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市場調查報告書
商品編碼
1792437
2025 年至 2033 年兒童服飾市場報告(按產品類別、消費者群體(嬰兒、幼兒、學齡前兒童、小學生)、性別、配銷通路和地區分類)Children's Wear Market Report by Product Category, Consumer Group (Infant, Toddler, Preschool, Gradeschooler ), Gender, Distribution Channel, and Region 2025-2033 |
2024年,全球童裝市場規模達3,021億美元。展望未來, IMARC Group預計到2033年,該市場規模將達到4,371億美元,2025-2033年期間的複合年成長率(CAGR)為4.2%。人們熱衷於追隨受社群媒體和名人代言影響的時尚潮流,對永續和健康服裝的需求,以及設計和技術的不斷進步,都是推動市場成長的一些因素。
越來越重視永續性和道德實踐
家長們越來越意識到其購買選擇對環境和社會的影響,因此對永續且符合道德標準的服裝的需求日益成長。企業正致力於永續發展,採用有機材料並減少碳排放,這推動了市場的成長。例如,2021年4月,Carter's與TerraCycle(R)合作推出了KIDCYCLE(TM)項目,旨在全國回收嬰幼兒服裝,並最大限度地減少垃圾掩埋。家長有機會累積「獎勵時刻」積分,從而輕鬆參與永續發展計畫。
線上零售通路和全通路策略的興起
線上零售平台的興起和全通路策略的採用,為童裝市場帶來了良好的前景。線上平台為家長提供了一種便捷的購物方式,無需親自到實體店。全通路策略將數位通路和實體通路完美結合,進而提升用戶互動。企業將資金投入數位廣告、便利的網站和行動應用程式上,以提高其在網路上的知名度。此外,實體店的開設還可以增強數位化舉措,為買家提供親身體驗,並提升品牌知名度。 2024年2月,Carter's在俄亥俄州休伯高地開設了一家新的兒童和嬰兒服裝店,擴大了其零售業務。該店位於NorthPark購物中心,提供一系列兒童服飾品牌。
父母對中性服裝的偏好轉變
家長正有意擺脫傳統的性別期望,選擇適合任何孩子的彈性款式和顏色。這種變化與支持包容性和多樣性的更廣泛社會運動一致,鼓勵企業擴展其產品線,以滿足更多樣化的偏好和認同。透過提供性別中立的選擇,品牌支持了家長不斷變化的偏好,並幫助營造包容的氛圍,讓孩子們能夠超越社會規範自由表達自我。 2023年6月,耐吉在驕傲月推出了性別包容的「Kids One Fit」服裝系列,展現了其對包容性和多樣性的奉獻精神,鼓勵所有性別認同的兒童在服裝選擇上獲得認可和代表。
服裝是主要的細分市場
服裝在市場上佔據明顯的主導地位,這得益於上衣、下裝、連身裙、外套和配件等服飾在日常生活中的重要作用。家長喜歡孩子穿著舒適又時尚的服裝,這導致不同年齡層和不同場合的童裝需求不斷成長。此外,時尚潮流的不斷變化以及孩子們在各種場合穿著獨特服裝的願望也推動了市場的成長。此外,主要參與者和零售商正致力於開發採用新款式和新材料的新穎童裝,以滿足家長的不同喜好。
嬰兒(0-12個月)在市場上佔據明顯主導地位
嬰兒(0-12個月)佔據最大的市場佔有率,原因多種多樣,例如隨著嬰兒快速成長,對服裝的需求不斷成長,導致父母頻繁購買。此外,父母在為嬰兒挑選服裝時,通常將舒適性和功能性作為首要考慮因素,通常會選擇柔軟透氣的布料、連身衣以及易於繫扣的服裝。 Chicco India 於2023年10月推出了秋冬童裝系列,為嬰幼兒和兒童提供舒適時尚的穿著體驗,涵蓋從夾克到連衣裙等一系列服裝,適合從新生兒到幼兒的各個年齡段。
女孩主導市場
女孩是最大的消費群體,原因在於她們擁有豐富的服裝選擇,例如洋裝、半身裙、上衣和配件。此外,女孩們往往注重時尚和風格,這導致她們對時尚服裝的需求不斷增加。此外,媒體和流行文化的影響也往往更強調女孩的時尚。此外,品牌和零售商通常會針對女孩們多樣化的喜好和時尚風格來調整產品和行銷策略。
線上是主要市場
根據童裝市場統計數據,線上是最大的細分市場。電子商務平台數量的不斷成長、網際網路普及率的提高以及智慧型手機的普及,正在改變家長購買童裝的方式。 2023年,全球電子商務市場規模達21.1兆美元。 IMARCIMARC Group預測,2024年至2032年,該市場的複合年成長率(CAGR)將達到27.16%,到2032年,市場規模將達到183.8兆美元。線上通路便捷、選擇多樣,還能比價、查看評論,因此深受忙碌家長的青睞。此外,各大品牌和零售商也紛紛重視線上業務,投資打造用戶友善的網站、行動應用程式和數位行銷策略,以提升用戶參與度,搶佔更大的線上市場佔有率。
亞太地區引領市場,佔據童裝市場佔有率最大
該報告還對所有主要區域市場進行了全面分析,包括北美(美國和加拿大);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。報告指出,亞太地區是童裝最大的區域市場。
根據童裝市場概況,亞太地區是最大的市場。這是由多種因素造成的,例如快速的城市化、可支配收入的增加以及購買力不斷增強的中產階級的壯大。根據 GlobalData 的數據,2021 年印度的都市化率為 1.34%。 2021 年,印度的都市化速度年均成長 1.5%。 2010 年至 2021 年間,該指標增加了 19.6%。此外,人們對時尚的文化態度轉變以及對高階和國際品牌的渴望,正在鼓勵跨國品牌和零售商積極擴大其在這個利潤豐厚的市場中的影響力,利用本地化策略來搶佔市場佔有率。
The global children's wear market size reached USD 302.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 437.1 Billion by 2033, exhibiting a growth rate (CAGR) of 4.2% during 2025-2033. The keenness among people to follow fashion trends influenced by social media and celebrity endorsements, need for sustainable and health-conscious clothing, and continuous advancements in design and technology are some of the factors impelling the market growth.
Growing Emphasis on Sustainability and Ethical Practices
Parents are becoming aware about the environmental and social consequences of their buying choices, resulting in a rising desire for sustainable and ethically produced clothing. Companies are focusing on sustainability by incorporating organic materials and decreasing carbon emissions, which is propelling the market growth. For instance, in April 2021, Carter's introduced KIDCYCLE(TM), a program in partnership with TerraCycle(R), to recycle baby and children's clothing across the country and minimize landfill waste. Parents had the opportunity to accumulate Rewarding Moments points, which allowed them to participate in sustainability initiatives easily.
Rise of Online Retail Channels and Omnichannel Strategies
The emergence of online retail platforms and the adoption of omnichannel tactics are offering a favorable children's wear market outlook. Online platforms offer a convenient alternative for parents to make purchases without the need to physically go to stores. Omnichannel strategies effortlessly combine digital and physical channels to improve user interaction. Companies allocate funds to digital advertising, easy-to-navigate websites, and mobile applications to enhance their visibility on the internet. Moreover, building physical stores enhances digital initiatives by offering hands-on experiences to buyers and strengthening brand recognition. In February 2024, Carter's opened a new kids and baby apparel store in Huber Heights, Ohio, expanding its retail presence. The store operates in NorthPark Shopping Center, offering a range of children's clothing brands.
Shift in Parental Preferences towards Gender-Neutral Clothing
Parents are intentionally turning away from traditional gender expectations, opting for adaptable styles and colors appropriate for any child. This change is in line with larger social movements that support inclusivity and diversity, encouraging companies to expand their offerings to cater to a more diverse range of preferences and identities. By providing gender-neutral choices, brands support parents' changing preferences and help promote an inclusive atmosphere for kids to freely express themselves beyond societal norms. In June 2023, Nike demonstrated their dedication to inclusivity and diversity by unveiling the gender-inclusive 'Kids One Fit' apparel line for Pride month, encouraging acceptance and representation in clothing options for children of all gender identities.
Apparel represents the leading market segment
Apparel exhibits a clear dominance in the market owing to the vital role of clothing, such as tops, bottoms, dresses, outerwear, and accessories, in daily lives. Parents appreciate clothes that are comfortable as well as stylish for their children, which is leading to higher children's wear demand for different ages and occasions. Apart from this, continuous change in fashion trends and the desire for unique outfits for kids in various events is strengthening the market growth. Moreover, key players and retailers are focusing on developing novel children's wear that consists of new styles and materials to cater to different preferences of parents.
Infant (0-12 months) exhibits a clear dominance in the market
Infant (0-12 months) holds the biggest market share because of various factors, such as the ongoing requirement for clothes as babies rapidly grow out of their outfits, resulting in frequent buying by parents. Additionally, parents frequently choose comfort and functionality as their top priorities when choosing clothes for babies, often selecting soft and breathable fabrics, onesies, and clothes with easy-to-fasten closures. Chicco India launched an autumn-winter 23 kids wear collection in October 2023, which offers comfort and style for infants, toddlers, and young children, featuring a range of garments from jackets to dresses, designed for ages ranging from newborns to early childhood.
Girls dominate the market
Girls represent largest segment because of factors, such as the extensive selection of clothing choices like dresses, skirts, tops, and accessories. Additionally, girls often focus on fashion and style, leading to an increased demand for fashionable clothing. In addition, the influence of media and popular culture often highlights fashion for girls more prominently. Moreover, brands and retailers often target their products and marketing tactics towards meeting the diverse preferences and fashions of girls.
Online is the predominant market segment
Online is the largest segment as per the children's wear market statistics. The growing number of e-commerce platforms and increasing internet penetration and smartphone adoption, is improving the way parents shop for children's clothing. The size of the global e-commerce market was US$ 21.1 trillion in 2023. With a growth rate (CAGR) of 27.16% from 2024 to 2032, the IMARC Group projects that the market will reach US$ 183.8 trillion by 2032. Online channels offer convenience, a wide variety of options, and the ability to compare prices and read reviews, driving their popularity among busy parents. Moreover, major brands and retailers are prioritizing their online presence, investing in user-friendly websites, mobile apps, and digital marketing strategies to enhance user engagement and capture a larger share of the online market.
Asia Pacific leads the market, accounting for the largest children's wear market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific represents the largest regional market for children's wear.
Asia Pacific represents the largest segment according to the children's wear market overview. This is because of various factors like rapid urbanization, rising disposable incomes, and the growing middle class with increasing purchasing power. According to the GlobalData, India's urbanization rate in 2021 was 1.34%. In the year 2021, India's pace of urbanization rose by 1.5% yearly. The indicator rose by 19.6% between 2010 and 2021. Moreover, shifting cultural attitudes towards fashion and a desire for premium and international brands are encouraging multinational brands and retailers to actively expand their presence in this lucrative market actively, leveraging localized strategies to capture market share.