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市場調查報告書
商品編碼
1754053
2025 年至 2033 年汽車 HMI 市場報告(按產品、訪問類型、技術、車輛類型和地區)Automotive HMI Market Report by Product, Access Type, Technology, Vehicle Type, and Region 2025-2033 |
2024年,全球汽車HMI市場規模達235億美元。展望未來, IMARC Group預計到2033年,市場規模將達到515億美元,2025-2033年期間的複合年成長率(CAGR)為8.63%。人們對半自動駕駛汽車的偏好日益成長、汽車行業的蓬勃發展以及對預防事故和改善駕駛體驗的ADAS系統的需求不斷成長,這些都是推動市場成長的關鍵因素。
技術進步
汽車產業的大幅擴張以及人們對客製化車載數位系統和自動駕駛汽車日益成長的偏好,是市場成長的主要驅動力。此外,各種市場參與者正在將人工智慧 (AI) 和機器學習等先進技術融入汽車人機介面 (HMI),透過更直覺、更具預測性的介面增強駕駛員與車輛之間的互動,這進一步提升了汽車人機介面 (HMI) 的市場佔有率。例如,2024 年 1 月,人機介面 (HMI) 和軟體解決方案領域的領導者美國 Synaptics 公司為塔塔汽車 (Tata Motors) 的最新系列車型提供了觸控顯示整合 (TDDI) 驅動程式。這家本土汽車巨頭在其升級的 Nexon、Harrier 和 Safari 車型中引入了全新的資訊娛樂系統和數位儀表板。此次合作標誌著塔塔汽車新車系列在使用者介面和技術整合方面的顯著提升。此外,2023 年 12 月,塔塔汽車與 Tata Elxsi 共同開發的第三代 HMI 設計榮獲德國設計獎。 Tata Motors Gen 3 HMI 由 Tata Elxsi 精心打造,代表了一種未來數位駕駛艙體驗,主要為電動車 (EV) 設計,然後經過深思熟慮後適用於內燃機 (ICE) 汽車。
自動駕駛汽車日益受到青睞
對更安全、更有效率駕駛系統的需求日益成長,這刺激了對半自動駕駛汽車的需求。此外,半自動駕駛汽車提供的功能,例如停車輔助和交通堵塞輔助,吸引了那些尋求更舒適、更輕鬆駕駛體驗的消費者。為此,各主要市場參與者擴大將汽車人機介面 (HMI) 與自動駕駛和半自動駕駛汽車相結合,以提供輕鬆安全的駕駛體驗,這進一步擴大了汽車人機介面 (HMI) 市場的需求。例如,2021 年 4 月,北京現代汽車有限公司推出了新款緊湊型跨界 SUV 途勝 L。該車基於 i-GMP 平台打造,配備 1.5 升渦輪增壓引擎(最大功率輸出 147 千瓦,峰值扭力 253 牛頓米),搭配 7 速雙離合器變速箱。該車搭載現代 Smart Sense 系統,包含 23 項安全和輔助功能,並支援 2 級自動駕駛。此外,由於燃油效率的提高,對半自動駕駛汽車的需求不斷增加,也為汽車人機介面 (HMI) 市場創造了積極的前景。
ADAS 在車隊管理的應用日益廣泛
輕型商用車擴大採用ADAS解決方案,以提高車隊的安全性和效率。盲點偵測和電子煞車輔助等功能有助於預防事故並提高整體營運安全性。此外,致命道路交通事故的增加也增加了對整合ADAS車輛的需求,這反過來又為汽車HMI市場創造了積極的前景。例如,2022年,各州和聯邦屬地(UT)共報告了461,312起道路交通事故,造成168,491人死亡,443,366人受傷。此外,ADAS技術有助於降低維護成本。它有助於減少煞車磨損和輪胎磨損,使車輛運行更加平穩。歐盟實施了《車輛通用安全法規》,引入了一系列強制性的高級駕駛輔助系統以提高道路安全,並建立了自動駕駛和完全無人駕駛汽車核准的法律框架,該框架將於2024年7月起適用於所有新車。預計 ADAS 的日益普及將對未來幾年的汽車 HMI 市場前景產生積極影響。
汽車HMI市場研究報告也根據產品對汽車HMI市場進行了詳細的細分和分析。其中包括儀錶板、中央顯示器、平視顯示器等。
儀錶板是儀表板,用於向駕駛員顯示車輛訊息,例如速度、燃油量和引擎狀態。它已從類比錶盤演變為數位螢幕,可自訂顯示各種類型的資料和互動功能。
中央顯示器是駕駛員存取和控制各種車輛功能(例如導航、媒體、空調設定和連接功能)的主要介面。此觸控螢幕或數位顯示器巧妙地放置在儀表板上,方便駕駛人檢視和操作,並將所有控制功能整合到直覺的介面中,從而提升駕駛體驗。
該報告還根據訪問類型對汽車 HMI 市場進行了詳細的細分和分析,包括標準訪問類型和多模式。
標準存取通常指車輛與駕駛員之間的常規互動方式,例如實體按鈕、開關和旋鈕。這些介面用於控制車輛的基本功能,例如空調、音響系統和頭燈。
多模式存取類型是指整合多種互動方式,例如觸控、語音、手勢和視覺輸入,使駕駛員能夠根據自身偏好和駕駛環境以各種方式控制車輛功能。這種方法透過提供靈活直覺的車輛系統互動方式,提高了可用性和安全性。
該報告還根據技術對汽車HMI市場進行了詳細的細分和分析,包括視覺介面、聲學、機械等。
汽車人機介面 (HMI) 中的視覺化介面技術是指使用圖形顯示器(例如觸控螢幕和數位儀表板)為駕駛提供互動式、直覺的車輛功能控制。該技術透過將資訊和控制功能整合到易於導航的視覺化格式中,從而提升駕駛體驗。
聲學技術是指利用先進的音響系統和語音辨識技術,使駕駛者能夠透過語音命令與車輛互動並接收聽覺回饋,提高駕駛時的安全性和便利性。
汽車人機介面 (HMI) 中的機械技術主要涉及使用按鈕、旋鈕和控制桿等實體控制與車輛系統進行互動。這些觸覺組件可提供即時回饋,通常用於需要精確控制的功能,確保駕駛者能夠以可靠、直接的方式管理車輛設定。
該報告還根據車輛類型對汽車 HMI 市場進行了詳細的細分和分析,其中包括乘用車和商用車。
IMARC 的汽車人機介面 (HMI) 市場預測表明,乘用車對人機介面 (HMI) 的需求正在顯著成長,這得益於消費者對更先進、更直覺、更安全的車載體驗的期望。此外,個人消費能力的提升以及對便捷交通方式需求的不斷成長,進一步擴大了乘用車市場。預計到 2028 年,乘用車市場銷量將達到 7,254 萬輛。乘用車銷量的成長預計將在未來幾年為市場帶來豐厚的成長機會。
該報告還對所有主要區域市場進行了全面分析,包括北美(美國和加拿大)、亞太地區(中國、日本、印度、韓國、澳洲、印尼等)、歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等)、拉丁美洲(巴西、墨西哥等)以及中東和非洲。
北美是許多技術的早期採用者之一,即使這些技術成本高昂。該地區的居民對市場上出現的新技術反應迅速,通常被稱為新技術的早期採用者。
汽車HMI市場概況顯示,由於福斯、BMW、Audi等多家豪華車和乘用車製造商的加入,歐洲市場也有望大幅成長。由於這些公司正在大力投資技術以提升用戶體驗和舒適度,預計該地區在預測期內將實現成長。例如,2020年3月,Cerence與一家大型歐洲汽車製造商簽署了一份價值1.25億美元的全球契約,為其提供業界領先的語音和人工智慧汽車助理。
市場研究報告對競爭格局和景觀進行了全面的分析。報告還提供了所有主要公司的詳細資料。市場中的一些主要參與者包括:
The global automotive HMI market size reached USD 23.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 51.5 Billion by 2033, exhibiting a growth rate (CAGR) of 8.63% during 2025-2033. The increasing preference for semi-autonomous automobiles, expanding automotive industries, and the rising demand for ADAS systems to prevent accidents and improve driving experience are some of the key factors driving the market growth.
Technological Advancements
Substantial expansion in the automotive industry and the rising preference for customized in-vehicle digital systems and autonomous automobiles are primarily driving the growth of the market. Moreover, various market players are integrating advanced technologies such as artificial intelligence (AI) and machine learning in automotive HMIs to enhance the interaction between the driver and the vehicle through more intuitive and predictive interfaces, which is further propelling the automotive HMI market share. For instance, in January 2024, US-based Synaptics, a leader in human-machine interface (HMI) and software solutions, supplied its touch-and-display integration (TDDI) driver for the latest range of vehicles from Tata Motors. The homegrown automotive giant introduced brand-new infotainment systems and digital instrument clusters in its updated Nexon, Harrier, and Safari models. This collaboration marks a significant enhancement in the user interface and technology integration in Tata Motors' new vehicle lineup. Furthermore, in December 2023, the Gen 3 HMI design jointly developed by Tata Motors and Tata Elxsi won the German Design Award. Tata Motors Gen 3 HMI, crafted by Tata Elxsi, represents a futuristic digital cockpit experience designed primarily for Electric Vehicles (EV) and then thoughtfully adapted for Internal combustion Engine (ICE) Vehicles.
Increasing Preference for Autonomous Vehicles
The growing need for safer and more efficient driving systems is bolstering the demand for semi-autonomous vehicles. Moreover, features that semi-autonomous vehicles provide, such as parking assistance and traffic jam assist, appeal to consumers looking for a more comfortable and less stressful driving experience. In response to this, various key market players are increasingly integrating automotive HMIs with autonomous and semi-autonomous vehicles to facilitate an effortless and safe driving experience, which is further augmenting the automotive HMI market demand. For instance, in April 2021, Beijing Hyundai Motor Co. Ltd launched the new Tucson L, a compact crossover SUV. The vehicle is built on the i-GMP platform, and it is equipped with a 1.5-liter turbocharged engine (maximum power output of 147 kW, peak torque of 253 Nm), mated to a 7-speed dual-clutch transmission. The vehicle features the Hyundai Smart Sense system, which includes 23 safety and assistance functions and supports Level 2 autonomous driving. Moreover, the escalating demand for semi-autonomous vehicles on account of their fuel efficiency is also creating a positive outlook for the automotive human machine interface (HMI) market.
Growing Adoption of ADAS for Fleet Management
Light commercial vehicles are increasingly adopting ADAS solutions to enhance fleet safety and efficiency. Features such as blind spot detection and electronic brake assist contribute to accident prevention and improve overall operational safety. Moreover, the increasing cases of fatal road accidents are also augmenting the need for ADAS-integrated vehicles, which in turn is creating a positive outlook for the automotive HMI market. For instance, a total of 4,61,312 road accidents have been reported by States and Union Territories (UTs) during the calendar year 2022, which claimed 1,68,491 lives and caused injuries to 4,43,366 persons. Moreover, ADAS technology helps cut maintenance costs. It helps with brake wear and tear and tires relative to the vehicle operating more smoothly. The European Union applied the Vehicle General Safety Regulation, introduced a range of mandatory advanced driver assistant systems to improve road safety, and established the legal framework for the approval of automated and fully driverless vehicles, which will be applied to all new vehicles from July 2024 onwards. Such an increasing adoption of ADAS is anticipated to positively impact the automotive HMI market outlook in the coming years.
The automotive HMI market research report has also provided a detailed breakup and analysis of the automotive HMI market based on the product. This includes instrument cluster, central display, head-up display, and others.
The instrument cluster is the dashboard panel that displays vehicle information such as speed, fuel level, and engine status to the driver. It has evolved from analog dials to digital screens that can be customized to show various types of data and interactive features.
The central display serves as the main interface for drivers to access and control various vehicle functions, such as navigation, media, climate settings, and connectivity features. This touchscreen or digital display is strategically placed on the dashboard for easy visibility and access, enhancing the driving experience by consolidating controls into a single, intuitive interface.
The report has also provided a detailed breakup and analysis of the automotive HMI market based on the access type. This includes standard and multimodal.
Standard access typically refers to the conventional interaction methods between the vehicle and the driver, such as physical buttons, switches, and knobs. These interfaces are used to control basic car functions like climate control, audio systems, and headlights.
The multimodal access type refers to the integration of multiple interaction methods, such as touch, voice, gesture, and visual inputs, allowing drivers to control vehicle functions in various ways depending on their preference and the driving context. This approach enhances usability and safety by providing flexible and intuitive ways to interact with the vehicle's systems.
The report has also provided a detailed breakup and analysis of the automotive HMI market based on the technology. This includes visual interface, acoustic, mechanical, and others.
Visual Interface technology in automotive HMI refers to the use of graphical displays, such as touchscreens and digital dashboards, that provide drivers with interactive and intuitive control over vehicle functions. This technology enhances the driving experience by consolidating information and controls into easy-to-navigate visual formats.
Acoustic technology refers to the use of advanced sound systems and voice recognition technologies to enable drivers to interact with their vehicles through voice commands and receive auditory feedback, enhancing safety and convenience while driving.
Mechanical technology in automotive HMI primarily involves the use of physical controls like buttons, knobs, and levers to interact with the vehicle's systems. These tactile components provide immediate feedback and are often used for functions requiring precise control, ensuring a reliable and direct method for drivers to manage vehicle settings.
The report has also provided a detailed breakup and analysis of the automotive HMI market based on the vehicle type. This includes passenger cars and commercial vehicles.
The automotive HMI market forecast by IMARC indicates that the demand for automotive human-machine interfaces (HMI) in passenger cars is growing significantly, driven by consumer expectations for more advanced, intuitive, and safer in-vehicle experiences. Moreover, the inflating spending capacities of individuals along with the rising demand for convenient modes of transportation is further augmenting the market for passenger cars. Passenger cars market unit sales are expected to reach 72.54m vehicles in 2028. The increasing sales of passenger cars is anticipated to offer lucrative growth opportunities to the market in the coming years.
The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa.
North America is one of the early adaptors to many technologies even if they are high in cost. The people living in the region respond quickly to the new technology coming onto the market and are often termed as early adaptors of new technology.
The automotive HMI market overview indicates that Europe is also expected to witness significant growth due to the presence of several luxury and passenger car makers such as Volkswagen, BMW, Audi, etc. The region is expected to grow during the forecast period as these companies are spending heavily on technologies to enhance the user experience and comfort. For instance, in March 2020, Cerence signed a global contract with a valuation of US$ 125 Million with a large European car manufacturer for its industry-leading voice- and AI-based automotive assistants.
The market research report has provided a comprehensive analysis of the competitive landscape and outlook. Detailed profiles of all major companies have also been provided. Some of the key players in the market include: