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市場調查報告書
商品編碼
1801184
2025 年至 2033 年資料分析外包市場規模、佔有率、趨勢及預測(按類型、應用、組件、垂直領域和地區)Data Analytics Outsourcing Market Size, Share, Trends and Forecast by Type, Application, Component, Vertical, and Region, 2025-2033 |
2024年,全球資料分析外包市場規模達143.9億美元。展望未來, IMARC Group預測,到2033年,該市場規模將達到1,313.2億美元,2025-2033年期間的複合年成長率為25.06%。目前,北美佔據市場主導地位,2024年其市佔率將超過42.0%。推動市場成長的因素有很多,包括對增強決策能力的需求日益成長、金融業蓬勃發展、關鍵參與者之間的合作,以及各行業對可擴展和靈活解決方案的日益關注。這些因素共同作用,正在提升全球資料分析外包市場的整體佔有率。
資料分析外包市場的關鍵促進因素是對數據驅動決策、成本效益和高階分析專業知識日益成長的需求。企業正在尋求外包解決方案,以便處理大量非結構化資料並提取可操作的洞察,而無需在內部基礎設施上進行大量投資。人工智慧 (AI) 和機器學習 (ML) 技術的廣泛應用進一步推動了資料分析外包市場的需求。醫療保健產業以及金融服務和保險業 (BFSI) 和零售業越來越依賴這種外包來獲得客戶體驗和無縫營運。例如,2024 年 12 月,One Point One Solutions Ltd. 宣布與一家全球資料分析公司合作,以提升印度的客戶體驗解決方案。該聯盟希望透過利用先進的聯絡中心服務和自動化投訴管理系統來增強全通路互動,從而使公司始終處於客戶互動創新的前沿。
美國資料分析外包市場成長的主要驅動力包括對經濟高效的解決方案的需求日益成長,這些解決方案用於處理和分析大型資料集,使企業能夠在眾多行業中做出數據驅動的決策。人工智慧、機器學習和巨量資料工具等先進技術的採用進一步擴大了對專業分析專業知識日益成長的需求。醫療保健、零售和金融等行業依賴外包來提高營運效率、最佳化客戶體驗,並在不斷變化的數位環境中保持競爭力。為此,Health Catalyst 於 2025 年 1 月宣布與 Databricks 合作,以進一步增強醫療保健資料共享和分析能力。此次合作利用 Databricks 的 Delta Sharing 和 Health Catalyst 的 Ignite™ 平台,致力於跨平台安全地整合醫療保健資料,不僅能為企業帶來更快的洞察,還能提高營運效率,同時應對獨特的醫療保健挑戰。對法規合規性的關注也推動了市場的成長。
增強決策能力的需求日益成長
埃森哲和 Salesforce 於 2023 年 11 月 6 日投資開發 Salesforce 生命科學雲,其中包括由人工智慧和資料驅動的新功能、資源和加速器。兩家公司利用其聯合的生成性人工智慧加速中心為 Salesforce 生命科學雲端開發新的解決方案和用例。產業報告顯示,60% 的受訪者表示,他們的組織現在至少在一項業務職能中定期使用生成性人工智慧,高於 2023 年的三分之一。這有助於加速資料和分析功能的部署,並支援決策和營運。此外,公司面臨著需要快速且準確決策的複雜挑戰。資料分析提供的洞察力可幫助公司克服這些障礙。依靠專業的外包供應商可以保證獲得有助於改善決策的卓越分析。組織需要即時洞察力才能保持競爭力。外包資料分析服務包括即時資料處理和分析,有助於提供及時的洞察力,幫助企業快速應對市場變化和新興趨勢。
蓬勃發展的金融業
蓬勃發展的金融業代表著資料分析外包市場的主要趨勢之一。為此,穆迪公司和微軟於 2023 年 6 月 29 日建立了新的策略聯盟,為金融服務和全球知識工作者提供下一代資料、分析、研究、協作和風險解決方案。根據行業報告,全球銀行創造了 7 兆美元的收入和 1.1 兆美元的淨收入。微軟 Azure OpenAI 服務與穆迪廣泛的資料和分析技能合作,提供了可改善風險評估和企業智慧的尖端解決方案。此外,銀行業受到嚴格監管,要求公司遵守各種規則和法規。金融機構可以透過外包資料分析來管理合規性並確保符合多項法律和標準。除此之外,這些組織還使用預測分析和複雜的風險管理模型來提高其識別和管理風險的能力。
重點公司之間的合作
2023 年 10 月 18 日,全球領先的下一代數位服務和顧問公司 Infosys 宣布將擴大與 Google Cloud 的合作夥伴關係,透過利用 Google Cloud 的生成式 AI 解決方案和 Infosys Topaz 產品,支援企業創造由 AI 驅動的體驗。 Infosys 可以在 Google Cloud 上擴展其目前對資料、分析和 AI 的了解。 Infosys 和 Google Cloud 合作為各種業務場景提供了一套產業解決方案和革命性的 AI 平台。此外,合作夥伴關係使公司能夠匯集資源和專業知識並改進其資料分析產品。資料分析公司和雲端服務供應商之間的合作夥伴關係可以提供整合解決方案,包括託管在強大雲端基礎架構上的進階分析功能。合作也促進了尖端技術的獲取,從而增強了資料分析外包市場前景。
我們的研究範圍涵蓋 Fractal Analytics, Inc.、Helmes、Flatworld Solutions, Inc.、Future Processing、Course5 Intelligence、Qsutra、Genpact、Accenture、ZS Associates, Inc.、WNS (Holdings) Ltd. 等公司提供的服務。企業透過聘請服務提供者來分析外包公司提供的資訊,從而進行資料分析外包。將資料分析任務及其分析應用程式交給外部供應商的做法構成了資料分析外包。市場擴張得益於對機器人流程自動化 (RPA)、人工智慧 (AI)、巨量資料和連網設備儲存庫的需求不斷成長。
The global data analytics outsourcing market size was valued at USD 14.39 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 131.32 Billion by 2033, exhibiting a CAGR of 25.06% during 2025-2033. North America currently dominates the market, holding a significant market share of over 42.0% in 2024. There are several factors that are driving the market toward growth, which include the rising need for enhanced decision-making, the thriving finance sector, collaborations between key players, and an enhanced focus on scalable and flexible solutions in various industries. These factors, collectively, are increasing the overall data analytics outsourcing market share across the globe.
The key drivers in the data analytics outsourcing market are the rising demand for data-driven decision-making, cost efficiency, and access to advanced analytics expertise. Organizations are seeking to outsource solutions for processing large volumes of unstructured data and extracting actionable insights without heavy investment in in-house infrastructure. The widespread application of artificial intelligence (AI) and machine learning (ML) technologies further drives the data analytics outsourcing market demand. The healthcare sector, along with BFSI and retail, are increasingly relying on this outsourcing to get customer experience as well as seamless operations. In December 2024, for example, One Point One Solutions Ltd. announced its partnership with a global data analytics firm to boost customer experience solutions in India. The alliance is looking to increase omnichannel engagement, using sophisticated contact center services and an automated complaint management system that will position the company at the forefront of customer engagement innovations.
The main drivers for the data analytics outsourcing market growth in the United States include an increased need for cost-effective solutions to process and analyze large data sets, allowing firms to make data-driven decisions in numerous industries. The adoption of advanced technologies such as AI, machine learning, and big data tools has further amplified the growing demand for specialized analytics expertise. Industries that include healthcare, retail, and finance depend on outsourcing to boost the efficiency of their operations, optimize the customer experience, and maintain competitiveness in an ever-changing digital environment. In line with this, in January 2025, Health Catalyst announced its partnership with Databricks to further enhance healthcare data sharing and analytics. Utilizing Databricks' Delta Sharing and Health Catalyst's Ignite(TM) platform the collaboration focuses on securely integrating healthcare data across platforms, bringing about not only faster insights but better operational efficiency for organizations while addressing unique healthcare challenges. Focus on regulatory compliance fuels market growth as well.
Rising Need for Enhanced Decision-Making
Accenture and Salesforce made investments on November 6, 2023, to develop the Salesforce Life Sciences Cloud, which includes new features, resources, and accelerators driven by AI and data. The companies leveraged their joint generative AI acceleration hub to develop new solutions and use cases for Salesforce Life Sciences Cloud. Industry reports indicate that 60% of respondents state their organizations now regularly utilize generative AI in at least one business function, up from one-third in 2023. This assists in accelerating the deployment of data and analytics capabilities and support decision-making and operations. Moreover, companies face complex challenges that require quick and accurate decision-making. The insights provided by data analytics help firms overcome these obstacles. Relying on specialized suppliers for outsourcing guarantees access to superior analytics that facilitate improved decision-making. Organizations require real time insights to stay competitive. Outsourced data analytics services include real time data processing and analysis that are beneficial in providing timely insights that help businesses react quickly to market changes and emerging trends.
Thriving Finance Sector
The thriving finance sector represents one of the key data analytics outsourcing market trends. In line with this, on 29 June 2023, Moody's Corporation and Microsoft established a new strategic alliance on June 29, 2023, to provide financial services and global knowledge workers with next-generation data, analytics, research, collaboration, and risk solutions. According to industry reports, globally, banks generated USD 7 Trillion in revenue and USD 1.1 Trillion in net income. Microsoft Azure OpenAI Service in partnership with Moody's extensive data and analytical skills produces cutting-edge solutions that improve risk assessment and corporate intelligence. In addition, the banking industry is highly regulated, necessitating that companies adhere to a wide range of rules and regulations. Financial organizations can manage compliance and ensure conformity to several laws and standards by outsourcing data analytics. Apart from this, these organizations use predictive analytics and sophisticated risk management models to improve their ability to recognize and manage risks.
Collaborations Between Key Companies
On 18 October 2023, Infosys, a leader in next-generation digital services and consulting worldwide, announced that it is expanding its partnership with Google Cloud to support businesses in creating AI-powered experiences by utilizing Google Cloud's generative AI solutions and Infosys Topaz offerings. Infosys can expand on its current knowledge of data, analytics, and AI on Google Cloud. Infosys and Google Cloud collaborated to provide a suite of industry solutions and revolutionary AI platforms for a variety of business scenarios. Additionally, partnerships enable companies to pool their resources and specialties and improve their data analytics offerings. A partnership between a data analytics firm and a cloud service provider can offer integrated solutions that include advanced analytics capabilities hosted on a robust cloud infrastructure. Collaborations also facilitate access to cutting-edge technologies, thereby enhancing the data analytics outsourcing market outlook.
Our research scope embraces the services provided by Fractal Analytics, Inc., Helmes, Flatworld Solutions, Inc., Future Processing, Course5 Intelligence, Qsutra, Genpact, Accenture, ZS Associates, Inc., WNS (Holdings) Ltd., and additional firms. Companies use data analytics outsourcing by engaging service providers who analyze information provided by the outsourcing company. The practice of handing data analysis tasks to outside vendors along with their analytical applications constitutes data analytics outsourcing. Market expansion occurs thanks to the rising demand for robotic process automation (RPA) alongside artificial intelligence (AI) and big data and connected device repositories.
Predictive stands as the largest type in 2024, holding around 40.0% of the data analytics outsourcing market share. Predictive analytics is the leading segment of the data analytics outsourcing market. It plays a critical role in forecasting future outcomes and trends to enable proactive decision-making. Predictive analytics is applied by businesses to analyze historical data to determine patterns and predict customer behavior, market trends, and operational risks. Its application is found in finance, healthcare, retail, and manufacturing sectors where accuracy in forecasting is crucial. With advancements in machine learning and artificial intelligence, predictive analytics is increasingly effective and accessible. This drives its growth as the largest segment because firms outsource it to specialized providers to benefit from advanced technology and know-how without spending much on their in-house resources.
Marketing analytics accounts for the highest data analytics outsourcing market share in the data analytics outsourcing market driven by its critical role in enhancing customer engagement and optimizing marketing strategies. By analyzing consumer behavior, campaign performance and market trends businesses can make data-driven decisions to improve ROI. Outsourcing marketing analytics allows organizations to access advanced tools and expertise enabling them to uncover actionable insights and adapt to dynamic market demands. Retail, e-commerce, and media are some of the key industries extensively dependent on marketing analytics for the personalization of campaigns and anticipation of customer preference. The growth in digital marketing further fuels the demand establishing it as the leading application segment.
The solutions segment is crucial for providing businesses with the advanced analytics tools and platforms required to manage business operations and data. Such solutions allow efficient processing, visualization and analysis of complex datasets for actionable insights. Solutions streamlining decision-making with the help of advanced technologies like AI, machine learning and big data analytics can enhance the operational efficiency of any business. Organizations are increasingly turning to outsourced analytics solutions that provide scalable customized tools without the need for extensive in-house infrastructure leading to a large growth in this segment.
The services segment includes consulting, implementation and support services for data analytics outsourcing. Businesses outsource analytics services to leverage domain expertise, technical capabilities and continuous support from external providers. Services are essential for ensuring successful integration of analytics tools, optimizing data strategies and aligning analytics outcomes with business objectives. The growing complexity in data management and analysis is driving the demand for customized services including real-time insights and predictive modeling making this segment a significant growth driver for the market.
BFSI leads the market with around 21.3% of market share in 2024. The BFSI sector relies on data analytics for risk management. Predictive analytics helps in assessing credit risks, detecting fraud and managing market risks. By outsourcing these functions, financial institutions can leverage advanced analytics techniques to mitigate risks effectively. Financial institutions must comply with numerous regulations and reporting requirements. Data analytics outsourcing helps these institutions manage and analyze large datasets to ensure compliance with regulations requirements. On 4 October 2023, Krungsri (Bank of Ayudhya PCL) Thailand's leading financial institution announced a five-year partnership with Kyndryl the world's largest IT infrastructure services provider. Kyndryl will improve the bank's ability to adapt to market changes fortify its legacy systems and enhance its user-centric digital banking services through the implementation of data analytics, cloud solutions and automation.
In 2024, North America accounted for the largest market share of over 42.0%. North America particularly the United States has advanced technological infrastructure which supports the extensive use of data analytics. The availability of cutting-edge technology and high-speed internet facilitates efficient data processing and analysis which is impelling the market growth in the region. In addition, various collaborations and M&As among major players are supporting the data analytics outsourcing market growth. For instance, on 17 May 2024, Accenture plc, a US multinational professional services company headquartered in Dublin announced the acquisition of OPENSTREAM HOLDINGS and its subsidiaries Open Stream and Neutral to help clients reinvent their businesses with advanced digital technologies and become truly data driven. The acquisition will strengthen Accenture's capabilities to support clients in system and application modernization and help them adopt cloud, data, AI, and the Internet of Things (IoT) technologies.
United States Data Analytics Outsourcing Market Analysis
In 2024, the United States captured 78.90% of revenue in the North American market. The growing adoption of data analytics outsourcing in the United States is largely attributed to the expanding IT sector where cloud services have become an integral part of business strategies. According to survey over 51% of businesses now leverage cloud services. As organizations continue to embrace cloud computing for scalability, flexibility and cost efficiency the need for advanced data analytics to leverage the vast amounts of data generated by these services becomes more pronounced. This trend is further amplified by the increasing reliance on cloud platforms which offer the infrastructure necessary for businesses to process and analyze large datasets. The cloud's ability to store and manage data more efficiently has led businesses to seek external analytics expertise driving demand for outsourcing. With cloud-based solutions enabling seamless access to data businesses are increasingly looking to specialized service providers to handle complex data analysis tasks fostering growth in outsourcing engagements. As cloud technologies continue to evolve organizations are increasingly adopting data-driven decision-making leading to the expanded outsourcing of analytics functions.
Asia Pacific Data Analytics Outsourcing Market Analysis
In Asia-Pacific the growing investment on infrastructure around cloud and artificial intelligence (AI) is fuelling the surge in data analytics outsourcing. For example, Microsoft announced a USD 3 Billion investment plan aimed at enhancing cloud and AI infrastructure in India over the next two years with the goal of promoting AI adoption, skill development and innovation. The region has witnessed rapid advancements in both cloud computing and AI technologies offering businesses the ability to analyze large datasets quickly and accurately. As companies adopt these technologies the need for skilled professionals to manage, interpret and analyze data is increasing. Outsourcing analytics to third-party service providers allows businesses to focus on core operations while leveraging specialized expertise in handling data. This is particularly true as industries ranging from manufacturing to retail embrace automation and data-driven insights to optimize operations. The availability of highly skilled labor in the region makes outsourcing analytics a cost-effective solution further driving the demand. With the proliferation of cloud and AI platforms businesses in Asia-Pacific are increasingly looking to external partners to meet their data analysis needs.
Europe Data Analytics Outsourcing Market Analysis
In Europe the surge in data analytics outsourcing adoption can be attributed to the growing demand for finance and risk analytics within the banking, financial services, and insurance (BFSI) sector. According to the European Banking Federation, there were 784 foreign bank branches in the EU in 2021 of which 619 were from other EU Member States and 165 from third countries. As financial institutions face increasing pressure to comply with regulatory requirements, manage risks and gain deeper insights into their operations the need for specialized analytics solutions has risen. Outsourcing data analytics services helps financial organizations access advanced capabilities and improve decision-making from fraud detection to customer behavior analysis. By partnering with third-party experts in data analytics companies in the BFSI sector can efficiently manage financial data, minimize risks and improve regulatory compliance ensuring business continuity in a dynamic environment.
Latin America Data Analytics Outsourcing Market Analysis
In Latin America the rise of online ecommerce platforms is driving the increased adoption of data analytics outsourcing particularly in sales analytics. According to reports, the Latin America market currently boasts over 300 Million digital buyers. As the ecommerce market continues to expand companies face a pressing need to gain actionable insights into consumer behaviors, sales trends, and marketing effectiveness. Outsourcing sales analytics allows ecommerce businesses to optimize their strategies, enhance customer engagement and improve conversion rates. By leveraging external expertise companies can utilize advanced analytics tools and techniques to stay competitive in a rapidly changing digital marketplace. This growing reliance on outsourced analytics solutions highlights the pivotal role of data in shaping business success.
Middle East and Africa Data Analytics Outsourcing Market Analysis
The Middle East and Africa are witnessing an uptick in data analytics outsourcing primarily due to the growing IT and telecom sectors. For example, total expenditure on information and communications technology (ICT) in the Middle East, Turkiye and Africa (META) is expected to exceed USD 238 billion this year representing a 4.5% increase compared to 2023. As telecommunications companies expand their digital services the need for actionable data insights to enhance customer experiences, network optimization and operational efficiency grows. Outsourcing data analytics enables telecom operators to tap into specialized knowledge and technology providing insights into consumer patterns, service usage and predictive maintenance. This shift toward outsourcing not only helps reduce operational costs but also empowers companies to leverage advanced analytics without overburdening internal resources. As the IT and telecom sectors continue to evolve so too will the demand for outsourced data analytics services.
The data analytics outsourcing market is highly competitive characterized by a mix of established providers and emerging players offering tailored solutions to diverse industries. Companies differentiate themselves through advanced technologies such as AI, machine learning and big data integration enhancing analytics capabilities and decision-making efficiency. Cloud-based analytics outsourcing is gaining traction due to scalability and cost benefits while providers emphasize real-time insights, predictive analytics, and customized dashboards. Strategic partnerships, acquisitions and regional expansions are common strategies to capture market share. Vendors also focus on domain-specific expertise to address industry-specific needs such as healthcare, retail and finance. The growing demand for data-driven decision-making and specialized services drives continuous innovation is shaping the dynamic landscape of this market.