![]() |
市場調查報告書
商品編碼
1792485
串流媒體設備市場報告,按設備類型(遊戲機、媒體串流、智慧電視)、應用程式(電子學習、網頁瀏覽、遊戲、即時娛樂、社交網路)、最終用途(商業、住宅)和地區分類,2025 年至 2033 年Streaming Media Devices Market Report by Device Type (Game Consoles, Media Streamers, Smart TVs), Application (E-Learning, Web-Browsing, Gaming, Real-Time Entertainment, Social Networking), End-Use (Commercial, Residential), and Region 2025-2033 |
2024年,全球串流媒體設備市場規模達157億美元。展望未來, IMARC Group預計到2033年,該市場規模將達到461億美元,2025-2033年期間的複合年成長率(CAGR)為12.11%。用戶對點播內容的偏好日益成長,可與其他智慧型裝置同步以提高便利性的媒體設備使用率不斷提高,以及視訊解析度的不斷提升,這些都是推動市場成長的一些因素。
智慧家庭科技的採用
串流媒體設備在當代智慧家庭網路中至關重要,能夠帶來更互聯互通、使用者友善的體驗。隨著連網設備日益普及,人們開始尋求能夠與其他智慧型設備同步的媒體設備,以提高便利性並打造無縫的家庭娛樂系統。語音控制功能、自動化以及與虛擬助理的無縫整合正成為現代媒體設備的重要組成部分,使用戶能夠輕鬆掌控自己的娛樂偏好。這一趨勢正鼓勵人們擁抱能夠輕鬆融入智慧家庭配置的串流媒體設備。 2024年,Google推出了Google TV Streamer,這是一款4K串流媒體設備,它將取代Chromecast,並兼作智慧家居中心。它具有人工智慧(AI)驅動的內容髮現、個人化推薦和智慧家庭整合功能。
增加用戶對點播內容的偏好
觀眾正在尋求自由地觀看自己喜歡的內容,而不是遵循既定的電視節目表。串流媒體設備可以輕鬆存取各種隨選內容,包括電視節目、電影、紀錄片和專業節目。這種觀看習慣的轉變正在鼓勵更多人投資能夠無縫存取此類內容的設備。對點播內容日益成長的偏好為串流媒體設備市場帶來了良好的前景。 2023年,NASA推出了NASA+,這是一項免費、無商業廣告的串流服務,可透過Roku和Apple TV等平台存取。該服務提供現場直播、獨家影片系列、兒童內容和西班牙語內容,讓用戶深入了解NASA的任務和發現。
視訊品質的技術進步
視訊解析度的提升,尤其是 4K 和高動態範圍 (HDR) 格式的提升,在推動串流媒體設備需求方面發揮關鍵作用。高清顯示器的日益普及,推動了人們對能夠提供一流視訊品質的設備的需求,從而更好地配合這些顯示器。串流媒體設備也在不斷發展以滿足這些期望,支援高解析度格式以提升觀看體驗。串流媒體平台上高品質內容的日益豐富進一步支持了這一需求,用戶正在尋求能夠提供沉浸式視覺體驗的設備。向高清內容的轉變正在積極影響串流媒體設備市場用戶的選擇。 2023 年,索尼電子發布了 2023 BRAVIA XR 電視系列,其中包括 X95L 和 A95L 等五款全新型號,它們配備了認知處理器 XR,以提升音訊和視覺效果。這些型號提供了新功能,例如 XR 清晰影像,可提高運動清晰度,以及聲學中心同步,可提供更沉浸的音訊體驗。
遊戲機佔據了大部分市場佔有率
遊戲主機佔據了最大的市場佔有率,這得益於遊戲作為一種娛樂形式和競技活動的日益普及。由於圖形處理能力、處理能力和使用者介面的改進,對能夠提供沉浸式體驗的高級遊戲主機的需求正在成長。遊戲主機也受益於越來越多的獨家遊戲以及整合線上遊戲社群和訂閱服務的強大生態系統。微軟計劃在2024年發表三款新的Xbox主機。 Xbox Series S (1TB) 機器人白、Xbox Series X (1TB) 數位版機器人白色以及 Xbox Series X (2TB) 銀河黑色特別版都包含在內。
電子學習是一個至關重要的細分市場,因為人們對線上教育和提供便利靈活學習選項的數位平台的需求日益成長。教育機構和組織正在將數位工具融入其培訓和教學方法中。此外,網際網路普及率的提高以及方便用戶使用型平台的開發也為該細分市場提供了支撐,這些平台可滿足尋求知識獲取和技能發展的個人和組織的需求。根據IMARC Group的數據,2023 年全球電子學習市場規模達 3,162 億美元。
網際網路仍然是獲取資訊、服務和溝通的重要工具,因此網路瀏覽量持續成長。網路使用量的不斷成長,以及寬頻速度的加速和設備存取的普及,推動了對高效瀏覽選項的需求。此外,隨著越來越多的人透過瀏覽器訪問串流媒體平台,串流媒體設備的需求持續成長,這些設備能夠與線上內容無縫整合,並提升整體用戶體驗。
得益於高效能設備和沈浸式體驗等技術進步,遊戲正日益普及。雲端遊戲、擴增實境 (AR) 和虛擬實境 (VR) 技術的蓬勃發展,正支撐著市場的成長。多人遊戲和社交遊戲體驗的興起,進一步提升了用戶參與度和留存率,也進一步推動了這個細分市場的發展。
住宅是主要的細分市場
住宅市場是最大的細分市場,這得益於家庭娛樂解決方案需求的不斷成長。個人用戶選擇使用串流裝置存取隨選內容,從而減少了對傳統有線電視服務的需求。智慧家庭的廣泛普及以及連續觀看和個人化觀看模式的日益流行,使得串流媒體設備成為家庭中不可或缺的一部分。此外,網路基礎設施和智慧電視技術的進步也提升了這些設備在家庭中的吸引力。此外,智慧家庭生態系統的興起,使這些設備能夠與其他家庭自動化系統無縫整合,也增強了這些媒體設備的吸引力。
北美引領市場,佔據串流媒體設備最大市場佔有率
該報告還對所有主要區域市場進行了全面分析,包括北美、歐洲、亞太地區、中東和非洲以及拉丁美洲。報告指出,北美是串流媒體設備最大的區域市場。
北美是該市場最大的細分市場,得益於其成熟的產業和對先進產品和服務的旺盛需求。該地區受益於強大的基礎設施、先進的技術以及龐大的用戶群。該地區的企業擁有豐富的資源和資本,能夠進行創新並拓展產品線。此外,有利的監管框架和政府支持政策進一步支持了各行各業的採用。該地區串流媒體設備市場的動態受到用戶對點播內容日益成長的需求、高速網際網路連接的可用性以及設備技術的持續創新的影響。 2024年,TCL在美國的Roku設備和TCL Roku電視上推出了免費串流服務TCLtv+。該服務免費提供350多個廣告的電影片道,以及來自NBCUniversal、索尼和獅門影業等頂級工作室的電影和電視劇。 TCLtv+可在Roku頻道商店和蘋果iOS商店下載。
(請注意,這只是關鍵參與者的部分列表,完整列表在報告中提供。)
The global streaming media devices market size reached USD 15.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 46.1 Billion by 2033, exhibiting a growth rate (CAGR) of 12.11% during 2025-2033. The growing user preferences for on-demand content, rising utilization of media devices that can be synchronized with other smart gadgets to improve convenience, increasing improvements in video resolution are some of the factors impelling the market growth.
Adoption of Smart Home Technologies
Streaming media devices are critical in the contemporary smart home network, enabling a more interconnected and user-friendly experience. As interconnected devices become more popular, individuals are seeking media devices that can be synchronized with their other smart gadgets to improve convenience and create a seamless home entertainment system. Voice control functionalities, automation, and smooth integration with virtual assistants are becoming important parts of modern media devices, allowing users to handle their entertainment preferences effortlessly. This trend is encouraging people to embrace streaming devices that can easily integrate into their smart home configurations. In 2024, Google unveiled the Google TV Streamer, a 4K streaming device that replaces Chromecast and doubles as a smart home hub. It features artificial intelligence (AI)-powered content discovery, personalized recommendations, and smart home integration.
Increasing User Preferences for On-Demand Content
Viewers are seeking the freedom to watch their preferred content at their own convenience, instead of following set television schedules. Streaming media devices provide simple access to a diverse selection of on-demand content, including TV shows, films, documentaries, and specialized programming. This shift in viewing habits is encouraging more people to invest in devices that provide seamless access to such content. The growing preferences for on-demand content are offering a favorable streaming media devices market outlook. In 2023, NASA introduced NASA+, a no-cost, commercial-free streaming service that can be accessed on platforms such as Roku and Apple TV. This service provides live coverage, exclusive video series, children's content, and content in Spanish, giving users a deep dive into NASA's missions and discoveries.
Technological Advancements in Video Quality
Improvements in video resolution, especially in 4K and high dynamic range (HDR) formats, play a key role in driving the demand for streaming media devices. The rising popularity of high-definition displays is driving the need for devices that can provide top-notch video quality to complement these displays. Streaming media devices are evolving to meet these expectations, offering support for high-resolution formats that enhance the viewing experience. The growing availability of high-quality content across streaming platforms further supports this demand, with users seeking devices that can offer immersive visuals. The shift towards using content in higher definition is positively influencing the choices of users in the market for streaming media devices. In 2023, Sony Electronics unveiled the 2023 BRAVIA XR TV collection, which includes five fresh models like the X95L and A95L, equipped with the Cognitive Processor XR for improved audio and visuals. These models offered new features like XR Clear Image for improved motion clarity and Acoustic Center Sync for a more immersive audio experience.
Game consoles account for the majority of the market share
Game consoles represent the largest segment, driven by the growing popularity of gaming as both a form of entertainment and a competitive activity. The demand for advanced gaming consoles that provide immersive experiences is increasing due to improvements in graphics, processing power, and user interfaces. Game consoles also benefit from the increasing number of exclusive game titles and strong ecosystems that integrate online gaming communities and subscription services. In 2024, Microsoft introduced plans for the release of three new Xbox consoles. The Xbox Series S (1TB) Robot White, Xbox Series X (1TB) Digital Edition Robot White, and the special Xbox Series X (2TB) Galaxy Black are part of the lineup.
E-learning is a crucial segment because of the increasing demand for online education and digital platforms that offer accessible and flexible learning options. Educational institutions and organizations are integrating digital tools into their training and instructional methods. Additionally, the segment is supported by increasing internet penetration and the development of user-friendly platforms that cater to both individuals and organizations seeking knowledge acquisition and skill development. In 2023, the global e-learning market was valued at US$ 316.2 Billion according to the IMARC Group.
Web-browsing continues to expand as the internet remains a vital tool for accessing information, services, and communication. The increasing usage of internet, along with quicker broadband speeds and widespread device access, is driving the need for effective browsing options. Apart from this, as more people access streaming platforms through browsers, streaming media devices demand continues to rise, offering seamless integration with online content and enhancing the overall user experience.
Gaming is gaining popularity because of technological advancements, such as high-performance devices and immersive experiences. The proliferation of cloud-based gaming, augmented reality (AR), and virtual reality (VR) technologies is supporting the market growth. This segment is further supported by the rise in multiplayer and social gaming experiences, enhancing user engagement and retention.
Residential is the predominant market segment
Residential represent the largest segment, driven by the growing demand for home entertainment solutions. Individuals are opting for streaming devices to access on-demand content, reducing the necessity for traditional cable services. The widespread use of smart homes and the increasing popularity of binge-watching and personalized viewing is making streaming devices essential in homes. Moreover, improvements in internet infrastructure and smart TV technology are improving the attractiveness of these gadgets in households. Additionally, the rise of smart home ecosystems, where devices integrate smoothly with other home automation systems, enhances the attractiveness of these media devices.
North America leads the market, accounting for the largest streaming media devices market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. According to the report, North America represents the largest regional market for streaming media devices.
North America is the largest segment in the market due to its well-established industries and high demand for advanced products and services. The region benefits from strong infrastructure, technological advancements, and a robust user base. Companies in the region have resources and capital at their disposal, enabling them to innovate and grow their product offerings. Additionally, favorable regulatory frameworks and supportive government policies further support adoption across various sectors. The streaming media devices market dynamics in the region are influenced by rising user demand for on-demand content, availability of high-speed internet connectivity, and continuous innovations in device technology. In 2024, TCL introduced its free streaming service TCLtv+ on Roku devices and TCL Roku TVs in the US. This service provides more than 350 ad-supported TV channels for free, as well as movies and series from top studios such as NBCUniversal, Sony, and Lionsgate. TCLtv+ can be downloaded from both the Roku Channel Store and Apple's iOS store.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)