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2025 年至 2033 年營運智慧 (OI) 市場規模、佔有率、趨勢及預測（按部署類型、組織規模、最終用途產業和地區）

Operational Intelligence (OI) Market Size, Share, Trends and Forecast by Deployment Type, Organization Size, End Use Industry, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 150 Pages | 商品交期: 2-3個工作天內

價格

2024 年，全球營運智慧 (OI) 市場規模為 32 億美元。展望未來， IMARC Group估計，到 2033 年，市場規模將達到 68 億美元，2025-2033 年期間的複合年成長率為 8.8%。北美目前佔據市場主導地位，2024 年將佔據 37.6% 的顯著市場。營運智慧 (OI) 市場佔有率受到日益成長的監管和合規要求的影響，確保即時監控和自動化合規流程。此外，人工智慧 (AI) 和機器學習 (ML) 的採用透過預測分析和流程最佳化來增強決策能力，從而促進了該地區的市場成長。即時資料分析的興起有助於組織提高效率、減少停機時間並降低風險。

市場需求主要受日益成長的監管和合規要求所驅動。企業正在實施營運智慧 (OI) 解決方案，以實現即時監控和合規，以滿足日益成長的監管需求。這些解決方案使企業能夠自動化合規操作，並降低人為錯誤和罰款的風險。即時資料分析使企業能夠監控和報告合規行動，從而提高監管透明度。隨著全球資料隱私規則日益嚴格，營運智慧 (OI) 解決方案正被用於幫助企業保護敏感資訊，同時滿足合規要求。這些平台提供持續審計，確保企業遵守產業規則。此外，金融機構利用營運智慧 (OI) 技術即時追蹤交易並偵測詐欺行為。醫療保健產業受益於能夠強制執行資料保護和病患隱私要求的營運智慧 (OI) 平台。此外，基於雲端的營運智慧 (OI) 系統提供可擴展的合規功能，使企業能夠處理多個國家的法規。隨著企業在全球擴張，他們依賴營運智慧 (OI) 來簡化跨多個國家和法律的合規性，從而推動營運智慧 (OI) 市場的進一步成長。

人工智慧驅動的倉庫最佳化日益興起，推動了美國營運智慧 (OI) 市場的需求。企業正在使用基於人工智慧的 OI 解決方案來改善庫存管理、減少低效率並簡化倉庫營運。即時資料分析使企業能夠提高訂單準確性、減少延遲並更有效地簡化物流操作。倉庫自動化正變得越來越普遍，使企業能夠在提高總產量的同時降低人力成本。基於人工智慧的 OI 系統支援預測分析，使企業能夠預測需求波動並更有效地最佳化庫存水準。公司正在使用機器學習 (ML) 演算法來提高供應鏈視覺性和營運決策能力。例如，2024 年 3 月，Dexory 推出了一款基於人工智慧的倉庫智慧系統，每天可以掃描 40,000 個托盤位置。這項創新技術提高了庫存可視性，最大限度地提高了空間利用率，並最佳化了倉庫營運中的資源分配。此外，機器人和自動化技術正在透過消除人機互動和自動化工作流程來徹底改變倉庫。企業正在採用基於雲端的 OI 解決方案，以實現可擴展、經濟高效的遠端倉庫管理功能。以人工智慧為基礎的 OI 解決方案可協助商家和電商企業簡化訂單履行流程，並提升消費者滿意度。

營運智慧（OI）市場趨勢：

即時資料分析需求不斷成長

越來越多的企業採用開放式資訊 (OI) 解決方案來即時處理和分析資料，從而加快決策速度。即時洞察有助於企業發現營運效率低下之處，減少停機時間，並提高整體生產力水準。企業使用即時分析來監控設備效能、預防故障並有效最佳化維護計劃。製造業、物流業和醫療保健業等行業依賴即時資料來簡化工作流程並提高效率。物聯網 (IoT) 與智慧感測器的整合會產生大量資料流，需要先進的 OI 平台進行即時處理。人工智慧驅動的 OI 解決方案支援預測分析，使企業能夠預測趨勢並降低潛在風險。金融機構利用即時分析來偵測詐欺交易並主動加強網路安全措施。基於雲端的 OI 平台支援無縫資料訪問，從而實現遠端監控和即時決策能力。此外，管理機構正在採用即時 OI 解決方案進行基礎設施管理、緊急應變和安全營運。印度投資局的投資網格報告顯示，印度醫院和醫療基礎設施領域有近600個投資機會，總價值達320億美元（23億印度盧比）。這些不斷成長的投資機會表明，人們越來越依賴即時營運改善解決方案來最佳化醫療保健營運並提升服務品質。

中小企業和電子商務中開放式網際網路的採用率不斷上升

中小企業 (SME) 正在利用 OI 解決方案簡化營運、增強決策能力並提高效率。此外，電商企業使用 OI 工具分析使用者行為、最佳化庫存並改善供應鏈管理。基於雲端的 OI 解決方案為中小企業提供經濟高效、可擴展的平台，用於即時監控和數據驅動的洞察。包括訂單履行和物流在內的電商營運自動化正在催化對人工智慧驅動的 OI 平台的需求。中小企業受益於即時分析，可以追蹤銷售業績、識別趨勢並改善業務策略。電商公司使用預測分析來增強需求預測、減少缺貨並最佳化定價模型。 OI 與客戶關係管理 (CRM) 和企業資源計畫 (ERP) 系統的整合有助於中小企業改善客戶體驗和營運工作流程。零售商採用 OI 工具管理全通路銷售，確保線上和實體店之間的無縫購物體驗。例如，預計到2024年，美國網紅行銷支出將達到71.4億美元，年增15.9%。這一成長凸顯了數據驅動洞察對於電商企業有效定位用戶和最佳化行銷策略的重要性。

人工智慧（AI）與機器學習（ML）的融合

人工智慧驅動的營運創新 (OI) 解決方案使企業能夠分析海量資料流，發現規律並更快地做出決策。機器學習 (ML) 演算法改進了預測分析，使企業能夠預測需求、檢測異常並最佳化流程。人工智慧和機器學習幫助企業自動化日常任務，減少人為錯誤並提高營運效率。這些技術透過即時處理資料並產生可操作的洞察，實現了即時決策。在製造、物流和醫療保健等行業，人工智慧驅動的營運創新 (OI) 解決方案可以改善資源配置、降低成本並提高生產力。機器學習有助於識別潛在風險，使企業能夠主動緩解問題並防止停機。將人工智慧與物聯網設備整合的能力增強了整個營運過程中的即時資料收集和分析能力。企業正在採用人工智慧和機器學習，透過個人化推薦和服務來改善用戶體驗。這些技術透過分析資料來支援供應鏈最佳化，以確保工作流程順暢和庫存管理更有效率。借助人工智慧驅動的營運創新 (OI) 平台，企業還可以透過持續即時監控監管要求來改善合規工作。 2024年9月，Voicera AI 推出了 Sincerity，這是一款先進的人工智慧應用程式，能夠分析視訊和音訊通訊中的言語和非言語線索，提供值得信賴的洞察。此工具透過客觀分析業務互動中的真實性和意圖，提升了開放式資訊（OI）的需求。它已拓展至三個新的垂直市場，並透過一致的數據驅動視角增強人類的判斷力。

目錄

第1章：前言

第2章：範圍與方法

  • 研究目標
  • 利害關係人
  • 資料來源
    • 主要來源
    • 次要來源
  • 市場評估
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第3章：執行摘要

第4章：簡介

第5章：全球營運情報（OI）市場

  • 市場概覽
  • 市場表現
  • COVID-19的影響
  • 市場預測

第6章：市場區隔：依部署類型

  • 本地
  • 基於雲端

第7章：市場區隔：依組織規模

  • 大型企業
  • 中小企業

第8章：市場區隔：依最終用途產業

  • 金融服務業
  • 製造業
  • 衛生保健
  • 零售
  • 運輸和物流
  • 能源和電力
  • 電信和IT
  • 其他

第9章：市場細分：依地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲

第10章：SWOT分析

第 11 章：價值鏈分析

第 12 章：波特五力分析

第13章：價格分析

第 14 章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Axway Inc.
    • Intelligent InSites Inc. (Infor)
    • OpenText Corp.
    • Oversight Systems Inc.
    • SAP SE
    • Software AG
    • Space Time Insight Inc. (Nokia)
    • Splunk Inc.
    • SQLsteam
    • Vitria Technology Inc. (Innovation Technology Group Inc.)
Product Code: SR112025A2843

The global operational intelligence (OI) market size was valued at USD 3.2 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 6.8 Billion by 2033, exhibiting a CAGR of 8.8% during 2025-2033. North America currently dominates the market, holding a significant market share of 37.6% in 2024. The operational intelligence (OI) market share is influenced by the growing regulatory and compliance requirements, ensuring real-time monitoring and automated compliance processes. Additionally, artificial intelligence (AI) and machine learning (ML) adoption enhances decision-making through predictive analytics and process optimization are bolstering the market growth in the region. The rise of real-time data analysis helps organizations improve efficiency, reduce downtime, and mitigate risks.

The market's demand is being driven largely by increasing regulatory and compliance requirements. Businesses are implementing OI solutions to enable real-time monitoring and compliance with the growing regulatory demands. These solutions enable enterprises to automate compliance operations, lowering the risk of human mistake and fines. Real-time data analysis allows businesses to monitor and report compliance actions, providing regulatory transparency. With the increasing stringency of data privacy rules throughout the world, OI solutions are being used for assisting organizations in protecting sensitive information while also meeting compliance requirements. These platforms offer continual audits, ensuring that organizations comply with industry rules. Moreover, financial institutions utilize OI technologies to track transactions and detect fraud in real time. The healthcare business benefits from OI platforms that enforce data protection and patient privacy requirements. Additionally, cloud-based OI systems provide scalable compliance capabilities, allowing enterprises to handle rules in many countries. As organizations expand worldwide, they rely on OI to ease compliance across several countries and laws, driving additional growth in the operational intelligence (OI) market.

Rising AI-driven warehouse optimization is driving the US operational intelligence (OI) market demand. Businesses are using AI-powered OI solutions to improve inventory management, decrease inefficiencies, and streamline warehouse operations. Real-time data analytics enables businesses to increase order accuracy, decrease delays, and simplify logistical operations more effectively. Automation in warehouses is becoming more common, allowing firms to reduce labor expenses while enhancing total production. AI-powered OI systems enable predictive analytics, allowing businesses to forecast demand swings and optimize stock levels more effectively. Companies are using machine learning (ML) algorithms to increase supply chain visibility and operational decision-making skills. For example, in March 2024, Dexory launched an AI-powered warehouse intelligence system that can scan 40,000 pallet locations every day. This innovative technology increases stock visibility, maximizes space use, and optimizes resource allocation in warehouse operations. Furthermore, robots and autonomous technologies are revolutionizing warehouses by eliminating human interaction and automating workflow procedures. Businesses are embracing cloud-based OI solutions to enable scalable, cost-effective, and remote warehouse management capabilities. AI-powered OI solutions assist merchants and e-commerce enterprises in streamlining fulfillment procedures and increasing consumer happiness.

Operational Intelligence (OI) Market Trends:

Growing demand for real-time data analysis

Businesses are increasingly adopting OI solutions to process and analyze data instantly for faster decision-making. Real-time insights help organizations detect operational inefficiencies, reduce downtime, and enhance overall productivity levels. Companies use real-time analytics to monitor equipment performance, prevent failures, and optimize maintenance schedules effectively. Industries like manufacturing, logistics, and healthcare rely on real-time data to streamline workflows and improve efficiency. The integration of Internet of Things (IoT) and smart sensors generates vast data streams, requiring advanced OI platforms for real-time processing. AI-driven OI solutions enable predictive analytics, allowing businesses to anticipate trends and mitigate potential risks. Financial institutions utilize real-time analytics to detect fraudulent transactions and enhance cybersecurity measures proactively. Cloud-based OI platforms support seamless data access, enabling remote monitoring and real-time decision-making capabilities. Moreover, governing agencies are adopting real-time OI solutions for infrastructure management, emergency response, and security operations. Invest India's Investment Grid identifies nearly 600 investment opportunities in India's hospital and medical infrastructure sub-sector, valued at USD 32 billion (INR 2.3 lakh crore). These growing opportunities indicate the increasing reliance on real-time OI solutions to optimize healthcare operations and enhance service delivery.

Rising OI adoption in small and medium enterprises (SMEs) and e-commerce

Small and medium-sized enterprises (SMEs) are leveraging OI solutions to simplify operations, enhance decision-making, and improve efficiency. Additionally, e-commerce businesses use OI tools to analyze user behavior, optimize inventory, and improve supply chain management. Cloud-based OI solutions provide SMEs with cost-effective, scalable platforms for real-time monitoring and data-driven insights. Automation in e-commerce operations including order fulfillment and logistics is catalyzing the demand for AI-driven OI platforms. SMEs benefit from real-time analytics to track sales performance, identify trends, and improve business strategies. E-commerce companies use predictive analytics to enhance demand forecasting, reduce stockouts, and optimize pricing models. Integration of OI with customer relationship management (CRM) and enterprise resource planning (ERP) systems helps SMEs improve client experiences and operational workflows. Retailers adopt OI tools to manage omnichannel sales, ensuring seamless shopping experiences across digital and physical stores. For instance, US influencer marketing spending is forecasted to hit USD 7.14 billion in 2024, marking a 15.9% year-over-year growth. This growth highlights the increasing importance of data-driven insights for e-commerce businesses to target users effectively and optimize marketing strategies.

Integration of artificial intelligence (AI) and machine learning (ML)

AI-powered OI solutions enable businesses to analyze vast data streams, uncover patterns, and make faster decisions. ML algorithms improve predictive analytics, allowing businesses to forecast demand, detect anomalies, and optimize processes. AI and ML help companies automate routine tasks, reducing human errors and increasing operational efficiency. These technologies enable real-time decision-making by processing data instantly and generating actionable insights. In industries like manufacturing, logistics, and healthcare, AI-driven OI solutions improve resource allocation, reduce costs, and enhance productivity. ML helps identify potential risks, enabling businesses to proactively mitigate issues and prevent downtime. The ability to integrate AI with IoT devices enhances real-time data collection and analysis across operations. Companies are adopting AI and ML to improve user experiences by personalizing recommendations and services. These technologies support supply chain optimization by analyzing data to ensure smooth workflows and better inventory management. With AI-powered OI platforms, businesses can also improve their compliance efforts by continuously monitoring regulatory requirements in real-time. In September 2024, Voicera AI introduced Sincerity, an advanced AI application that analyzes verbal and non-verbal cues in video and audio communications to provide trustworthy insights. This tool improves OI demand by delivering objective analysis of authenticity and intent in business interactions. Expanding into three new market verticals, it enhances human judgment with consistent, data-driven perspectives.

Operational Intelligence (OI) Industry Segmentation:

Analysis by Deployment Type:

  • On-premises
  • Cloud-based

Cloud-based OI stands as the largest component in 2024, holding 65.2% of the market, due to their scalability, flexibility, and cost-effectiveness for businesses. Companies prefer cloud-based deployments to avoid high infrastructure costs and complex on-premise system maintenance. Cloud platforms offer real-time data access from multiple locations, improving decision-making and operational efficiency. Businesses benefit from automatic updates and seamless integration with other enterprise applications through cloud deployment. The rise of remote work and digital transformation is catalyzing the demand for cloud-based OI solutions. Cloud-based OI platforms support advanced analytics, AI, and ML capabilities for enhanced operational insights. Organizations can quickly scale their OI infrastructure based on fluctuating business demands and industry needs. Cloud solutions provide enhanced security features and compliance support, ensuring data protection and regulatory adherence. Companies leverage cloud-based OI tools for predictive maintenance, workflow automation, and business process optimization. The ability to store and process vast amounts of operational data efficiently drives cloud adoption. Cloud providers offer flexible subscription models, making OI solutions accessible to businesses of all sizes. Faster deployment and reduced downtime give cloud-based OI solutions a competitive advantage over traditional on-premise models.

Analysis by Organization Size:

  • Large Enterprises
  • Small and Medium Enterprises

Large enterprises lead the market with 74.5% of market share in 2024. They generate massive volumes of real-time data, necessitating robust OI solutions for effective decision-making. Large businesses invest heavily in AI-driven OI platforms to optimize efficiency and minimize operational risks. These enterprises prioritize predictive maintenance and workflow automation to enhance productivity and reduce downtime. Strong financial resources allow large companies to adopt sophisticated OI tools for business intelligence applications. Global operations and supply chain complexities require enterprises to deploy scalable OI solutions for seamless management. Regulatory compliance is a key concern, encouraging large firms to integrate OI for real-time monitoring. Large enterprises seek data-driven insights to improve customer experience and optimize resource allocation strategies. Integration of OI with ERP and CRM systems helps large firms streamline business operations efficiently. Security and data privacy concerns drive large organizations to implement robust OI solutions with advanced protection features. Enterprises leverage OI analytics to identify inefficiencies, detect anomalies, and enhance decision-making accuracy.

Analysis by End Use Industry:

  • BFSI
  • Manufacturing
  • Healthcare
  • Retail
  • Transportation and Logistics
  • Energy and Power
  • Telecom and IT
  • Others

The retail industry dominates the OI market because of an increasing demand for real-time user insights and analytics. Retailers use OI solutions to track inventory, optimize supply chains, and improve customer engagement strategies. E-commerce expansion is driving the demand for OI tools that enhance order fulfillment and delivery operations. Retailers leverage OI analytics to monitor store performance, manage demand fluctuations, and prevent stockouts. AI-powered OI solutions help retailers personalize marketing efforts and enhance customer shopping experience. Real-time pricing analytics enable retailers to adjust prices dynamically based on market trends and competition. Retail businesses use OI to detect fraud, reduce operational risks, and improve transaction security. Retailers use data-driven insights to enhance store layouts, product placements, and promotional strategies, ensuring better user engagement and sales optimization. The need for omnichannel retailing requires OI solutions that integrate online and offline shopping experiences. Retailers invest in cloud-based OI tools to gain scalable and cost-effective business intelligence solutions. Customer sentiment analysis through OI helps retailers refine branding and customer engagement initiatives.

Regional Analysis:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

In 2024, North America accounted for the largest market share of 37.6%. The region has a high concentration of enterprises adopting AI-powered OI solutions for business intelligence applications. Companies in the region invest significantly in IoT, big data analytics, and automation to enhance operational efficiency. Leading technology firms continuously develop advanced OI platforms, driving the market expansion across industries. Furthermore, strict regulatory requirements encourage businesses to implement OI solutions for real-time compliance monitoring and risk management. The growing adoption of cloud computing supports scalable and flexible OI deployment models across enterprises. North America's competitive business environment fuels the demand for OI solutions that provide data-driven decision-making capabilities. Large enterprises require real-time analytics for managing complex supply chains and workflows efficiently. The presence of key market players accelerates innovation and widespread adoption of OI tools across sectors. Governments are also leveraging OI solutions to enhance security and operational efficiency across agencies. For example, in March 2025, the Government of Canada launched the Joint Operational Intelligence Cell (JOIC) to improve border security through enhanced information sharing. As part of Canada's Border Plan, JOIC aligns with directives on transnational crime and security enforcement. By strengthening collaboration among security agencies, JOIC aims to combat organized crime, money laundering, and drug trafficking. Such initiatives highlight the expanding role of OI in security and risk management applications.

Key Regional Takeaways:

United States Operational Intelligence (OI) Market Analysis

The United States hold 82.80% of the market share in North America. In the US, the growing adoption of OI is significantly driven by the increasing reliance on cloud services. Reports indicate that 98% of US organizations have integrated cloud technology into their business operations. As more companies transition to cloud-based solutions, OI becomes essential for gaining real-time insights and optimizing business performance. Cloud adoption provides scalable and flexible solutions, enabling businesses to deploy OI tools capable of handling vast data volumes efficiently. Organizations seeking to enhance productivity, reduce costs, and improve decision-making leverage OI solutions integrated with cloud platforms for greater agility. Cloud-based OI facilitates seamless integration with various business applications, offering organizations enhanced data accessibility from any location. This accessibility supports faster response times, allowing businesses to adapt swiftly to market changes and operational challenges. Additionally, cloud-powered OI enhances cybersecurity measures, ensuring secure and compliant data management. The growing preference for cloud-based OI is accelerating digital transformation across industries, driving efficiency, and fostering innovation in business operations.

Asia Pacific Operational Intelligence (OI) Market Analysis

In Asia-Pacific, the rising adoption of OI is strongly driven by the expanding SME sector. According to India Brand Equity Foundation, the number of MSMEs in India is projected to grow from 6.3 crore to 7.5 crore at a 2.5% CAGR. SMEs increasingly recognize the need for data-driven decision-making to stay competitive in a dynamic market. OI tools help businesses gain real-time insights into operations, market trends, and customer behavior, enabling informed decision-making. As SMEs enhance their digital capabilities, OI provides a crucial advantage by optimizing workflows, improving customer engagement, and increasing efficiency. The affordability and scalability of OI solutions empower SMEs to compete effectively with larger enterprises. Cloud-based OI adoption is also rising, offering SMEs flexible, cost-effective analytics for better operational control. With digital transformation accelerating across Asia-Pacific, OI adoption is expected to grow rapidly as businesses seek smarter, data-driven strategies to drive sustainable growth and market competitiveness.

Europe Operational Intelligence (OI) Market Analysis

In Europe, the rising adoption of OI is strongly influenced by the expanding BFSI sector. Reports indicate that in 2021, the European Union had 784 foreign bank branches including 619 from EU Member States and 165 from third countries. As the BFSI industry faces mounting regulatory pressures, risk management challenges, and evolving customer expectations, OI tools are becoming essential for optimizing operations. These solutions enable financial institutions to process vast transactional and customer data in real-time, improving efficiency and proactive decision-making. The BFSI sector's shift toward data-centric strategies and the demand for agile operations have accelerated OI adoption. OI solutions enhance fraud detection, regulatory compliance, and customer experience, providing financial organizations with a competitive edge. The integration of AI-driven analytics in BFSI further strengthens risk assessment and predictive modeling capabilities. As European financial institutions prioritize digital transformation, OI adoption is expected to grow, reshaping the region's financial landscape with data-driven innovation.

Latin America Operational Intelligence (OI) Market Analysis

In Latin America, the adoption of OI is rising because of the expanding healthcare sector. According to the Brazilian Federation of Hospitals (FBH) and the National Confederation of Health (CNSaude), 62% of Brazil's 7,191 hospitals are private. As healthcare providers focus on improving patient outcomes, streamlining operations, and ensuring regulatory compliance, OI solutions are becoming essential. These tools help optimize resource management, enhance decision-making, and improve service quality. Real-time analytics enable better monitoring of workflows, patient flow, and medical resource utilization. Cloud-based OI platforms further support scalability and efficiency in handling vast data volumes. As the region's healthcare sector advances, OI adoption is expected to grow, driving data-driven improvements in operational and patient care management.

Middle East and Africa Operational Intelligence (OI) Market Analysis

In the Middle East and Africa, the adoption of OI is driven by expanding telecom and IT sectors. Overall ICT spending across the Middle East, Turkiye, and Africa (META) will exceed USD 238 billion in 2024, growing 4.5% from 2023. As these industries evolve, OI enhances network management, service delivery, and IT operations. Telecom providers use OI for real-time monitoring, optimizing network traffic, and ensuring faster issue resolution. IT companies leverage OI to streamline workflows, improve efficiency, and deliver better client solutions. The region's rapid digitalization and demand for agile, data-driven operations are accelerating OI adoption. As telecom and IT investments grow, OI technologies will play a vital role in enhancing operational efficiency.

Competitive Landscape:

Key players are investing in ML, AI, and automation to enhance real-time data processing capabilities. These companies are expanding cloud-based OI platforms to offer scalable and cost-effective deployment options. Strategic partnerships and acquisitions are helping them integrate advanced technologies for improved operational insights. They are focusing on industry-specific solutions to address unique challenges in manufacturing, healthcare, and logistics. Continuous research and development (R&D) efforts are leading to enhanced predictive analytics and anomaly detection features. Key players are improving user interfaces and dashboards to simplify data visualization for decision-makers. They are ensuring compliance with industry regulations by integrating real-time monitoring and reporting functionalities. Expanding IoT-enabled OI solutions is helping businesses optimize asset utilization and minimize downtime. Investments in cybersecurity measures are strengthening data protection and privacy in OI platforms. In February 2025, SAP SE introduced the SAP Business Network, a unified platform that enhances supply chain management by connecting 5.5 million organizations across industries. By integrating procurement, logistics, and asset intelligence networks, SAP aims to streamline operations, strengthen supply chain resilience, and promote sustainability. Such initiatives reflect the growing focus on digital transformation and data-driven decision-making in OI.

The report provides a comprehensive analysis of the competitive landscape in the operational intelligence (OI) market with detailed profiles of all major companies, including:

  • Axway Inc.
  • Intelligent InSites Inc. (Infor)
  • OpenText Corp.
  • Oversight Systems Inc.
  • SAP SE
  • Software AG
  • Space Time Insight Inc. (Nokia)
  • Splunk Inc.
  • SQLsteam
  • Vitria Technology Inc. (Innovation Technology Group Inc)

Key Questions Answered in This Report

  • 1.How big is the operational intelligence (OI) market?
  • 2.What is the future outlook of operational intelligence (OI) market?
  • 3.What are the key factors driving the operational intelligence (OI) market?
  • 4.Which region accounts for the largest operational intelligence (OI) market share?
  • 5.Which are the leading companies in the global operational intelligence (OI) market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Operational Intelligence (OI) Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Deployment Type

  • 6.1 On-premises
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Cloud-based
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Organization Size

  • 7.1 Large Enterprises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Small and Medium Enterprises
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by End Use Industry

  • 8.1 BFSI
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Manufacturing
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Healthcare
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Retail
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Transportation and Logistics
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Energy and Power
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast
  • 8.7 Telecom and IT
    • 8.7.1 Market Trends
    • 8.7.2 Market Forecast
  • 8.8 Others
    • 8.8.1 Market Trends
    • 8.8.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Axway Inc.
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 Financials
    • 14.3.2 Intelligent InSites Inc. (Infor)
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 OpenText Corp.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 Oversight Systems Inc.
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 SAP SE
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Software AG
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
    • 14.3.7 Space Time Insight Inc. (Nokia)
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
    • 14.3.8 Splunk Inc.
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
    • 14.3.9 SQLsteam
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
    • 14.3.10 Vitria Technology Inc. (Innovation Technology Group Inc.)
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio

List of Figures

  • Figure 1: Global: Operational Intelligence Market: Major Drivers and Challenges
  • Figure 2: Global: Operational Intelligence Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Operational Intelligence Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Operational Intelligence Market: Breakup by Deployment Type (in %), 2024
  • Figure 5: Global: Operational Intelligence Market: Breakup by Organization Size (in %), 2024
  • Figure 6: Global: Operational Intelligence Market: Breakup by End Use Industry (in %), 2024
  • Figure 7: Global: Operational Intelligence Market: Breakup by Region (in %), 2024
  • Figure 8: Global: Operational Intelligence (On-premises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 9: Global: Operational Intelligence (On-premises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 10: Global: Operational Intelligence (Cloud-based) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Operational Intelligence (Cloud-based) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Operational Intelligence (Large Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Operational Intelligence (Large Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Operational Intelligence (Small and Medium Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Operational Intelligence (Small and Medium Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Operational Intelligence (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Operational Intelligence (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Operational Intelligence (Manufacturing) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Operational Intelligence (Manufacturing) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Operational Intelligence (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Operational Intelligence (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Operational Intelligence (Retail) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Operational Intelligence (Retail) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: Operational Intelligence (Transportation and Logistics) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: Operational Intelligence (Transportation and Logistics) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: Operational Intelligence (Energy and Power) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: Operational Intelligence (Energy and Power) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Global: Operational Intelligence (Telecom and IT) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Global: Operational Intelligence (Telecom and IT) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Global: Operational Intelligence (Others) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Global: Operational Intelligence (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: North America: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: United States: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: United States: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: Canada: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: Canada: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: North America: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: Asia-Pacific: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: China: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: China: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: Japan: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: Japan: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: India: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: India: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: South Korea: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: South Korea: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: Australia: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: Australia: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: Indonesia: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: Indonesia: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: Others: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: Others: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: Asia-Pacific: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: Europe: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: Germany: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: Germany: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: France: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: France: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: United Kingdom: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: United Kingdom: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: Italy: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: Italy: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: Spain: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: Spain: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: Russia: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: Russia: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: Others: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: Others: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 69: Europe: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Latin America: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Brazil: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 72: Brazil: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 73: Mexico: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 74: Mexico: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 75: Others: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 76: Others: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 77: Latin America: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 78: Middle East and Africa: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 79: Middle East and Africa: Operational Intelligence Market: Breakup by Country (in %), 2024
  • Figure 80: Middle East and Africa: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 81: Global: Operational Intelligence Industry: SWOT Analysis
  • Figure 82: Global: Operational Intelligence Industry: Value Chain Analysis
  • Figure 83: Global: Operational Intelligence Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Operational Intelligence Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Operational Intelligence Market Forecast: Breakup by Deployment Type (in Million USD), 2025-2033
  • Table 3: Global: Operational Intelligence Market Forecast: Breakup by Organization Size (in Million USD), 2025-2033
  • Table 4: Global: Operational Intelligence Market Forecast: Breakup by End Use Industry (in Million USD), 2025-2033
  • Table 5: Global: Operational Intelligence Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 6: Global: Operational Intelligence Market: Competitive Structure
  • Table 7: Global: Operational Intelligence Market: Key Players