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市場調查報告書
商品編碼
1801222
OTP 硬體認證市場規模、佔有率、趨勢及預測(按產品類型、類型、最終用戶和地區),2025 年至 2033 年OTP Hardware Authentication Market Size, Share, Trends and Forecast by Product Type, Type, End User, and Region, 2025-2033 |
2024年,全球一次性密碼(OTP)硬體認證市場規模達14億美元。展望未來, IMARC Group預測,到2033年,該市場規模將達到26億美元,2025-2033年期間的複合年成長率為6.4%。北美目前佔據市場主導地位,2024年將佔據超過36.5%的市場。日益成長的網路安全威脅、強力的監管框架以及對安全用戶身份驗證日益成長的需求推動著市場的發展。該地區先進的數位基礎設施和企業對雙重認證的廣泛採用,極大地促進了市場擴張和技術整合。
對安全、用戶可控的身份驗證解決方案的需求不斷成長,是推動 OTP 硬體身份驗證產業成長的關鍵因素。憑證竊盜事件的增加、加強身分驗證的監管壓力以及數位服務的日益普及,正推動企業尋求強大的身分驗證機制。硬體令牌(包括 OTP 產生器和符合 FIDO2 標準的裝置)能夠提供強大的保護,因為它們可以離線運行,不易受到遠端攻擊。在此背景下,監管發展進一步加速了這一趨勢。例如,2025 年 2 月,印度儲備銀行 (RBI) 推出了修訂後的身份驗證框架,要求對數位支付進行雙重認證。該框架將 YubiKeys 和 FIDO2 設備等硬體令牌確定為簡訊 OTP 的可靠替代方案。這項法規促使銀行、金融科技平台和支付處理商在客戶接觸點部署硬體令牌,以確保合規性並防止詐欺。此外,人們對結合 OTP 和基於憑證的身份驗證的混合身份驗證設備的認知日益增強,這也影響著產品開發和企業級部署策略。
由於人們對傳統身分驗證漏洞的擔憂日益加劇,以及聯邦網路安全警告的頻繁,美國已成為市場的關鍵顛覆者。 2025年1月「鹽颱風」網路攻擊事件發生後,包括美國聯邦調查局 (FBI) 和美國網路安全情報局 (CISA) 在內的聯邦機構發布了警告,警告不要使用簡訊驗證碼 (SMS OTP),因為SS7協定存在已知缺陷。在此背景下,業界正迅速轉向基於硬體的安全身份驗證方法。採用防網路釣魚工具的建議刺激了對實體代幣的需求,尤其是在關鍵基礎設施提供者、政府機構和金融機構。企業目前正在投資硬體解決方案,以消除對行動網路和共享憑證的依賴。美國對身分驗證標準的嚴格審查也促使供應商在OTP硬體設備中整合生物辨識驗證和安全元件等高級功能。這種對零信任架構和硬體強制安全模型的廣泛推動預計將在未來幾年影響採購決策,並塑造整個北美地區的市場動態。
專注於無縫代幣管理
供應商越來越注重提升可用性和彈性,以促進 OTP 硬體令牌的採用。使用基於時間的 OTP 系統的企業面臨的一個主要問題是令牌不同步,這通常會導致身份驗證失敗並增加對服務台的依賴。為了解決這個問題,市場參與者正在嵌入一些功能,以簡化代幣恢復並減輕支持負擔。例如,2025 年 2 月,RSA 在其雲端驗證服務中推出了一項重要更新,為 OTP 硬體驗證器啟用了重新同步功能。這允許使用者透過輸入序號和兩個有效的連續 OTP 來恢復不同步的設備,從而無需後端干預。這項進步增強了硬體代幣在優先考慮安全性但營運中斷困難的行業的吸引力。隨著使用者友善功能成為標準,預計硬體 OTP 令牌將在企業中得到更廣泛的應用,尤其是在可審計性和離線安全性至關重要的領域。這一趨勢與日益成長的對強大、易於管理的解決方案的需求相一致,這些解決方案可在不影響安全性的情況下降低管理開銷,最終有助於為大型組織建立精簡且可擴展的身份驗證基礎架構。
轉向抗網路釣魚解決方案
全球企業正穩步轉向能夠抵禦網路釣魚並消除密碼相關風險的硬體身份驗證方法。隨著網路攻擊(尤其是利用人為錯誤進行的攻擊)日益具有針對性和複雜性,對安全、以使用者為中心的登入系統的需求日益迫切。 FIDO2 硬體金鑰透過綁定實體裝置的無密碼身份驗證,提供了一種高可信度的替代方案,使其免受網路釣魚攻擊。 2025 年 1 月,T-Mobile 在其員工群體中部署了超過 20 萬個 FIDO2 YubiKey,以取代傳統的 OTP 方法。這一大規模轉變不僅增強了內部網路安全,還展示了硬體支援的無密碼身份驗證在實際企業環境中的可擴展性和實用性。透過消除對共享金鑰的依賴並簡化登入體驗,此次部署為關鍵基礎設施和高風險領域的其他企業樹立了先例。這一趨勢反映出人們正在從傳統的 OTP 令牌轉向先進的、抗網路釣魚的技術。這也顯示企業越來越願意採用現代身分驗證工具,以提供增強的保護和大規模的營運效率。
安全硬體令牌的採用率不斷上升
由於網路釣魚和網路攻擊事件的增多,許多組織正在使用 OTP 硬體設備,因為它們與網路隔離,無法從外部存取。一份產業報告顯示,網路釣魚攻擊大幅增加,全球事件數量從 2022 年到 2023 年上升了 58%。 2023 年,十分之九的組織報告稱至少遭受過一次網路釣魚攻擊。這是推動市場成長的關鍵因素之一。此外,由於這些設備電池壽命長且安全性極高,因此它們被廣泛用於支援各種終端行業的營運、維護和管理。 Visa 宣布其令牌化技術已在一年內創造了超過 400 億美元的電子商務收入,並防止了 6.5 億美元的詐欺行為。隨著 100 億個令牌的發行,29% 的 Visa 交易現在使用令牌,從而增強了安全性和資料控制。此外,混合令牌(在單一裝置中結合了 OTP 和基於證書的身份驗證)的日益普及正在刺激市場成長。除此之外,主要廠商正在整合創新功能,例如液晶顯示器 (LCD)、密碼鍵盤和生物辨識讀取器,以增強其產品的安全性。 JumpCloud 的《2024 年 IT 趨勢報告》顯示,83% 的組織仍在使用基於密碼的身份驗證,並要求使用多因素身份驗證 (MFA),而 66% 的組織則要求使用生物識別技術。他們還提供無線產品變體,預計將對未來幾年的市場成長產生積極影響。
The global OTP hardware authentication market size was valued at USD 1.4 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 2.6 Billion by 2033, exhibiting a CAGR of 6.4% during 2025-2033. North America currently dominates the market, holding a significant market share of over 36.5% in 2024. The market is propelled by growing cybersecurity threats, strong regulatory frameworks, and rising demand for secure user authentication. The region's advanced digital infrastructure and high enterprise adoption of two-factor authentication contribute significantly to market expansion and technology integration.
The rising demand for secure, user-controlled authentication solutions is a key factor fueling the growth of the OTP hardware authentication industry. Growing incidents of credential theft, regulatory pressure to strengthen identity verification, and increased adoption of digital services are pushing organizations toward robust authentication mechanisms. Hardware tokens, including OTP generators and FIDO2-compliant devices, offer strong protection as they operate offline and are less vulnerable to remote attacks. In this context, regulatory developments have further accelerated this trend. For instance, in February 2025, the Reserve Bank of India (RBI) introduced a revised authentication framework that mandates two-factor authentication for digital payments. The framework identifies hardware tokens, such as YubiKeys and FIDO2 devices, as reliable alternatives to SMS OTPs. This regulation has prompted banks, fintech platforms, and payment processors to deploy hardware tokens across customer touchpoints to ensure compliance and prevent fraud. Additionally, growing awareness of hybrid authentication devices that combine OTP and certificate-based authentication is also influencing product development and enterprise-level deployment strategies.
The United States stands out as a critical market disruptor due to increasing concerns over legacy authentication vulnerabilities and federal cybersecurity warnings. Following the Salt Typhoon cyberattack in January 2025, federal agencies, including the FBI and CISA, issued advisories against using SMS OTPs due to known flaws in the SS7 protocol. In this context, the industry is witnessing a rapid shift toward secure hardware-based authentication methods. The recommendation to adopt phishing-resistant tools has spurred demand for physical tokens, especially among critical infrastructure providers, government agencies, and financial institutions. Enterprises are now investing in hardware solutions that eliminate dependency on mobile networks and shared credentials. The heightened scrutiny on authentication standards in the U.S. is also prompting vendors to integrate advanced features, such as biometric validation and secure elements, within OTP hardware devices. This broader push toward zero-trust architectures and hardware-enforced security models is expected to influence purchasing decisions and shape market dynamics across the North American region in the coming years.
Focus on Seamless Token Management
Vendors are increasingly focusing on improving usability and resilience to promote OTP hardware token adoption. One major concern among enterprises using time-based OTP systems is token desynchronization, which often leads to failed authentications and higher helpdesk dependency. To address this, market players are embedding features that simplify token recovery and reduce support load. For instance, in February 2025, RSA introduced a key update in its Cloud Authentication Service by enabling a resynchronization feature for OTP hardware authenticators. This allows users to restore out-of-sync devices by entering the serial number and two valid consecutive OTPs, eliminating the need for backend intervention. This advancement strengthens the appeal of hardware tokens in sectors that prioritize security but struggle with operational disruptions. As user-friendly features become standard, hardware OTP tokens are expected to see broader enterprise uptake, particularly where auditability and offline security are vital. This trend aligns with the growing demand for robust, easy-to-manage solutions that reduce administrative overhead without compromising security, ultimately contributing to a streamlined and scalable authentication infrastructure for large organizations.
Shift Toward Phishing-Resistant Solutions
Enterprises worldwide are steadily moving toward hardware authentication methods that can resist phishing and eliminate password-related risks. As cyberattacks grow targeted and sophisticated, especially those exploiting human error, there is a rising urgency for secure, user-centric login systems. FIDO2 hardware keys offer a high-assurance alternative by enabling passwordless authentication tied to a physical device, making them immune to phishing attempts. In January 2025, T-Mobile rolled out over 200,000 FIDO2 YubiKeys across its employee base, replacing legacy OTP methods. This large-scale shift not only reinforced internal cybersecurity but also demonstrated the scalability and practicality of hardware-backed passwordless authentication in real-world enterprise settings. By removing reliance on shared secrets and streamlining login experiences, the deployment sets a precedent for others operating in critical infrastructure and high-risk sectors. The trend reflects a clear move away from traditional OTP tokens toward advanced, phishing-resistant technologies. It also signals growing enterprise readiness to adopt modern identity verification tools that offer both enhanced protection and operational efficiency at scale.
Rising Adoption of Secure Hardware Tokens
Due to the rising instances of phishing and cyberattacks, several organizations are using OTP hardware devices as they are isolated from the network and cannot be externally accessed. As per an industry report, phishing attacks have surged significantly, with global incidents rising by 58% from 2022 to 2023. In 2023, nine out of ten organizations reported experiencing at least one phishing attack. This represents one of the key factors impelling the market growth. Moreover, as these devices have long battery life and offer maximum security, they are widely utilized to support the operation, maintenance and management of various end use industries. As such, Visa announced its tokenization technology has generated over USD 40 Billion in e-commerce revenue and prevented USD 650 Million in fraud in one year. With 10 Billion tokens issued, 29% of Visa transactions now use tokens, enhancing security and data control. Furthermore, the growing traction of hybrid tokens, which are a combination of OTP and certificate-based authentication within a single device, is stimulating the market growth. Apart from this, the key players are incorporating innovative features, such as liquid crystal display (LCD) screen, keypads for passwords and biometric readers, to enhance the security of their products. JumpCloud's 2024 IT Trends Report reveals that 83% of organizations still use password-based authentication and require multi factor authentication (MFA), while 66% mandate biometrics. They are also offering wireless product variants, which is expected to positively influence the market growth in the coming years.
In 2024, the USB tokens segment led the OTP hardware authentication market, holding 34.8% of the market share, driven by rising demand for compact, user-friendly, and portable authentication solutions that offer secure offline access without relying on internet connectivity. Organizations across sectors preferred USB tokens for their plug-and-play functionality, tamper-resistant design, and minimal setup requirements. Their compatibility with a wide range of enterprise systems and ability to store cryptographic keys securely contributed to their popularity. Additionally, growing concerns over phishing attacks and credential theft pushed enterprises to adopt physical security devices that offer strong two-factor authentication. Regulatory mandates around data security, particularly in finance and healthcare, further boosted the deployment of USB tokens. Their cost-effectiveness and high reliability also made them a preferred choice for small to mid-sized businesses aiming to strengthen digital identity protection.
In 2024, the disconnected segment led the OTP hardware authentication market, holding 48.7% of the market share, driven by increased demand for authentication devices that function independently of network connectivity, reducing susceptibility to cyberattacks. These solutions appealed to organizations operating in remote or secure environments where online access is restricted or unreliable. Disconnected tokens, which generate one-time passwords without relying on a live connection, offered enhanced privacy and reduced attack vectors, aligning well with regulatory standards for secure authentication. The segment gained traction in industries requiring high security and minimal external communication risks, including government agencies, defense, and critical infrastructure. Rising enterprise awareness of air-gapped security solutions and growing investment in compliance-driven authentication systems also supported market dominance. Their simple deployment, maintenance-free architecture, and robust security features made them a trusted option for mission-critical environments.
In 2024, the BFSI led the OTP hardware authentication market, holding 42.9% of the market share, driven by the sector's heightened focus on fraud prevention, regulatory compliance, and secure customer transactions. Banks and financial institutions increasingly implemented hardware-based two-factor authentication to protect user identities and secure sensitive financial data amid a surge in digital banking and online payment services. The regulatory pressure to comply with data protection mandates such as PCI DSS and FFIEC further accelerated adoption. OTP hardware tokens offered a dependable method to reduce account breaches and limit access to authorized users only. With rising incidents of phishing, credential stuffing, and data theft, the BFSI sector prioritized robust authentication systems to safeguard user accounts, reduce operational risks, and maintain customer trust in digital banking platforms.
In 2024, the North America led the OTP hardware authentication market, holding 36.5% of the market share, driven by its advanced cybersecurity ecosystem, widespread digital transformation, and strict regulatory landscape. The region experienced rapid adoption of strong authentication mechanisms across sectors like finance, healthcare, and government, where protecting sensitive data is paramount. Federal mandates, including HIPAA and NIST guidelines, compelled organizations to implement secure identity verification methods, giving a boost to hardware-based OTP systems. The rising volume of cyber threats and high-profile data breaches further emphasized the need for secure access control. Enterprises in the region invested heavily in two-factor and multi-factor authentication tools to reinforce user identity protection. In addition, high awareness levels, strong vendor presence, and investments in secure IT infrastructure sustained the region's leadership in OTP hardware authentication deployment.
United States OTP Hardware Authentication Market Analysis
In 2024, United States accounted for 84.30% of the market share in North America. The United States OTP hardware authentication market is primarily driven by the increasing incidents of phishing and credential-based cyberattacks. In accordance with this, regulatory mandates such as HIPAA, PCI-DSS, and NIST guidelines driving compliance-driven adoption across healthcare, finance, and government sectors, are propelling market growth. Similarly, the rise in remote workforces, prompting enterprises to secure endpoint access with portable, tamper-resistant authentication devices, is fostering market expansion. According to an industry report, more than 22 Million remote workers were registered in 2023, marking a threefold increase over the past decade. In 2021, the share of remote workers rose significantly to 17.9%. Furthermore, growing enterprise investment in zero-trust security frameworks supporting the integration of hardware tokens, is influencing market demand. The escalating demand from the defense and critical infrastructure sectors for air-gapped and offline authentication is further bolstering market development. Additionally, continual advancements in USB-C and mobile-compatible tokens are broadening device compatibility and market reach. The rising popularity of password less login environments aligning with OTP hardware as a transitional security layer, is also impelling the market. Besides this, increased cybersecurity funding under federal and state-level initiatives continues to support expansion and technological innovation in the market.
Europe OTP Hardware Authentication Market Analysis
The OTP hardware authentication market in Europe is progressing due to strict data protection regulations under the General Data Protection Regulation (GDPR), compelling organizations to adopt stronger authentication practices. In addition to this, increasing incidents of online fraud and identity theft driving demand for secure, offline verification methods, is impelling the market. An industry report indicates that digital fraud cases average over 249,000 annually. In the third quarter of 2022, Russia recorded the highest number of breached internet accounts, with 22.3 Million users affected. The expansion of digital banking and fintech services across the region requiring robust customer authentication protocols is augmenting product sales. Furthermore, favorable government-led eID and cybersecurity initiatives in countries like Germany and France promoting hardware-based security tools, are supporting market growth. The escalating adoption of electronic signatures for legal and administrative transactions is also encouraging higher use of certified OTP devices. Similarly, growth in cross-border business operations, necessitating standardized authentication mechanisms across diverse digital infrastructures, is expanding market scope. Moreover, rising awareness of supply chain vulnerabilities pushing enterprises to implement hardware-based identity verification is creating lucrative market opportunities.
Asia Pacific OTP Hardware Authentication Market Analysis
The market in Asia-Pacific is being propelled by the rise in mobile and internet penetration, increasing the need for secure user authentication in financial and e-commerce platforms. In line with this, favorable government initiatives promoting digital identity systems in countries, such as India and Singapore, accelerating hardware token deployment, is fostering market expansion. Similarly, heightened awareness of cybersecurity threats in sectors, like banking, telecom, and healthcare, encouraging investment in strong authentication tools, is bolstering market reach. According to the Reserve Bank of India (RBI), Indian banks experienced 13.2 Million cyber-attacks between January and October 2023, highlighting growing cybersecurity challenges in the country's financial sector. Furthermore, cross-border trade expansion in Southeast Asia leading to increased demand for standardized, secure access protocols, is propelling growth in the market. Apart from this, ongoing technological advancements in lightweight and cost-effective token devices are enhancing product adoption among small and medium-sized enterprises.
Latin America OTP Hardware Authentication Market Analysis
In Latin America, the OTP hardware authentication market is propelled by the increasing cybersecurity breaches across financial institutions. Additionally, regulatory bodies in countries like Brazil and Mexico are reinforcing data protection compliance, driving heightened adoption of hardware tokens. Furthermore, growth in online government services, encouraging secure citizen access systems, is expanding market share. Moreover, rising investment in digital banking and fintech platforms creating demand for robust identity verification tools that offer offline functionality and tamper resistance, particularly in regions with limited internet infrastructure or high exposure to online fraud, is providing an impetus to the market. According to Distrito's Fintech Report 2024, Latin America attracted USD 15.6 Billion in fintech investments over the past decade, with Brazilian firms accounting for 66.7% of the total funding.
Middle East and Africa OTP Hardware Authentication Market Analysis
The market in the Middle East and Africa is growing, as a result of the increasing cyber threats targeting financial and government institutions. Similarly, various national digital transformation strategies, particularly in Gulf countries, encouraging stronger identity verification systems, are accelerating market growth. Furthermore, the expansion of mobile banking and digital wallets, generating demand for reliable, offline-compatible security tools, is supporting market demand. The Saudi Arabian Monetary Authority has actively advanced digital payments, resulting in a 62% increase in 2022. That year, the country recorded 8 Billion digital transactions, amounting to more than USD 426 Billion. Moreover, the rapid integration of OTP tokens in public service portals and e-governance platforms is enhancing citizen data protection and fostering trust in digital infrastructure across both emerging and developed markets in the region.
The market is shaped by rising innovation in authentication technologies, a focus on enhancing user convenience and increasing integration with enterprise security systems. Market players compete on product reliability, compact designs, and compliance with global security standards while expanding their presence through strategic partnerships, regional diversification, and tailored solutions for industry-specific security needs.