![]() |
市場調查報告書
商品編碼
1819899
2025 年至 2033 年患者參與解決方案市場報告(按治療領域、應用、最終用戶、組件、交付類型和地區)Patient Engagement Solutions Market Report by Therapeutic Area, Application, End User, Component, Delivery Type, and Region, 2025-2033 |
2024年,全球患者參與解決方案市場規模達412億美元。展望未來, IMARC Group預計到2033年,該市場規模將達到1,404億美元,2025-2033年期間的複合年成長率(CAGR)為14.46%。以客戶為中心的醫療服務,涵蓋旨在增強患者權能的多項計劃和規則,以及電子醫療解決方案的日益普及,是推動市場成長的一些關鍵因素。
以病人為中心的治療方式日益流行
以病人為中心的醫療服務模式的實施,導致醫生對病人參與的需求日益成長。醫療服務提供者認知到積極爭取患者支持並將其納入醫療決策和治療計劃的重要性。醫療保健領域的參與工具賦予患者權力,並幫助醫療服務提供者滿足患者參與醫療服務的願望。此外,以患者為中心的醫療服務也促進了醫療服務提供者、患者及其照護者之間的有效溝通。例如,醫療產業正在轉向基於價值的醫療體系,醫療服務提供者根據患者的健康狀況獲得報銷。獲得賦能的患者感到滿意和健康,這反過來又會改善健康狀況並降低醫療成本。 2021年,只有85%的受訪者表示,如果獲得正確的資訊和科技等應用,他們就能自信地處理自己的健康問題。這進一步提升了患者參與解決方案的市場佔有率。
數位健康科技的使用日益增多
智慧型手機、穿戴式裝置和連網健康設備等數位健康科技為患者提供了更廣闊的醫療服務平台,方便他們與醫護人員互動。透過這些技術,患者互動解決方案為患者提供了一種輕鬆便捷的方式,讓他們能夠與護理團隊溝通,隨時了解自身健康狀況並進行健康監測。例如,根據《金融快報》的一篇文章報道,從2022年1月到2023年7月,76.1%的2型糖尿病 (T2DM) 患者使用了 mySugr 應用程式,並透過藍牙將血糖儀連接到該應用程式。這些使用者表示,他們能夠更頻繁地監測血糖,提高用藥依從性,並提高對糖尿病管理的整體認知水平。數位健康技術日益普及,對能夠整合和利用這些技術的患者互動解決方案的需求也隨之激增。此外,這種整合也使臨床醫生能夠遠端監測患者的健康狀況,提供即時干預,並更好地管理慢性疾病。
技術進步
人工智慧 (AI) 和機器學習 (ML) 領域的最新技術創新正在改變患者與患者參與解決方案之間的關聯。這些技術可以實現複雜性分析、預測建模和基於患者數據的干涉。人工智慧聊天機器人和虛擬助理將提供個人化的健康建議,解答患者的疑問,並及時為客戶提供指導。機器學習系統可以分析大量患者資料,識別模式、趨勢和風險問題,並幫助制定個人化的護理策略和早期發現。根據《金融快報》報道,波士頓顧問集團 (BCG) 和 B Capital 進行的一項研究預測,到 2030 年,印度的數位醫療產業規模將成長 10 倍,達到 370 億美元。預計這將進一步推動未來幾年患者參與解決方案市場的成長。
The global patient engagement solutions market size reached USD 41.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 140.4 Billion by 2033, exhibiting a growth rate (CAGR) of 14.46% during 2025-2033. The customer-focused nature of the care, encompassing several programs and rules aimed at the patient empowerment, along with the growing popularity of the ehealth solutions represent some of the key factors propelling the growth of the market.
Growing Trend of Patient-Centered Approach
The implementation of patient-centred care has led to a growth in doctors' demand of patient engagement. The healthcare providers acknowledge the significance of actively enlisting the patients and make it a part in their health care decision and treatment planning. Engagement tools in healthcare empower patients and assist the healthcare providers to complete the desire of patients to participate in their health care provision. In addition to this, the patient-centered care gives place to effective communication processes between healthcare providers, patients, and those taking care of them. For instance, there is a shift towards a value-based care system in the healthcare industry where providers are reimbursed for the health outcomes of their patients. Empowered patients are satisfied and healthy, which, in turn, result in improved health outcomes at decreased healthcare costs. In 2021, only 85% of the respondents were confident in dealing with their health, if they were provided with the right information and applications such as technology. This is further boosting the patient engagement solutions market share.
Increasing Use of Digital Health Technologies
The digital health technologies, such as smartphone, wearable devices and connected health devices, give the patients a widened platform for healthcare services and their interactions with healthcare professionals. Through these various technologies, patient engagement solutions offer people an easy and comfortable way for patients to communicate with their care teams, stay informed about their health, and monitor their health status. For instance, as stated in an article in The Financial Express, from 01/2022 till 07/2023, 76.1% of patients with Type 2 Diabetes Mellitus (T2DM) used the mySugr app and linked their meter to the app via Bluetooth. These users claimed of monitoring the blood sugars more often, improved medication compliance and greater level of overall awareness of the diabetes management. Digital health technology becomes widespread and there is a subsequent surge in need for patient engagement solutions, which are able to integrate and utilize these technologies. Additionally, such integration gives clinicians an opportunity to remotely monitor patient's health conditions, provide immediate interventions, and better manage chronic illnesses.
Technological Advancements
The latest tech innovations in artificial intelligence (AI) and machine learning (ML) are transforming the connections between patients and solutions for patient engagement. These technologies allow for the complexity analysis, predictive modeling, and patient data-based interventions. AI powered chatbots and virtual assistants would employ individualized health tips, answer patient questions, and deliver timely guidance to clients. Machine learning systems can examine lot of patient data for the identification of patterns, trends and risky issues, and help with tailored care strategies and early detection. According to an article published in Financial Express, a study conducted by the Boston Consulting Group (BCG) and B Capital which predicts that digital healthcare in India will grow tenfold to a USD 37 billion industry by 2030. This is further expected to fuel the patient engagement solutions market forecast over the coming years.
Chronic diseases represents the leading segment
Chronic conditions including diabetes, cardiovascular diseases, respiratory disorders and cancer are the most spread diseases in the world. In addition to this, these diseases have increased significantly in recent years. These diseases involve long-term management, which entails monitoring and lifestyle changes. Engaging solutions in patients have a great contribution to patients with chronic diseases via therapeutic approaches such as self-management, adherence to drugs, monitoring of symptoms, and remote monitoring. These concerns frequently remain for an extended period of time outside of the common healthcare facility. Patient engagement solutions are well designed to address this need because they can offer remote monitoring capability to patients to monitor their health metrics and even share the data with healthcare providers.
Health management represents the leading segment
Health management, a vital part of patient engagement solutions, also involves chronic disease management. Patient engagement solutions consist of a diverse functionalities which support different aspects of health management, including use of preventive care, wellness programs, medication management, lifestyle modifications, and even general health monitoring. In addition to that providing the patient engagement solutions for health management individuals can access educational resources, set health goals, track progress, receive personalized recommendations and communicate with health providers for advice and support. These interventions allow patients to have an upper hand in caring for their illnesses, preventing future illnesses, and promoting their overall wellness which is also driving the patient engagement solutions market scope.
Providers exhibit a clear dominance in the market
Healthcare providers are immediately connected with patients as they are the ones responsible of administering care and diseases management. They are crucial for the engagement of their patients, and to enable the better informed participation of these patients in their healthcare journey. Providers will be able to utilize patient engagement technology to support communication, provide guidance, and put patients in control of their care management. Besides healthcare providers have to follow a number of regulations and standards, for example, the HIPAA(Health Insurance Portability and Accountability Act)regulation in the United States, concerning patient privacy and security of the data. Providers must make sure they meet the standards set by these regulations upon application of patient engagement tools. Regulatory requirements expertise makes them capable of grounding the solutions they offer on these limits.
Software accounts for the majority of market share
Software-based patient engagement solutions offer versatility and flexibility in terms of functionality, customization, and integration capabilities. They can be tailored to specific healthcare settings, patient populations, and care requirements. Software solutions can be adapted and scaled to meet the evolving needs of healthcare organizations, making them a preferred choice for addressing diverse patient engagement challenges. Moreover, software solutions provide a wide range of features and functionalities that cater to various aspects of patient engagement. These features include patient portals, secure messaging, appointment scheduling, health education resources, remote monitoring, personalized interventions, data analytics, and more. Software solutions can encompass multiple features within a single platform, offering comprehensive patient engagement capabilities.
Web-based/cloud-based method represented the largest segment
The web/cloud-based patient involvement tools have a great advantage of the convenient and easy-to-reach properties for both the patients and the health-care workers. The solutions to online networking can be accessed via web browsers or mobile applications that which has an internet connection are enabled to connect and interact. Clinical practitioners can obtain and administer patient data with ease while patients, they can effortlessly interact with their healthcare providers or get any health information they need. Besides, these solutions are capable of the expansion and adjustment according to the needs of healthcare organizations. These give solutions can be quickly scaled to serve effective the needs of the various healthcare practices, small clinics, and big hospital systems. Moreover, they offer great flexibility for making that platform more tailored to the needs of the healthcare providers and assist in adjusting as their patient engagement needs change. This is further influencing the patient engagement solutions market demand across the globe.
North America accounts for the majority of market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (United States, Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others); Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others); Latin America (Brazil, Mexico, Others); and the Middle East and Africa.
North America was the largest market for patient engagement solutions due to widespread adoption of digital health technologies, high healthcare IT spending, and favorable government initiatives like the HITECH Act. The region's mature infrastructure supports advanced patient portals, remote monitoring, and telehealth platforms. Additionally, rising chronic disease prevalence and strong payer-provider networks have pushed healthcare organizations to improve communication and care coordination. Major players headquartered in the U.S. have also driven market innovation. Stringent regulatory standards have further encouraged providers to adopt compliant and integrated engagement tools, making North America a frontrunner in implementing such solutions at scale. For instance, in 2023, built upon high levels of experience in developing artificial intelligence (AI) solutions, Ardent Health and SwitchPoint sustained a successful two-year collaboration to create a healthcare innovation studio that aimed to transform healthcare delivery. Based in Nashville, SwitchPoint Ventures is an AI-focused studio that works alongside business leaders to promote technological innovation. Ardent Health Services dedicates investments to people, technology, and communities, operating through 30 hospitals and nearly 200 sites of care in six states, along with over 24,000 employees and more than 1,200 providers.
Europe Patient Engagement Solutions Market Analysis
In Europe, the market is driven by its structured healthcare systems, strong regulatory support for digital health, and rising demand for remote care tools. Governments across the region are funding eHealth initiatives, and there's a high adoption rate of patient portals, mobile health apps, and telehealth services. Aging populations and chronic disease prevalence have made healthcare providers prioritize patient-centric models, encouraging investments in engagement technologies. These factors make Europe a leading region pushing the demand for advanced digital solutions in patient communication and care coordination. For example, at EULAR 2025 in Barcelona, the Global Healthy Living Foundation presented two abstracts on digital patient engagement solutions. These tools focus on improving communication between patients and doctors, especially for those with rheumatic and musculoskeletal diseases. By addressing poor treatment adherence and supporting disease management, the solutions aim to strengthen care through accessible, patient-centered technology, marking another move toward smarter engagement in healthcare.
Asia Pacific Patient Engagement Solutions Market Analysis
The Asia Pacific region is driving the market due to rising healthcare IT investments, growing smartphone usage, and a rapidly expanding patient base. Countries like China, India, and Japan are prioritizing digital health initiatives and expanding insurance coverage, which fuels demand for mobile health apps, remote monitoring, and virtual care platforms. AI-driven tools are increasingly being integrated into patient engagement platforms to improve care coordination and communication. India is emerging as a key provider of such digital health solutions, supporting global healthcare systems. This shift reflects a broader move toward tech-enabled, patient-centric care models across both developed and emerging healthcare markets. For instance, in April 2025, IKS Health, with a strong operational presence in India, expanded its partnership with OrthoNY to launch an AI-powered patient engagement hub. Alongside revenue cycle management, this addition aims to enhance care coordination and communication. The move underscores India's growing role in delivering advanced tech solutions to support the patient engagement solutions market.
The competitive landscape of the market is dynamic and characterized by the presence of several key players, including established healthcare IT vendors, technology companies, and emerging startups. Nowadays, key players are investing in continuous product innovation and development to stay ahead in the market. They are focusing on enhancing existing features, introducing new functionalities, and leveraging emerging technologies such as AI, machine learning, and IoT. They are also forming strategic partnerships and collaborations with other healthcare organizations, technology companies, and industry stakeholders. These partnerships help expand their market reach, access new customer segments, and leverage complementary technologies or expertise. Moreover, various players are engaging in acquisitions and mergers to strengthen their market position and expand their product portfolio.