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市場調查報告書
商品編碼
1792278
2025 年至 2033 年 360 度相機市場報告(按連接類型、解析度(高清、超高清)、相機類型、垂直行業、應用、配銷通路和地區)360-Degree Camera Market Report by Connectivity Type, Resolution (High-definition, Ultra-high-definition ), Camera Type, Vertical, Application, Distribution Channel, and Region 2025-2033 |
2024年,全球360度全景相機市場規模達16.643億美元。展望未來, IMARC Group預計到2033年,該市場規模將達到106.591億美元,2025-2033年期間的複合年成長率(CAGR)為21.77%。虛擬實境(VR)和擴增實境(AR)應用中沉浸式內容的需求日益成長,產品在社群媒體和直播中的使用率不斷提高,相機技術的顯著進步,以及360度全景相機在安防、監控和房地產領域的廣泛應用,都是推動市場成長的主要因素。
對沉浸式內容的需求不斷成長
虛擬實境 (VR) 和擴增實境 (AR) 的日益普及推動了 360 度全景相機的需求,因為這些裝置對於在遊戲、娛樂和教育領域打造沉浸式體驗至關重要。例如,索尼公司於 2024 年 8 月宣布推出“Gaming Virtualiser by 360 Reality Audio”,這是一款插件應用程式,旨在幫助遊戲製作人輕鬆為其作品創建可透過耳機收聽的空間音訊。為了在各種平台上創建動態和空間感的遊戲音效,該軟體連接到 Wwise(R)(Audiokinetic Inc.),這是全球遊戲開發商都在使用的跨平台音訊中介軟體解決方案。這使得為低負載和低延遲耳機製作逼真的空間遊戲音訊成為可能。根據 360 度全景相機市場預測,消費者和企業都在尋求吸引觀眾的創新方式,而 360 度內容提供了一種獨特的互動方式,預計將進一步推動市場成長。
科技的重大進步
科技進步顯著提升了360度全景相機的品質與普及性。影像解析度、穩定性和方便用戶使用型軟體的提升,使這些相機對業餘和專業用戶更具吸引力。因此,進入門檻正在降低,從而促進了更廣泛的普及。例如,2024年4月,家用電器公司Versuni宣布推出飛利浦5,000系列室內3,600度全景相機。這款飛利浦室內相機可360度全方位俯瞰您的居家環境。這款相機配備離線錄製功能,並採用方便用戶使用的設計。飛利浦5000系列室內3600度全景相機售價8,995盧比,可在飛利浦家用電器網站和其他主要零售平台上購買。
拓展各行各業的應用
360度全景攝影機在房地產、旅遊和安防等各行各業的應用日益廣泛,成為市場成長的重要驅動力。在安防產業,它們提供全面的監控功能。 360度全景攝影機在這些領域的多功能性正在擴大其市場佔有率,並推動整體成長。例如,2024年1月,已將自己重塑為智慧型手機 x AIOT 公司的小米推出了360家庭安防相機2K。這款智慧安防相機配備300萬畫素相機和2K高畫質影片拍攝功能,專為新手父母和寵物主人設計。
有線佔據大部分市場佔有率
市場對有線連線的需求源自於對穩定高速資料傳輸的需求,尤其是在直播、廣播和監控等專業環境中。有線連接可確保穩定的電源供應並降低延遲,這對於即時應用至關重要。在無線基礎設施有限或不可靠的環境中,有線解決方案因其可靠性而受到青睞,使其成為那些需要不間斷高品質資料傳輸的行業的首選。
高清 (HD) 佔據業界最大佔有率
市場對高清解析度的需求源自於虛擬實境 (VR)、專業攝影和安防等應用對細節豐富、沉浸式視覺效果的需求。高清解析度能夠提供更清晰、更逼真的圖像,從而提升觀看體驗,這對於房地產、旅遊和娛樂等行業至關重要。隨著消費者和專業人士對更高品質內容的追求,對更高解析度相機的需求持續成長,從而刺激了該市場的產品需求。
專業代表領先的細分市場
市場對專業相機的需求源於電影製作、虛擬實境 (VR) 和廣播等行業對高品質沉浸式內容的需求。專業人士需要諸如卓越的解析度、強大的影像穩定性和豐富的編輯功能等高級功能來製作頂級內容。 360 度內容在行銷、房地產和旅遊業的應用日益廣泛,這進一步擴大了對可靠性、精度和卓越視覺輸出的專業級相機的需求。
媒體和娛樂在市場上佔據明顯主導地位
消費者對虛擬實境 (VR) 和擴增實境 (AR) 等沉浸式體驗的興趣日益濃厚,推動了媒體和娛樂垂直領域對 360 度全景相機的需求。這些相機使內容創作者能夠創造引人入勝的互動媒體,從而吸引觀眾。 YouTube 和社群媒體等支援 360 度內容的平台的興起進一步刺激了這一需求。相機技術的進步,提供了更高的解析度和更好的穩定性,提升了沉浸式內容的質量,使其對創作者和觀眾都更具吸引力。
空中風景佔據市場主導地位
無人機攝影和攝影技術日益普及,帶來獨特的沉浸式視角,推動了360度全景相機在空拍場景中的需求。這些相機能夠拍攝令人驚嘆的全景照片,在房地產、旅遊和電影製作等行業備受推崇。無人機技術的進步,包括更高的穩定性和更長的飛行時間,提升了360度相機捕捉細節豐富、高品質空拍畫面的效率,進一步提升了其對創作引人入勝的空拍內容的需求。
單一品牌店是主要的細分市場
推動單一品牌店成長的關鍵因素之一是其能夠提供高度可控的品牌體驗和卓越的客戶服務。這些門市營造出沉浸式的購物環境,讓顧客能夠直接與品牌互動,進而培養忠誠度並提升整體購物體驗。單一品牌店也充分利用產品獨家性,通常會推出新品、特別版或其他地方買不到的高階產品。此外,它們還會在各個平台上同步行銷策略,以保持品牌形象的一致性,從而更好地吸引和留住消費者。
北美引領市場,佔 360 度相機最大市場佔有率
該報告還對所有主要區域市場進行了全面分析,包括北美(美國和加拿大);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。報告指出,北美是360度全景相機最大的區域市場。
虛擬實境 (VR) 和擴增實境 (AR) 技術的廣泛應用,尤其是在遊戲、娛樂和教育領域,正在影響整個東南亞市場的成長。東南亞地區強大的社群媒體影響力和對創新內容的需求,刺激了 360 度全景相機在沉浸式敘事和直播中的應用。此外,相機技術的進步,例如更高的解析度和更佳的影像穩定性,也使這些設備對消費者和專業人士更具吸引力。 360 度全景相機在房地產、旅遊和安防領域的應用日益廣泛,進一步推動了該地區市場的成長。例如,Kandao 於 2023 年宣布推出 QooCam 3 Ultra,這款相機將沿用 QooCam 3 的概念並進行升級。今年早些時候,Kandao 憑藉 QooCam 3 引起了不小的轟動,其價格比最接近的競爭對手低了不少,在性價比方面佔據了絕對優勢。
The global 360-degree camera market size reached USD 1,664.3 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 10,659.1 Million by 2033, exhibiting a growth rate (CAGR) of 21.77% during 2025-2033. The growing demand for immersive content in virtual reality (VR) and augmented reality (AR) applications, increasing product usage in social media and live streaming, significant advancements in camera technology, and widespread adoption of 360-degree cameras for security, surveillance, and real estate purposes are some of the major factors propelling the market growth.
Increasing Demand for Immersive Content
The increasing popularity of virtual reality (VR) and augmented reality (AR) has fueled the demand for 360-degree cameras, as these devices are essential for creating immersive experiences in gaming, entertainment, and education. For instance, in August 2024, Sony Corporation announced the release of "Gaming Virtualiser by 360 Reality Audio," a plug-in application designed to make it simple for game producers to create spatial audio for their creations that can be listened to on headphones. To create dynamic and spatial game sound for a range of platforms, this software connects to Wwise(R) (Audiokinetic Inc.), a cross-platform audio middleware solution utilized by game developers worldwide. This makes it possible to produce realistic spatial gaming audio for low-load and low-latency headphones. According to 360-degree camera market forecast, consumers and businesses alike are seeking innovative ways to engage audiences, and 360-degree content offers a unique, interactive way to do so which is further projected to drive the market growth.
Significant Advancements in Technology
Technological advancements have significantly improved the quality and accessibility of 360-degree cameras. Enhancements in image resolution, stabilization, and user-friendly software have made these cameras more appealing to both amateur and professional users. Consequently, the barriers to entry are lowering, which is encouraging more widespread adoption. For instance, in April 2024, Versuni, the domestic home appliances company, announced the launch of the Philips 5000 series Indoor 3600 Camera. The indoor camera from Philips offers a 3600 view of your home. The camera comes with an offline recording functionality, and it sports a user-friendly design. The Philips 5000 series Indoor 3600 camera is priced at Rs 8,995 and is available on the Philips Domestic Appliances website and other leading retail platforms.
Expanding Applications Across Various Industries
The growing use of 360-degree cameras across various industries, such as real estate, tourism, and security, is acting as a significant driver for the market growth. In the security industry, they provide comprehensive surveillance capabilities. The versatility of 360-degree cameras in these sectors is expanding their market presence and driving overall growth. For instance, in January 2024, Xiaomi, a brand that has rebranded itself as a smartphone x AIOT company launched the 360 Home Security Camera 2K. With its 3-megapixel camera and 2K HD video capabilities, this smart security camera is particularly designed for new parents and pet owners.
Wired accounts for the majority of the market share
The demand for wired connectivity in the market is driven by the need for stable and high-speed data transfer, particularly in professional settings like live streaming, broadcasting, and surveillance. Wired connections ensure consistent power supply and reduce latency, which is crucial for real-time applications. Environments with limited or unreliable wireless infrastructure prefer wired solutions for their reliability, making them a preferred choice in industries where uninterrupted and high-quality data transmission is essential.
High-definition (HD) holds the largest share of the industry
The demand for high-definition resolution in the market is driven by the need for detailed, immersive visuals in applications such as virtual reality (VR), professional videography, and security. High-definition resolution enhances the viewer experience by providing clearer, more lifelike images, which is crucial for industries like real estate, tourism, and entertainment. As consumers and professionals seek higher-quality content, the push for cameras that offer superior resolution continues to grow, fueling the product demand in this market.
Professional represents the leading market segment
The demand for professional camera types in the market is driven by the need for high-quality, immersive content in industries such as filmmaking, virtual reality (VR), and broadcasting. Professionals require advanced features like superior resolution, robust image stabilization, and extensive editing capabilities to produce top-tier content. The growing use of 360-degree content in marketing, real estate, and tourism amplifies the need for professional-grade cameras that offer reliability, precision, and exceptional visual output.
Media and entertainment exhibits a clear dominance in the market
The demand for 360-degree cameras in the media and entertainment vertical is driven by the growing consumer interest in immersive experiences, such as virtual reality (VR) and augmented reality (AR). These cameras enable content creators to produce engaging, interactive media that captivates audiences. The rise of platforms supporting 360-degree content, like YouTube and social media, further fuels this demand. Advancements in camera technology, offering higher resolution and better stabilization, enhance the quality of immersive content, making it more appealing to both creators and viewers.
Aerial scenery dominates the market
The demand for 360-degree cameras in aerial scenery is driven by the growing popularity of drone photography and videography, which offers unique, immersive perspectives. These cameras enable stunning panoramic views that are highly valued in industries such as real estate, tourism, and filmmaking. Advancements in drone technology, including increased stability and longer flight times, enhance the effectiveness of 360-degree cameras in capturing detailed, high-quality aerial footage, further boosting their demand for creating captivating aerial content.
Single-brand stores is the predominant market segment
One of the key factors driving the growth of single-brand stores is their ability to offer a highly controlled brand experience and superior customer service. These stores create an immersive environment where customers can engage directly with the brand, fostering loyalty and enhancing the overall shopping experience. Single-brand stores also capitalize on product exclusivity, often offering new releases, special editions, or premium products not available elsewhere. Furthermore, they synchronize marketing strategies across various platforms to maintain a cohesive brand image, driving greater consumer attraction and retention.
North America leads the market, accounting for the largest 360-degree camera market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for 360-degree camera.
The widespread adoption of virtual reality (VR) and augmented reality (AR) technologies, particularly in the gaming, entertainment, and education sectors is influencing the growth of the market across the region. The region's strong social media presence and demand for innovative content have spurred the use of 360-degree cameras for immersive storytelling and live streaming. Additionally, advancements in camera technology, such as higher resolution and improved image stabilization, have made these devices more appealing to consumers and professionals. The growing use of 360-degree cameras in real estate, tourism, and security further fuels market growth in the region. For instance, in 2023, Kandao announced that the camera's bigger brother, the QooCam 3 Ultra, and it looks to take the same formula and amp it up. Kandao made quite a splash with the QooCam 3 earlier this year, undercutting its nearest competition by quite a few dollars to make a very good case on value versus performance.