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市場調查報告書
商品編碼
1753985
AR/VR 晶片市場報告(按晶片類型、裝置類型、最終用戶和地區)2025 年至 2033 年AR/VR Chip Market Report by Chip Type, Device Type, End User, and Region 2025-2033 |
2024年,全球AR/VR晶片市場規模達52億美元。展望未來, IMARC Group預計到2033年,該市場規模將達到247億美元,2025-2033年期間的複合年成長率(CAGR)為17.87%。全球遊戲和娛樂產業產品使用量的不斷成長、智慧型手機和其他設備中游戲功能數量的不斷增加以及教育產業對晶片需求的不斷成長,都是推動AR/VR晶片市場發展的一些因素。
各行業產品需求不斷成長
擴增實境 (AR) 和虛擬實境 (VR) 解決方案在民航、國防安全、醫療保健、數位製造、教育和娛樂等各行各業都得到了廣泛的應用。然而,預計擴增實境和虛擬實境 (AR) 市場的知名企業將專注於推出行業特定的解決方案,以擴大其在採礦、石油天然氣和運輸等各個行業的影響力。擴增實境/虛擬實境 (AR/VR) 技術在工業、教育、醫療保健和娛樂等多個領域的應用正在成長。隨著擴增實境和虛擬實境 (AR/VR) 在多個行業的應用日益廣泛,預計專用晶片的需求將會增加,擴增實境/虛擬實境 (AR/VR) 晶片市場也將隨之成長。
遊戲領域對 AR/VR 晶片的需求不斷成長
在預測期內,基於擴增實境和虛擬實境的遊戲需求將持續成長,這將推動AR/VR晶片市場價值的成長。過去幾年,遊戲玩家數量顯著成長。擴增實境和虛擬實境技術最受歡迎的應用之一是電子遊戲。智慧型手機製造商利用切實可行的擴增實境和虛擬實境解決方案,在其手機中融入額外的遊戲功能,以提升整體用戶介面體驗,並在市場上保持領先地位。此外,由於擴增實境和虛擬實境利用技術支援的平台模擬真實世界場景,它們提供了一種有效且經濟高效的培訓和技能開發替代方案。
AR/VR技術創新
根據AR/VR市場報告,擴增實境和虛擬實境技術可用於協作研討會、會議、公開講座、軍事訓練、航空訓練、護理和醫療專業培訓以及自學程序。此外,各大公司正優先考慮產品創新,持續投入產品開發,以提供更優質的產品或服務。此外,包括數位製造、醫療保健、教育、娛樂、軍事和安全以及民航在內的眾多產業都高度依賴AR/VR技術。業界領先競爭對手正專注於推出行業專屬解決方案並開發尖端技術,從而推動AR/VR晶片的需求。
處理器IC佔據市場主導地位
處理器IC在AR/VR晶片市場收入中佔據主導地位。這些晶片的功能使其與其他嵌入式系統相比極其高效,從而推動了該領域的擴張。電源管理積體電路(IC)廣泛應用於自動操作產品和設備,包括嵌入式系統、植入式醫療設備、智慧家電、遙控器和汽車引擎控制系統。更小的微控制器由相同的積體電路組成,由於單一晶片包含所有重要元件,包括記憶體、中央處理器(CPU)和輸入/輸出周邊,因此系統成本更低。這降低了製造成本並提高了效率,這對AR/VR晶片市場前景有利。
頭戴式顯示器佔市場最大佔有率
根據AR/VR晶片市場研究,頭戴式顯示器佔據市場主導地位。一種無需使用者改變正常視角即可向使用者顯示資訊或資料的透明顯示器稱為頭戴式顯示器,又稱平視顯示器(HUD)。軍隊和警察廣泛使用頭戴式顯示器,這推動了市場的擴張。另一方面,在整個預測期內,平視顯示器細分市場將實現最快的複合年成長率。這得益於其特性,即讓消費者在不被干擾的情況下查看資料。
遊戲佔市場最大佔有率
AR/VR晶片市場研究報告顯示,遊戲產業主導市場。在千禧世代中,融合虛擬實境和擴增實境技術的電子遊戲廣受歡迎。透過AR/VR技術,消費者可以透過數位平台在現實生活中體驗遊戲世界。因此,製造商高度重視其產品的AR/VR相容性。遊戲產業對AR/VR晶片的需求日益成長,基於擴增實境和虛擬實境的解決方案價格實惠,以及該技術在各種應用中的快速普及,這些都是推動AR/VR晶片市場發展的因素。
亞太地區引領市場,佔據最大AR/VR晶片市場佔有率
這份市場研究報告也對所有主要區域市場進行了全面分析,包括北美(美國和加拿大);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。報告顯示,亞太地區佔據了最大的市場佔有率。
亞太地區目前佔據市場主導地位。該地區的主導地位源於其重視將虛擬實境技術應用於消費者線上學習、醫療保健和培訓。此外,值得注意的是,像印度這樣的國家即將將新技術引入各行各業,這表明亞太地區在預測期內的AR/VR晶片市場可能會出現更快的成長。該地區的成長得益於政府、物流、住宅和商業以及交通運輸等眾多行業的現代技術應用。光纖電纜和數位服務的普及進一步拓展了AR/VR晶片市場的前景。
市場研究報告對競爭格局進行了全面的分析,並提供了所有主要公司的詳細資料。市場中的一些主要參與者包括:
The global AR/VR chip market size reached USD 5.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 24.7 Billion by 2033 exhibiting a growth rate (CAGR) of 17.87% during 2025-2033. The rising product use in the gaming and entertainment industries across the globe, the rising number of gaming features in smartphones and other devices, and the growing chip demand in the education industry are some of the factors propelling the AR/VR chip market.
Increasing product demand in various industries
Augmented and virtual reality solutions find high usage in various industries such as civil aviation, defense & security, healthcare, digital manufacturing, education, and entertainment. However, prominent players operating in the augmented and virtual reality market are projected to concentrate on the introduction of industry-specific solutions to expand their presence across various industries such as mining, oil & gas, and transportation. The adoption of AR/VR technology is growing in several sectors, such as industry, education, healthcare, and entertainment. With the growing application of AR and VR across multiple industries, specialized chips are expected to see a rise in demand and AR/VR chip market growth.
Rising demand for AR/VR chips in the gaming sector
Throughout the projected period, there will be a rise in demand for augmented and virtual reality-based games, which will contribute to the AR/VR chip market value. The population of gamers has grown significantly in the last several years. One of the most popular uses of augmented and virtual reality technologies is in video games. Using workable augmented and virtual reality-based solutions, smartphone manufacturing companies are also incorporating extra gaming capabilities into their handsets to improve the overall user interface experience and stay ahead of their competitors in the market. Furthermore, as augmented and virtual reality use technology-enabled platforms to imitate real-world settings, they offer a helpful, cost-effective substitute for training and skill development.
Technological Innovations in AR/VR
According to the AR/VR market report, augmented and virtual reality technology can be used for collaborative seminars, meetings, public lectures, military training, aviation training, nursing and medical professional training, and self-learning procedures. Additionally, it is seen that major companies are prioritizing product innovation by continuing to spend on product development to provide better products or services. Additionally, a wide range of industries, including digital manufacturing, healthcare, education, entertainment, military and security, and civil aviation, rely significantly on AR/VR technologies. Leading industry rivals are concentrating on launching industry-specific solutions and developing cutting-edge technologies, thus driving AR/VR chip demand.
Processor ICs dominate the market
Processor ICs are dominating the AR/VR chip market revenue. The features offered by these chips have made them extremely efficient in comparison to other embedded systems, which has fueled the segment's expansion. Integrated circuits for power management (ICs) are found in automatic-operating goods and gadgets, including embedded systems, medical devices implanted in the body, smart appliances, remote controls, and automotive engine control systems. Smaller microcontrollers consist of the same and result in lower system costs as a single chip consists of all the vital components, including memory, a central processing unit (CPU), and input/output peripherals. This results in reduced manufacturing costs and improved efficiency which proves beneficial for the AR/VR chip market overview.
Head mounted display holds the largest share in the market
According to AR/VR chip market research, head mounted display is dominating the market. A transparent display that shows information or data to the user without requiring them to change their normal viewing angles is called a head mounted display, or heads-up display, or HUD. The military and police use head-mounted displays extensively, which fuels the market's expansion. On the other side, throughout the course of the forecast period, the head-up display segment would see the fastest CAGR growth. This is explained by its characteristics, which let consumers view data without being interrupted.
Gaming holds the maximum share in the market
The AR/VR chip market research report shows that the market is dominated by the gaming sector. Among millennials, electronic games that work with virtual and augmented reality technologies are popular. Through a digital platform, consumers can experience the gaming world in real life thanks to AR/VR technology. Consequently, producers have placed a high priority on the AR/VR compatibility of their goods. The gaming industry's increasing need for AR/VR chips, the affordability of augmented and virtual reality-based solutions, and the technology's quick adoption across a range of applications are driving factors in the AR/VR chip market.
Asia Pacific leads the market, accounting for the largest AR/VR chip market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
The market is being dominated by Asia Pacific. The dominance of this region stems from its emphasis on using virtual reality technology for consumer online learning, medical care, and training. Moreover, it is significant that nations like India are about to introduce new technologies into a range of industries, suggesting that the Asia Pacific area would probably witness a quicker rate of growth in the AR/VR chip market throughout the forecast period. The region has grown as a result of modern technology being adopted by many sectors, including government, logistics, residential and commercial, and transportation. The increased adoption of fiber optic cables and digital services has expanded the AR/VR chip market outlook further.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include: