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市場調查報告書
商品編碼
1820436
2025 年至 2033 年保險科技市場規模、佔有率、趨勢及預測(按類型、服務、技術及地區)Insurtech Market Size, Share, Trends and Forecast by Type, Service, Technology, and Region, 2025-2033 |
2024年,全球保險科技市場規模達103億美元。展望未來, IMARC Group預測,到2033年,該市場規模將達到1,529億美元,2025-2033年的複合年成長率為31.51%。目前,北美佔據市場主導地位,2024年的市佔率將超過38.7%。保險業擴大採用數位技術,客戶對無縫數位體驗的期望不斷變化,物聯網(IoT)設備的興起,以及利用人工智慧(AI)打擊保險詐欺的需求日益增加,這些都是加速市場成長的一些因素。
隨著全球保險環境的快速發展,保險科技(Insurtech)正日益凸顯。市場的一個顯著趨勢是人工智慧 (AI)、機器學習 (ML)、區塊鏈和物聯網 (IoT) 等尖端技術的融合。這些技術可幫助保險公司最佳化營運、降低成本並提升客戶體驗。人工智慧和機器學習被用來簡化核保流程、改善理賠處理並更精準地預測風險。例如,人工智慧演算法能夠分析來自多個來源的大量資料,使保險公司能夠識別模式並更準確地評估風險。區塊鏈技術也正在興起,並將在該領域確立其作為處理保單和理賠的安全透明方式的地位。區塊鏈透過提供資料不可篡改和可追溯性,可以增強保險業的信任並減少詐欺。
由於多種原因,美國已成為保險科技市場的主要地區。數位保險平台和市場的興起推動了市場的成長。這些平台使人們能夠比較不同的保險產品並在線上購買保險。它們還透過減少對代理人或經紀人等傳統中介機構的需求,使保險公司能夠涵蓋更廣泛的客戶群。圍繞保險科技的監管環境正在發生變化,世界各國政府正在採取措施應對技術在保險業中日益成長的作用。雖然監管可能帶來挑戰,但它也為保險科技公司提供了應對行業複雜性的機會。保險科技新創公司需要確保遵守資料隱私、網路安全和消費者保護的法規,尤其是在處理大量敏感資訊時。根據IMARC Group的預測,美國保險科技預計在 2024 年至 2032 年期間的複合年成長率 (CAGR) 為 6.50%。
保險科技市場的地域多樣化
受北美和歐洲傳統中心以外新興地區融資和交易活動增加的推動,保險科技市場的地理多元化發展勢頭強勁。亞洲市場正在顯著崛起,印度、中國和東南亞等國家憑藉著不斷提升的保險滲透率、龐大的參保人口以及數位化基礎設施的進步,成為重要的成長中心。例如,2024年,保險科技新創公司Finsall在由Unicorn India Ventures和Seafund領投的過橋融資中籌集了1.5億盧比。這筆資金將用於創建一家非銀行金融公司,增強數位化介面,並擴大與保險公司、中介機構和貸款機構的合作關係。此外,除了主要金融中心之外,其他歐洲國家也正吸引投資者和新創企業的關注,它們利用監管改革和對保險服務創新日益成長的需求。這種擴張正在促進更廣泛的全球參與和協作,從而能夠部署客製化的保險科技解決方案,以應對特定地區的挑戰。多樣化不僅擴大了市場範圍,而且還促進了競爭,增強了產品供應,提高了創新保險解決方案的可及性,標誌著向更具包容性和全球化的保險科技生態系統的轉變。
物聯網和即時資料
物聯網 (IoT) 在提供良好的保險科技市場前景方面發揮關鍵作用。遠端資訊處理和穿戴式技術等物聯網設備正在產生大量即時資料,保險公司可以利用這些數據獲得優勢。例如,安裝在車輛上的遠端資訊處理設備可以為保險公司提供有關駕駛員行為的寶貴見解,從而根據實際駕駛習慣進行個人化定價。另一方面,穿戴式科技使保險公司能夠監控投保人的健康和生活方式選擇,從而更準確地承保和風險評估。這種即時資料存取不僅提高了保險定價的準確性,還使保險公司能夠開發針對個人需求的創新產品,最終提高客戶滿意度。隨著時間的推移,物聯網處理和發送即時資料的能力不斷提高。一項研究表明,物聯網系統產生的資料量預計每天將達到 2.5 千兆字節,並且還在逐年增加。
保險詐欺案件不斷增加
保險詐欺現像在保險科技領域愈演愈烈,人工智慧 (AI) 在其中扮演著核心角色。長期以來,保險公司一直在與欺詐性索賠作鬥爭,這些索賠不僅造成財務損失,也損害了行業內的信任。根據保險詐欺組織的資料,美國消費者每年至少因保險詐欺而被騙取 3,086 億美元。約 10% 的財產意外險損失是由於詐欺造成的。醫療保險詐欺每年造成的損失估計為 600 億美元。保險科技公司正在部署人工智慧演算法,以更有效地偵測和防止詐欺活動。這些演算法分析大量資料集和模式,以識別可疑的索賠和行為,使保險公司能夠及時採取行動。透過利用人工智慧,保險公司可以減少詐欺性賠償,降低與手動詐欺偵測相關的營運成本,並維護其保險組合的完整性。正如保險科技行業趨勢所強調的那樣,人工智慧技術的整合正在徹底改變詐欺檢測流程,使保險公司能夠提高效率並保護其金融資產。
The global insurtech market size was valued at USD 10.3 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 152.9 Billion by 2033, exhibiting a CAGR of 31.51% from 2025-2033. North America currently dominates the market, holding a market share of over 38.7% in 2024. Increasing adoption of digital technologies within the insurance industry, changing customer expectations for seamless digital experiences, the rise of Internet of Things (IoT) devices, and the heightened need to combat insurance fraud with artificial intelligence (AI are some of the factors accelerating the market growth.
Insurtech is becoming increasingly prominent because of the swiftly evolving global insurance environment. A prominent trend in the market is the incorporation of cutting-edge technologies like artificial intelligence (AI), machine learning (ML), blockchain and the Internet of Things (IoT). These technologies assist insurers in optimizing operations, lowering expenses and improving customer experiences. AI and ML are utilized to streamline underwriting, enhance claims processing and forecast risks with greater precision. For instance, AI algorithms are capable of examining data from multiple sources in vast amounts and allow insurers to identify patterns and evaluate risk with greater accuracy. Blockchain technology is also on the rise and will establish its role in this sector as a secure and transparent way of handling policies and claims. Blockchain can enhance trust and reduce fraud in the insurance industry by providing data immutability and traceability.
The United States has emerged as a major region in the Insurtech market due to various reasons. The rise of digital insurance platforms and marketplaces is impelling the growth of the market. These platforms provide people with the ability to compare different insurance products and purchase coverage online. They also enable insurers to reach a broader customer base by reducing the need for traditional intermediaries such as agents or brokers. The regulatory environment surrounding Insurtech is evolving, and governments worldwide are taking steps to address the growing role of technology in the insurance industry. While regulation can present challenges it also provides opportunities for Insurtech companies to navigate the complexities of the industry. Insurtech startups need to ensure that they comply with the regulations governing data privacy, cybersecurity and consumer protection especially as they handle vast amounts of sensitive information. As per the predictions of the IMARC Group, the US Insurtech is expected to exhibit a growth rate (CAGR) of 6.50% during 2024-2032.
Geographical Diversification of Insurtech Market
The geographical diversification of the insurtech market is gaining momentum, driven by heightened funding and deal activity in emerging regions outside North America and traditional European hubs. Asia is witnessing a significant rise, with countries like India, China, and Southeast Asia becoming prominent growth centers due to rising insurance penetration, a large underinsured population, and advancements in digital infrastructure. For instance, in 2024, Finsall, an insurtech startup, raised ₹15 crore in a bridge funding round led by Unicorn India Ventures and Seafund. The funds will be employed to create a non-bank financial company, enhance digital interfaces, and expand partnerships with insurers, intermediaries, and lenders. Additionally, other European countries beyond the major financial centers are drawing attention from investors and startups, capitalizing on regulatory reforms and an increasing appetite for innovation in insurance services. This expansion is fostering greater global participation and collaboration, enabling the deployment of tailored insurtech solutions to address region-specific challenges. The diversification not only spreads the market's reach but also boosts competition, enhances product offerings, and increases accessibility to innovative insurance solutions, marking a shift towards a more inclusive and globalized insurtech ecosystem.
IoT and real-time data
The Internet of Things (IoT) is playing a pivotal role in offering a favorable Insurtech market outlook. IoT devices such as telematics and wearable technology are generating vast amounts of real-time data that insurers can leverage to their advantage. Telematics devices installed in vehicles for instance, provide insurers with valuable insights into driver behavior enabling personalized pricing based on actual driving habits. Wearable technology on the other hand allows insurers to monitor policyholders' health and lifestyle choices leading to more accurate underwriting and risk assessment. This access to real-time data not only enhances the accuracy of insurance pricing but also empowers insurers to develop innovative products tailored to individual needs ultimately improving customer satisfaction. Over time IoT's ability to process and send real-time data has improved. According to a study, the volume of data generated by IoT systems is predicted to reach 2.5 quintillion bytes per day and is increasing yearly.
Increasing cases of insurance fraud
The surging prevalence of insurance fraud is gaining momentum in the Insurtech arena with artificial intelligence (AI) playing a central role. Insurers have long struggled with fraudulent claims which not only result in financial losses but also erode trust within the industry. According to data from the Insurance Fraud Organisation, American consumers are defrauded of at least USD 308.6 Billion yearly by insurance fraud. Around 10% of property-casualty insurance losses happen because of fraud. The annual cost of Medicare fraud is estimated to be USD 60 Billion. Insurtech companies are deploying AI-driven algorithms to detect and prevent fraudulent activities more effectively. These algorithms analyze vast datasets and patterns to identify suspicious claims and behaviors enabling insurers to take timely action. By leveraging AI insurers can reduce fraudulent payouts, lower operational costs associated with manual fraud detection and maintain the integrity of their insurance portfolios. As highlighted by insurtech industry trends, the integration of AI technologies is revolutionizing fraud detection processes, enabling insurers to enhance efficiency and safeguard their financial assets.
Health leads the market with around 25.7% of market share in 2024. The health insurance sector is primarily driven by the increasing cost of healthcare and the move toward preventive care. Insurers are concentrating on wellness programs, telemedicine services and data-driven insights to reduce healthcare costs and improve customer health outcomes. The cost of healthcare services such as doctor visits, hospitalization, surgeries, prescription drugs and diagnostic tests is steadily increasing across the globe. These increasing costs are attributed to a number of factors, including the high price of medical technology, pharmaceuticals and the rising complexity of health care delivery. The healthcare systems of many countries have become more privatized or less publicly funded leaving individuals to shoulder more of the financial burden for their healthcare needs. As a result, more people are seeking health insurance to help offset these rising costs.
Managed services lead the market with around 25.7% of insurtech market share in 2024. The demand for managed services has been steadily growing across industries driven by the increasing complexity of business operations, the need for cost-efficiency and the rapid pace of technological advancements. Managed services refer to the practice of outsourcing the management and responsibility of specific IT functions, systems, or processes to third-party service providers. This model enables organizations to focus on their core competencies while outsourcing critical infrastructure, software, security, and other IT-related services to experts. The growing frequency and sophistication of cyberattacks are also a major driver for the increased demand for managed services. With the advent of digital transformation businesses are becoming increasingly dependent on digital systems and online platforms which makes them more susceptible to cybersecurity threats. Cyberattacks such as data breaches, ransomware attacks and phishing campaigns are becoming increasingly common and have the potential to cause significant financial and reputational damage.
Cloud computing leads the market with around 26.8% of market share in 2024. Scalability is one of the most important advantages of cloud computing in the insurtech space. Insurance companies face fluctuating demand due to seasonal trends, regulatory changes, or sudden spikes because of unforeseen events such as natural disasters. Cloud platforms enable insurers to scale up or down their IT resources easily according to changing demands without making heavy upfront investments in physical infrastructure. Legacy systems in traditional insurance companies are expensive to maintain, upgrade and scale. Cloud computing does not require a business to invest in expensive hardware and data centers. Insurers can use a pay-as-you-go or subscription-based model through cloud solutions where they pay only for the resources they consume and not commit to large capital expenditures.
In 2024, North America accounted for the largest insurtech market share of over 38.7%. The North American market is driven by the increasing adoption of Insurtech solutions driven by its advanced technological infrastructure and a customer base increasingly demanding digital experience. The rise of IoT devices especially in the United States and Canada has enabled insurers to make use of real-time data to achieve more accurate underwriting and claims processing. The collaboration of traditional insurance majors with Insurtech startups is driving the growth of the market thereby creating innovative solutions. The insurtech market is gaining significant investment as venture capitalists and private equity firms are realizing growth potential in this sector. Substantial funding for insurtech startups allows them to scale up their operations, develop innovative solutions and increase their customer base. The area of interest among investors is about the startups focused on the use of technology to disrupt traditional insurance models and improve the overall experience for insurance. In 2024, Broker Insights, which is a Dundee-based Insurtech offering a platform to brokers for better understanding of their business aspects and communication with insurers was launched in the US.
United States Insurtech Market Analysis
The United States holds 86.90% of the market share in the North America. The United States leads the insurtech market because of its highly advanced digital infrastructure and tech-savvy population. Mobile-based insurance options are increasingly gaining popularity, as by 2024, over 92% of people will have a smartphone, as per an industry report. Big data analytics, the Internet of Things, and AI have enabled the generation of customized insurance plans and fast-tracked the claims process. For instance, IoT-based telematics have fueled usage-based insurance policies, particularly in the vehicle insurance industry, where a significant number of coverages are expected to be usage-based by 2025.
Regulatory support further accelerates innovation, such as that provided by the Department of Treasury's sandbox initiatives. The increasing incidence of cyber threats is also driving the demand for cyber insurance solutions; between 2023 and 2024, more than 6 billion records were compromised in 2,741 incidents that were publicly disclosed, as reported by IT Governance USA. Robust market momentum is shown by venture capital investments in insurtech businesses, which reached USD 7 Billion in 2022 globally, according to reports.
Europe Insurtech Market Analysis
The main drivers of the insurtech market in Europe are tight regulations, digital transformation, and a high internet penetration rate (around 90% as per industrial reports) throughout the area. Laws like the General Data Protection Regulation (GDPR) that guarantee openness and consumer confidence encourage more use of digital insurance solutions. With nations like Germany and the UK leading the way in telematics-based motor insurance, pay-as-you-go insurance is becoming increasingly popular, especially in the mobility and travel sectors. In 2023, in terms of insurance telematics coverage, the German market has expanded recently and is currently the third largest in Europe. Additionally, a considerable percentage of European insurers are likely to adopt AI-based solutions by 2023, reflecting the growing usage of AI for fraud detection. Aging population and demographic change, which involve approximately 20% of the population 65 and above, is driving demand for senior-specific health and life insurance products. Cross-border collaborations have also helped push cutting-edge insurtech platforms to expand rapidly within the Nordic region.
Asia Pacific Insurtech Market Analysis
With more than 65% of the Asia-Pacific population having internet penetration as of 2023 according to reports, its large uninsured population and exponentially growing internet connectivity are contributing to an exponential rise in insurtech usage. With smartphone penetration at 78% in China and more than 70% in India, mobile-first initiatives are on the rise. Governments are taking a central role in innovation through schemes such as China's Insurtech Development Plan and India's IRDA sandbox program. Microinsurance to low-income and rural areas is one of the strongest forces in the region, particularly in India and Southeast Asia. According to IRDAI data, 2.26 crore health insurance policies in 2022-2023 insured 55 crore lives by general and health insurance companies. Moreover, the growth of digital ecosystems in markets like South Korea and Japan supports embedded insurance solutions, which are incorporated into platforms like ride-hailing applications and e-commerce. Another factor is the digitalisation of health insurance; from 2020 to 2023, purchases of digital health insurance increased significantly due to awareness created by the pandemic.
Latin America Insurtech Market Analysis
Growing financial inclusion and increasing smartphone penetration, which has already reached over 60% of the population in 2023, as per industrial reports are driving the insurtech market in Latin America. The region's governments, which include Brazil and Mexico among others, are heavily advocating for digital innovation in finance, making it a rather conducive environment for the advancement of insurtech. Microinsurance is fast-growing, targeting the under-banked. To this effect, Nubank Brazilian digital banking platform has maintained 2 million active contracts in Brazil through its engagement with Chubb. Blockchain technology is being used by startups to process claims more quickly and transparently, especially in the life and health insurance markets. With growth rates in this market growing significantly, the rise of gig economies and freelance labour in nations like Argentina is also fuelling demand for on-demand insurance solutions.
Middle East and Africa Insurtech Market Analysis
Reports show that smartphone usage in the Middle East and Africa area is growing, reaching above 75% in the GCC countries and more than 50% in Sub-Saharan Africa. Insurtech solutions are seamlessly integrating into the region as more people embrace digital wallets and mobile payments, with increases of over 30% per year. The government initiative like the UAE's Vision 2030, which focuses especially on health and vehicle insurance, promotes digital transformation. Takaful, or Islamic insurance, has become popular, especially in the GCC countries, where it is estimated to be 20% of the entire market.
In the dynamic global Insurtech market, key players are actively engaged in a range of strategic initiatives aimed at capitalizing on market opportunities and addressing industry challenges. Established insurance giants are increasingly partnering with Insurtech startups to harness technological innovations and streamline their operations. These collaborations result in the development of cutting-edge solutions that enhance customer experiences, improve underwriting accuracy, and drive operational efficiency. Additionally, major players are investing heavily in data analytics and artificial intelligence (AI) technologies to harness the power of real-time data and deliver personalized insurance offerings. This approach enables insurers to tailor policies and pricing based on individual behaviors and needs, ultimately boosting customer satisfaction and loyalty. Moreover, key market players are expanding their geographical presence, particularly in regions with untapped Insurtech potential, such as Asia-Pacific and Latin America. These expansion efforts help them tap into new customer bases and diversify their portfolios. For instance, in 0224, FlyEasy, in collaboration with Blink Parametric and Zurich Edge, has begun operations in the Asia-Pacific area. Through this partnership, FlyEasy's cutting-edge travel solutions-which emphasise parametric insurance to improve client experiences-are brought to the area. Travellers will immediately benefit from the partnership's goal of automating and streamlining claims procedures for flight interruptions.