2025 年至 2033 年日本跑步裝備市場規模、佔有率、趨勢及預測（按產品、性別、配銷通路和地區）

2024年，日本跑步裝備市場規模達26.14億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到41.323億美元，2025-2033年期間的複合年成長率（CAGR）為5.22%。由於健身意識的增強、高性能鞋類的創新以及人們對耐力運動的文化自豪感，市場正在成長。持續的產品改進和強大的本土品牌忠誠度，正在推動對高舒適度、高科技、專為休閒和專業跑步者量身定做的鞋服的需求。

日本跑步裝備市場趨勢：

文化耐力影響創新

跑步在日本具有深厚的文化價值，特別體現在驛傳（Ekiden）等傳統賽事上。驛傳是一項長距離接力賽，象徵奉獻、耐力和團隊合作。這項傳統持續影響日本對跑步裝備的需求，將表現與象徵意義完美結合。 2024年11月，Nike在日本推出了2025驛傳系列，主打Alphafly 3和Vaporfly 3等高性能跑鞋。這些鞋款將現代設計與文化主題融為一體，例如火焰圖案的靈感源自21世紀初的Streak系列。該系列致敬了日本的跑步傳統，同時也滿足了新一代運動員對精英級裝備的需求。這種傳統與科技的融合促使各大品牌不斷調整產品策略，以滿足日本市場的預期。日本的跑者尋求的裝備不僅性能出色，更能體現他們的個人和集體認同。市場持續繁榮，與國家賽事相關的季節性系列確保了產品的新鮮度。因此，文化相關性和創新的結合正在塑造消費者偏好並鼓勵重複購買，特別是在提供功能、設計和象徵價值平衡的高性能鞋類領域。

舒適與科技重新定義需求

在日本，跑步者越來越重視裝備的舒適性、耐用性和適應性，尤其是在跑步者群體從精英運動員擴展到老年人和休閒健身愛好者的背景下。現代設計必須支援不同的跑步風格，同時確保長期穿著舒適。 2024年5月，ASICS推出了GEL-KAYANO 31，升級了其廣受歡迎的穩定型跑步系列，並搭載了HYBRID ASICSGRIP和PureGEL等先進技術。這些新增功能提升了抓地力和減震性能，滿足了追求保護性和平穩跑步體驗的跑者的期望。升級的網眼鞋面增強了透氣性和支撐性，這對於日本潮濕的跑步環境至關重要。這款跑鞋也與品牌的永續發展理念相契合，每雙跑鞋都顯示排放資料，吸引了環保意識的買家。當地市場對技術規格、精準貼合度和全年可用性的偏好，促使各公司將持續改善產品作為核心策略。客製化緩震系統、自適應穩定系統和更輕的材質已成為新品的常見元素，推動著創新的不斷向前發展。日本跑步裝備市場蓬勃發展，得益於持續改善和細緻的消費者回饋，國內外廠商都保持著持續發展模式。這些進步提升了各級產品對品質和性能的基準預期。

日本跑步裝備市場區隔：

產品洞察：

• 跑步鞋
• 跑步服裝
• 跑步配件
• 健身追蹤器

性別洞察：

• 男性
• 女性
• 男女通用的

配銷通路洞察：

• 專賣店和運動用品店
• 超市和大賣場
• 百貨公司和折扣店
• 線上
• 其他

競爭格局：

市場研究報告也對競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

• 日本跑步裝備市場目前表現如何？未來幾年將會如何？
• 日本跑步裝備市場依產品分為哪些類型？
• 日本跑步裝備市場按性別分類的情況是怎麼樣的？
• 日本跑步裝備市場根據配銷通路的分佈是怎樣的？
• 日本跑步裝備市場的價值鏈分為哪些階段？
• 日本跑步裝備市場的主要促進因素和挑戰是什麼？
• 日本跑步裝備市場的結構是怎麼樣的？主要參與者是誰？
• 日本跑步裝備市場的競爭程度如何？

本報告回答的關鍵問題：

• 日本跑步裝備市場目前表現如何？未來幾年將會如何？
• 日本跑步裝備市場依產品分為哪些類型？
• 日本跑步裝備市場按性別分類的情況是怎麼樣的？
• 日本跑步裝備市場根據配銷通路的分佈是怎樣的？
• 日本跑步裝備市場的價值鏈分為哪些階段？
• 日本跑步裝備市場的主要促進因素和挑戰是什麼？
• 日本跑步裝備市場的結構是怎麼樣的？主要參與者是誰？
• 日本跑步裝備市場的競爭程度如何？

目錄

第1章：前言

第2章：範圍與方法

• 研究目標
• 利害關係人
• 資料來源
  • 主要來源
  • 次要來源
• 市場評估
  • 自下而上的方法
  • 自上而下的方法
• 預測方法

第3章：執行摘要

第4章：日本跑步裝備市場 - 簡介

• 概述
• 市場動態
• 產業趨勢
• 競爭情報

第5章：日本跑步裝備市場概況

• 歷史與當前市場趨勢（2019-2024）
• 市場預測（2025-2033）

第6章：日本跑步裝備市場-細分：依產品

• 跑步鞋
  • 概述
• 跑步服裝
  • 概述
• 跑步配件
  • 概述
• 健身追蹤器
  • 概述

第7章：日本跑步裝備市場-分類：依性別

• 男性
  • 概述
• 女性
  • 概述
• 男女通用的
  • 概述

第 8 章：日本跑步裝備市場 - 細分：按配銷通路

• 專賣店和運動用品店
  • 概述
• 超市和大賣場
  • 概述
• 百貨公司和折扣店
  • 概述
• 線上
  • 概述
• 其他

第9章：日本跑步裝備市場－競爭格局

• 概述
• 市場結構
• 市場參與者定位
• 最佳獲勝策略
• 競爭儀錶板
• 公司評估象限

第10章：關鍵參與者簡介

• Company A
• Business Overview
• Products Offered
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company B
• Business Overview
• Products Offered
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company C
• Business Overview
• Products Offered
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company D
• Business Overview
• Products Offered
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company E
• Business Overview
• Products Offered
• Business Strategies
• SWOT Analysis
• Major News and Events

第 11 章：日本跑步裝備市場 - 產業分析

• 促進因素、限制因素和機遇
  • 概述
  • 驅動程式
  • 限制
  • 機會
• 波特五力分析
  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅
• 價值鏈分析

第 12 章：附錄

The Japan running gear market size reached USD 2,614.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 4,132.3 Million by 2033, exhibiting a growth rate (CAGR) of 5.22% during 2025-2033. The market is growing due to increasing fitness awareness, innovation in performance footwear, and cultural pride in endurance sports. Continuous product advancements and strong domestic brand loyalty are driving demand for high-comfort, high-tech shoes and apparel tailored to both casual and professional runners.

Japan Running Gear Market Trends:

Cultural Endurance Influences Innovation

Running holds deep cultural value in Japan, particularly through traditions like the Ekiden, a long-distance relay race that symbolizes dedication, endurance, and teamwork. This tradition continues to shape the country's demand for running gear, where performance meets symbolism. In November 2024, Nike launched its 2025 Ekiden Collection in Japan, featuring high-performance shoes like the Alphafly 3 and Vaporfly 3. These models integrate modern design with cultural motifs, such as the flame graphic inspired by the early-2000s Streak Series. The collection honored Japan's racing legacy while catering to a new generation of athletes seeking elite-level gear. This alignment between tradition and technology has led major brands to tailor their product strategies to meet Japanese market expectations regularly. Runners in Japan look for gear that not only performs but resonates with their personal and collective identity. The market continues to thrive on seasonal collections linked to national events, ensuring fresh product cycles. As a result, the combination of cultural relevance and innovation is shaping consumer preferences and encouraging repeat purchases, especially in high-performance footwear segments that offer a balance of function, design, and symbolic value.

Comfort and Tech Redefining Demand

In Japan, runners increasingly prioritize comfort, durability, and adaptability in their gear, particularly as the demographic broadens beyond elite athletes to include older adults and casual fitness enthusiasts. Modern designs must support different running styles while offering long-term wearability. In May 2024, ASICS launched the GEL-KAYANO 31, upgrading its popular stability running series with advanced features such as HYBRID ASICSGRIP and PureGEL technologies. These additions improved traction and shock absorption, meeting the expectations of runners looking for protective and smooth rides. The updated mesh upper enhanced breathability and support, which is critical for Japan's humid running conditions. This release also aligned with the brand's sustainability efforts, with emissions data displayed per pair, appealing to environmentally conscious buyers. The local market's preference for technical specifications, precise fit, and year-round usability is prompting companies to adopt ongoing product refinement as a core strategy. Custom cushioning, adaptive stability systems, and lighter materials have become common across new releases, pushing innovation forward. Japan's running gear market thrives on consistent improvement and detailed consumer feedback, keeping both domestic and international players in constant development mode. These advancements are raising the baseline expectations for quality and performance across all product tiers.

Japan Running Gear Market Segmentation:

Product Insights:

• Running Footwear
• Running Apparel
• Running Accessories
• Fitness Trackers

Gender Insights:

• Male
• Female
• Unisex

Distribution Channel Insights:

• Specialty and Sports Shops
• Supermarkets and Hypermarkets
• Department and Discount Stores
• Online
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan running gear market performed so far and how will it perform in the coming years?
• What is the breakup of the Japan running gear market on the basis of product?
• What is the breakup of the Japan running gear market on the basis of gender?
• What is the breakup of the Japan running gear market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan running gear market?
• What are the key driving factors and challenges in the Japan running gear market?
• What is the structure of the Japan running gear market and who are the key players?
• What is the degree of competition in the Japan running gear market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Running Gear Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Running Gear Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Running Gear Market - Breakup by Product

• 6.1 Running Footwear
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Running Apparel
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Running Accessories
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Fitness Trackers
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)

7 Japan Running Gear Market - Breakup by Gender

• 7.1 Male
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Female
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Unisex
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)

8 Japan Running Gear Market - Breakup by Distribution Channel

• 8.1 Specialty and Sports Shops
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Supermarkets and Hypermarkets
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)
• 8.3 Department and Discount Stores
  • 8.3.1 Overview
  • 8.3.2 Historical and Current Market Trends (2019-2024)
  • 8.3.3 Market Forecast (2025-2033)
• 8.4 Online
  • 8.4.1 Overview
  • 8.4.2 Historical and Current Market Trends (2019-2024)
  • 8.4.3 Market Forecast (2025-2033)
• 8.5 Others
  • 8.5.1 Historical and Current Market Trends (2019-2024)
  • 8.5.2 Market Forecast (2025-2033)

9 Japan Running Gear Market - Competitive Landscape

• 9.1 Overview
• 9.2 Market Structure
• 9.3 Market Player Positioning
• 9.4 Top Winning Strategies
• 9.5 Competitive Dashboard
• 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

• 10.1 Company A
  • 10.1.1 Business Overview
  • 10.1.2 Products Offered
  • 10.1.3 Business Strategies
  • 10.1.4 SWOT Analysis
  • 10.1.5 Major News and Events
• 10.2 Company B
  • 10.2.1 Business Overview
  • 10.2.2 Products Offered
  • 10.2.3 Business Strategies
  • 10.2.4 SWOT Analysis
  • 10.2.5 Major News and Events
• 10.3 Company C
  • 10.3.1 Business Overview
  • 10.3.2 Products Offered
  • 10.3.3 Business Strategies
  • 10.3.4 SWOT Analysis
  • 10.3.5 Major News and Events
• 10.4 Company D
  • 10.4.1 Business Overview
  • 10.4.2 Products Offered
  • 10.4.3 Business Strategies
  • 10.4.4 SWOT Analysis
  • 10.4.5 Major News and Events
• 10.5 Company E
  • 10.5.1 Business Overview
  • 10.5.2 Products Offered
  • 10.5.3 Business Strategies
  • 10.5.4 SWOT Analysis
  • 10.5.5 Major News and Events

11 Japan Running Gear Market - Industry Analysis

• 11.1 Drivers, Restraints, and Opportunities
  • 11.1.1 Overview
  • 11.1.2 Drivers
  • 11.1.3 Restraints
  • 11.1.4 Opportunities
• 11.2 Porters Five Forces Analysis
  • 11.2.1 Overview
  • 11.2.2 Bargaining Power of Buyers
  • 11.2.3 Bargaining Power of Suppliers
  • 11.2.4 Degree of Competition
  • 11.2.5 Threat of New Entrants
  • 11.2.6 Threat of Substitutes
• 11.3 Value Chain Analysis

12 Appendix