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市場調查報告書
商品編碼
1819998
2025-2033 年智慧體育場市場報告(按組件、部署模式、應用和地區)Smart Stadium Market Report by Component, Deployment Model, Application, and Region 2025-2033 |
2024年,全球智慧體育場市場規模達105億美元。展望未來, IMARC Group預計到2033年,該市場規模將達到490億美元,2025-2033年期間的複合年成長率(CAGR)為17.75%。推動市場發展的因素多種多樣,包括對提升球迷體驗的日益關注、5G等先進網路技術的引入、各類體育賽事的普及以及對能源效率日益成長的關注。
日益注重提升粉絲體驗
擴增實境 (AR)、虛擬實境 (VR) 和高清顯示器等技術為球迷提供身臨其境的互動式觀看體驗。先進的資料分析和人工智慧為球迷提供個人化服務,例如客製化通知、座位升級和客製化食品產品。 2023 年 3 月 23 日,Evolv Technology 宣布,它已被任命為 NFL 匹茲堡鋼人隊主場 Acrisure 體育場的官方球迷篩檢提供商。 Evolv 最先進的 Evolv Express(R) 篩檢解決方案位於 Acrisure 體育場最繁忙的大門,對進入場館的眾多球迷進行篩選。 Acrisure 體育場也舉辦音樂會和其他活動。 Evolv Express 使用強大的感測器技術和人工智慧,以前所未有的數量和速度提供更安全、更準確的威脅偵測。球迷無需停下來或打開包包就可以通行。 Evolv 的技術使保全人員能夠區分威脅和人們口袋和包包中攜帶的日常物品,從而減少排長隊,並允許客人直接進入體育場,而無需侵入性安全體驗。
先進網路技術介紹
物聯網 (IoT) 設備的整合和增強的連接性允許即時資料收集和分析,提高營運效率和粉絲體驗,從而推動智慧體育場市場的成長。此外,在體育場館部署 5G 網路可以實現更快、更可靠的連接,從而增強 AR 和 VR 等高科技解決方案的使用。 2024 年 5 月 10 日,美的、AIS、中國聯通和華為聯合實施了東南亞首個 5G 全互聯工廠,為該地區的智慧製造樹立了新標準。此次合作標誌著 5G 時代的新里程碑,提高了複雜生產流程的效率、安全性和自動化。利用美的春武里工業園全面的 5G 網路覆蓋和 5G+工業網際網路平台,每個生產階段都透過 5G 終端無縫連接,從而實現更快的機器運作。
日益成長的能源效率問題
人們對能源效率的日益關注催生了對智慧體育場館的需求。節能照明和暖氣、通風和空調 (HVAC) 系統可降低營運成本並促進永續發展。此外,太陽能板等再生能源的整合也有助於體育場館實現永續發展目標。此外,主要公司正在與其他參與者合作,以提高其體育場館的永續性。例如,2024 年 2 月 23 日,Orange Business 與思科合作共同創新了一項解決方案。位於法國南部馬賽的 67,000 座 Orange Velodrome 體育場是 Orange 的重要技術試驗台。除了提供公共 Wi-Fi 網路外,該體育場還用作 5G 服務和應用的即時實驗平台。現在,它是檢驗能源效率的重要場所。該公司正在尋求提高體育場館的永續性並減少其碳足跡。
軟體佔大部分市場佔有率
軟體解決方案可以分析球迷行為,並幫助制定個人化服務和行銷策略,從而提高球迷滿意度和收入。此外,整合社交媒體平台的軟體解決方案使球迷能夠分享體驗並與球隊和賽事互動。此外,資料分析軟體可以幫助體育場營運商監控和最佳化營運,從人群管理到特許經行銷售,確保高效管理。此外,軟體驅動的人工智慧監控系統透過監控人群行為、偵測異常情況和預防潛在威脅來增強安全性。
本地部署佔產業最大佔有率
本地解決方案使體育場館營運商能夠完全掌控其資料,確保更高層級的安全性和隱私性。它們允許進行廣泛的客製化,以滿足各個體育場館的特定需求和要求,從而實現量身定做的解決方案。透過本地部署,資料保留在體育場館的基礎設施內,從而降低違規風險並確保遵守資料保護法規。此外,本地解決方案有助於體育場館營運商遵守本地和國際法規,因為他們可以更好地控制資料儲存和處理。
建築自動化管理代表著領先的細分市場
建築自動化管理系統提供了一個集中式平台,用於控制體育場館的各項營運,例如照明、暖通空調和能源管理,從而實現精簡高效的營運。將照明調節、溫度控制和能源分配等日常任務自動化,可減少人工干預和營運成本。智慧建築管理系統可根據即時佔用情況和天氣狀況調節照明、暖氣和冷氣,從而最佳化能源使用,從而顯著節省能源。這些系統有助於體育場館減少碳足跡並確保遵守環境法規,從而實現永續發展目標。
歐洲引領市場,佔據最大的智慧體育場市場佔有率
該報告還對所有主要區域市場進行了全面分析,包括北美(美國和加拿大);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。報告指出,歐洲是智慧體育場最大的區域市場。
歐洲擁有完善的技術基礎設施,有利於先進智慧體育場解決方案的實施。該地區的高水準創新和研發投入,促進了尖端技術在體育場館中的應用。此外,體育俱樂部、科技公司和管理機構之間的合作也促進了創新智慧體育場解決方案的發展。 2023年8月15日,位於都柏林蘭斯當路的新英傑華體育場由Kentz Ireland Ltd公司代表愛爾蘭橄欖球聯盟和愛爾蘭足球協會開發。體育場可容納5萬名觀眾,觀眾可以享受安全可靠的體驗,最大限度地減少干擾和不便。江森自控被選中為該場館提供解決方案,該方案將消防和生命系統與閉路電視監控、門禁和入侵警報系統整合在一起,並透過體育場的資訊技術基礎設施進行連接。
(請注意,這只是關鍵參與者的部分名單,完整名單將在報告中提供。)
The global smart stadium market size reached USD 10.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 49.0 Billion by 2033, exhibiting a growth rate (CAGR) of 17.75% during 2025-2033. There are various factors that are driving the market, which include rising focus on fan experience enhancement, introduction of advanced network technologies such as (5G) technology, popularity of various sports events, and increasing energy-efficiency concerns.
Rising Focus on Fan Experience Enhancement
Technologies like augmented reality (AR), virtual reality (VR), and high-definition displays provide fans with immersive and interactive viewing experiences. Advanced data analytics and AI enable personalized services for fans such as tailored notifications, seat upgrades, and customized food product offerings. On 23 March 2023 , Evolv Technology announced that it has been named the Official Fan Screening Provider of Acrisure Stadium, home of the NFL's Pittsburgh Steelers. Evolv's state-of-the-art Evolv Express(R) screening solution is located at Acrisure Stadium's busiest gates, screening many fans as they enter the venue. Acrisure Stadium hosts concerts and other events as well. Evolv Express uses powerful sensor technology with AI to provide safer and more accurate threat detection at unprecedented volume and speed. Fans walk through without always stopping or having to open bags. Evolv's technology allows security officials to differentiate between threats and the everyday items people carry in their pockets and bags, which reduces long lines and allows guests to make their way directly into the stadium without invasive security experiences.
Introduction of Advanced Network Technologies
The integration of the Internet of Things (IoT) devices and enhanced connectivity allows for real time data collection and analysis, improving operational efficiency and fan experience, which is impelling the smart stadium market growth. Moreover, the deployment of 5G networks in stadiums enables faster and more reliable connectivity, enhancing the use of high-tech solutions like AR and VR. On 10 May 2024 , Midea, AIS, China Unicom, and Huawei jointly implemented the first 5G fully connected factory in Southeast Asia, setting a new standard for smart manufacturing in the region. This collaboration marks a new milestone in the 5G era, enhancing efficiency, safety, and automation in complex production processes. Harnessing the comprehensive 5G network coverage of the Midea Industrial Park in Chonburi and a 5G+ industrial Internet platform, each production phase is seamlessly connected through 5G terminals to enable faster machine operation.
Increasing Energy-Efficiency Concerns
The rising focus on energy-efficiency is catalyzing the demand for smart stadiums. Energy-efficient lighting and heating, ventilation, and air conditioning (HVAC) systems reduce operational costs and promote sustainability. In addition, the integration of renewable energy sources such as solar panels, contributes to the sustainability goals of stadiums. Furthermore, key companies are partnering with other players to improve the sustainability of their stadiums. For example, on 23 February 2024 , Orange Business co-innovated a solution in partnership with Cisco. The 67,000 capacity Orange Velodrome stadium, located in Marseille, in the south of France, is an important technology testbed for Orange. As well as providing a public Wi-Fi network, the stadium is also used as a live experimentation platform for 5G services and applications. It is now serving as a key venue to examine energy efficiency. The company is looking to enhance sustainability in the stadium and reduce its carbon footprint.
Software accounts for the majority of the market share
Software solutions analyze fan behavior and help in personalizing services and marketing strategies, thereby increasing fan satisfaction and revenue. Moreover, software solutions that integrate social media platforms enable fans to share their experiences and engage with teams and events. Besides this, data analytics software helps stadium operators monitor and optimize operations, ranging from crowd management to concession sales, ensuring efficient management. Furthermore, software-driven AI surveillance systems enhance security by monitoring crowd behavior, detecting anomalies, and preventing potential threats.
On-premises hold the largest share of the industry
On-premises solutions provide stadium operators with full control over their data, ensuring higher levels of security and privacy. They allow for extensive customization to meet the specific needs and requirements of individual stadiums, enabling tailored solutions. With on-premises deployment, data remains within the stadium's infrastructure, reducing the risk of breaches and ensuring compliance with data protection regulations. Furthermore, on-premises solutions help stadium operators comply with local and international regulations, as they have greater control over data storage and processing.
Building automation management represents the leading market segment
Building automation management systems provide a centralized platform to control various stadium operations such as lighting, HVAC, and energy management, leading to streamlined and efficient operations. Automating routine tasks like lighting adjustments, temperature control, and energy distribution reduces manual intervention and operational costs. Smart building management systems optimize energy usage by adjusting lighting, heating, and cooling based on real time occupancy and weather conditions, leading to significant energy savings. These systems help stadiums achieve sustainability goals by reducing their carbon footprint and ensuring compliance with environmental regulations.
Europe leads the market, accounting for the largest smart stadium market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe represents the largest regional market for smart stadium.
Europe has a well-established technological infrastructure, which facilitates the implementation of advanced smart stadium solutions. High levels of innovation and investment in research and development (R&D) efforts in the region contribute to the adoption of cutting-edge technologies in stadiums. Moreover, collaborations between sports clubs, technology companies, and governing authorities foster the development of innovative smart stadium solutions. On 15 August 2023, the new Aviva Stadium at Lansdowne Road, Dublin, was developed by engineers Kentz Ireland Ltd on behalf of the Irish Rugby Football Union and the Football Association of Ireland. It has a capacity for 50,000 spectators who can enjoy a safe and secure experience with minimum intrusion and inconvenience. Johnson Controls was selected to provide a solution for the venue that integrates fire and life systems with CCTV, access control, and intruder alarms, linked by the stadium's information technology (IT) infrastructure.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
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