key role in purchasing decisions. With ongoing lifestyle upgrades, more customers are moving towards vehicles that offer sunroofs, boosting their production and adoption across various models and brands.
Rising influence of social media platforms
The growing influence of social media is offering a favorable market outlook. People are active on social media platforms, where cars with panoramic sunroofs, often in travel, lifestyle, or luxury content, are showcased, making sunroofs appear trendy and desirable. An in-depth research by the Kepios team revealed that as of early April 2025, there were 5.31 Billion social media users globally, which represented 64.7% of the entire world population. People are drawn to vehicles that not only perform well but also look good in photos and videos. Sunroofs add visual appeal, creating a premium look and enhancing the interior experience, which social media influencers and auto enthusiasts often highlight. This creates aspirational value, especially among younger buyers who follow online trends. Automakers are also using social media marketing to promote sunroof-equipped models, increasing their visibility and popularity.
Increasing disposable incomes
Rising disposable incomes are fueling the market growth. According to industry reports, the Indian government announced that India's per capita income was projected to be ₹2.14 lakh for 2023-24, up from the previous estimate of ₹2.12 lakh. As people's earnings are increasing, they are more inclined to wager on vehicles that provide enhanced comfort, aesthetics, and cutting-edge technologies. Sunroofs, once limited to luxury vehicles, are now increasingly available in mid-range and even compact cars, making them accessible to a wider group of buyers. People with higher purchasing power tend to prioritize features that enhance their driving experience, such as panoramic sunroofs or automatic sunshade systems. This trend is motivating automakers to offer sunroofs as standard or optional features in more models. Rising income levels also reflect a shift in lifestyle preferences, where buyers seek products that provide refined functionality.
Expansion of sunroof offerings
The expansion of sunroof offerings is propelling the market growth. Earlier limited to high-end and luxury cars, sunroofs are increasingly offered in mid-range sedans, hatchbacks, and compact SUVs. This broader availability allows more people to access vehicles with sunroofs, driving the demand. Automakers are recognizing the growing appeal of sunroofs and including them as standard or optional features to attract style-conscious and comfort-seeking buyers. The introduction of different types of sunroofs, such as panoramic, tilt-and-slide, and pop-up models, caters to diverse user preferences and budgets. This variety is encouraging more people to choose vehicles with sunroofs, even in the affordable price range. As manufacturers are competing to offer more value through added features, the presence of sunroofs in multiple car categories is significantly contributing to the rising adoption and steady expansion of the market.
Government assistance for automotive R&D
Government assistance for automotive R&D activities is encouraging innovations in vehicle design, comfort, and safety features. Through funding, tax incentives, and policy initiatives, government agencies help manufacturers invest in advanced technologies, including smart sunroof systems. This support enables the development of sunroofs with better materials, improved durability, automatic controls, UV protection, and energy efficiency. As government agencies are shifting towards cleaner and smarter transportation solutions, automakers are motivated to upgrade vehicle features, including sunroofs, to meet evolving standards and consumer expectations. Support for HV R&D also plays a role, as many of these models feature panoramic sunroofs to enhance their premium appeal. By reducing the financial burden of innovations, government assistance aids manufacturers in making sunroof technologies more accessible and efficient.
Growing fleet and car-sharing services
Rising fleet and car-sharing services are impelling the market growth. Companies are aiming to attract more customers by providing well-equipped, stylish vehicles that stand out in a competitive market. Sunroofs add a premium touch, making rides more enjoyable and visually appealing, which helps improve customer satisfaction and retention. Many users prefer cars with sunroofs for leisure trips or occasional rentals, making them a desirable feature in shared vehicles. Fleet operators also choose models with sunroofs to differentiate their offerings and appeal to younger, urban users who value modern features. As car-sharing and ride-hailing services are expanding, especially in cities, the inclusion of sunroofs in fleet vehicles is becoming a practical way to increase utilization rates and customer interest.
Built-in sunroof system accounts for the majority of the market share
Built-in sunroofs refer to sunroofs integrated seamlessly into the roof of a vehicle, giving them a smooth and streamlined appearance. They are popular sunroof systems and are standard or optional with a large number of modern vehicles due to their aesthetic appeal. For instance, KIA corporation, a prominent automaker introduced its unique Kia Seltos providing a captivating experience. It has a panoramic sunroof, providing a new look and helping the company improve its product offering while increasing its revenue share.Top of Form
Glass holds the largest share of the industry
Glass is the most substantial segment in the market. It is associated with a glass sunroof having several advantages which offer unobtrusive and clear view. It significantly impacts the overall driving experience of consumers. Hence, several leading players are making acquisitions to stay ahead of the competition. For instance, in August 2022, Webasto, a global systems partner in the mobility sector, announced the acquisition of Carlex Glass Luxembourg SA, located in Grevenmacher, Luxembourg. The facility manufactures glass components for passenger vehicles and supplies a variety of international automotive manufacturers.
Automatic represents the leading market segment
Automatic sunroofs are easy to operate as they are movable by a push of a button or operated by a sensor. The automatic sunroofs market dominance is due to the modern need-based consumers, the features included in the user experience areas are influencing the market growth. Automatic operation aligns with the varying needs of advancement toward enhanced comfort and technology integration to offer a premium experience. Moreover, leading players are investing in the automotive sunroof material market to stay ahead of the competition. For instance, in February 2021, BMW introduced the BMW X3 xDrive30i Sport X automatic transmission model in India with a price tag of INR 56.5 lakh. This latest addition to the lineup offers a relaxed atmosphere due to its optimized cabin noise insulation, rear window sunblind, and a huge panoramic sunroof which is manufactured at the BMW Group Plant Chennai.
Premium and luxury vehicles exhibit a clear dominance in the market
The premium and luxury vehicles offer extra features to ensure riders can enjoy high levels of comfort and style at a go. The automotive sector is innovating abundant premium and luxury vehicles for consumers to enjoy a custom experience during driving. Currently, the automotive sunroof market involves several leading players investing in the market to stay ahead of the competition. For instance, On the nineteenth of March 2024, BMW 620d M Sport Signature debuted in India with 78.90 Lakh, which is a premium and luxury vehicle offering various features such as BMW twinpower turbo diesel engine, comfort access system & soft close doors as standard, BMW display key with remote control parking, comfort seats lapped in leather Dakota with exclusive stitching for an elevated luxury experience, and offers a two-part panoramic glass sunroof that adds bright natural sunlight and improve the sense of spaciousness in the cabin.
Original equipment manufacturers dominate the market
The original equipment manufacturers benefit from new vehicles that are equipped with them at the factory. These market leaders have the advantage of providing sunroof as an available option in their line-up, hence encouraging customers to expect automotive sunroof to be of a factory-standard qualities. Recently, in November 2023, Minda Corporation announced that it has entered into an agreement to establish a joint venture with HSIN Chong Machinery Works, a company based in Taiwan. The collaboration aims to manufacture sunroofs for passenger vehicles.
Europe leads the market, accounting for the largest automotive sunroof market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe represents the largest regional market in automotive sunroof market.
Europe is dominating the automotive sunroof market across the globe. It is led by developed countries such as Germany, France, and the United Kingdom. Europe's lead in the auto sunroof market stems from its technological advancements and the changing user's preference for vehicles equipped with sunroofs. As a result, various automotive sunroof companies are investing in the market to stay ahead of the competition. For instance, In March 2024, AGC Automotive Europe headquartered in Belgium, introduced the AGC panoramic vehicle-integrated photovoltaic (VIPV) sunroof designed for passenger vehicles, including sedans, SUVs, and minivans which offers power outputs ranging from 170 W to 380 W, varying based on the available area for photovoltaic utilization.Top of Form