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1754246

公共關係 (PR) 工具市場規模、佔有率、趨勢及預測（按解決方案、部署、應用、產業和地區），2025 年至 2033 年

Public Relations (PR) Tools Market Size, Share, Trends and Forecast by Solution, Deployment, Application, Industry, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 147 Pages | 商品交期: 2-3個工作天內

價格

2024年，全球公共關係 (PR) 工具市場規模達127億美元。展望未來， IMARC Group預測，到2033年，該市場規模將達到289億美元，2025-2033年期間的複合年成長率為9.12%。亞太地區目前佔據市場主導地位，2024年的市佔率將超過36.5%。公共關係工具市場佔有率的成長主要源於即時通訊需求的不斷成長、數位化的不斷發展以及社交媒體平台的興起。此外，資料分析和自動化也正在推動市場成長。

隨著各行各業的企業都需要強大的品牌管理解決方案和溝通方法，公共關係 (PR) 工具市場正在蓬勃發展。 PR 工具能夠幫助企業提升知名度、維護聲譽，並與重要利害關係人建立穩固的關係。社群媒體平台的影響力日益增強，加上數位媒體技術的興起，對分析和監控線上受眾並為企業提供互動選項的工具的需求也日益成長。企業決策向循證決策的持續轉變，持續推動產業變革。現代 PR 工具將分析技術與人工智慧結合，產生有價值的資料，揭示受眾活動、行銷活動結果和媒體模式，為高階主管決策提供參考。

在數位優先時代，品牌聲譽管理的重要性日益增加，刺激了對能夠實現有效溝通和危機管理的 PR 工具的需求，美國已成為公共關係 (PR) 工具市場的關鍵區域市場。社群媒體平台的興起也改變了公關格局，需要先進的工具來即時監控、分析和吸引受眾。此外，對數據驅動決策日益重視，促使企業採用配備強大的分析和報告功能的 PR 工具。這些工具有助於衡量行銷活動成效並評估公眾情緒，為策略規劃提供寶貴的見解。此外，數位內容的激增和全通路互動的需求也促使企業投資於可簡化內容分發和受眾定位的 PR 解決方案。此外，PR 工具中自動化和人工智慧的日益普及提高了效率，從而推動了該地區公共關係 (PR) 工具市場的需求。

公共關係（PR）工具市場趨勢：

各種社群媒體平台的使用率不斷增加

市場的主要驅動力在於，越來越多的人開始使用各種平台來接觸一般消費者和潛在消費者。例如，截至 2024 年 10 月初，全球社群媒體用戶已達 52.2 億，佔全球總人口的 63.8%。這可以歸因於大型和小型組織在資料探勘和資訊收集平台方面的持續進步。此外，用於監控和追蹤消費者偏好的社群媒體廣告和數位行銷日益普及，也導致公共關係工具的使用率不斷提高。例如，72% 的英國行銷專家將預算用於線上行銷。市場的另一個驅動力是，人們越來越需要了解當前趨勢，並根據分析和總結預測消費者行為。此外，整合行銷傳播在利基市場中建立基礎的需求日益成長，這為市場創造了積極的前景。其他推動市場發展的因素包括快速數位化、持續的技術進步、高速網際網路的普及率不斷提高、雲端運算的使用率不斷提高以及主要參與者開展的廣泛研發 (R&D) 活動。

快速數位轉型

數位媒體使用的快速成長迫切需要更強大的公關工具。公司需要強大的社群媒體平台、部落格和線上出版物管理系統，因為這些工具能夠直接連接目標市場。 《哈佛商業評論》指出，89% 的大公司正在進行數位化和人工智慧轉型。透過公關工具，企業可以獲得詳細的線上對話監控功能，從而追蹤趨勢並投放適合特定受眾的內容。企業受益於公關工具中由人工智慧分析支援的即時績效追蹤，從而提升行銷活動影響力並進行策略性調整。數位轉型推動企業投資公關技術，因為它們有助於簡化溝通系統並提升品牌知名度。

日益重視危機溝通

在資訊快速傳播的時代，有效管理危機的能力已成為公共關係的重要組成部分。企業正在利用公關工具來預測、應對和緩解潛在危機，確保將聲譽損害降至最低。先進的公關平台提供情緒分析、媒體追蹤和自動警報功能，使企業能夠主動應對負面新聞或公眾擔憂。人們越來越意識到危機管理不善的長期影響，這促使企業優先考慮能夠增強其危機溝通策略的工具。對聲譽保護的重視持續推動人們採用先進的公關解決方案。

目錄

第1章：前言

第2章：範圍與方法

  • 研究目標
  • 利害關係人
  • 資料來源
    • 主要來源
    • 次要來源
  • 市場評估
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第3章：執行摘要

第4章：簡介

  • 概述
  • 主要行業趨勢

第5章：全球公共關係（PR）工具市場

  • 市場概覽
  • 市場表現
  • COVID-19的影響
  • 市場預測

第6章：市場區隔：依解決方案

  • 發布工具
  • 社群媒體監控與管理
  • 內容創作與散佈
  • 數據聚合、監控和分析
  • 關係管理

第7章：市場區隔：依部署

  • 託管
  • 本地

第 8 章：市場區隔：按應用

  • 網路媒體
  • 內容行銷

第9章：市場區隔：依行業

  • 金融服務業
  • 消費品和零售
  • 政府和公共部門
  • 衛生保健
  • 資訊科技和電信
  • 媒體和娛樂

第10章：市場細分：按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲
    • 市場區隔：依國家

第 11 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 12 章：價值鏈分析

第 13 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 14 章：價格分析

第 15 章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Agility PR Solutions
    • Business Wire Inc
    • Cision AB
    • iPR Software Inc
    • Isentia
    • Meltwater Inc.
    • Onalytica
    • Onclusive Inc.
    • Outbrain Inc.
    • Prezly
Product Code: SR112025A6485

The global public relations (PR) tools market size was valued at USD 12.7 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 28.9 Billion by 2033, exhibiting a CAGR of 9.12% during 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 36.5% in 2024. The public relations tools market share is driven by increasing demand for real-time communication, growing digitalization, and the rise of social media platforms. Additionally, data analytics and automation are boosting market growth.

The public relations (PR) tools market growth is rising as businesses across all industries need potent solutions for brand management combined with communication methods. PR tools enable organizations to improve their visibility and manage their reputation and develop rock-solid relationships with important stakeholders. The increasing power of social media platforms together with the rise of digital media technologies has led to greater demand for tools that analyze and monitor online audiences and provide engagement options for companies. The ongoing transition toward evidence-based organizational decisions continues to motivate industry change. The current tools of modern PR combine analytics with artificial intelligence to generate valuable data that reveals audience activities together with campaign results and media patterns for executive decision-making.

The United States has emerged as a key regional market for public relations (PR) tools market due to the increasing importance of brand reputation management in a digital-first era has fueled demand for PR tools that enable effective communication and crisis management. The rise of social media platforms has also transformed the PR landscape, requiring advanced tools to monitor, analyze, and engage audiences in real time. Furthermore, the growing emphasis on data-driven decision-making has led organizations to adopt PR tools equipped with robust analytics and reporting capabilities. These tools help measure campaign performance and assess public sentiment, offering valuable insights for strategic planning. Besides, the proliferation of digital content and the need for omnichannel engagement have also pushed businesses to invest in PR solutions that streamline content distribution and audience targeting. Additionally, the increasing adoption of automation and AI in PR tools enhances efficiency, driving public relations (PR) tools market demand in the region.

Public Relations (PR) Tools Market Trends:

Increasing usage of various social media platforms

The market is majorly driven by the growing usage of numerous platforms for reaching out to regular and potential consumers. For instance, there were 5.22 Billion social media users around the world at the start of October 2024, equating to 63.8 percent of the total global population. This can be attributed to continual advancements in data drilling and information gathering platforms in large and small organizations. In addition to this, the rising popularity of social media advertisements and digital marketing for monitoring and tracking consumer preferences is resulting in a higher uptake of public relations tools. For instance, 72% of the UK's marketing experts direct their budgets toward online marketing. The market is also driven by the escalating demand for understanding the current trends and predicting the behavior of consumers based on analytics and aggregation. Furthermore, the growing need for integrated marketing communications for creating a base in a niche market segment is creating a positive outlook for the market. Some of the other factors that are providing an impetus to the market include rapid digitization, continual technological advancements, increasing penetration of high-speed internet, the augmenting usage of cloud computing, and extensive research and development (R&D) activities conducted by key players.

Rapid digital transformation

The fast rise in digital media use has created an urgent need for better PR tools. Companies require powerful management systems for social media platforms and blogs and online publications because these tools offer immediate connectivity to their target market. As per Harvard Business Review, 89% of large companies have a digital and AI transformation underway. Through PR tools organizations acquire detailed online conversation monitoring capabilities through which they can track trends while delivering specific audience-appropriate content. Businesses benefit from real-time performance tracking in their PR tools powered by AI analytics to both improve their campaign impact and make strategic campaign adjustments. The digital evolution pushes organizations to invest in PR technologies as they help simplify communication systems while strengthening brand visibility.

Rising focus on crisis communication

In an era where information spreads rapidly, the ability to manage crises effectively has become a critical component of public relations. Organizations are leveraging PR tools to anticipate, respond to, and mitigate potential crises, ensuring minimal damage to their reputation. Advanced PR platforms provide capabilities for sentiment analysis, media tracking, and automated alerts, allowing companies to address negative press or public concerns proactively. The growing awareness about the long-term impact of a poorly managed crisis has prompted businesses to prioritize tools that enhance their crisis communication strategies. This emphasis on reputation protection continues to drive the adoption of sophisticated PR solutions.

Public Relations (PR) Tools Industry Segmentation:

Analysis by Solution:

  • Publishing Tools
  • Social Media Monitoring and Management
  • Content Creation and Distribution
  • Data Aggregation, Monitoring, and Analysis
  • Relationship Management

Social media monitoring and management stand as the largest segment in 2024, holding around 30% of the market. Social media monitoring and management represent the largest segment in the public relations (PR) tools market due to the critical role social platforms play in modern communication and brand management. Social media has become the primary channel for businesses to involve with their target audience, develop brand awareness, and identity public perception. The real-time and interactive nature of platforms like Twitter, Instagram, LinkedIn, and Facebook requires organizations to continuously monitor conversations, trends, and public sentiment.

Analysis by Deployment:

  • Hosted
  • On-premises

Hosted leads the market due to its superior flexibility, scalability, and cost-efficiency compared to on-premises solutions. Cloud-based tools allow organizations to access PR software and data from anywhere, facilitating seamless collaboration across teams, regardless of location. This feature is particularly valuable in the PR industry, where professionals often work remotely or need to coordinate with global teams. Another key advantage of hosted solutions is their scalability, enabling organizations to adjust their usage and subscription plans as their needs evolve. This makes them especially appealing to small and medium-sized enterprises (SMEs) that require affordable yet powerful tools for managing PR campaigns, media monitoring, and analytics.

Analysis by Application:

  • Online Media
  • Content Marketing

Online media leads the market with around 68.9% of market share in 2024 due to its vast reach, cost-effectiveness, and ability to deliver measurable outcomes. With the proliferation of digital platforms, organizations are increasingly leveraging online media, including social media networks, blogs, and digital publications, to communicate with their target audience. Unlike traditional media, online platforms allow for direct engagement with users, enabling real-time feedback and personalized interactions, which are vital for building brand trust and loyalty. The rise of influencer marketing and content-driven campaigns has further emphasized the importance of online media in PR strategies. Companies utilize PR tools to track online conversations, evaluate campaign performance, and obtain insights into audience behavior. These tools also help monitor brand mentions and manage crises more effectively by providing immediate alerts and analysis.

Analysis by Industry:

  • BFSI
  • Consumer Goods and Retail
  • Government and Public Sector
  • Healthcare
  • IT and Telecom
  • Media and Entertainment

The consumer goods and retail industry leads the market holding 28.6% market share. It is highly competitive, with numerous brands vying for customer attention. Effective PR strategies are essential for creating brand awareness, promoting new products, and differentiating from competitors. PR tools help manage campaigns, monitor media coverage, and track consumer sentiment, ensuring brands stay relevant in a crowded market. Besides, this sector experiences frequent product rollouts and promotional activities, requiring robust tools to manage communications across multiple channels. PR tools enable seamless planning, execution, and analysis of campaigns, ensuring maximum reach and impact.

Regional Analysis:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

Asia Pacific dominates the market with 36.5% of the market share. Asia Pacific is witnessing rapid growth in the PR tools market, driven by expanding digital adoption and increasing investments in marketing and communication strategies. Countries like China, India, and Japan lead this growth due to their large consumer bases and the rise of e-commerce and social media platforms. Businesses in the region are embracing PR tools to tap into diverse cultural markets and enhance brand recognition. The proliferation of startups and small enterprises, coupled with government initiatives supporting digitalization, also contributes to market expansion. Affordable and scalable PR solutions are increasingly sought to cater to the dynamic needs of this region.

North America holds a significant share of the public relations (PR) tools market due to the presence of advanced communication infrastructure and a high concentration of leading PR agencies and businesses. The region's robust digital transformation and widespread adoption of social media platforms fuel demand for PR tools to manage online reputation and engagement. The United States, in particular, drives growth, with companies leveraging advanced analytics and AI-powered tools for targeted campaigns. Additionally, industries such as consumer goods, technology, and healthcare heavily rely on PR tools to enhance brand visibility and maintain competitive positioning, further strengthening the regional market.

Europe represents a mature market for PR tools, characterized by its established corporate sector and high emphasis on reputation management. Countries like Germany, the United Kingdom, and France lead in adopting PR solutions to manage public perception and comply with stringent regulatory frameworks for advertising and communication. The rise of sustainability and corporate social responsibility initiatives in Europe has driven demand for PR tools that facilitate transparent and impactful communication. Additionally, the region's focus on technological advancements, such as AI and big data analytics, enhances PR strategies, enabling businesses to reach their audiences effectively and maintain a competitive edge.

The PR tools market in Latin America is growing steadily as businesses increasingly recognize the value of strategic communication in a digitally connected world. Countries like Brazil, Mexico, and Argentina are key contributors to this growth, with organizations using PR tools to engage consumers across diverse linguistic and cultural landscapes. The region's burgeoning e-commerce sector and rising social media influence drive demand for tools that monitor public sentiment and manage campaigns. However, economic fluctuations and budget constraints among small and medium-sized enterprises present challenges. Despite this, affordable and adaptable PR tools are gaining traction in Latin America's dynamic market.

The Middle East and Africa (MEA) region is emerging as a promising market for PR tools, fueled by rapid digitalization and increasing awareness of the importance of reputation management. Key markets like the United Arab Emirates, Saudi Arabia, and South Africa are experiencing growth due to expanding industries such as tourism, technology, and retail. Businesses in the region are adopting PR tools to manage cross-border communications and cultural nuances. Social media's growing influence further amplifies the need for real-time engagement and sentiment tracking. While challenges such as infrastructure gaps exist, the MEA region presents significant opportunities for PR tool providers.

Key Regional Takeaways:

United States Public Relations (PR) Tools Market Analysis

In 2024, the United States holds 78.70% of the public relations (PR) tools market in North America. The increasing adoption of public relations (PR) tools in the United States is significantly influenced by the rapid growth of social media platforms. For instance, the number of social media users in the US is projected to reach 307.06 Million in 2025. By 2029, this figure is set to rise to 326.74 Million. With more individuals and businesses engaging in social media marketing, PR tools have become essential for managing online reputation, maintaining consistent messaging, and tracking engagement across multiple platforms. The widespread use of social media has created new opportunities for PR professionals to connect with audiences in real-time, monitor trends, and handle crisis communication effectively. As companies seek to amplify their presence online and build stronger relationships with consumers, the integration of PR tools into digital strategies has become crucial. This growing reliance on social media for brand building and communication is influencing public relations (PR) tools market trends and driving the need for advanced PR tools to optimize content, measure success, and enhance overall communication efforts.

Asia Pacific Public Relations (PR) Tools Market Analysis

In the Asia-Pacific region, the increasing integration of digitalization and digital marketing has led to a surge in the adoption of PR tools. For instance, Google to Invest USD 10 Billion In India's Digitisation Fund. As businesses strive to enhance their digital presence, PR tools offer essential solutions for content management, media outreach, and campaign tracking. The region's growing emphasis on data-driven marketing and customer engagement has pushed PR professionals to adopt tools that provide insights into consumer behavior and public sentiment. These tools help organizations reach target audiences more effectively, manage multi-channel campaigns, and measure success across digital platforms. Furthermore, as more businesses focus on online engagement, PR tools have become indispensable for driving communication strategies, managing influencer relationships, and improving brand perception in the highly competitive digital landscape.

Europe Public Relations (PR) Tools Market Analysis

In Europe, the expansion of the banking, financial services, and insurance (BFSI) sector has been a key driver for the adoption of public relations tools. According to the European Banking Federation, there were 784 foreign bank branches in the EU in 2021, of which 619 were from other EU Member States and 165 from third countries. As the sector grows in complexity and competition, PR tools are essential for managing relationships with stakeholders, communicating regulatory changes, and addressing public concerns. The BFSI industry relies heavily on reputation management, and PR tools offer solutions for monitoring media coverage, engaging with key audiences, and enhancing brand visibility. With increased digitalization, these tools also help PR teams stay ahead of emerging trends, track customer sentiment, and manage crisis communication effectively. The dynamic nature of the BFSI sector, combined with regulatory pressures and a focus on customer trust, has made the adoption of PR tools crucial for ensuring effective communication strategies and maintaining a positive image in the market.

Latin America Public Relations (PR) Tools Market Analysis

In Latin America, the rapid growth of online e-commerce and an expanding base of online buyers have contributed to the increasing adoption of PR tools. According to reports, the Latin America market currently boasts over 300 Million digital buyers. As e-commerce platforms proliferate, businesses need effective tools to communicate their brand stories, engage with customers, and handle customer inquiries. PR tools play a vital role in managing online reputations, building trust, and ensuring that communications are tailored to the evolving digital audience. The rise in online shopping has also prompted companies to adopt tools that help manage product visibility, handle public relations campaigns, and monitor customer feedback in real-time. The growing importance of digital presence and consumer interaction has made PR tools an essential asset for organizations looking to connect with the digital-savvy consumer in this region.

Middle East and Africa Public Relations (PR) Tools Market Analysis

In the Middle East and Africa, the growing investments in the IT and telecom sectors have fostered the increasing adoption of PR tools. For example, total spending on information and communications technology (ICT) in the Middle East, Turkiye, and Africa (META) is expected to exceed USD 238 billion this year, marking a 4.5% rise compared to 2023. As the industry becomes more competitive and technology-driven, businesses in these sectors require advanced PR tools to manage communications effectively, handle public relations campaigns, and ensure their messages reach the right audiences. These tools help organizations build and maintain relationships with customers, track media coverage, and address issues related to customer service and product information. As telecom and IT companies expand their digital footprints, PR tools also aid in managing crisis communications, analyzing market trends, and crafting personalized messages for diverse consumer groups, making them essential for improving communication and brand management efforts in the region.

Competitive Landscape:

Leading companies are heavily investing in advanced technologies such as artificial intelligence (AI), machine learning (ML), and big data analytics. These innovations enable real-time monitoring, sentiment analysis, and automated reporting, helping organizations execute more effective PR campaigns. AI-powered tools allow companies to personalize their communication strategies, enhancing customer engagement and brand loyalty. Besides, to expand their capabilities, key players are entering partnerships with technology providers and acquiring smaller, innovative firms. These collaborations help enhance product offerings and allow companies to enter new markets. Strategic acquisitions provide access to niche technologies and broaden service portfolios, making the tools more comprehensive and appealing to a wider audience. These efforts are creating a favorable public relations (PR) tools market outlook.

The report provides a comprehensive analysis of the competitive landscape in the public relations (PR) tools market with detailed profiles of all major companies, including:

  • Agility PR Solutions
  • Business Wire Inc
  • Cision AB
  • iPR Software Inc
  • Isentia
  • Meltwater Inc.
  • Onalytica
  • Onclusive Inc.
  • Outbrain Inc.
  • Prezly

Key Questions Answered in This Report

  • 1.How big is the public relations (PR) tools market?
  • 2.What is the future outlook of public relations (PR) tools market?
  • 3.What are the key factors driving the public relations (PR) tools market?
  • 4.Which region accounts for the largest public relations (PR) tools market share?
  • 5.Which are the leading companies in the global public relations (PR) tools market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Public Relations (PR) Tools Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Solution

  • 6.1 Publishing Tools
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Social Media Monitoring and Management
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Content Creation and Distribution
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Data Aggregation, Monitoring, and Analysis
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Relationship Management
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast

7 Market Breakup by Deployment

  • 7.1 Hosted
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 On-premises
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Online Media
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Content Marketing
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Industry

  • 9.1 BFSI
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Consumer Goods and Retail
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Government and Public Sector
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Healthcare
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 IT and Telecom
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Media and Entertainment
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Agility PR Solutions
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Business Wire Inc
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Cision AB
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 iPR Software Inc
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Isentia
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 Meltwater Inc.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
    • 15.3.7 Onalytica
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 Onclusive Inc.
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Outbrain Inc.
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
    • 15.3.10 Prezly
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio

List of Figures

  • Figure 1: Global: Public Relations Tools Market: Major Drivers and Challenges
  • Figure 2: Global: Public Relations Tools Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Public Relations Tools Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Public Relations Tools Market: Breakup by Solution (in %), 2024
  • Figure 5: Global: Public Relations Tools Market: Breakup by Deployment (in %), 2024
  • Figure 6: Global: Public Relations Tools Market: Breakup by Application (in %), 2024
  • Figure 7: Global: Public Relations Tools Market: Breakup by Industry (in %), 2024
  • Figure 8: Global: Public Relations Tools Market: Breakup by Region (in %), 2024
  • Figure 9: Global: Public Relations Tools (Publishing Tools) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 10: Global: Public Relations Tools (Publishing Tools) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 11: Global: Public Relations Tools (Social Media Monitoring and Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: Public Relations Tools (Social Media Monitoring and Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: Public Relations Tools (Content Creation and Distribution) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: Public Relations Tools (Content Creation and Distribution) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: Public Relations Tools (Data Aggregation, Monitoring, and Analysis) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: Public Relations Tools (Data Aggregation, Monitoring, and Analysis) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: Public Relations Tools (Relationship Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: Public Relations Tools (Relationship Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: Public Relations Tools (Hosted) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: Public Relations Tools (Hosted) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: Global: Public Relations Tools (On-premises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: Global: Public Relations Tools (On-premises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: Global: Public Relations Tools (Online Media) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: Global: Public Relations Tools (Online Media) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Global: Public Relations Tools (Content Marketing) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Global: Public Relations Tools (Content Marketing) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Global: Public Relations Tools (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Global: Public Relations Tools (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: Global: Public Relations Tools (Consumer Goods and Retail) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: Global: Public Relations Tools (Consumer Goods and Retail) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: Global: Public Relations Tools (Government and Public Sector) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: Global: Public Relations Tools (Government and Public Sector) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: Global: Public Relations Tools (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: Global: Public Relations Tools (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: Global: Public Relations Tools (IT and Telecom) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: Global: Public Relations Tools (IT and Telecom) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: Global: Public Relations Tools (Media and Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: Global: Public Relations Tools (Media and Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: North America: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: North America: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: United States: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: United States: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: Canada: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: Canada: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: Asia-Pacific: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: Asia-Pacific: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: China: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: China: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: Japan: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: Japan: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: India: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: India: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: South Korea: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 54: South Korea: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 55: Australia: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: Australia: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: Indonesia: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: Indonesia: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: Others: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: Others: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: Europe: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: Europe: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: Germany: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: Germany: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: France: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: France: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: United Kingdom: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: United Kingdom: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 69: Italy: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 70: Italy: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 71: Spain: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 72: Spain: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 73: Russia: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 74: Russia: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 75: Others: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 76: Others: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 77: Latin America: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 78: Latin America: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 79: Brazil: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 80: Brazil: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 81: Mexico: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 82: Mexico: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 83: Others: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 84: Others: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 85: Middle East and Africa: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 86: Middle East and Africa: Public Relations Tools Market: Breakup by Country (in %), 2024
  • Figure 87: Middle East and Africa: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 88: Global: Public Relations Tools Industry: SWOT Analysis
  • Figure 89: Global: Public Relations Tools Industry: Value Chain Analysis
  • Figure 90: Global: Public Relations Tools Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Public Relations Tools Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Public Relations Tools Market Forecast: Breakup by Solution (in Million USD), 2025-2033
  • Table 3: Global: Public Relations Tools Market Forecast: Breakup by Deployment (in Million USD), 2025-2033
  • Table 4: Global: Public Relations Tools Market Forecast: Breakup by Application (in Million USD), 2025-2033
  • Table 5: Global: Public Relations Tools Market Forecast: Breakup by Industry (in Million USD), 2025-2033
  • Table 6: Global: Public Relations Tools Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 7: Global: Public Relations Tools Market: Competitive Structure
  • Table 8: Global: Public Relations Tools Market: Key Players