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市場調查報告書
商品編碼
1820266
2025 年至 2033 年聯絡中心軟體市場規模、佔有率、趨勢及預測(按組件、部署模式、企業規模、最終用途和地區分類)Contact Center Software Market Size, Share, Trends and Forecast by Component, Deployment Mode, Enterprise Size, End Use, and Region, 2025-2033 |
2024年,全球聯絡中心軟體市場規模達409億美元。展望未來, IMARC Group預測,到2033年,市場規模將達到1,524億美元,2025年至2033年的複合年成長率為15.7%。目前,北美佔據市場主導地位,2024年的市佔率將超過35.7%。消費者對與企業進行無縫個人化互動的需求日益成長,對提供更高靈活性的雲端解決方案的採用日益增多,以及整合先進技術以提升用戶體驗,這些都是推動聯絡中心軟體市場佔有率成長的主要因素。
全球聯絡中心軟體市場的成長主要得益於各行各業對高效能客戶服務解決方案日益成長的需求。整合語音、電子郵件、聊天和社群媒體的全通路策略提升了參與度和滿意度。企業利用人工智慧和機器學習技術進行預測分析、聊天機器人和情緒分析,進而提升效率和個人化。 2024年11月12日,Dialpad推出了Dialpad Support,這是一款基於人工智慧的解決方案,利用DialpadGPT簡化工作流程、減少倦怠並提供切實可行的洞察。隨著遠距辦公趨勢的興起,基於雲端的解決方案正日益受到青睞,其可擴展性和靈活性也日益凸顯。資料保護和合規性的監管要求推動了對安全軟體的投資。對客戶保留和降低營運成本的關注進一步支持了市場的成長。
美國是市場變革的關鍵力量,其主要驅動力在於對無縫客戶互動和卓越服務交付日益成長的需求。快速的數位轉型正在加速人工智慧解決方案的採用,這些解決方案可用於即時分析、智慧路由和自動化,從而提升客戶體驗。混合辦公和遠距辦公模式的興起,大大增強了對可擴展性和靈活性的雲端平台的需求。 Owl Labs 的《2024 年混合辦公現況報告》顯示,目前 38% 的勞動力採用混合辦公或遠距辦公模式,比去年成長 15%,其中 27% 為混合辦公員工,成長了 4%。同時,全職辦公室員工的比例下降至 62%,下降了 6%。電子商務的擴張以及個人化、全通路支援正在進一步推動市場成長。
消費者對無縫個人化互動的需求不斷成長
消費者對與企業進行無縫和個人化互動的需求不斷成長,這促進了聯絡中心軟體市場佔有率的擴大。根據 Salesforce 2023 年的報告,76% 的消費者期望企業能夠了解他們的需求並提供客製化的體驗。為此,聯絡中心軟體提供了各種功能,例如智慧呼叫路由、整合客戶關係管理 (CRM)資料和即時客戶回饋分析,有助於提高客戶滿意度。這些工具使座席能夠提供快速且量身定做的解決方案,有助於提升整體客戶體驗。除此之外,這些工具還有助於激發客戶忠誠度和維護企業聲譽,進而促進市場的成長。因此,企業正在投資解決方案以保持競爭力並確保其客戶服務符合最高標準。
日益普及的基於雲端的解決方案提供靈活性
隨著全球遠距辦公文化的興起,人們對雲端解決方案的使用日益增多,聯絡中心軟體市場的需求也隨之擴大。與此相符的是,企業越來越需要基於雲端的聯絡中心解決方案,使其座席能夠在任何地方工作。除此之外,基於雲端的解決方案還提供了在業務中斷期間維持營運和確保業務連續性所需的靈活性,這推動了市場的成長。根據國際數據公司的報告,基於雲端的聯絡中心透過減少對實體基礎設施的依賴,可以大幅節省成本。透過雲端遷移,企業最多可節省 40% 的營運成本。此外,它們減少了對實體基礎設施的依賴,這有助於節省企業成本。此外,全球大眾對靈活敏捷解決方案的需求也增加。
先進技術的整合
資料分析和人工智慧 (AI) 等先進技術在聯絡中心軟體中的快速整合,正在推動市場的成長。此外,先進的分析工具可以分析客戶互動,從中提取有價值的見解,進一步最佳化營運效率、提高座席績效,並識別客戶行為趨勢。此外,人工智慧聊天機器人和虛擬助理增強了自助服務選項,並對常見查詢提供即時回應,從而減輕了人工座席的工作量。例如,根據 Salesforce 最近的一項研究,79% 的公司報告稱,人工智慧分析改善了客戶服務。此外,這不僅提高了效率,還確保了始終如一的服務品質。此外,人工智慧驅動的分析有助於識別客戶在互動過程中的情緒,並使公司能夠提供量身定做的支援。
The global contact center software market size was valued at USD 40.9 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 152.4 Billion by 2033, exhibiting a CAGR of 15.7% from 2025-2033. North America currently dominates the market, holding a market share of over 35.7% in 2024. The growing consumer demand for seamless and personalized interactions with businesses, rising adoption of cloud-based solutions that offer enhanced flexibility, and integration of advanced technologies to improve user experience are some of the major factors propelling the contact center software market share.
The global contact center software market growth is primarily fueled by increasing demand for efficient customer service solutions across industries. Omnichannel strategies integrating voice, email, chat, and social media enhance engagement and satisfaction. Businesses leverage AI and ML technologies for predictive analytics, chatbots, and sentiment analysis, providing a boost to the efficiency and personalization. On November 12, 2024, Dialpad launched Dialpad Support, an AI-powered solution utilizing DialpadGPT to streamline workflows, reduce burnout, and provide actionable insights. Cloud-based solutions are gaining traction with rising remote work trends, offering scalability and flexibility. Regulatory requirements for data protection and compliance drive investments in secure software. The focus on customer retention and operational cost reduction further supports market growth.
The United States stands out as a key market disruptor, primarily driven by the growing need for seamless customer interactions and superior service delivery. Rapid digital transformation is accelerating the adoption of AI-powered solutions for real-time analytics, intelligent routing, and automation, enhancing customer experiences. The rise of hybrid and remote work models is significantly strengthening demand for cloud-based platforms offering scalability and flexibility. Owl Labs' 2024 State of Hybrid Work Report reveals that 38% of the workforce is now hybrid or remote, a 15% increase from last year, including 27% hybrid workers, up by 4%. Meanwhile, full-time office workers have dropped to 62%, a 6% decline. Expanding e-commerce and personalized, omnichannel support is further driving market growth.
Rising Consumer Demand for Seamless and Personalized Interactions
The rising consumer demand for seamless and personalized interactions with businesses is contributing to the contact center software market share. As per to a 2023 report by Salesforce, 76% of consumers anticipate organizations to understand their needs and provide customized experiences. In line with this, contact center software offers various features, such as intelligent call routing, integrated customer relationship management (CRM) data, and real-time customer feedback analysis that assist in enhancing customer satisfaction. These tools enable agents to provide quick and tailored solutions that aid in enhancing the overall customer experience. Apart from this, these tools benefit in stimulating customer loyalty and maintaining the reputation of a business, which is bolstering the growth of the market. As a result, businesses are investing in solutions to remain competitive and ensure that their customer service meets the highest standards.
Growing Adoption of Cloud-based Solutions providing Flexibility
The contact center software market demand is expanding as a result of people's growing use of cloud-based solutions as a result of the global remote work culture. In line with this, organizations increasingly require cloud-based contact center solutions that enable their agents to work from anywhere. Apart from this, cloud-based solutions offer the flexibility needed to maintain operations during disruptions and ensure business continuity, which is propelling the growth of the market. Cloud-based contact centers offer substantial cost savings by reducing reliance on physical infrastructure, with businesses saving up to 40% on operating costs through cloud migration, as reported by International Data Corporation. Furthermore, they reduce the reliance on physical infrastructure, which benefits in saving costs in a business. In addition, there is a rise in the demand for flexible and agile solutions among the masses around the world.
Integration of Advanced Technologies
The rapid integration of advanced technologies, such as data analytics and artificial intelligence (AI), in the contact center software is impelling the growth of the market. Besides this, advanced analytics tools analyze customer interactions to extract valuable insights that can be further used to optimize operational efficiency, improve agent performance, and identify trends in customer behavior. In addition to this, AI-powered chatbots and virtual assistants enhance self-service options and provide immediate responses to common queries that reduce the workload on human agents. For example, 79% of companies report that AI-powered analytics have led to improved customer service, according to a recent study by Salesforce. Moreover, this improves efficiency as well as ensures consistent service quality. Furthermore, AI-driven analysis helps in identifying customer emotions during interactions and allows companies to offer tailored support.
As per the latest contact center software market forecast, solution (IVR) leads the market with around 22.3% of market share in 2024. Incoming client calls are managed and automated by solution Interactive Voice Response (IVR). IVR systems use voice recognition and touch-tone keypad inputs to interact with callers and allow them to navigate through a series of pre-recorded prompts and menus to access the information or services they require. In addition, IVR solutions serve multiple purposes within contact centers. They efficiently route calls to the appropriate agents or departments, aid in reducing wait times, and ensure customers are connected to the right resources. IVR can also handle routine inquiries and transactions, such as checking account balances, making payments, or providing order status updates, without the need for agent intervention.
According to the recent contact center software market outlook, cloud-based leads the market with around 57.8% of market share in 2024. Cloud-based refers to solutions that are hosted and operated in the cloud. Furthermore, it provides scalability that allows businesses to easily adjust their contact center capacity to meet fluctuating demand. This flexibility is particularly valuable during peak periods or when expanding operations. Additionally, the cloud eliminates the need for significant upfront hardware and infrastructure investments. Companies can subscribe to cloud-based services to reduce capital expenditures and enable quicker deployment. It also offers geographic flexibility that enables agents to work from anywhere with an internet connection.
Large enterprise leads the market with around 57.6% of market share in 2024. Large enterprises are characterized by their extensive customer bases that often require advanced and highly customizable solutions to effectively manage their customer interactions. Contact center software for large enterprises can handle a high volume of customer inquiries, often across multiple communication channels, without compromising performance or customer experience. It allows for easy expansion as the business grows or experiences seasonal fluctuations in customer demand. In line with this, large enterprises often require advanced features, such as AI-driven analytics, to obtain more meaningful insights into consumer trends and behavior. These insights aid in making data-driven decisions and improving overall customer satisfaction.
According to the report, consumer goods and retail represented the largest segment. The consumer goods and retail sector comprise a wide range of businesses, such as supermarkets, e-commerce platforms, apparel retailers, and consumer electronics stores. The contact center software plays a vital role in enhancing customer experience and serves as the primary point of interaction between the brand and its customers. It helps in managing inquiries related to product information, order tracking, returns, and general customer support. In addition to this, it assists in facilitating omnichannel customer engagement. It enables businesses to provide consistent and personalized support across these channels.
In 2024, North America accounted for the largest market share of over 35.7%. North America held the biggest market share due to the increasing focus on enhanced customer service and satisfaction. Apart from this, the rising preference for data privacy and security is contributing to the growth of the market in the region. In line with this, stringent compliance with security is propelling the growth of the market. Besides this, the rising awareness about the importance of effective customer engagement and support is bolstering the growth of the market in the North America region.
United States Contact Center Software Market Analysis
In 2024, the United States represent 80.20% of the North America contact center software market. The U.S. contact center software market is escalating with digital transformation in customer service across industries. Industries such as retail, healthcare, and finance are investing in such technologies with increased demand for omnichannel support solutions and AI-driven tools. According to an industrial report, the U.S. had about 3 million contact center agents in 2022, with a high growth of remote and hybrid models. Key industry players, such as Genesys, Five9, and Cisco, are front-runners in implementing AI, automation, and cloud-based services to improve operations. It is also being influenced by the regulatory policies, like Telephone Consumer Protection Act (TCPA), driving the market to change into new, advanced customer-centric technologies.
Europe Contact Center Software Market Analysis
The demand for the contact center software market of Europe is growing as people prefer automated and cloud-based services. This market is highly dominated by three European countries: Germany, UK, and France. According to an industrial report, contact center agents in the UK were approximately 800,000 in 2022. The growth is driven in the region by the necessity of businesses to improve customer experience and reduce operational complexity by leveraging AI, analytics, and cloud contact center platforms. Moreover, European companies are compelled to adopt more secure and compliant solutions due to very stringent GDPR regulations. Companies such as Atos and Sitel Group innovate in AI-powered chatbots and voice recognition technologies, placing Europe in the center of advanced contact center solutions. For instance, the global provider Altitude Software serves more than 300,000 users through 1,100 customers across 80 countries using its omnichannel platform, Altitude Xperience.
Asia Pacific Contact Center Software Market Analysis
Asia Pacific is growing rapidly in the contact center software market due to technological advancements, increased outsourcing, and digital adoption. Outsourcing continues to lead the market in countries like India, the Philippines, and China. According to an industrial report, as of last year, India hosts approximately 1.3 million agents for contact centers. Markets such as Japan and South Korea are experiencing a high uptake of AI and cloud-based solutions, thus fast-tracking the demand for sophisticated software for contact centers. For instance, hundreds of industry leaders in China are using LCall, an intelligent call center solution, that supports up to 200 agents on a single PC with advanced features such as predictive dialers, IVR, and CRM systems. This is evidence of the increasing demand for high-capacity, flexible, and low-cost solutions across Asia Pacific, which contributes to the market growth.
Latin America Contact Center Software Market Analysis
The contact center software market in Latin America is witnessing rapid growth on account of cloud adoption and high demand for experience enhancement. In Brazil, for instance, companies like Edenred Brazil have transformed the nature of their operations. This is done by abandoning obsolete, on-premises systems to adopt omnichannel platforms from the cloud. For example, in such operations, agent productivity went up by 28% while customer satisfaction reached as high as 97.95%. Edenred, for instance, saved some USD 10,000 a month in maintenance costs from replacing its data center infrastructure with much more efficient cloud solutions. The move also reduced claims on services by 12.64%, which translated to efficiency in operations. The use of AI-powered tools like the EVA chatbot and CRM systems improves customer interactions, reducing the average handle time by 30 seconds. The penetration of cloud solutions in the region is certainly contributing to the strong upward trend registered by Latin American businesses optimizing their contact center operations.
Middle East and Africa Contact Center Software Market Analysis
The Middle East and Africa contact center software market is experiencing an upward trend. Increasing business digitization, government-backed initiatives, and growing demand for contact center services are the primary drivers for the growth of this market. According to an industrial report, in 2022, UAE had approximately 70,000 contact center agents. Saudi Arabia followed closely after that. Demand for AI-driven solutions and automation tools is growing in all the sectors, especially in telecommunication, retail, and banking. Contact centers employ more than 250,000 agents in South Africa alone, thus significantly contributing to the growth of this market region. Dimension Data, the local player, and global players like Avaya innovate for enhancing customer engagement tools. Additionally, smart city initiatives in countries such as Dubai are encouraging the use of more sophisticated customer service technologies, thereby fueling more market growth.
As per the emerging contact center software market trends, key players are integrating advanced technologies, such as artificial intelligence (AI), machine learning (ML), and natural language processing (NLP), to enhance automation, improve self-service options, and provide more personalized customer interactions. In addition, many companies are expanding their cloud-based offerings that allow businesses to easily adapt to changing customer demands and to support remote workforces. Apart from this, major manufacturers are focusing on omnichannel capabilities. They are enabling businesses to engage with customers seamlessly across various channels, such as voice, email, chat, social media, and short message service (SMS), to ensure a consistent and integrated customer experience. Moreover, companies are focusing on enhancing their analytics and reporting capabilities.