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市場調查報告書
商品編碼
1754248
2025 年至 2033 年,雲端 IAM 市場規模、佔有率、趨勢及預測(按服務、部署模式、企業規模、產業垂直領域及地區分類)Cloud IAM Market Size, Share, Trends and Forecast by Service, Deployment Mode, Enterprise Size, Industry Vertical, and Region, 2025-2033 |
2024年,全球雲端身分管理 (IAM) 市場規模達70億美元。展望未來,預計到2033年,該市場規模將達到295億美元,2025年至2033年的複合年成長率為17.38%。目前,北美佔據市場主導地位,2024年的市佔率將超過32.8%。由於網路威脅日益增加、監管愈發嚴格以及對雲端應用的日益依賴,該市場正在迅速擴張。金融服務、保險和資訊技術 (BFSI)、醫療保健和IT等行業正在推動IAM的採用,尋求可擴展、經濟高效的身份管理解決方案,並藉助人工智慧和區塊鏈等先進技術,實現更強的安全性和合規性。
由於網路攻擊事件的增加和監管合規標準的不斷提高,雲端身分管理 (IAM) 市場正在快速成長。企業正在採用先進的 IAM 解決方案來保護敏感資料、簡化身分管理並遵守行業法規。此外,人工智慧 (AI) 和區塊鏈等技術正在透過實現即時威脅檢測和安全身份驗證來改變市場,從而降低資料外洩的風險。向遠端辦公、自帶設備 (BYOD) 策略和基於雲端的應用程式的轉變,擴大了對可擴展且經濟高效的 IAM 解決方案的需求。多因素身份驗證和自動配置正成為確保安全性和營運效率不可或缺的功能。金融服務、保險和保險業 (BFSI)、醫療保健和 IT 等行業正在引領這一應用,進一步推動市場成長。
美國是全球雲端身分存取與管理 (IAM) 領域的關鍵市場,得益於其先進的技術基礎設施和監管框架。雲端技術的廣泛採用和遠端辦公模式的興起進一步提升了對安全身分存取管理 (IAM) 系統的需求。例如,2024 年 11 月,畢馬威會計師事務所 (KPMG LLP) 和Google雲端 (Google Cloud) 擴大了其在美國的合作,畢馬威投資 1 億美元用於推進生成式人工智慧 (Generative AI)、資料分析和網路安全,旨在推動 10 億美元的成長並開發以行業為中心的解決方案。此外,金融服務、保險和保險業 (BFSI) 和醫療保健等行業對 IAM 解決方案的需求正在引領產業發展,以保護客戶資料並滿足合規性標準。人工智慧和區塊鏈領域的創新正在透過應對新興的安全挑戰和提供更強大的身分存取管理解決方案,進一步鞏固美國市場的地位。
對先進網路安全解決方案和風險緩解措施的需求不斷成長
網路攻擊事件的不斷增加和法規遵循負擔的不斷加重是推動雲端 IAM 工具需求的關鍵因素。根據 IBM 的《2022 年資料外洩成本報告》,45% 的資料外洩發生在雲端。雲端 IAM 是一個經濟高效、可擴展且靈活的平台,提供多因素身份驗證、用戶存取權限的配置和取消配置,並有助於防止收入損失和減少資料外洩。據 IBM 稱,2024 年全球資料外洩的平均成本達到創紀錄的 462 萬美元,年增 10%,凸顯了採用雲端 IAM 來降低風險和增強安全性的迫切需求。這一激增凸顯了先進的身份存取管理解決方案如何保護企業免受不斷升級的網路威脅。此外,企業對雲端 IAM 的需求不斷成長,以保護系統免受未經授權的存取和濫用、驗證用戶身份並追蹤用戶活動,這為市場提供了可觀的推動力。
人工智慧和區塊鏈在身分管理的應用日益廣泛
雲端 IAM 擴大採用區塊鏈技術來開發去中心化且安全的身份憑證驗證和儲存方法,以防止詐欺和身分盜竊,這為市場成長提供了動力。此外,機器學習 (ML) 與人工智慧 (AI) 的整合可以快速分析威脅和惡意程式碼並提高安全性,為市場創造了積極的前景。根據印度政府電子和資訊技術部的數據,92% 的印度工人使用人工智慧,而全球平均為 75%,這加速了雲端 IAM 的採用,增強了工作場所的適應性。其他因素,包括自帶設備 (BYOD)、自選設備 (CYOD) 和其他行動服務的新興趨勢;物聯網 (IoT) 設備的普及;由於嚴格的網路安全政策,一些政府擴大採用該技術;以及廣泛的研發 (R&D) 活動,預計將推動市場發展。
專注於身分治理與管理(IGA)
身分治理和管理 (IGA) 正成為全球雲端 IAM 市場的關鍵焦點。企業優先考慮 IGA,以確保安全存取、合規性和高效的身分生命週期管理。透過整合自動化工作流程和即時監控,IGA 解決方案簡化了使用者配置、取消配置和存取審查流程,從而降低了與手動流程相關的風險。企業正在利用 IGA 來保持對用戶活動的可見性,滿足資料保護標準,並最大限度地減少內部威脅。這一趨勢反映出人們日益重視強大的治理框架,以應對跨雲端基礎架構管理複雜用戶環境的挑戰,同時提高整體安全性和營運效率。例如,2024 年 10 月,雲端原生身分治理解決方案供應商 Saviynt 在 Gartner 身分治理和管理市場指南中獲得認可,協助全球領導者評估基於 SaaS 的 IGA 解決方案。
The global cloud IAM market size was valued at USD 7.0 Billion in 2024. Looking forward, it is estimated that the market to reach USD 29.5 Billion by 2033, exhibiting a CAGR of 17.38% from 2025-2033. North America currently dominates the market, holding a market share of over 32.8% in 2024. The market is expanding rapidly due to rising cyber threats, stricter regulations, and growing reliance on cloud applications. Industries like BFSI, healthcare, and IT are driving adoption, seeking scalable, cost-effective identity management solutions enhanced by advanced technologies like AI and blockchain for stronger security and compliance.
The cloud IAM market is growing rapidly due to increasing incidents of cyber-attacks and rising regulatory compliance standards. Organizations are adopting advanced IAM solutions to safeguard sensitive data, streamline identity management, and comply with industry regulations. Moreover, technologies like artificial intelligence (AI) and blockchain are transforming the market by enabling real-time threat detection and secure identity verification, reducing the risk of data breaches. The shift towards remote work, BYOD policies, and cloud-based applications is amplifying the demand for scalable and cost-effective IAM solutions. Multifactor authentication and automated provisioning are becoming indispensable features for ensuring security and operational efficiency. Sectors like BFSI, healthcare, and IT are leading this adoption, further boosting market growth.
The United States is a key market within the global cloud IAM landscape, driven by its advanced technology infrastructure and regulatory frameworks. High adoption of cloud technologies and the rise in remote work models have further heightened the need for secure identity management systems. For instance, in November 2024, KPMG LLP and Google Cloud expanded their U.S. alliance with KPMG investing USD 100 million to advance generative AI, data analytics, and cybersecurity, aiming to drive USD 1 billion in growth and develop industry-focused solutions. Additionally, industries, such as BFSI and healthcare, are leading the demand for IAM solutions to protect customer data and meet compliance standards. Innovations in AI and blockchain are further solidifying the U.S. market's position by addressing emerging security challenges and enabling more robust identity access management solutions.
Growing Demand for Advanced Cybersecurity Solutions and Risk Mitigation
The rising incidences of cyber-attacks and the increasing regulatory compliance burdens are the key factors driving the demand for cloud IAM tools. According to IBM's Cost of a Data Breach Report 2022, 45% of data breaches were cloud-based. Cloud IAM is a cost-effective, scalable, and flexible platform that provides multifactor authentication, provisioning, and de-provisioning of user access and assists in preventing revenue loss and reducing data breaches. According to IBM, the global average cost of a data breach in 2024 reached a record USD 4.62 Million, rising 10% year-over-year, underscoring the urgent need for Cloud IAM adoption to mitigate risks and enhance security. This surge highlights how advanced identity access management solutions can protect enterprises from escalating cyber threats. Furthermore, the increasing demand for cloud IAM across enterprises to protect systems from unauthorized access and misuse, authenticate users, and track user activities is providing a considerable boost to the market.
Increasing Adoption of AI and Blockchain in Identity Management
The rising adoption of blockchain technology in cloud IAM to develop decentralized and secured methods of verification and storage of identity credentials to prevent fraud and identity theft is providing an impetus to the market growth. Moreover, the integration of machine learning (ML) and artificial intelligence (AI) to quickly analyze threats and malicious code and improve security is creating a positive outlook for the market. According to Ministry of Electronics & Information Technology, Government of India, 92% of Indian workers using AI compared to the global average of 75%, accelerates cloud IAM adoption enhancing adaptability in workplaces. Other factors, including the emerging trends of bring-your-own-device (BYOD), choose-your-own-device (CYOD), and other mobility services; the proliferation of the Internet of Things (IoT)-enabled devices; rising adoption by several governments due to strict cyber-security policies; and extensive research and development (R&D) activities, are anticipated to drive the market.
Focus on Identity Governance and Administration (IGA)
Identity governance and administration (IGA) is emerging as a critical focus within the global cloud IAM market. Organizations are prioritizing IGA to ensure secure access, regulatory compliance, and efficient identity lifecycle management. By integrating automated workflows and real-time monitoring, IGA solutions streamline user provisioning, de-provisioning, and access reviews, reducing risks associated with manual processes. Enterprises are leveraging IGA to maintain visibility over user activities, meet data protection standards, and minimize insider threats. This trend reflects a growing emphasis on robust governance frameworks, addressing the challenges of managing complex user environments across cloud infrastructures while enhancing overall security and operational efficiency. For instance, in October 2024, Saviynt, a provider of cloud-native identity and governance solutions, earned recognition in Gartner Market Guide for Identity Governance and Administration, assisting leaders in assessing SaaS-based IGA solutions worldwide.
User provisioning leads the global cloud IAM market as a critical service, enabling organizations to efficiently manage user access rights and identities across systems. This service automates the creation, modification, and deactivation of user accounts, ensuring secure and streamlined access control. The rising adoption of cloud-based applications and remote work environments has driven demand for user provisioning to enhance operational efficiency and reduce security risks. Its ability to enforce compliance with regulatory standards and prevent unauthorized access further strengthens its importance. As businesses prioritize security and scalability, user provisioning remains the most sought-after service segment in the cloud IAM market.
The public deployment mode leads the global cloud IAM market due to its cost-effectiveness, scalability, and ease of implementation. Organizations prefer public cloud IAM solutions to efficiently manage identity and access across distributed networks while reducing infrastructure costs. The widespread adoption of remote work and cloud-based applications has increased demand for public deployment, particularly among SMEs and enterprises seeking flexible solutions. Public cloud IAM also supports seamless integration with existing systems and offers advanced features like multifactor authentication and real-time monitoring. Its ability to provide robust security and regulatory compliance makes it the most preferred deployment mode in the market.
Small and medium-sized enterprises (SMEs) are becoming a significant segment in the global cloud IAM market as they seek affordable and flexible security solutions. Cloud IAM helps SMEs manage user access, protect sensitive data, and prevent unauthorized activity without the need for complex IT setups. With the growing adoption of remote work, mobile devices, and cloud-based applications, the demand for IAM systems in this segment is rising. SMEs are also driven by the need to comply with regulations and safeguard customer data, making cloud IAM a practical choice for improving security and operational efficiency.
Large enterprises play a key role in the global cloud IAM market, driven by their need to manage vast user networks and protect sensitive data across complex IT environments. These organizations prioritize advanced IAM solutions to ensure compliance, enhance data security, and streamline access across systems and locations. With increasing reliance on remote work and digital platforms, large enterprises are turning to IAM technologies to support secure workforce mobility and customer identity management. The integration of AI and blockchain further boosts efficiency and security, making cloud IAM an essential tool for large-scale digital transformation.
BFSI leads the market with around 31.2% of market share in 2024. The BFSI sector is the leading industry for cloud IAM, driven by the need to protect sensitive financial data and meet strict regulatory standards. Banks and financial institutions are increasingly adopting IAM solutions to ensure secure user access, prevent fraud, and manage credentials across digital platforms. Cloud IAM offers scalability and cost efficiency, making it ideal for the growing demands of mobile banking and fintech applications. The integration of AI and blockchain further strengthens security and compliance, helping the sector address rising cyber threats. As digital transformation accelerates, the BFSI sector remains at the forefront of cloud IAM adoption.
In 2024, North America accounted for the largest market share of over 32.8%. North America dominates the global cloud IAM market due to its advanced IT infrastructure, high adoption of cloud technologies, and increasing cyber threats. The region's strict regulatory compliance requirements drive demand for robust identity management solutions. Enterprises in sectors like healthcare, finance, and retail are increasingly adopting cloud IAM to secure sensitive data and enhance operational efficiency. Investments in AI and blockchain integration further bolster the region's market leadership. Additionally, the proliferation of remote work and BYOD trends amplifies the need for secure access management, solidifying North America's position as the leading regional segment.
United States Cloud IAM Market Analysis
In 2024, United States accounted for 84.50% of the market share in North America. The United States leads the growth of Cloud IAM due to its robust digital infrastructure and widespread adoption of advanced cloud computing solutions. According to survey, by 2022, 75% of databases will migrate to cloud platforms, with only 5% reverting to on-premises, driven by growing cloud computing adoption and solutions like MariaDB, enabling seamless Cloud IAM integration and enhanced remote work efficiency. With high enterprise penetration of applications like centralized workforce access management and identity analytics, industries benefit from seamless operations and enhanced cybersecurity. The region's strong regulatory framework encourages the deployment of role-based access control solutions to ensure data privacy. Large-scale adoption of hybrid cloud systems in sectors such as retail and finance drives demand for real-time identity verification tools. Regional advantages include extensive innovation in artificial intelligence, boosting advanced IAM functionalities like adaptive authentication and predictive threat detection. Companies leverage machine learning-driven anomaly detection in cloud environments to mitigate unauthorized access efficiently.
Europe Cloud IAM Market Analysis
In Europe, the driving factors for cloud IAM are the accelerating pace of digitalization across various industries, alongside the region's stringent data privacy regulations, such as GDPR. According to reports, in 2022, 70% of EU businesses reached a basic level of digital intensity, with SMEs at 69% and large businesses at 98%. The growing digitalization highlights the need for cloud IAM adoption to bridge the gap and improve safety and productivity for businesses of all sizes. As businesses embrace cloud solutions for collaboration, communication, and data storage, IAM plays a key role in securing access to these platforms. The rise of remote work and the integration of hybrid IT environments further underscore the need for efficient IAM solutions to manage user identities and ensure secure access to critical resources. Cloud IAM applications range from securing access to cloud-based software applications to managing privileged access for IT administrators. Europe's regional advantages lie in the push toward digital transformation initiatives across sectors, supported by strong IT infrastructure and digital skills. The emphasis on data sovereignty and consumer protection laws provides a regulatory framework that drives the adoption of secure and compliant IAM solutions across the region, especially as businesses aim to remain competitive while ensuring privacy and security.
Asia Pacific Cloud IAM Market Analysis
In the Asia-Pacific region, particularly within the healthcare sector, cloud IAM is driven by the necessity to protect sensitive patient data and ensure compliance with health regulations. As healthcare systems undergo digital transformations, IAM solutions are crucial in managing access to electronic health records (EHR) and medical devices. According to reports, India is leading in digital health adoption with 76% of healthcare professionals using Digital Health Records, and 64% agreeing it improves patient experience. Cloud IAM can facilitate secure data sharing and enhance telehealth, benefiting the growing healthcare sector. These applications help maintain the confidentiality, integrity, and availability of sensitive health data, while ensuring that only authorized personnel can access critical information. Cloud IAM facilitates secure access management across various healthcare platforms, enabling healthcare providers to offer better services. The Asia-Pacific region benefits from increasing digital healthcare adoption, strong regional healthcare growth, and the rise of mobile health solutions, which foster greater demand for IAM solutions to safeguard patient data. Moreover, cloud IAM helps reduce operational costs and improve operational efficiency in healthcare management.
Latin America Cloud IAM Market Analysis
In Latin America, cloud IAM is gaining traction in the media and entertainment industry as it provides secure and efficient access control for digital content. According to reports, Pay-TV accounted for over 40% of Brazil's entertainment spending in 2023, but consumer revenue is expected to decline gradually due to the rise of flexible and convenient streaming services. This shift highlights the growing need for cloud IAM adoption to support secure, scalable, and efficient access management in the evolving entertainment landscape. Additionally, cloud IAM enables seamless integration with payment systems, allowing for secure transactions. With digital content consumption on the rise, IAM solutions are vital for maintaining both security and a positive user experience. The growth of local streaming platforms and digital media content in the region creates further opportunities for IAM adoption, particularly as companies scale their operations to serve broader audiences.
Middle East and Africa Cloud IAM Market Analysis
In the Middle East and Africa, Cloud IAM is increasingly important in the education sector, as institutions embrace digital learning platforms and cloud-based resources. According to ITA, the UAE's education sector, with over 600 schools and 80 higher education institutions, is growing rapidly, representing 15.5% of the USD 17.1 Billion federal budget. Cloud IAM adoption can support this growth by enhancing security and scalability for educational institutions. IAM solutions provide secure access to online learning systems, allowing educational institutions to protect sensitive student and faculty information while promoting smooth access to digital content. The region's rapidly expanding tech infrastructure and increasing adoption of e-learning platforms create an ideal environment for IAM solutions tailored to the education sector. This is further supported by a growing emphasis on cybersecurity and privacy in the region's educational institutions.
The cloud IAM market is highly competitive, driven by innovation in scalability, security, and advanced technologies like AI, machine learning, and blockchain. Providers focus on developing multifactor authentication, compliance tools, and efficient identity management solutions to meet rising regulatory demands and counter cyber threats. For instance, in June 2024, Kion, a CloudOps platform, launched an IAM capability to manage overprivileged administrators, improve cloud visibility, secure access, and ensure scalable, compliant, and well-architected multicloud environments, demonstrating the industry's innovation. Strategic collaborations, acquisitions, and investments in R&D are shaping the market, as vendors target diverse industries with cost-effective, customizable offerings. Additionally, the growing adoption of cloud infrastructure and the need for enhanced security measures across enterprises are intensifying competition, fostering continuous advancements in identity and access management solutions.