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市場調查報告書
商品編碼
1820382
2025 年至 2033 年礦物化妝品市場規模、佔有率、趨勢及預測(依產品、配銷通路及地區)Mineral Cosmetics Market Size, Share, Trends and Forecast by Product, Distribution Channel, and Region, 2025-2033 |
2024年,全球礦物化妝品市場規模達30.8億美元。展望未來, IMARC Group預測,到2033年,市場規模將達到41.7億美元,2025年至2033年的複合年成長率為3.37%。目前,北美佔據市場主導地位,2024年的市佔率將超過35.7%。礦物化妝品市場佔有率正在擴大,這得益於皮膚問題日益增多,人們對清潔親膚的彩妝產品的需求日益成長,同時電商平台的擴張也使得有機產品更容易被更廣泛的消費者所接受。
隨著越來越多的人青睞天然親膚的彩妝,礦物化妝品的需求也隨之成長。人們避免使用刺激性化學物質,並尋求能夠防止刺激和過敏的產品。許多人也面臨敏感性肌膚或痤瘡問題,這使得溫和不致粉刺的產品在大眾中更受歡迎。此外,美妝達人提倡清潔美妝潮流,刺激了礦物化妝品的需求。此外,純素和零殘忍產品吸引了注重道德的消費者,而改良的配方則能提供更佳的質地、顯色度和持久力。隨著可支配收入的增加,人們在有益於皮膚的高品質化妝品上的支出也隨之增加。嚴格的法規促使品牌使用更安全的成分,進一步支持了市場的成長。
美國已成為礦物化妝品市場的主要地區,這得益於多種因素。人們開始意識到合成化學物質的有害影響,並選擇對皮膚溫和的化妝品,這推動了礦物化妝品市場的成長。隨著社群媒體使用率的上升,人們被鼓勵追隨清潔美容潮流,推動了對礦物產品的需求。據DataReportal稱,截至2024年1月,美國擁有2.39億社交媒體用戶,佔總人口的70.1%。除此之外,產品質地、色素沉著和持久度方面的創新有助於提高用戶吸引力,從而促進市場成長。此外,網購的日益普及使礦物化妝品更容易獲得,幫助品牌接觸到更廣泛的受眾。
對天然和有機產品的需求不斷增加
對天然和有機產品日益成長的需求推動了市場的成長。人們開始意識到合成成分的有害影響。因此,他們開始使用清潔、天然、親膚配方的化妝品。根據化學文摘社 (CAS) 的一項研究,2023 年,40% 的人表示更喜歡天然成分製成的美容和個人護理產品。許多人的皮膚比較敏感,因此礦物化妝品成為溫和無刺激的首選。這些產品通常含有氧化鋅等天然礦物質,具有防曬和舒緩等額外的護膚功效。在社群媒體和網紅的推動下,清潔美容潮流持續興起,進一步推動了礦物化妝品的需求。各大品牌紛紛擴大礦物產品線,改進配方,以吸引更多顧客。隨著人們越來越重視健康和永續性,天然和有機礦物化妝品越來越受歡迎。
電子商務網站的擴展
電商門戶網站的擴張為礦物化妝品市場帶來了良好的前景。線上購物讓人們足不出戶即可瀏覽、比較和購買礦物化妝品。許多品牌透過其網站和主流電商平台直接銷售,提供獨家優惠、全面的產品描述和客戶回饋,幫助消費者做出更明智的決定。社群媒體和網紅行銷也促進了線上銷售,因為人們可以透過數位廣告和美妝教學發現新的礦物化妝品。訂閱禮盒和個人化推薦進一步提升了線上購物體驗。此外,免費送貨、輕鬆退貨和虛擬試妝工具的推出,讓人們在網路上購買化妝品時更加安心。隨著電商網站的不斷拓展,越來越多的品牌開始關注其數位化影響力,使礦物化妝品在全球範圍內更容易獲得和普及。根據產業報告,到2026年,全球零售電商市場規模預計將達到8.1兆美元。
皮膚病發生率上升
痤瘡、濕疹和皮膚敏感等皮膚問題的日益增多,推動了礦物化妝品的需求。一項研究表明,截至2024年10月,濕疹(包括內源性皮膚炎和異位性皮膚炎)影響了全球多達20%的兒童和3%的成年人。許多傳統化妝品含有刺激性化學物質和合成成分,可能會惡化皮膚狀況,促使人們尋求更安全的替代品。礦物化妝品通常不含對羥基苯甲酸酯、香料和防腐劑,因此成為皮膚問題人士的熱門選擇。它還含有二氧化鈦等天然成分,具有抗發炎和舒緩功效。皮膚科醫生經常向有皮膚問題的人推薦礦物化妝品,這進一步鼓勵了他們的使用。隨著越來越多的人受到皮膚問題的困擾,各大品牌正在開發先進的礦物配方,在提供良好遮蓋力的同時,還能呵護肌膚。對溫和不致粉刺產品日益成長的需求,推動市場持續發展。
The global mineral cosmetics market size was valued at USD 3.08 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 4.17 Billion by 2033, exhibiting a CAGR of 3.37% from 2025-2033. North America currently dominates the market, holding a market share of over 35.7% in 2024. The mineral cosmetics market share is expanding, driven by rising preferences for clean and skin-friendly makeup products owing to the increasing incidence of skin issues, along with the expansion of e-commerce sites, enhancing the accessibility of organic items to a wider audience.
As more people are preferring natural and skin-friendly makeup, the demand for mineral cosmetics is rising. People avoid harsh chemicals and look for products that prevent irritation and allergies. Many individuals also deal with sensitive skin or acne, making gentle and non-comedogenic options more popular among the masses. Besides this, beauty influencers promote clean beauty trends, catalyzing the demand for mineral cosmetics. In addition, vegan and cruelty-free items attract ethically conscious buyers, while improved formulations offer better texture, pigmentation, and lasting power. With inflating disposable incomes, people are spending more on high-quality makeup that benefits their skin. Stringent regulations lead brands to employ safer ingredients, further supporting the market growth.
The United States has emerged as a major region in the mineral cosmetics market owing to many factors. People are becoming aware about the harmful effects of synthetic chemicals and choosing makeup that is gentle on their skin, which is impelling the mineral cosmetics market growth. With the rising usage of social media, individuals are being encouraged to follow clean beauty trends, driving the demand for mineral-based products. According to the DataReportal, in January 2024, the USA had 239.0 Million social media users, representing 70.1% of the overall population. Apart from this, innovations in item texture, pigmentation, and longevity assist in improving user appeal, thereby bolstering the market growth. Moreover, the increasing adoption of online shopping is making mineral cosmetics more accessible, helping brands reach a wider audience.
Increasing demand for natural and organic products
The rising need for natural and organic items is fueling the market growth. People are becoming aware about the harmful effects of synthetic ingredients. They are consequently employing makeup items with clean, natural, and skin-friendly formulations. According to a study by the Chemical Abstracts Service (CAS), in 2023, 40% of individuals indicated a preference for beauty and personal care items made with natural ingredients. Many people have sensitive skin, making mineral cosmetics a go-to choice for gentle and non-irritating coverage. These products often contain natural minerals, such as zinc oxide, which offer added skincare benefits like sun protection and soothing properties. The ongoing clean beauty trend, supported by social media and influencers, further driving the demand for mineral cosmetics. Brands respond by expanding their mineral-based product lines and refining formulations to attract more customers. As people prioritize health and sustainability, natural and organic mineral cosmetics continue to gain popularity.
Expansion of e-commerce sites
The expansion of e-commerce portals is offering a favorable mineral cosmetics market outlook. Online shopping allows people to browse, compare, and purchase mineral-based makeup from the comfort of their homes. Many brands sell directly through their websites and major e-commerce platforms, offering exclusive deals, comprehensive product descriptions, and customer feedback that assist purchasers in making better decisions. Social media and influencer marketing also boost online sales, as people discover new mineral cosmetics through digital ads and beauty tutorials. Subscription boxes and personalized recommendations further enhance the online shopping experience. Moreover, with free shipping, easy returns, and virtual try-on tools, individuals feel more confident buying makeup online. As e-commerce sites continue to broaden, more brands are focusing on their digital presence, making mineral cosmetics more available and popular worldwide. According to industry reports, the global retail e-commerce market is set to hit USD 8.1 Trillion by 2026.
Rising incidence of dermatological issues
The increasing incidence of dermatological issues like acne, eczema, and skin sensitivity is driving the demand for mineral cosmetics. A research study revealed that as of October 2024, eczema, encompassing intrinsic and atopic dermatitis, impacted as many as 20% of children and 3% of adults worldwide. Many traditional cosmetics contain harsh chemicals and synthetic ingredients that can worsen skin conditions, leading people to seek safer alternatives. Mineral-based makeup is often free from parabens, fragrances, and preservatives, making it a popular choice for those with skin issues. It also contains natural items, such as titanium dioxide, which offer anti-inflammatory and soothing benefits. Dermatologists often recommend mineral cosmetics for people with skin concerns, further encouraging their usage. As more people are suffering from skin conditions, brands are developing advanced mineral formulas that provide good coverage while being kind to the skin. This growing need for gentle and non-comedogenic products continues to move the market forward.
Face products held 44.0% of the market share in 2024. They are the most essential part of any makeup routine. Foundations, powders, and concealers are in high demand, as people look for skin-friendly alternatives that provide good coverage without clogging pores. Many people have sensitive or acne-prone skin, making non-comedogenic and lightweight mineral formulas a popular choice. These products often contain natural ingredients like zinc oxide and titanium dioxide, which offer sun protection and help to soothe the skin. With the rise of clean beauty trends, more people prefer makeup that not only enhances their look but also benefits their skin. Brands focus on improving texture, longevity, and shade ranges to attract a wider audience. Face products are also marketed as multi-functional, combining skincare benefits with makeup, which adds to their appeal. Since foundation and powder are crucial items for many individuals, they naturally dominate the market compared to other product categories.
Offline accounts for 75% of the market share. Offline channels are gaining popularity because many people prefer to see, touch, and test products before buying. Stores like beauty retailers, department stores, and pharmacies allow customers to try different shades and textures to find the perfect match for their skin. In-person shopping also provides expert guidance from sales representatives, which helps people to choose items based on their skin type and concerns. Many shoppers trust physical stores more since they can verify the authenticity of products and avoid the risk of buying fakes online. Additionally, premium and luxury mineral cosmetic brands often focus on high-end retail outlets to enhance their brand image. Promotional activities, in-store discounts, and exclusive item launches further attract users. The experience of testing and instantly purchasing products in physical stores keeps offline sales strong.
North America, accounting for 35.7%, enjoys the leading position in the market. The region is recognized because of the strong demand for clean beauty products and high user awareness about skincare. People are more becoming conscious about what they apply to their skin and prefer makeup with natural and non-toxic ingredients. The region, including the United States and Mexico, has a well-established beauty and personal care industrial base with many big firms constantly launching innovative and high-quality mineral-based items. According to the IMARC Group, the Mexico beauty and personal care market size was valued at USD 10.6 Billion in 2024. The rise of vegan, cruelty-free, and eco-friendly cosmetics also fuels the market growth, as many individuals prioritize ethical shopping. Social media and influencer marketing play a huge role in promoting mineral cosmetics, making them more mainstream. The presence of major beauty retailers, specialty stores, and extended e-commerce networks ensures easy access to these products. Additionally, high disposable incomes allow individuals to spend more on premium and dermatologist-recommended makeup items.
United States Mineral Cosmetics Market Analysis
The United States holds 86.80% of the market share in North America. The United States market is experiencing growth owing to the increasing demand for clean-label and skin-friendly beauty products that align with health-conscious and environmentally aware lifestyles. Mineral cosmetics, formulated without synthetic dyes, fragrances, parabens, or preservatives, appeal to individuals with sensitive or acne-prone skin, as they reduce the risk of irritation and clogging. Social media has also amplified item visibility, allowing niche brands to reach targeted audiences who prioritize ingredient transparency and cruelty-free formulations. The rising influence of dermatologists and beauty influencers promoting non-comedogenic and hypoallergenic products has further enhanced their appeal. According to industry reports, as of August 2024, 41% of individuals under 30 years old, 33% of those between 30 and 49 years old, and 22% of respondents aged 50 and older indicated that they bought a product because of an influencer's endorsement. Additionally, the ongoing trend of multifunctional beauty items that offer coverage, ultraviolet (UV) protection, and skincare benefits in one product is catalyzing the demand for mineral-based foundations, powders, and blushes. Furthermore, increasing regulations and retailer-oriented clean beauty standards are motivating mainstream brands to broaden their mineral cosmetic item lines.
Europe Mineral Cosmetics Market Analysis
The Europe market is witnessing robust growth on account of the combination of rising user preference for natural ingredients, stringent regulatory standards, and the growing environmental consciousness. European users are increasingly scrutinizing product labels and shifting towards cosmetics free from synthetic additives, parabens, and talc. These factors align with the appeal of mineral formulations. The region's strong regulatory framework under REACH and the EU Cosmetics Regulation has also motivated brands to reformulate offerings with safer and skin-friendly ingredients, driving the demand for mineral-based alternatives. Moreover, rising awareness among the masses about skin sensitivities and conditions, such as rosacea and eczema, has further contributed to the popularity of gentle and non-irritating mineral products. In parallel, the increasing focus on sustainability and ethical beauty has heightened interest in brands that offer eco-friendly packaging, cruelty-free certifications, and ethically sourced minerals. Additionally, the rising aging population in Europe seeks items that offer skin benefits along with coverage, with mineral cosmetics seen as advantageous due to their inclusion of ingredients like zinc oxide and titanium dioxide. As per the information provided on the official website of the Eurostat, as of 1 January 2024, the EU population was estimated to be 449.3 Million, with over one-fifth (21.6%) of this group being 65 years old and above.
Asia-Pacific Mineral Cosmetics Market Analysis
The Asia-Pacific market is expanding due to rising skincare awareness, increasing urban populations, and high demand for natural beauty products. People residing in countries, such as Japan, South Korea, China, and India are seeking cosmetic solutions that are natural, gentle, non-comedogenic, and suited for humid climates, making mineral-based formulations appealing. For instance, in India, 71% of users indicated a preference for beauty items made from natural ingredients, as per a survey done in 2024. The cultural emphasis on healthy and radiant skin also encourages the use of products with supplementary skincare benefits, such as sun protection and anti-inflammatory properties, which are inherent in many mineral ingredients. Additionally, the growing disposable incomes and the rise of online beauty platforms have improved access to both international and local mineral cosmetic brands. Increasing concerns about skin sensitivity, pollution, and ingredient transparency are also enabling individuals to favor formulations with fewer synthetic additives and more breathable compositions.
Latin America Mineral Cosmetics Market Analysis
In Latin America, the market is significantly influenced by the increasing popularity of multifunctional beauty products and the penetration of worldwide wellness trends. People are seeking makeup that enhances appearance and also offers skincare benefits, such as hydration, sun protection, and anti-inflammatory effects, attributes that are commonly associated with mineral formulations. Moreover, local influencers and content creators are promoting the advantages of skin-first makeup routines, encouraging clean beauty trends, showcasing natural looks, and endorsing skin-friendly products, all of which are catalyzing the demand for such items. In 2022, 41% of makeup users in Brazil reported purchasing products due to influencer recommendations, as per the International Trade Administration. Additionally, the rising awareness about hormone-disrupting chemicals in conventional items is motivating the shift towards simpler mineral-based cosmetic alternatives that are perceived as safer and more natural for everyday use across diverse skin tones and conditions.
Middle East and Africa Mineral Cosmetics Market Analysis
The Middle East and Africa market is being greatly impacted by the increasing awareness about skin health, high demand for halal and clean beauty products, and rising disposable income. Individuals in the region are becoming more ingredient-conscious, favoring items free from parabens, talc, and synthetic dyes, which aligns with the appeal of mineral cosmetics. The expansion of organized retail and e-commerce channels and beauty specialty stores has also improved access to mineral-based brands, both internationally and regionally. According to the Kingdom's Central Bank, in 2024, e-commerce transactions utilizing Mada cards in Saudi Arabia hit SR197.42 Billion (USD 52.64 Billion). Besides this, cultural preferences for modest and skin-nurturing makeup have made mineral products popular among individuals seeking natural finishes.
Key players work on developing innovative items to meet the high mineral cosmetics market demand. They are launching products with better formulations, texture, and lasting power. They are investing in research to create skin-friendly, non-toxic, and dermatologically tested makeup that suits various skin types. Many brands focus on marketing clean beauty through influencers and social media, increasing awareness and requirement. They also expand their item lines to include foundations, lipsticks, and skincare-infused cosmetics to attract more customers. Sustainability is a big focus, with companies using eco-friendly packaging and cruelty-free ingredients. Major brands partner with retailers and e-commerce platforms to improve accessibility and reach a wider audience. Compliance with stricter regulations ensures safer products, boosting user trust. For instance, in February 2024, IDUN Minerals, a premier clean beauty brand from Sweden, debuted in India, introducing its innovative mineral cosmetic offerings to the Indian beauty and retail market. This broadening signified a key achievement in the company's collection, underscoring its dedication to ethical and clean beauty standards.