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市場調查報告書
商品編碼
1820172
智慧互聯寵物項圈市場報告,按寵物類型(貓、狗)、應用(GPS 位置監控、活動和健康監控、多用途監控等)、銷售管道(線下、線上)和地區分類,2025 年至 2033 年Smart Connected Pet Collar Market Report by Pet Type (Cat, Dog), Application (GPS Location Monitoring, Activity and Health Monitoring, Multi-purpose Monitoring, and Others), Sales Channel (Offline, Online), and Region 2025-2033 |
2024年,全球智慧互聯寵物項圈市場規模達5.264億美元。展望未來, IMARC Group預計到2033年,該市場規模將達到9.617億美元,2025-2033年期間的複合年成長率(CAGR)為6.58%。物聯網和互聯互通領域的新興技術進步、寵物擁有量和寵物護理支出的不斷成長,以及人們對寵物健康和安全的意識和關注度的不斷提高,都推動了市場的成長。
寵物擁有量和寵物照護支出的增加
在全球範圍內,寵物擁有量呈上升趨勢,這導致寵物護理成本上升。越來越多的個人和家庭收養寵物,並在食物、醫療保健、美容和其他配件上的支出增加。這是因為寵物主人將寵物視為家庭的一部分,與寵物之間的情感關係日益密切。根據美國寵物產品協會 (APPA) 的智慧連網寵物項圈市場研究資料,2023-2024 年約有 66% 的美國家庭(約 8,690 萬戶家庭)擁有寵物。 2023 年,美國在寵物上的支出為 1,470 億美元,預計今年將達到 1,506 億美元。隨著寵物擁有量的增加,在寵物照顧和智慧互聯寵物項圈等產品上的支出也在增加。
物聯網和連接技術的進步
物聯網 (IoT) 技術與寵物配件的融合正顯著推動市場擴張。物聯網使這些設備能夠持續監測寵物的活動、健康和位置,並提供即時更新和資料洞察。根據 IMARC 集團的數據,全球寵物穿戴裝置市場規模在 2023 年達到 23 億美元,預計到 2032 年將達到 65 億美元,2024-2032 年年複合成長率(CAGR) 為 12%。例如,物聯網支援的功能,例如地理圍欄、活動追蹤和溫度警報,正變得越來越複雜和可靠,這進一步推動了智慧互聯寵物項圈的市場需求。
人們對寵物健康和安全的認知和關注日益增強
寵物主人對寵物健康和安全日益成長的需求推動了相關產品的需求。這些設備可以測量心率、體溫和活動水平等重要健康指標,並提供改善寵物健康的建議。人們更傾向於投資能夠幫助他們測量和管理寵物健康狀況的技術。根據美國獸醫協會 (AVMA) 的一項調查,88% 的寵物主人認為,最好的護理來自獸醫對寵物進行體檢並進行面對面的交流。因此,人們正在投資動物健康和安全設備,這加速了智慧互聯寵物項圈市場價格的上漲。
狗佔據了大部分市場佔有率
狗是全球最受歡迎的寵物之一,在許多地區擁有較高的飼養率。因此,針對狗主人的產品市場規模更大,包括智慧互聯寵物項圈。因此,智慧互聯寵物項圈的需求日益成長。這些專為狗主人設計的項圈具有全球定位系統追蹤、健康監測和活動追蹤等功能。目標群體擁有大量的家庭寵物,這推動了市場的成長,這與人們對寵物健康和整體生活條件日益成長的關注度相關。
目前,眾多主要參與者正在投資先進技術以滿足消費者的需求。例如,PetPace 於 2024 年 3 月推出了 PetPace 2.0,這是唯一一款獸醫級人工智慧寵物項圈,可透過遠端監控來改善寵物的健康和生活品質,該項圈已獲得多項臨床研究的支持,並得到主要大學的認可。它還為獸醫、寵物主人和研究人員提供持續的救命醫療建議,從而創造了智慧互聯寵物項圈的市場機會。
GPS定位監控佔據產業最大佔有率
GPS 位置監控滿足了寵物主人的基本需求,可以追蹤寵物的安全和位置。自從 GPS 應用於寵物項圈以來,寵物主人可以隨時了解寵物的行踪,並在寵物走失時找到它們。智慧互聯寵物項圈市場統計數據顯示,由於健康和活動監測器的出現,該市場呈現出顯著的成長趨勢。它允許寵物主人遠端監測寵物的生命跡象、活動趨勢和整體健康狀況。對於那些希望主動處理健康問題並希望監測寵物健康指標的主人來說,它也很有吸引力。此外,具有感測器和訓練功能的智慧項圈可以讓主人控制和糾正寵物的不良行為,並強化良好的行為。例如,Whistle 推出了一款具有 whistle-switch 功能的寵物智慧項圈,可協助監測寵物的精確位置。它具有 GPS 追蹤功能、兩塊可更換電池,可實現全天候追蹤、可切換項圈樣式、防水深度達 6 英尺(約 1.8 公尺),並提供六個月的設備保固期。
線下代表領先的細分市場
線下銷售管道包括實體寵物店、獸醫診所和專賣店。這些門市為寵物主人創造了親自購買和檢查項圈品質的機會,並獲得了經驗豐富的店員的協助,從而為智慧互聯寵物項圈市場帶來了高額收益。線下銷售管道因其配送速度快、購買前可檢查項圈、建立聯繫和信任等優勢而廣受消費者歡迎。此外,線下通路還提供項圈試穿、店內促銷和其他加值體驗等客戶服務。因此,寵物主人可以有效率且方便地購買寵物。根據美國獸醫協會 (AVMA) 的調查,79% 的消費者更喜歡獸醫監督他們的寵物護理。因此,他們更傾向於從獸醫推薦的商店購買產品。
北美引領市場,佔據最大的智慧互聯寵物項圈市場佔有率
該報告還對所有主要區域市場進行了全面分析,包括北美(美國和加拿大);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。報告指出,北美是智慧互聯寵物項圈最大的區域市場。
北美地區憑藉著完善的基礎設施和較高的寵物擁有率,引領市場成長。智慧互聯寵物項圈市場前景廣闊,體現了該地區成熟的寵物護理文化以及對寵物健康和安全日益成長的關注。透過智慧寵物項圈等產品,人們需要持續關注寵物安全,這進一步提升了智慧寵物項圈在該地區的應用。北美擁有一些全球最富裕的國家,這促進了該地區大多數科技相關產品的購買。例如,2022 年 2 月,Garmin Ltd. 旗下的 Garmin International, Inc. 推出了其最新的犬隻追蹤項圈 TT(TM) 15X 和 T 5X,單次充電可使用長達 80 小時。
(請注意,這只是關鍵參與者的部分名單,完整名單將在報告中提供。)
The global smart connected pet collar market size reached USD 526.4 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 961.7 Million by 2033, exhibiting a growth rate (CAGR) of 6.58% during 2025-2033. The emerging technological advancements in IoT and connectivity, growing pet ownership and spending on pet care, and increasing awareness and concern for pet health and safety are contributing to the market growth.
Increasing Pet Ownership and Spending on Pet Care
Pet ownership has been on the rise across the world and is responsible for driving up the cost of care. More individuals and families are adopting pets and spending more on food, health care, grooming, and other accessories. This has been caused by the strengthening of the emotional relationship between the owners and their pets as they consider them part of the family. As per the data based on the smart connected pet collar market research by the American Pet Products Association (APPA), about 66% of U.S. households, or about 86.9 million homes, own a pet in 2023-2024. In 2023, $147 billion was spent on pets in the U.S. and $150.6 billion is projected in the U.S. As pet ownership increases, so does spending on pet care and products such as smart-connected pet collars.
Technological Advancements in IoT and Connectivity
The integration of Internet of Things (IoT) technologies in pet accessories are significantly propelling the market expansion. IoT enables these devices to provide continuous monitoring, real-time updates, and data insights about a pet's activity, health, and location. As per the IMARC GROUP, the global pet wearable market reached US$ 2.3 Billion in 2023 which is projected to reach US$ 6.5 Billion by 2032 with a compound annual growth rate (CAGR) of 12% during 2024-2032. For instance, features enabled by IoT, such as geofencing, activity tracking, and temperature alerts, are becoming increasingly sophisticated and reliable, which is further propelling the smart connected pet collar market demand.
Growing Awareness and Concern for Pet Health and Safety
The increasing need for pet owners concerning the health and safety of their pets is driving the product demand. These devices measure vital health indications like heart rate, temperature, and activity levels, and also make recommendations for improving pet's health. Individuals are more likely to invest in technologies that help them measure and manage their companion's good health. According to a survey by the American Veterinary Medical Association (AVMA), 88% of pet owners believe that the best care comes from veterinarians physically examining their pets and having face-to-face discussions. Consequently, individuals are investing in animals' health and safety devices which is accelerating the smart connected pet collar market price.
Dog accounts for the majority of the market share
Dogs are one of the most popular pets worldwide, with high ownership rates in many regions. As a result, there is a larger market for products targeting dog owners, including smart connected pet collars. Consequently, there is a growing need for smart connected pet collars for dogs. These collars, specially created for dog owners' use, provide global positioning system tracking, health monitoring, and activity tracking, among other features. The target group's high population of household pets has driven the market up, which correlates with the rising concern for their health and general living conditions.
Currently, numerous key players are investing in advanced technologies to meet consumers' needs. For instance, in March 2024, PetPace introduced PetPace 2.0, which is the only Vet-grade AI-powered pet collar that enhances the health and quality of pet lives via remote monitoring, which is clinically backed by various studies and endorsed by main universities. It also offers continuous life-saving medical insights for vets, pet owners, and researchers thus creating smart connected pet collar market opportunities.
GPS location monitoring holds the largest share of the industry
GPS location monitoring meets the primary need of pet owners by tracking their pets' safety and location. Since GPS has become available in pet collars, it allows pet owner to always know their pets' whereabouts and also recover them when they go missing. The smart connected pet collar market statistics reveal a notable growth trajectory due to the emergence of health and activity monitors. It allows pet owners to monitor their pets' vital signs, activity trends, and overall health from afar. It also appeals to owners who prefer to deal with health issues proactively and want to monitor their pets' health indicators. Apart from this, smart collars with sensors and training capabilities allow the owner to control and level the pet's unwanted behavior and reinforce good behavior. For instance, Whistleintroduced a whistle-switch smart collar for pets that helps monitor their pet's exact location. It features GPS tracking, two interchangeable batteries for 24/7 tracking, switchable collar styles, which is waterproof up to 6 ft, and comes with a six-month device warranty period.
Offline represents the leading market segment
Offline sales channels include brick-and-mortar pet stores, veterinary clinics, and specialty retailers. Such outlets create the opportunity for pet owners to engage in in-person shopping and inspection of the collar's quality, coupled with assistance from knowledgeable store employees, thus generating high smart connected pet collar market revenue. Offline sales channels are popular with customers due to the fast delivery and the ability to inspect the collar before purchase, creating bonding and confidence. In addition, the offline channel extends customer service to fit the collar, in-store promotions, and other value-adding experiences. As such, pet owners are assured of efficient acquisition and convenience. As per the survey by the American Veterinary Medical Association (AVMA), 79% of individuals prefer that a veterinarian supervise their pet's care. Hence, they prefer buying products from their recommended stores.
North America leads the market, accounting for the largest smart-connected pet collar market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for smart-connected pet collars.
North America due to the established infrastructure and high rate of pet ownership across the region is dominating the market growth. The smart connected pet collar market outlook offers a well-developed pet care culture and a growing interest in pet health and safety in the region. The need for continuous pet safety awareness, which is facilitated via products such as smart pet collars, further increases its usage across the region. North America is home to some of the richest countries globally, which facilitates the purchase of most technology-related products across the region. For instance, in February 2022, Garmin International, Inc., a unit of Garmin Ltd. unveiled their newest dog tracking collars, the TT(TM) 15X and T 5X which offer up to 80 hours of use from a single charge.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)