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市場調查報告書
商品編碼
1819869

應用分析市場報告（按類型、組件、部署模式、應用、行業垂直和地區分類）2025 年至 2033 年

App Analytics Market Report by Type, Component, Deployment Mode, Application, Industry Vertical, and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 135 Pages | 商品交期: 2-3個工作天內

價格

2024年，全球應用分析市場規模達31.289億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到138.979億美元，2025-2033年期間的複合年成長率（CAGR）為18%。電子商務行業的顯著擴張、視訊串流服務和手機遊戲的日益普及以及網路安全威脅的日益增多是推動市場成長的主要因素。

應用分析市場趨勢：

電子商務產業的顯著擴張

市場是由蓬勃發展的電子商務產業所推動的。根據《富比士》的一篇文章稱，不僅僅是零售業，整個電子商務產業都在蓬勃發展。今年預計成長近 9%，有大量機會可以挖掘。專家預測，到 2027 年，電子商務市場總額將超過 7.9 兆美元。電子商務公司意識到用戶參與度和保留度的重要性，這導致對提供深入用戶行為資料的產品需求不斷增加。根據《富比士》的一篇文章稱，預計印度電子商務產業到 2024 年將達到 44,166.8 億印度盧比，年成長率為 11.45%，到 2029 年將達到 75919.4 億印度盧比。 UPI 交易額在 2022 年達到 125.94 兆印度盧比，用戶群超過 8 億。這進一步推動了未來幾年應用分析市場的發展預測。

視訊串流服務和手機遊戲日益普及

Netflix、Amazon Prime Video、Disney+ 等眾多影片串流平台的興起，也推動了應用分析的需求。例如，2023 年 3 月，Netflix 公司首次將其新興的電玩服務引入電視機，超越了智慧型手機和平板電腦的範疇，彰顯了其日益成長的雄心。這進一步提升了應用分析市場的收入。它可以幫助串流媒體服務最佳化視訊品質、減少緩衝並確保流暢的串流媒體體驗，從而推動市場成長。此外，企業正在利用分析技術，透過提供更優質的內容推薦和提高客戶滿意度來獲得競爭優勢，這成為另一個重要的成長促進因素。

網路安全威脅日益增多

網路安全威脅的不斷增加促使人們廣泛採用應用分析來保護敏感資料和應用程式本身的安全。例如，2023 年 Movelt 漏洞等網路事件，以及開源世界中的漏洞和軟體管理供應商 SolarWinds 和 Log4J，使全球各地的組織面臨風險。分析公司 Gartner 預測，到 2025 年，全球 45% 的組織將受到供應鏈攻擊的某種影響。 Skybox Security 發布的《2023 年漏洞和威脅趨勢報告》指出，從 2021 年到 2022 年，美國政府國家漏洞資料庫中的多個新漏洞同比成長了 25%。這進一步影響了應用分析市場的統計數據。對收集包括用戶行為、位置資料甚至個人偏好在內的大量資訊的產品需求不斷成長，正在影響市場的成長。

應用分析市場區隔：

按類型分列：

  • 行動應用分析
  • Web 應用分析

行動應用分析是最受歡迎的類型

行動應用分析領域受各行各業行動應用爆炸性成長的驅動。隨著智慧型手機和平板電腦的普及，企業意識到透過行動應用觸及目標受眾的巨大潛力，從而對專門針對行動應用的分析工具的需求也隨之增加。行動應用分析工具能夠提供關於用戶行為、效能和參與度的重要洞察，幫助企業全面了解用戶與其應用的互動方式，從而使應用開發者和企業能夠做出明智的決策，從而提升用戶體驗、提高留存率並推動收入成長。

按組件細分：

  • 軟體
  • 服務

軟體佔最大的市場佔有率

軟體對於提供企業分析和最佳化其行動應用程式所需的工具和技術至關重要。它包含廣泛的功能和特性，旨在滿足各行各業企業的眾多需求。軟體的靈活性和可擴展性使其成為各種規模企業的多功能選擇，例如希望了解其初始用戶群的新創公司，或尋求分析全球受眾資料的跨國公司，從而成為另一個重要的成長促進因素。

依部署模式分類：

  • 本地
  • 基於雲端

本地部署目前佔據最大的市場佔有率

本地部署是指在組織的實體基礎設施（通常是資料中心）內安裝和運行分析軟體，這具有許多優勢。本地解決方案的使用日益增多，為組織提供了更強的資料控制力和安全性，尤其是在醫療保健和金融等重視資料隱私和合規性的行業，敏感資料可以安全地保存在組織的基礎設施內，從而推動市場成長。它還允許企業根據自身需求客製化安全措施，確保資料保護和合規性。

按應用分類：

  • 行銷分析
  • 性能分析
  • 應用內分析
  • 收入分析
  • 其他

行銷分析佔據最大的市場佔有率

行銷分析能夠最佳化用戶參與度、轉換率以及企業的整體行銷策略。此外，它還能幫助企業全面解讀用戶行為模式，深入了解用戶與行動應用的互動方式，追蹤用戶從應用程式安裝到轉換的整個過程，進而影響市場的成長。行銷分析也能幫助企業識別哪些行銷管道最有效，哪些行銷活動能夠引起目標受眾的共鳴，以及如何有效率地分配資源，從而成為另一個重要的成長促進因素。

按行業垂直細分：

  • 遊戲和娛樂
  • 社群媒體
  • IT和電信
  • 健康與健身
  • 旅遊與飯店
  • 零售與電子商務
  • 教育與學習
  • 金融服務業協會
  • 其他

遊戲和娛樂佔據市場主導地位

遊戲和娛樂產業的特點是其擁有更廣泛的消費者群體。手機遊戲和娛樂應用程式面向全球用戶，涵蓋各個年齡層和人群，從而產生了大量的用戶資料，因此應用分析對於了解玩家的行為、偏好和趨勢至關重要。同時，遊戲產業的競爭性質也推高了產品需求，使得開發者能夠努力創造引人入勝、身臨其境的遊戲體驗，從而成為另一個重要的成長促進因素。

按地區分類：

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲

北美引領市場，佔大部分市場佔有率

這份市場研究報告也對所有主要區域市場進行了全面分析，包括北美（美國和加拿大）；歐洲（德國、法國、英國、義大利、西班牙、俄羅斯等）；亞太地區（中國、日本、印度、韓國、澳洲、印尼等）；拉丁美洲（巴西、墨西哥等）；以及中東和非洲。報告顯示，北美佔據了最大的市場佔有率。

北美是該市場最大的地區，也是全球科技公司的中心，致力於培育創新文化，並推動高階分析解決方案的開發和應用。該地區擁有眾多應用程式開發者和公司，從成熟的科技巨頭到靈活的新創公司，北美日益完善的應用程式開發社群對工具的需求日益成長，這些工具能夠識別分析在最佳化應用、理解用戶行為和最大化應用潛力方面發揮的重要作用，從而推動市場成長。

競爭格局：

目前，市場主要參與者正在持續實施策略，以鞏固自身地位，並在這個快速發展的行業中保持競爭力。他們正在投資研發 (R&D) 以增強其分析解決方案，並專注於引入預測分析、人工智慧驅動的洞察和即時監控等新功能，從而為客戶提供更全面、更有價值的資料。此外，各公司正優先提升其分析平台的使用者體驗，包括使用者友善的介面、直覺的儀表板和易於理解的報告，確保客戶無需技術專業知識即可獲得切實可行的洞察。此外，他們也意識到多平台分析的重要性，並擴展其解決方案以涵蓋各種作業系統、裝置和應用程式商店，從而使客戶能夠全面了解其用戶群。

市場研究報告對競爭格局進行了全面的分析，並提供了所有主要公司的詳細資料。市場中的一些主要參與者包括：

  • Adobe公司
  • 亞馬遜網路服務公司
  • 應用安妮
  • AppDynamics公司（思科系統公司）
  • Apptentive公司
  • 克萊弗塔普
  • 縣
  • 亂舞
  • 國際商業機器公司
  • Mixpanel
  • Taplytics公司
  • Upland軟體公司

本報告回答的關鍵問題

  • 全球應用分析市場有多大
  • 2025 年至 2033 年期間全球應用分析市場的預期成長率是多少
  • 推動全球應用分析市場的關鍵因素有哪些
  • COVID-19 對全球應用分析市場有何影響
  • 根據應用類型，全球應用分析市場如何分類？
  • 根據組件，全球應用分析市場如何分類
  • 根據部署模式，全球應用分析市場如何分類
  • 根據應用程式，全球應用分析市場如何分類
  • 根據產業垂直分類，全球應用分析市場如何？
  • 10.全球應用分析市場的主要區域有哪些？
  • 11. 全球應用分析市場的主要參與者/公司有哪些？

本報告回答的關鍵問題

  • 全球應用分析市場有多大？ 2025-2033年全球應用分析市場的預期成長率是多少？
  • 推動全球應用分析市場發展的關鍵因素有哪些？
  • COVID-19 對全球應用分析市場有何影響？
  • 全球應用分析市場按類型分類是怎樣的？
  • 根據組件，全球應用分析市場是如何分類的？
  • 根據部署模式，全球應用分析市場如何分類？
  • 根據應用程式，全球應用分析市場是如何分類的？
  • 根據產業垂直情況，全球應用分析市場如何分類？
  • 全球應用分析市場的主要區域有哪些？
  • 全球應用分析市場的主要參與者/公司有哪些？

目錄

第1章：前言

第2章：範圍與方法

  • 研究目標
  • 利害關係人
  • 資料來源
    • 主要來源
    • 二手資料
  • 市場評估
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第3章：執行摘要

第4章：簡介

第5章：全球應用分析市場

  • 市場概況
  • 市場表現
  • COVID-19的影響
  • 市場預測

第6章：市場細分：依類型

  • 行動應用分析
  • Web 應用分析

第7章：市場區隔：依組成部分

  • 軟體
  • 服務

第8章：市場區隔：依部署模式

  • 本地
  • 基於雲端

第9章：市場區隔：依應用

  • 行銷分析
  • 性能分析
  • 應用內分析
  • 收入分析
  • 其他

第 10 章：市場區隔：依產業垂直

  • 遊戲和娛樂
  • 社群媒體
  • IT和電信
  • 健康與健身
  • 旅遊與飯店
  • 零售與電子商務
  • 教育與學習
  • 金融服務業協會
  • 其他

第 11 章：市場區隔：按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲

第 12 章：SWOT 分析

第 13 章：價值鏈分析

第 14 章：波特五力分析

第 15 章：價格分析

第 16 章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Adobe Inc.
    • Amazon Web Services Inc.
    • App Annie
    • AppDynamics Inc (Cisco Systems Inc.)
    • Apptentive Inc.
    • Clevertap
    • Countly
    • Flurry
    • International Business Machines Corporation
    • Mixpanel
    • Taplytics Inc.
    • Upland Software Inc.
Product Code: SR112025A4387

The global app analytics market size reached USD 3,128.9 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 13,897.9 Million by 2033, exhibiting a growth rate (CAGR) of 18% during 2025-2033. The significant expansion in the e-commerce industry, the growing popularity of video streaming services and mobile gaming, and the increasing number of cybersecurity threats are some of the major factors contributing to the market growth.

App Analytics Market Trends:

The significant expansion in the e-commerce industry

The market is driven by the rising e-commerce industry. According to an article by Forbes, the entire e-commerce business is booming not just retail sales. With nearly 9% growth projected for this year, there are plenty of opportunities to dive in. By 2027, experts predict the e-commerce market will total over dollars 7.9 trillion. E-commerce companies are aware of the importance of user engagement and retention which is escalating product demand to provide in-depth data on user behavior. According to an article by Forbes, India's e-commerce sector is expected to reach INR 4416.68 billion in 2024, with an annual growth rate of 11.45% to reach INR 7591.94 billion by 2029. The UPI transactions touched INR 125.94 trillion in 2022, with the user base exceeding 800 million. This is further fueling the app analytics market forecast over the coming years.

The growing popularity of video streaming services and mobile gaming

The rise of video streaming platforms including Netflix, Amazon Prime Video, Disney+, and numerous other channels contributed to the demand for app analytics. For instance, in March 2023, Netflix Inc. worked to bring its nascent video game service to television sets for the first time, moving beyond smartphones and tablets in a sign of its growing ambition. This is further boosting the app analytics market revenue. It assists streaming services in optimizing video quality, reducing buffering, and ensuring a seamless streaming experience, thus influencing market growth. Moreover, companies are turning to analytics to gain a competitive edge by offering better content recommendations and improving customer satisfaction, thus representing another major growth-inducing factor.

The increasing number of cybersecurity threats

The rising number of cybersecurity threats led to the widespread adoption of app analytics for the protection of sensitive data and the security of the applications themselves. For instance, cyber incidents such as the 2023 Movelt vulnerability, and the breach and software management vendor SolarWinds and Log4J in the open-source world, put organizations around the globe at risk. Analyst firm Gartner predicted that by 2025, 45% of global organizations will be impacted in some way by a supply chain attack. The "Vulnerability and Threat Trends Report 2023" from Skybox Security reported a 25% year-over-year increase in several new vulnerabilities in the US government's national vulnerability database from 2021 to 2022. This is further influencing the app analytics market statistics. The rising product demand for gathering a vast array of information, including user behavior, location data, and even personal preferences, is influencing the market growth.

App Analytics Market Segmentation:

Breakup by Type:

  • Mobile App Analytics
  • Web App Analytics

Mobile app analytics represents the most popular type

The mobile app analytics segment is driven by the explosive growth of mobile applications across various industries. The increasing use of smartphones and tablets by individuals led businesses to recognize the immense potential of reaching their target audiences through mobile apps, thus escalating the demand for analytics tools tailored specifically for mobile applications. Mobile app analytics tools provide essential insights into user behavior, performance, and engagement, offering businesses a comprehensive understanding of how users interact with their apps which enables app developers and businesses to make informed decisions to enhance user experiences, increase retention rates, and drive revenue growth.

Breakup by Component:

  • Software
  • Services

Software holds the largest share of the market

Software is essential in providing the tools and technologies that businesses require to analyze and optimize their mobile applications. It includes a wide spectrum of functionalities and features tailored to meet the numerous needs of businesses across various industries. The flexibility and scalability of software make it a versatile choice for businesses of all sizes such as a startup looking to understand its initial user base or a multinational corporation seeking to analyze data from a global audience, thus representing another major growth-inducing factor.

Breakup by Deployment Mode:

  • On-premises
  • Cloud-based

On-premises deployment presently accounts for the largest market share

On-premises deployment refers to the installation and operation of analytics software within an organization's physical infrastructure, typically within its data centers which offers several advantages. The increasing use of on-premises solutions provides organizations with greater control and security over their data in industries where data privacy and compliance are important, such as healthcare and finance to keep sensitive data within the organization's infrastructure, thus influencing the market growth. It also allows businesses to tailor security measures to their specific needs, ensuring data protection and regulatory compliance.

Breakup by Application:

  • Marketing Analytics
  • Performance Analytics
  • In-App Analytics
  • Revenue Analytics
  • Others

Marketing analytics hold the largest share of the market

Marketing analytics optimizes user engagement, conversion rates, and overall marketing strategies for businesses. In addition, it enables businesses to decode user behavior patterns comprehensively and provides insights into how users interact with mobile apps, tracking their journey from app installation to conversion, which is influencing the market growth. Marketing analytics equips them with the means to identify which marketing channels are most effective, which campaigns resonate with their target audience, and how to allocate resources efficiently, thus representing another major growth-inducing factor.

Breakup by Industry Vertical:

  • Gaming and Entertainment
  • Social Media
  • IT and Telecom
  • Health and Fitness
  • Travel and Hospitality
  • Retail and E-commerce
  • Education and Learning
  • BFSI
  • Others

Gaming and entertainment dominates the market

The gaming and entertainment sector is characterized by its wider consumer base. Mobile games and entertainment apps cater to a global audience, spanning various age groups and demographics which generates an enormous amount of user data, making app analytics indispensable for understanding player behavior, preferences, and trends. In line with his, the competitive nature of the gaming industry is escalating the product demand, allowing developers to strive to create engaging and immersive gaming experiences, thus representing another major growth-inducing factor.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America leads the market, accounting for the majority of the market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America accounts for the largest region in the market as so does the global hub for technology companies that fosters a culture of innovation and drives the development and adoption of advanced analytics solutions. The region is home to a vast number of app developers and companies from established tech giants to nimble startups, North America's improved app development community is escalating the demand for tools that recognize the essential role analytics play in refining their apps, understanding user behavior, and maximizing their apps' potential, thus propelling the market growth.

Competitive Landscape:

At present, key players in the market are continuously implementing strategies to strengthen their positions and remain competitive in this rapidly evolving industry. They are investing in research and development (R&D) to enhance their analytics solutions and focus on introducing new features such as predictive analytics, AI-driven insights, and real-time monitoring to provide more comprehensive and valuable data to their customers. Moreover, companies are prioritizing improving the user experience of their analytics platforms including user-friendly interfaces, intuitive dashboards, and easy-to-interpret reports, ensuring that customers can derive actionable insights without technical expertise. Besides this, they are recognizing the importance of multi-platform analytics and expanding their solutions to cover various operating systems, devices, and app stores which enables customers to gain a holistic view of their user base.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Adobe Inc.
  • Amazon Web Services Inc.
  • App Annie
  • AppDynamics Inc (Cisco Systems Inc.)
  • Apptentive Inc.
  • Clevertap
  • Countly
  • Flurry
  • International Business Machines Corporation
  • Mixpanel
  • Taplytics Inc.
  • Upland Software Inc.

Key Questions Answered in This Report

  • 1.How big is the global app analytics market?
  • 2.What is the expected growth rate of the global app analytics market during 2025-2033?
  • 3.What are the key factors driving the global app analytics market?
  • 4.What has been the impact of COVID-19 on the global app analytics market?
  • 5.What is the breakup of the global app analytics market based on the type?
  • 6.What is the breakup of the global app analytics market based on the component?
  • 7.What is the breakup of the global app analytics market based on the deployment mode?
  • 8.What is the breakup of the global app analytics market based on the application?
  • 9.What is the breakup of the global app analytics market based on the industry vertical?
  • 10.What are the key regions in the global app analytics market?
  • 11.Who are the key players/companies in the global app analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global App Analytics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Mobile App Analytics
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Web App Analytics
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Component

  • 7.1 Software
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Services
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Deployment Mode

  • 8.1 On-premises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Cloud-based
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Marketing Analytics
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Performance Analytics
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 In-App Analytics
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Revenue Analytics
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Others
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by Industry Vertical

  • 10.1 Gaming and Entertainment
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Social Media
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 IT and Telecom
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 Health and Fitness
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Travel and Hospitality
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast
  • 10.6 Retail and E-commerce
    • 10.6.1 Market Trends
    • 10.6.2 Market Forecast
  • 10.7 Education and Learning
    • 10.7.1 Market Trends
    • 10.7.2 Market Forecast
  • 10.8 BFSI
    • 10.8.1 Market Trends
    • 10.8.2 Market Forecast
  • 10.9 Others
    • 10.9.1 Market Trends
    • 10.9.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia-Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Adobe Inc.
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
      • 16.3.1.3 Financials
      • 16.3.1.4 SWOT Analysis
    • 16.3.2 Amazon Web Services Inc.
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
      • 16.3.2.3 Financials
      • 16.3.2.4 SWOT Analysis
    • 16.3.3 App Annie
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
    • 16.3.4 AppDynamics Inc (Cisco Systems Inc.)
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
    • 16.3.5 Apptentive Inc.
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
    • 16.3.6 Clevertap
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
    • 16.3.7 Countly
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
    • 16.3.8 Flurry
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
    • 16.3.9 International Business Machines Corporation
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
      • 16.3.9.3 Financials
      • 16.3.9.4 SWOT Analysis
    • 16.3.10 Mixpanel
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio
    • 16.3.11 Taplytics Inc.
      • 16.3.11.1 Company Overview
      • 16.3.11.2 Product Portfolio
    • 16.3.12 Upland Software Inc.
      • 16.3.12.1 Company Overview
      • 16.3.12.2 Product Portfolio
      • 16.3.12.3 Financials

List of Figures

  • Figure 1: Global: App Analytics Market: Major Drivers and Challenges
  • Figure 2: Global: App Analytics Market: Sales Value (in Million USD), 2019-2024
  • Figure 3: Global: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 4: Global: App Analytics Market: Breakup by Type (in %), 2024
  • Figure 5: Global: App Analytics Market: Breakup by Component (in %), 2024
  • Figure 6: Global: App Analytics Market: Breakup by Deployment Mode (in %), 2024
  • Figure 7: Global: App Analytics Market: Breakup by Application (in %), 2024
  • Figure 8: Global: App Analytics Market: Breakup by Industry Vertical (in %), 2024
  • Figure 9: Global: App Analytics Market: Breakup by Region (in %), 2024
  • Figure 10: Global: App Analytics (Mobile App Analytics) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: App Analytics (Mobile App Analytics) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: App Analytics (Web App Analytics) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: App Analytics (Web App Analytics) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: App Analytics (Software) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: App Analytics (Software) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: App Analytics (Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: App Analytics (Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: App Analytics (On-premises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: App Analytics (On-premises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: App Analytics (Cloud-based) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: App Analytics (Cloud-based) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: App Analytics (Marketing Analytics) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: App Analytics (Marketing Analytics) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: App Analytics (Performance Analytics) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: App Analytics (Performance Analytics) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: App Analytics (In-App Analytics) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: App Analytics (In-App Analytics) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Global: App Analytics (Revenue Analytics) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Global: App Analytics (Revenue Analytics) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Global: App Analytics (Other Applications) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Global: App Analytics (Other Applications) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: Global: App Analytics (Gaming and Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: Global: App Analytics (Gaming and Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Global: App Analytics (Social Media) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Global: App Analytics (Social Media) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: Global: App Analytics (IT and Telecom) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: Global: App Analytics (IT and Telecom) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: Global: App Analytics (Health and Fitness) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: Global: App Analytics (Health and Fitness) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: Global: App Analytics (Travel and Hospitality) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: Global: App Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: Global: App Analytics (Retail and E-commerce) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: Global: App Analytics (Retail and E-commerce) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: Global: App Analytics (Education and Learning) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: Global: App Analytics (Education and Learning) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: Global: App Analytics (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: Global: App Analytics (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: Global: App Analytics (Other Industry Verticals) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: Global: App Analytics (Other Industry Verticals) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: North America: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: North America: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: United States: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: United States: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: Canada: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: Canada: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: Asia-Pacific: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: Asia-Pacific: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: China: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: China: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: Japan: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: Japan: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: India: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: India: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: South Korea: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: South Korea: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: Australia: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: Australia: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: Indonesia: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: Indonesia: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Others: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Others: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: Europe: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 73: Europe: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 74: Germany: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 75: Germany: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 76: France: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 77: France: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 78: United Kingdom: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 79: United Kingdom: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 80: Italy: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 81: Italy: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 82: Spain: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 83: Spain: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 84: Russia: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 85: Russia: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 86: Others: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 87: Others: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 88: Latin America: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 89: Latin America: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 90: Brazil: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 91: Brazil: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 92: Mexico: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 93: Mexico: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 94: Others: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 95: Others: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 96: Middle East and Africa: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 97: Middle East and Africa: App Analytics Market: Breakup by Country (in %), 2024
  • Figure 98: Middle East and Africa: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 99: Global: App Analytics Industry: SWOT Analysis
  • Figure 100: Global: App Analytics Industry: Value Chain Analysis
  • Figure 101: Global: App Analytics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: App Analytics Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: App Analytics Market Forecast: Breakup by Type (in Million USD), 2025-2033
  • Table 3: Global: App Analytics Market Forecast: Breakup by Component (in Million USD), 2025-2033
  • Table 4: Global: App Analytics Market Forecast: Breakup by Deployment Mode (in Million USD), 2025-2033
  • Table 5: Global: App Analytics Market Forecast: Breakup by Application (in Million USD), 2025-2033
  • Table 6: Global: App Analytics Market Forecast: Breakup by Industry Vertical (in Million USD), 2025-2033
  • Table 7: Global: App Analytics Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 8: Global: App Analytics Market: Competitive Structure
  • Table 9: Global: App Analytics Market: Key Players