![]() |
市場調查報告書
商品編碼
1831874
2025-2033 年護手霜市場報告(依產品、年齡層、人口、配銷通路和地區)Hand Cream Market Report by Product, Age Group, Demographic, Distribution Channel, and Region 2025-2033 |
2024年,全球護手霜市場規模達4.904億美元。展望未來, IMARC Group預計到2033年,市場規模將達到7.845億美元,2025-2033年期間的複合年成長率(CAGR)為4.81%。由於人們對手部衛生和保濕功效的認知不斷提高,對天然和有機產品的需求不斷成長,以及具有SPF防曬或芳香療法等附加功能的創新產品的推出,護手霜市場正在經歷快速成長,這些產品吸引了注重健康、追求便利的消費者。由於大眾對有效護膚產品的需求日益成長,亞太地區目前是最大的市場。
提高皮膚衛生和健康意識
人們更加重視個人清潔和皮膚護理,這一趨勢正強力地推動市場成長。人們越來越注重皮膚保濕,保護雙手免受乾燥、刺激和戶外傷害。這種日益增強的意識鼓勵男性和女性將護手霜作為日常自我照顧的一部分。皮膚科醫生和社會影響力人士一再強調保濕的重要性,尤其是在惡劣天氣或污染嚴重的地區。健康運動和產品標籤也反過來告知消費者使用含有乳木果油、甘油和維生素E等特定成分的護手霜的優勢。消費者也開始注意產品配方,選擇有機、純素和無動物成分的產品。隨著這一趨勢日益深入,各大品牌正加大研發投入,以打造多功能護手霜,滿足各種護膚需求,並促進肌膚的長期健康。例如,2024 年,LEO Pharma 宣布,美國食品藥物管理局 (FDA) 接受了 20 mg/g (2%) 德戈西替尼乳膏的新藥申請 (NDA),該乳膏旨在治療對治療反應不充分或不建議使用外用皮質類固醇的中度至重度慢性手部濕疹 (CHE) 成年人。
疫情後電子商務的成長與使用者行為的變化
電子商務的擴張正在重新定義人們購買護手霜等個人護理產品的方式。消費者選擇在線商店購買護膚品,因為在線商店購物便利、產品種類豐富,並且可以輕鬆查看產品和成分的詳細評論。線上商店定期提供優惠、訂閱服務和個人化工具,簡化了消費者獲取新品牌的流程。隨著居家時間的增加,消費者對保養品的探索也更加廣泛,並且能夠做出更明智的決定。同時,傳統零售商正透過全通路零售進行反擊,將實體店與線上服務(例如點擊提貨、虛擬諮詢和客製化行銷)結合。這場數位革命正在創造一個競爭激烈的市場,各大品牌紛紛專注於數位廣告、社群媒體和與網紅的合作來吸引消費者。消費者行為的持續變化正迫使市場走向更數位化的未來。 IMARCIMARC Group預測,到2033年,全球電子商務市場規模預計將達到214.5兆美元。
對天然和永續成分的需求不斷增加
如今,人們越來越需要含有天然、有機和永續成分的護手霜,從而推動了護手霜市場的成長。這種需求的驅動力源自於環境問題、健康意識以及整體的清潔美容趨勢。人們越來越擔心傳統護膚品中的合成化學物質、過敏原和潛在的皮膚刺激物。因此,他們尋求含有植物成分、可生物分解包裝和公平採購的護手霜。各大品牌正在透過改進產品配方和獲得認證來滿足這一需求。社群媒體和線上平台正在增強消費者的聲音,使他們能夠影響品牌政策並提出透明度要求。具有環保意識的消費者也願意為永續產品支付溢價,也促使更多公司在這一領域進行創新。這種需求的成長促進了產品創新、行銷策略以及供應鏈管理。例如,維多利亞貝克漢於2024年推出了奢華護手霜,其質地輕盈,如同精華液。新款護手霜與維多利亞貝克漢美妝的標誌性香水相得益彰。
The global hand cream market size reached USD 490.4 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 784.5 Million by 2033, exhibiting a growth rate (CAGR) of 4.81% during 2025-2033. The market is experiencing rapid growth owing to the rising awareness about hand hygiene and moisturizing benefits, increased demand for natural and organic products, and the launch of innovative items offering added features such as SPF protection or aromatherapy, appealing to health-conscious and convenience-seeking customers. Asia Pacific currently represents the largest region owing to the rising need for effective skincare products among the masses.
Increasing Skin Hygiene and Health Awareness
People are more focusing on personal cleanliness and skin care, and this trend is strongly propelling the market growth. Individuals are getting more aware about skin moisturizing and keeping their hands safe from dryness, irritation, and outdoor damage. This rising awareness is encouraging both men and women to make hand creams a part of their regular self-care regime. Dermatologists and social influencers are repeatedly stressing the need to moisturize, particularly in areas with adverse weather or pollution. Health campaigns and product labels are, in turn, informing customers of the advantages of using hand cream with particular ingredients such as shea butter, glycerin, and vitamin E. Customers are becoming concerned with product formulas, choosing organic, vegan, and animal-free products. As this trend is becoming more profound, brands are investing more into research and development (R&D) to create multi-functional hand creams that cater to various skincare needs and stimulate long-term skin wellness. For instance, in 2024, LEO Pharma announced that the Food and Drug Administration (FDA) accepted a New Drug Application (NDA) for delgocitinib cream 20 mg/g (2%) aimed at treating adults with moderate to severe Chronic Hand Eczema (CHE) who have not reacted adequately to treatment or for whom topical corticosteroids are not recommended.
E-Commerce Growth and Change in User Behavior Post-Pandemic
The expansion of e-commerce is redefining the way people are buying personal care goods like hand creams. Customers are opting for online stores for skincare products because of convenience, wider product range, and ease of access to detailed reviews of products and ingredients. Online stores are regularly extending offers, subscription services, and personalization tools, simplifying the access to new brands. With more time spent at home, customers are exploring skincare products more extensively and are making educated decisions. Simultaneously, conventional retailers are fighting back by embracing omnichannel retailing, where the physical stores are merged with online offerings such as click-and-collect, virtual consultations, and customized marketing. This digital revolution is establishing a competitive space where brands are concentrating on digital advertising, social media, and influencer collaborations to attract consumers. The continuing change in consumer behavior is forcing the market towards a more digitally oriented future. The IMARC Group predicts that the global e-commerce market size is projected to reach USD 214.5 Trillion by 2033.
Increasing demand for natural and sustainable ingredients
People are now demanding hand creams containing natural, organic, and sustainably derived ingredients, thereby supporting the hand cream market growth. This demand is driven by environmental issues, health consciousness, and an overall clean beauty trend. Individuals are becoming more concerned about synthetic chemicals, allergens, and possible skin irritants in traditional skincare products. Consequently, they are looking for hand creams with plant-based ingredients, biodegradable packaging, and fair sourcing. Brands are meeting this demand by reformulating their products and achieving certifications. Social media and online platforms are making consumers' voices louder, allowing them to have an effect on brand policy and make demands for transparency. Eco-conscious people are also willing to pay a premium for sustainable products, and this is what is spurring more companies into innovating in this category. This increased demand is facilitating product innovation, marketing strategies, as well as supply chain management. For instance, in 2024, Victoria Beckham launched luxury hand creams which provides a light texture of a serum. The new hand creams compliment the iconic Victoria Beckham Beauty fragrances.
Repair hand cream currently exhibits a clear dominance in the market
Repair hand creams are specialized formulations designed to heal and rejuvenate dry, damaged, or cracked hands by providing intense hydration and restoring the skin's natural barrier. For example, RejuvaCare offers a rich blend of shea butter, vitamin E, and hyaluronic acid, ensuring deep hydration and skin renewal. RepairMax by DermaFix introduces a formula enriched with ceramides and aloe vera to soothe and repair irritated skin. As per the hand cream market analysis report, these launches will continue to augment the segment's growth.
Currently, generation X holds the largest hand cream market demand
Hand creams specifically formulated for generation X focus on addressing the unique skin care needs of individuals in their late 30s to early 50s. They often target signs of aging, such as dryness, fine lines, and loss of elasticity. For example, Neutrogena's Rapid Wrinkle Repair Hand Cream is popular among Gen X users for its anti-aging benefits. It incorporates retinol and hyaluronic acid to smooth wrinkles and deeply hydrate the skin.
Female accounted for the majority of the hand cream market share
Hand creams designed specifically for women focus on addressing age-related skin concerns such as dryness, fine lines, and loss of firmness while also catering to their busy, multifaceted lifestyles. L'Occitane's Shea Butter Hand Cream is a top choice, offering rich hydration and nourishment with its high concentration of shea butter. It is perfect for combating dryness and maintaining soft, supple skin.
Supermarkets and hypermarkets accounted for the majority of the hand cream market outlook
Hand creams sold through supermarkets and hypermarkets are widely accessible and cater to a broad audience by offering a variety of affordable yet effective options. For instance, Nivea's Intensive Nourishing Hand Cream is a popular choice found in many supermarkets, known for its rich formula that provides deep hydration and long-lasting moisture.
Asia Pacific currently dominates the market
The hand cream market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
The Asia Pacific hand cream market is rapidly growing, driven by increasing awareness of skincare and rising demand for premium products. In this region, Shiseido and Innisfree are highly popular, offering hand creams that cater to various skin needs with a focus on natural ingredients and advanced formulations. Moreover, the inflating number of local brands like Hada Labo, whose Gokujyun Hand Cream has hyaluronic acid to ensure deep and lasting hydration, is positively influencing the regional market.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major market companies have also been provided. Some of the key players in the market include: